IGNITE VISIBILITY IS A HIGHLY AWARDED FRANCHISE PPC AGENCY
Geo Targeted Campaigns
We build location-specific campaigns that help each franchise market reach the right audience without wasting spend in the wrong service areas. Using geo-focused search, localized ad copy, radius-based bidding, and territory-level targeting, we help franchise brands improve relevance and efficiency across markets. For one multi-location franchise, advanced geo-targeting and precision keyword targeting helped drive a +63% increase in engaged sessions from paid search and reduce CPL to $30.46.
Paid Search Advertising
Our franchise paid search campaigns focus on high-intent users who are actively looking for your services. We build campaigns around buyer-ready keywords, location-specific intent, ad extensions, sitelinks, callouts, and conversion-focused landing pages. For a multi-location pest control brand, this approach helped deliver a 150% increase in CTR, an 8% reduction in CPC, and a 21% decrease in CPL.
Google Local Services Ads
For service-based franchises, Local Services Ads can be one of the strongest ways to capture call-ready leads at the top of search results. We manage LSA setup, optimization, tracking, budget allocation, and market-level performance. In a home services franchise campaign, LSAs worked alongside Google Ads, Performance Max, and paid social to help drive an 82% increase in total leads and a 32% reduction in CPL.
Performance Max Campaigns
Performance Max can help franchise brands expand reach across Google’s visual, discovery, search, and YouTube inventory while supporting demand generation and lead capture. We structure PMax campaigns around franchise goals, audience signals, creative testing, local market coverage, and conversion data. For a pest control franchise, PMax delivered the highest lead volume with a 6% lower CPL, helping validate it as a scalable non-branded growth driver.
Paid Social and Meta Ads
Paid social helps franchise brands reach local audiences before they are actively searching, and retarget them when they are ready to convert. We build Meta Ads and paid social campaigns with localized creative, market-specific targeting, offer testing, and lead generation funnels. For a national home services franchise, Ignite revived underperforming Meta campaigns by launching hyperlocal campaigns in struggling territories, helping generate 52% more leads and a 17% lower average CPL.
Display and Programmatic Advertising
Display and programmatic ads help franchise brands build awareness before demand peaks and stay visible throughout the buyer journey. We use visual campaigns, audience targeting, geo-fencing, and programmatic placements to support upper- and mid-funnel engagement. In a home services franchise campaign, Ignite used paid social and Simpli.fi to reach residential and commercial decision-makers before capturing lower-funnel demand through search and LSAs.
Retargeting Campaigns
Not every prospect converts on the first visit. Our retargeting campaigns help bring interested users back through paid social, display, video, and search remarketing. This is especially valuable for franchises with longer consideration cycles, seasonal demand, or multiple conversion paths such as calls, forms, bookings, consultations, and franchise development inquiries.
Analytics, Attribution, and Reporting
We connect your franchise PPC campaigns to the metrics that matter: CPL, lead volume, calls, bookings, ROAS, conversion rate, market-level performance, and channel efficiency. Our reporting stack can include GA4, Google Ads, call tracking, booking analytics, lead attribution platforms, audience tools, and Ignite Visibility’s proprietary reporting dashboards. The goal is simple: know what is working, where budget is going, and how each location is performing.
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