Can changing a website URL impact SEO performance? In short: Yes it can. In fact, according to multiple case studies, website traffic can drop by as much as 20% to 70% after a website migration, with improper implementation being the culprit in many cases. Every indexed URL on your website carries some weight and every time…
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Enterprise SEO: A Guide to Help You Maximize Visibility
Search engine optimization (SEO) is crucial for any business looking to establish a strong online presence and drive organic traffic to their website. For large organizations, the stakes are even higher. Today, enterprise SEO is more competitive and complex than ever, especially as the industry continues to evolve and more enterprises work to maximize their…
The Complete Technical Guide to Subdomains vs Subdirectories and Their SEO Impact
Deciding where to host your company blog is a crucial decision. While you have a few options, Google reveals that your choice will impact your website’s overall SEO. In this blog, Jason Carleton, Sr. Director of SEO, breaks down the differences between subdomains and subdirectories, providing insights into when to use each and how they…
The Ultimate Guide to Google Sitelinks
Boosting your website’s organic visibility in searches comes with challenges and opportunities. Google is constantly adapting search engine results pages (SERPs). AI summaries are keeping more people on the results page, and the sitelinks search box has disappeared, impacting clicks. So, how do you shine a brighter light on your pages? In this blog, Tanisha…
First Party Data: What Is It & Why Is It Critical for Marketing?
First party data is crucial for marketing as it can help you learn about your audiences and hone your targeting, helping you reach the right people at the right time. In this blog post, James Semczuk, Ignite Visibility’s Analytics Strategist, will explore first-party data and how you can use it to elevate your marketing efforts. What…
Understanding Visual Search: A Comprehensive Guide for Businesses
Visual searches are increasingly popular for their convenience and efficiency. See an influencer wearing shoes you just need to have? All it takes is a quick visual search to get a list of shops selling the same looking shoes. Businesses that aren’t already considering and optimizing for visual search should start now if they want…
Bing SEO: Why it Matters Now & How It’s Shaping the Future of Search
Think SEO just refers to Google? Think again! In today’s digital marketing world, both Bing and Google offer unique advantages through their AI-powered search technologies, such as Google Gemini and Microsoft Copilot (formerly Bing AI). In this blog, AVP SEO/GEO, Seth Kluver, explores the key differences and how to leverage both search engines for maximum…
How to Build the Perfect SEO Report for Your Campaigns
As we wrap up 2025 and head into 2026, the importance of delivering clear and impactful reports to clients in the ever-evolving world of SEO has never been more critical. With the growing complexity of SEO strategies and tools, clients need transparency and actionable insights to understand how your efforts are driving results. From quarterly…
From Ideas to Impact: Bing AI for Modern Marketers
As artificial intelligence (AI) continues to develop, new tools have come along to bring it to the public. One of these revolutionary tools is Bing AI, which can help you easily create text, images, and videos to assist with content creation. In this guide, Karen Devlin, VP of GEO & SEO, will guide you through…
The Power of Proximity: How Hyperlocal Marketing Transforms Customer Acquisition
Sometimes, you just need to get super zoned in on one particular area. That’s where hyperlocal marketing comes in! In this blog, Carlos Rosado, SEO Director, Franchise, will go over how this proximity-based approach transforms how businesses connect with customers at critical decision moments, delivering relevant messaging exactly when and where purchase decisions are being…