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PPC COMPANY: DRIVE TRAFFIC AND INCREASE QUALITY LEADS
IGNITE VISIBILITY IS A GOOGLE, META, MICROSOFT, AND TIKTOK PREMIUM PARTNER. LEARN ABOUT OUR FORECASTING, MEDIA MIX MODELING, METHODOLOGIES AND ROBUST DATA ENGINEERING AND ANALYSIS TEAM.
We'll email qualified businesses within one business day
IGNITE VISIBILITY IS A HIGHLY AWARDED PPC AGENCY
Our PPC Services Include
Paid Media
Our PPC services entail developing and tracking funnel-based advertising strategies to get results. In addition, we continually test every campaign to meet each client's unique needs, fine-tuning custom solutions that can yield the best possible results with every campaign.
Google Ads
Effectively targeting Google Ads is another critical element in our PPC management services, as we target each ad based on specific audience demographics and intent. In the process, our team of in-house content writers develops ad copy that strongly conveys your message.
Microsoft Ads
As your strategic partner, we'll craft tailored campaigns that resonate with your target audience on the Microsoft Advertising Network. From meticulous keyword research to compelling ad copy, our team leverages Microsoft's unique targeting capabilities to deliver measurable results.
Display
PPC advertising services can comprise many high-quality display ads that feature custom audience-drawing visuals and hyper-targeted placements that reach the right people. We complete each ad campaign using custom media buys through reputable paid media networks.
Remarketing
After audiences initially connect with your brand, we'll help you maintain that connection through remarketing campaigns that target specific audience segments. These ads reach audiences across the web to bring them back to you, ensuring your brand doesn't fade from memory.
Meta Advertising
Reach audiences on Meta with a PPC company that's received the highest recognition possible from the platform. Because of this reputation, we have direct access to Meta engineers and reps, with the ability to provide you with some of the best Meta advertising services.
TikTok Advertising
Want to connect with audiences on TikTok? We use many strategies, from branded effect and brand takeover campaigns to in-feed, top view, and branded hashtag ads, to supercharge your PPC campaigns. With the right approach, you'll get the most from this platform.
LinkedIn B2B Advertising
If you run a B2B business and want to reach professionals with our PPC services, we'll put together LinkedIn campaigns that maximize your reach and visibility on the platform. Subsequently, you can connect with many businesses and professionals in your industry.
WHY WORK WITH US?
- Powerful Partnerships. Ignite Visibility has been named a Google, Meta Certified, and Microsoft Premium Partner.
- Nationally Recognized. Our excellence in our services is not merely self-proclaimed; we've earned top spots on numerous industry lists, marking us as a leading PPC marketing company in the United States.
- Integrated Custom Strategies. Our strategy is robust. We can integrate your PPC strategy with your social media, CRO, SEO, content marketing, and public relations strategies to ensure that you’re covering all of your bases.
- Proactive and Innovative. We keep overall efficiency and revenue goals at the forefront of our minds when managing your paid media buying efforts, exceeding long and short-term goals.
- Custom Strategy. We don't believe in one-size-fits-all solutions. We create, specifically for you, an all-encompassing strategy tailored to your brand's marketing goals.
- Achievable Goals. Our team doesn’t work with abstract tactics. Everything we do will have a quantifiable impact on your business’s bottom line.
- Flexibility is key. We don't bind you with long-term contracts. Our clients choose to stay because we consistently enhance their business value.
- Strategic Blueprint. With over a decade of experience, we know how to infuse industry best practices to find the success you’re after.
WHAT SETS OUR PPC COMPANY APART
Over the years, we have received five-star reviews from more than 100 clients, with top awards such as Top PPC Company and a Netty Award for Best PPC Campaign in Spanish.
We have a long history of providing reliable PPC management services for clients across a range of industries, including home services, finance, and automotive industries, among others. Read our case studies to see how we’ve helped clients with our PPC marketing services.
Our PPC management services go well beyond simply running ads, as we also implement everything from keyword targeting and content creation to custom visuals and intent-based placements, helping you get the most from your campaigns. We can also supplement these efforts with a host of other digital marketing services, including search engine optimization, generative engine optimization, email marketing, and social media.
As one of the leading PPC companies, we work to maximize our clients’ return on investment (ROI) with every PPC strategy. Our high-quality ads will connect with the right audiences at the right time with highly targeted placements, strong ad copy, and compelling visuals that truly drive conversions and positive ROI.
When assessing PPC advertising companies, you’ll want to learn how they measure the results of their PPC services. At Ignite Visibility, we use detailed analytics and reports to gauge performance, tracking the key performance indicators (KPIs) that align with each client’s goals.
In the process, we also use GA4 to facilitate in-depth analytics and reporting.
We also work to maintain consistent transparency and effective communication with our clients. With all of our PPC management services, we’ll stay in touch with you to provide updates on progress and notify you of any necessary adjustments made to your campaigns. In doing so, we hold weekly or bi-weekly check-in calls, and we provide you with direct access to Monday.com project management boards to help you track your strategy.
As a top PPC services company, we understand that every PPC campaign needs sufficient attention and work to thrive. As such, we have enough employees behind our services to provide all clients with a dedicated specialist. Each specialist will work with the client to assess their goals and pain points and ultimately develop a fully tailored solution that’s right for them. We’ll also continuously track efforts and pivot as needed, keeping your campaigns performing the way they should.
A big part of successful PPC is the ability to stay up to date with the latest industry trends and innovations, which is what we do here at Ignite Visibility. Read some of our blogs from industry innovators and experts discussing a wide range of topics, including PPC services and much more. As innovators, we also work closely with all clients to develop custom solutions that drive long-term results while maintaining flexibility.
The Leader in Digital Marketing
About Our Company
Since our establishment in 2013 under the leadership of John Lincoln and Krish Coughran, Ignite Visibility continues to grow as a leading PPC company with clients all over the U.S. and across the globe, with headquarters based in San Diego, CA, and Orlando, FL.
In addition to PPC, we offer a host of other services to meet our clients’ individual digital marketing needs, from SEO and social media to GEO, content management, conversion rate optimization and many more.
To help us cater to our national-to-local clients, we have also acquired Integrated Digital Strategies (IDS), a digital marketing agency focused on franchise businesses. This acquisition greatly expanded our ability to meet the needs of local business clients. We’re also a Google Premier Partner, giving us unique benefits and qualifications that help our clients get the best results with Google Ads.
FAQS
LEARN MORE ABOUT IGNITE VISIBILITY PPC SERVICES
A PPC Company is a company that specializes in PPC, or pay-per-click, marketing. Essentially, a PPC company is a digital marketing advertising agency. When using a PPC advertising model, a brand pays for each click an ad receives. Most PPC companies also offer many other online advertising models. Some of which would be cost per impression, cost per view, and more. A great PPC company will be well-versed in all types of paid media.
Even if you believe you have the in-house resources to effectively handle pay-per-click strategies, these campaigns often take a lot of time, focus, and effort. To get the best achievable results with PPC, you must possess the analytical and mathematical skills needed to engage in everything from ad bids and media buys to precise ad placement. As a result, it can save you a lot of frustration and money when you work with a PPC management company.
A wide range of businesses use PPC and PPC agencies to connect with target audiences, with most comprising mid- to large-sized businesses. Depending on where your audience spends its time, you may want to place PPC ads on platforms like Google Ad Partners, Meta, TikTok, LinkedIn, Mountain, and Stackadapt, among others.
The bidding process in PPC campaigns uses an auction-based system. The process starts when advertisers bid on ads, followed by ad networks deciding on the best bid for publishing. In assessing potential bids, ad networks look at factors like the ad quality, landing page content, and the overall reputation of the website before publishing ads.
In our efforts to be a leading PPC management company, we employ a proven process for every PPC strategy. This process involves the following main steps:
- Business intelligence research and analysis
- Campaign construction, during which we build your ads based on your needs
- Implementation, analytics, and tracking to monitor performance
- Refinement, optimization, testing, and monitoring
When looking for the best PPC company, there are some key questions to ask a potential provider, such as:
- Have you worked with clients in my industry before?
- How will you approach my PPC strategy?
- Who will work with me to build my strategy?
- How quickly can I expect to see results?
- What kind of ROI might I get?
The cost of a PPC services company will depend on various factors, including your industry’s competition level, the specific keywords you want to target, ad placement, and the scope of your campaign. PPC companies also charge clients using different payment models, with the most popular being a flat fee and a commission based on ad spend.
At Ignite Visibility, we know that there isn’t a one-size-fits-all solution for PPC or any other type of digital marketing campaign. This is why we provide fully customized PPC services based on their unique requirements.
PPC campaigns can take as little as overnight to yield results or as long as several months. It can take some tweaking to perfect ad placements and content to establish a strong connection with audiences.
Expert PPC Agency Videos
THESE 70+ PPC VIDEOS DESCRIBE THE FOUNDATION TO OUR PAID MEDIA STRATEGIES
In these paid media videos, John Lincoln and other paid media experts cover exciting topics for PPC. Watch these videos to learn and get a look at the thought leadership which has allowed us to be ranked as the best PPC company in the nation by Clutch.co. These videos are updated weekly, so make sure to subscribe. Check out our YouTube Channel here.
Paid Media Ads on Top Keywords
How to Track Leads and Marketing Value
Insights from Our PPC Company Experts
We update our blog weekly so you can learn about the best practices and strategies driving PPC performance in 2024. Check out these top-performing articles from our thought leaders!
Mastering the Meta Learning Phase: How to Optimize Your Ads for Success
Bracing and optimizing for Meta’s “Learning Phase,” prevents a negative impact on your ad campaigns. Associate Director of Paid Media here at Ignite Visibility, Jenna Long, explains more about the Meta learning process and how you can optimize your ad campaigns throughout.
Top-of-Funnel Marketing Tactics: A Guide to Connect With Your Target Audiences
Danny Conlon, Ignite Visibility’s VP of Product and Marketing, will explore top-of-funnel marketing and show you how to develop a strategy that fuels your brand awareness and acquisition efforts.
The Ultimate Guide to Pay-Per-Click Advertising
SVP of Paid Media Meghan Parsons delivers a master class on pay-per-click advertising. Her experience running a PPC marketing company can guide your knowledge and strategies for PPC.
Why You Need Enhanced Conversions for Your Google Ads
Enhanced conversions are the key to improving your PPC campaigns with better targeting capabilities. In this blog, Logan Schiff, VP of Paid Search, will review the basics of enhanced conversions in Google Ads and how to set them up for your strategy.
What is Programmatic Advertising? Basics Everyone Needs to Know
Surely you've heard of programmatic advertising. In this blog, Meghan Parsons, SVP of Paid Media, will break down what programmatic advertising is, how it works, and answer commonly asked questions.
Meta Advantage+ Shopping Campaigns: Should You Use Them?
Associate Director of Paid Media Jenna Long explains what Meta Advantage+ Shopping campaigns are and when they are a good fit. As a PPC company, our insights on this topic can help you optimize paid media ads.
SEO and PPC Work Together with These 6 Strategies
Pay-per-click management and SEO initiatives should form a team to deliver website traffic and leads. Learn how to leverage both for the best results.
18 Google Ad Extensions to Boost Ad Performance
SVP of Paid Media Meghan Parsons explains Google Ad extensions and why they matter to ad performance. Google Ad extensions can play a critical role in pay-per-click management.
What Are Lookalike Audiences? How to Use Them Like a Pro
Lookalike audiences are exactly what they sound like: new audiences that look like your older ones. In this article Director of Paid Media, Eric Bodziony will explain what they are, the benefits of using them, and how they differ across a wide variety of platforms.
Ad Fatigue: Real or Fake? Understanding PPC Ads
Are your PPC ads failing because of ad fatigue? In this blog, Christian Nicolini, Vice President of Performance Media at one of the best PPC companies in the nation, explains why your campaigns aren’t performing well.
Everything You Need to Know About Google Responsive Display Ads
Google Responsive Display Ads are an integral part of any PPC campaign. Relying on advanced machine learning, Responsive Display ads show the best ad to your audience over time. In this blog, Meghan Parsons, Senior Vice President of Paid Media will outline best practices, benefits, ad specs, and more.
10 Strategies to Employ on the Google Display Network
Learn about the Google Display Network from Meghan Parson, SVP of Paid Media. Review 10 strategies for success with this type of paid media from a PPC company with specialized expertise.
The Ultimate Guide to Google Responsive Search Ads
Similar to Display Ads, Google Responsive Search Ads could be the piece of the conversion puzzle you’re missing. Find out in this blog written by Eric Bodziony, Director of Paid Media.
How to Capitalize on Local Traffic with Google Local Services Ads
Google Local Services Ads launched back in 2015. However, today they give you access to Google's most visible, valuable spots: at the very top of the SERPs. Take your local marketing to the next level with Google Local Services Ads.
How to Use Custom Affinity Audiences on Google Ads
When it comes to Google Ads, there’s always something new to learn. In this blog, Meghan Parsons, Senior Vice President of Paid Media, explains what Google Affinity Audiences are and how to use them effectively in your next PPC campaign.
What is GCLID?
Ever wondered how those clicks on your Google Ads turn into valuable website traffic? Well, a big part of the magic lies in a little something called gclid. In this blog, Briana Miller, Senior Paid Media Manager, will walk you through what gclid is, how you can implement it, and how to debug any issues.
What's the Difference Between CPA and CPL in Performance-Based Marketing
In this blog, our PPC experts will explain what CPA and CPL are, how to measure them, and why they’re important to your performance-based PPC campaigns.
What is a Good Click Through Rate? Average CTRs for 2024
Jason Carleton, Director of SEO, dives into all things Click Through Rate, including benchmarks and how to boost yours on social media.
A Complete Guide to Paid Search for 2024
Paid search marketing could revolutionize your advertising campaigns. In this blog, Senior Vice President of Paid Media, Meghan Parsons will explain paid search and give you some tips and tricks all of the best PPC companies in America are using.
Facebook Conversions API: What Top PPC Companies Think You Should Know
Javier Rodriguez, Director of Paid Social, will explain everything you need to know about Facebook Conversions API, also known as Facebook CAPI. The goal of using Facebook CAPI is to help advertisers make use of first-party data, overcoming the challenges of doing so in recent years.
Lower Funnel Marketing Ads: Tips to Get Your Next PPC Campaign to Convert
Ever wonder how the top PPC agencies propel customers down their funnel? In this blog, you’ll learn all of the tips, tricks, and secrets that the most successful PPC companies are using at the bottom of their funnels.
An Inside Look at Performance Max Campaigns
Logan Schiff is the Director of Paid Media at one of the best PPC companies. In this article, he discusses all things Performance Max Campaigns with CEO John Lincoln.
Value-Based Bidding: The Tool That Can Make or Break Your PPC Ads
Value-based bidding is a great strategy to rely on when you're trying to narrow down your advertising focus and optimize your ads for valuable conversions. Find out why value-based bidding is so important. We'll cover how to implement this type of bidding and how it can boost your ROI.
Meta Advertising: How to Succeed with PPC Ads on Social Media
Have you heard of Meta Advertising? In this blog we'll explain what Meta Advertising is, how to create your own campaign, and how to find success with this popular type of pay per click ads for social.
CPC: Essential Insights for Every Pay Per Click Management Team
What is CPC and why does it matter? In this article, you'll find out what cost-per-click is, how to calculate it, and why it matters for your brand.
The Robust Digital Marketing Mix Every Pay Per Click Manager Can Get Behind
In this blog, Logan Schiff, Director of Paid Media at Ignite Visibility, explains how to build a robust digital marketing media mix that will propel your brand to success.
LinkedIn Retargeting: Expert Strategy For All B2B Marketer
Running a B2B company? This article on LinkedIn retargeting will walk you through targeting people who have visited your sites, the benefits or remarketing, and why you should be doing all of this on LinkedIn.
Google Analytics 4: How the Best PPC Companies Had to Adjust
Check out this informative and educational article from John Lincoln, CEO, Wylie Stilwell, Director of Business Development Analyst Team, and Mezar Chakwa, Director of Technology had to say about Google’s newest development: Google Analytics 4 and how it’s making waves in one of the best PPC companies in America.
How to Run YouTube Ads Like A PPC Expert
YouTube Ads can be super successful - if you set them up right. In this blog, Scott McCutchan on our paid media team will explain what YouTube ads are and how you can run them successfully.
Everything Pay Per Click Management: The Top Networks You Need to Know
Ever wonder what networks the top PPC agencies in America are using to find success? John Lincoln will tell you everything you need to know, and where to get started with PPC marketing in this article.
Make the Most of Your Ad Spend By Calculating Your ROAS
Are you running ads? Chances are, the answer is yes! Read our blog on ROAS, also known on return on ad spend. You'll find out what ROAS is, how to calculate it, and how to use it to make the most of your ad spend.
The Best PPC Agencies: How to Hire the Right One for You
In this article, John Lincoln, Founder of Ignite Visibility will give you a step-by-step breakdown of how to find the best pay per click management company for your business.
How to Master Layered Audience Targeting in Google Ads
Advanced audience targeting is a data-driven strategy used by PPC experts to refine each of your ads by connecting them to your most relevant (and valuable) audience. Learn about the various advanced targeting options, how to add an audience to your campaign, and more.
A Beginner's Guide to Google Ads Data Manager
Need some help understanding Google Ads Data Manager? Let's break down everything you need to know about succeeding with Google Ads Data Manager.
Contact us at Ignite Visibility today to
learn more about how we can put our digital
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