PPC Management, Best Pay Per Click Advertising Company

Our PPC Process

Each of our pay per click managers is Google Adwords certified. In addition, each pay per click manager has a strong background in math and analytics. Ignite Visibility can run pay per click or pay per impression campaigns for individual products, lead generation or even company branding initiatives.
Step 1

Define Performance Goals and Review Historical Data

Step 2

Implement Tracking

Step 3

Build Keywords & Targeting

Step 4

Develop Ad Copy & Creative

Step 5

Optimize Landing Pages

Step 6

Create Bidding Strategy


What Is Paid Media?

Although there are countless types of media you can use to promote your brand, they all fall under one of three categories: earned media, owned media, and paid media.

Earned media is word-of-mouth advertising. It’s coverage that you “earn” because your product or service is so outstanding.

Owned media is media that you control completely. Your blog is an example of owned media.

Paid media stands apart from earned or owned media because, as the name implies, you pay for it. It’s often the case that paid media is advertising that looks like standard news coverage or a social media update.

For example, you can pay to advertise on Facebook, Twitter, Instagram, or Pinterest. Your paid media spot will appear as a standard entry in someone’s feed.

Even better: you can target your spot so that it’s only displayed to a specific subset of users on the social media site. In other words, you can only show your ad to people who are likely to be part of your target market.

Startups often rely on paid media to get the word out about their brand because they haven’t yet earned much media and their blogs aren’t reaching a lot of people.

What Is Google AdWords Management?

Google AdWords is a great way to reach people who search for a particular phrase relevant to your business. However, AdWords campaigns require constant management.

Why? Because you have competitors. You can be sure that they’ll constantly tweak their own AdWords campaigns to maximize their reach.

If you opt for a “set it and forget it” strategy with AdWords, you’re limiting your reach and you’ll see little (if any) return on investment.

That’s why any good AdWords campaign strategy includes evaluating results, making changes based on those results, and constant testing.

What are some things you might need to adjust when you optimize your AdWords strategy? Here are just a few examples:

  • Targeting – Adwords lets you target your ads to a specific group of Google users. If you find that you aren’t getting much bang for your buck with your targeting, it might be a good time to refine your criteria.
  • Ad Copy – How do you know which ad copy works best? By testing alternatives. Then, stick with the option that’s most effective.

Bidding – AdWords is an auction market. You’ll need to optimize your bids so that you’re not spending too much money but also so that your ad doesn’t get left behind.

What Is Bing Management?

Google isn’t the only game in town. There’s another search engine: Bing.

Although it’s easy to discredit Bing because it’s “not Google,” any business owner or digital strategist who’s interested in promoting a brand shouldn’t neglect the Microsoft search engine.

Why? Because 1 in 5 people use Bing for searching. That means you’re throwing away a sizeable chunk of market share if you ignore it.

Digital marketers who want to maximize their reach don’t just go “all in” with Google. They optimize their sites for keywords so that they appear at the top of the Bing search results, too. They also use Bing for advertising.

Bing allows you to run ads in a way that’s very similar to Google AdWords. That means:

  • You can target ads to run for a specific audience
  • You can run ads at specific times
  • You can run ads for specific keywords so that they show up in the search results

As with AdWords, though, Bing ads require some level of management. You’ll have to examine your reports to see what strategies, ad copies, and targeting options are working. Then, you’ll need to make adjustments to maximize your return.

What Is Display Advertising?

A picture is worth a thousand words. That might be more true in advertising than anywhere else.

Once you’ve finally made the decision to move forward with online advertising, you have a couple of options available:

  • Standard text ads that appear in search results and on some web pages
  • Display ads (including video ads) that are exclusive to web pages

Of course, you can always select both options. You might find that gives you the best return.

If you do decide to move forward with display advertising, you’ll need to understand the investment that’s required.

First, you’ll require imagery that sells your brand. That means you’ll have to hire a professional graphic designer who can polish your ad copy and make your ad stand out amongst other display ads that might appear on the same page.

Of course, you’ll also need to hire an advertising professional who knows how to craft outstanding ad copy and suggest just the right type of imagery to get you that much-coveted click.

The bottom line is that display advertising will definitely affect your bottom line. It’s an investment in time and money. But it also offers a great opportunity to brag about your brand.

Keep in mind that display advertising is often used in remarketing, which is the subject of the next question.

What Is Remarketing?

Remarketing (sometimes called retargeting) is a way to reach people who’ve already expressed an interest in your brand.

For example, suppose somebody visits your website from an AdWords ad that you placed online. The person browses around your site for a while, seems interested in your products, but doesn’t buy anything just yet.

That visitor is still a potential customer!

Wouldn’t it be great to “remember” the people who visited your site so that you can target them in future ad campaigns? After all, if they’ve already expressed an interest in your brand, then they’re probably closer to the business end of the sales funnel than people who are targeted with “cold call” advertising.

Thanks to the magic of remarketing, you can display ads to people who’ve already visited your site. That’s because modern advertising networks use the wonders of modern “cookie” technology to store information about which sites people have visited.

Even better: those same ad networks will allow you to show your ads only to people who’ve visited your site. That gives you another opportunity to close the sale.

What is Facebook Advertising?

Facebook is the world’s most popular social media site. Many digital marketers also consider it the best place to run ads.

Why? For starters, the right ad can be dirt cheap. It’s not too uncommon for some marketers to pay just 1 cent per click.

Also, Facebook gives you the opportunity to target your ads to a very specific group of people. You can choose to show your ads to Facebook users based on demographics and/or interests.

For example, you might want to show your ad only men who are interested in fashion. Alternatively, you might like to display your ad only to women who are into gourmet cooking. Those are the kinds of options that you get with Facebook.

One of the biggest selling points for Facebook advertising, though, is that it offers flexibility in the type of ad you’d like to run.

For example, you might opt to run a simple image ad that promotes your brand. On the other hand, you think the people in your target market might need to see a video to fully explain the product you’re offering. Facebook gives you the option to run either type of ad.

If you’re looking for an inexpensive way to reach potential customers, you should definitely consider advertising on Facebook.


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Expert Posts

8 Videos from our PPC Management Company

How To Pick The Best Negative Keywords
Negative keywords are so important to your campaign. In this article, we tell you how to select the best negative keywords. Make sure to work with your pay per click advertising firm to implement these for better results.

How PPC Management Companies Use The Google AdWords Editor
You and your pay per click management company can use the Google AdWords editor to make changes when you are offline and online. It is a great tool you can download to your desktop. Learn easy steps to getting this tool to work for you.

The Google Display Network. 11 Tips To Win in PPC Management
Every PPC company has a different view and strategies for the display network. No matter what the strategy, you don't want to waste money. This article covers how to get the most out of the powerful resource.

How To Use Broad Match Modifier
This is one of the important strategies in pay per click marketing and search engine marketing. Broad match modifier will make your audience targeting all the more powerful. Learn how to take advantage.

How To Run A Successful PPC Campaign
The whole program is usually called a campaign in paid search marketing. So, you of course want to run a successful campaign. This article goes over all the most important elements for a pay per click management company to focus on.

How To Run Google Shopping Ads
Selling products? Then you need Google Shopping Ads. You should also be looking at Amazon. Make sure to check out our page on that in the navigation. We offer a variety of Amazon services. But regardless, you can also be making big sales through Google Shopping Ads.

AdWords Extensions And Pay Per Click Marketing
You muse use extensions! They can increase click-through rates well over 50% for the right campaign. Learn all the different types of AdWords extensions and make sure to take full advantage.

All The Different Audience Targeting Methods In Facebook With PPC Management
Facebook has some very innovative new targeting abilities and our pay per click management division at Ignite Visibility is fully maximizing them for clients. These strategies are very new and competition is limited. Learn more about them.

Bing Shopping Ads - Why You Should Use Them
A good PPC management company knows that Bing is not to be ignored. In fact, Bing Shopping Ads have many advantages over Google. In this blog, you will learn why Bing Shopping Ads are so amazing. For starters, they actually have higher click-through rates than Google ads.

How To Lower Your Facebook CPM
Facebook CPM can get expensive. If you don't know what that means, it means the cost for every 1000 impressions your Facebook ads get. In this article, you will learn about Facebook CPM and how it relates to pay per click advertising.

How To Find Expert AdWords PPC Management
Good Google AdWords Management makes all the difference. A bad manager can cost you so much money! You need to know what to look for so you don't waste valuable time and money. Things to think about include experience, how much spend have they managed, staying up on industry trends and more.

How To Run AdWords Experiments
Your Google AdWords Manager should be thinking about experiments. If they are not, make sure you ask them. A good pay per click company will run experiments on the ads, keywords (and other audiences) and landing page. Learn more about drafts, experiments and measurement.

Do You Know How to Calculate ROAS?
The first step to getting a return on your ad spend is... Knowing how to calculate it! In this article, we cover how to calculate return on ad spend. You should know what you need your ROAS to be before hiring a PPC management agency.

25 Signs Your PPC Management Audit Was Done Poorly
The best pay per click advertising companies approach things differently than competitors. For example, they will do a PPC audit that often shows you how much they can save, the results they can get and even showcase projections. All PPC companies are not equal and often their service fees reflect this.

LinkedIn Remarketing, Why You Should Consider It
Remarketing should be considered by all businesses. If you run a business that sells or services other businesses, LinkedIn remarketing should be highly considered. Why? Well, if the visitor already came to your website they are more qualified than other visitors, so it is a good idea to serve them ads.

Facebook Store Visit Ads Are Taking Off
Facebook is really doing great things, one of those being, store visit ads. Our pay per click advertising agency is running these ads for clients and seeing excellent results. Read about this new social media ad strategy now.

What Is Remarketing And Why Every Website Needs It
We are firm believers that every website needs a remarketing strategy. These people come to your site, why not hire a pay per click management company to serve them ads! This will get them to come back and sign up, it is as simple as that. In addition, if they are thinking about signing up for your service or buying your product, the ads can assist in that conversion. Learn more about remarketing through Google AdWords and other methods in this video.

Facebook Retargeting: An Awesome New PPC Management Strategy
Facebook has quickly become one of the best ways to advertise online and retargeting is an excellent option. Basically, you can serve ads to people who visit your website. This can really help close the customer acquisition loop, if you missed them the first time.

YouTube Advertising: Why Ask Your PPC Company
YouTube should be a part of all businesses pay-per-click marketing strategy. It is very inexpensive and offers significant reach. More and more people are using YouTube everyday, so make sure to take advantage.

How To Define A Target Audience Before Hiring A PPC Manager
PPC companies need to know their audience or all efforts are wasted. In this article, we cover important information on determining your audience and then executing.

New Retargeting and Facebook Messenger Ads Get PPC Management Firms Excited
Innovation is so important in paid media. It allows you to extract more traffic, sales or leads from a network before your competition. In this article, we cover Facebook's new messenger ads. We also cover retargeting in YouTube. These are two excellent options for companies looking for paid media management.

Facebook Advertising Companies Can Now Offer Lifetime Value Audiences & Value Lookalike
These are two amazing tools that all the best PPC companies in the USA are jumping on. What if you could target customers based on the qualities of those who had the best lifetime value? What if you could break those into similar audiences? Well, now you can.

How To Increase Quality Score For PPC
Quality score is a very important metric for any paid search managing company. It gives a clear indicator of how good the ad, keyword and landing page match each other in Google's eyes. In this article, break down quality score and teach you how a PPC agency can improve it.

LinkedIn Lead Generation in Paid Search
LinkedIn has been working on their advertising capabilities for sometime. They now offer LinkedIn lead gen forms, which the industry feels do fairly well when you have the right offering. While the price is high for each conversion, a good paid search company, coupled with a sale team that closes, can make it worth it.

Programmatic Advertising And PPC Companies
PPC companies around the world are diving into programmatic advertising because of its conversion abilities and ease of use. In this beginners guide, we walk you through programmatic and teach you the best way to start for your business.

How Does PPC Work (Real Answers from A Pay Per Click Advertising Company
When you approach PPC for the first time, there is a lot to learn. In this post, we cover how pay-per-click marketing works. This comprehensive overview was created by Eythor Westman, Ignite Visibility Head of Paid Media. Eythor manages over 20 million a year in PPC ad spend, so he knows a thing or two about the service. This is a great place to start before reaching out to paid search agencies.

Two New PPC Ads You Should Be Looking At
Programmatic is taking over in the paid search space fast. Pay per click advertising companies everywhere are shifting client ad dollars to this format. In this article, we learn why clients are asking their PPC company about this service. We also learn about another search engine marketing initiative that is brand new.

PPC Companies Take Note Of Facebook Gains Over YouTube
The best PPC companies all utilize Facebook and YouTube ads. However, recently news came out that showed that engagement on Facebook video ads was 109% higher than YouTube ads. Also, we learned that Facebook native videos are used by 90% of the Facebook community and YouTube is only used by 30%. These are compelling reasons to consider Facebook ads if in fact engagement is your goal.

How Has the Google PPC Layout Update Influenced PPC Companies and Marketing
SEM companies and SEO companies saw big changes after Google altered the way they show ads. Google removed all ads from the right-hand side of the search results. Learn how this changed thing from our pay per click advertising company executives.

My Top Questions for Selecting the Best PPC Management Company in a Sea of Mediocrity
Selecting the right company can make a major difference on your bottom-line. Learn what to look for in a paid search management agency.

5 of the Most Exciting New Developments in Pay Per Click
To be the best PPC company, you need to be constantly innovating. Learn 5 of the most exciting new developments.

Why Retargeting Growth Should be a Blogging KPI
If people go to your blog then you can cookie their browser and retarget ads to them later. Why not make this initiative a blogging PPC KPI?

PPC Management Company Strategy Points to Bring up in your Next Meeting
These points can increase your pay per click revenue, if you use them right.