Digital Marketing News 9/27/2025 to 10/3/2025 This week: ChatGPT launches Instant Checkout for Etsy sellers, Gen Alpha wields $5.46T economic power, and YouTube dominates AI search visibility with a 200x citation advantage. Here’s what happened this week in digital marketing: 1. Consumers Can Now Buy Products Directly Through ChatGPT ChatGPT has launched a new partnership…
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How Does Generative AI Work: A Marketer’s Guide
To many marketers, Generative AI is a new concept. In a short period of time, it’s gone from being a new term to now something we hear almost daily. However, many still don’t fully understand what it means. In this comprehensive guide, Ignite Visibility’s SVP of Marketing, Danny Conlon, will walk you through what generative…
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Broad Match Modifier: The History Behind It & How It Works Now
Using Google Ads to develop paid media ad campaigns, advertisers used to be able to improve their ad targeting using a keyword match type called broad match modifier (BMM). However, as of 2021, this match type is gone, with Google’s phrase match format taking its place. In this blog post, Scott McCutchan, Sr. Director of…
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What is a Digital Marketing Consultant? (And How to Find the Right One)
You’ve heard of digital marketing consulting. You may even have a vague idea of what it entails. But for many, “consultant” is thrown around as an umbrella term for anything and everything. However, a digital marketing consultant is particularly important in today’s online landscape, which is growing increasingly complex and competitive. To get the most…
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Top 8 Childcare Franchise Opportunities: Which Models Deliver the Best ROI?
Many families all over the U.S. are actively seeking quality childcare for their little ones. The demand for childcare franchises is especially high as more and more parents return to the workforce and want to ensure their children are in good hands throughout the day, making owning a daycare franchise one of the most lucrative…
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