PPC Management, Best Pay Per Click Advertising Company

Our PPC Process

Each of our pay per click managers is Google Adwords certified. In addition, each pay per click manager has a strong background in math and analytics. Ignite Visibility can run pay per click or pay per impression campaigns for individual products, lead generation or even company branding initiatives.
Step 1

Define Performance Goals and Review Historical Data

Step 2

Implement Tracking

Step 3

Build Keywords & Targeting

Step 4

Develop Ad Copy & Creative

Step 5

Optimize Landing Pages

Step 6

Create Bidding Strategy


What Are the Best Pay Per Click Management Tools?

There are several tools available to help you with pay per click management. Here are some of the best:

  • AdEspresso – A Hootsuite tool that enables you to create and optimize Facebook ad campaigns.
  • SEMRush – A tool that shows you the kinds of ads your competitors are running. You might find some ideas that you can swipe with pride.
  • Google Analytics – The free tool offered by the Big G itself. Google Analytics can help you track almost anything related to your online campaigns.
  • Unbounce – Creates spectacular landing pages even if you don’t know a lick of code.

What Is Paid Media?

Although there are countless types of media you can use to promote your brand, they all fall under one of three categories: earned media, owned media, and paid media.

Earned media is word-of-mouth advertising. It’s coverage that you “earn” because your product or service is so outstanding.

Owned media is media that you control completely. Your blog is an example of owned media.

Paid media stands apart from earned or owned media because, as the name implies, you pay for it. It’s often the case that paid media is advertising that looks like standard news coverage or a social media update.

For example, you can pay to advertise on Facebook, Twitter, Instagram, or Pinterest. Your paid media spot will appear as a standard entry in someone’s feed.

Even better: you can target your spot so that it’s only displayed to a specific subset of users on the social media site. In other words, you can only show your ad to people who are likely to be part of your target market.

Startups often rely on paid media to get the word out about their brand because they haven’t yet earned much media and their blogs aren’t reaching a lot of people.

What Is Google AdWords Management?

Google AdWords is a great way to reach people who search for a particular phrase relevant to your business. However, AdWords campaigns require constant management.

Why? Because you have competitors. You can be sure that they’ll constantly tweak their own AdWords campaigns to maximize their reach.

If you opt for a “set it and forget it” strategy with AdWords, you’re limiting your reach and you’ll see little (if any) return on investment.

That’s why any good AdWords campaign strategy includes evaluating results, making changes based on those results, and constant testing.

What are some things you might need to adjust when you optimize your AdWords strategy? Here are just a few examples:

  • Targeting – Adwords lets you target your ads to a specific group of Google users. If you find that you aren’t getting much bang for your buck with your targeting, it might be a good time to refine your criteria.
  • Ad Copy – How do you know which ad copy works best? By testing alternatives. Then, stick with the option that’s most effective.

Bidding – AdWords is an auction market. You’ll need to optimize your bids so that you’re not spending too much money but also so that your ad doesn’t get left behind.

What Is Bing Management?

Google isn’t the only game in town. There’s another search engine: Bing.

Although it’s easy to discredit Bing because it’s “not Google,” any business owner or digital strategist who’s interested in promoting a brand shouldn’t neglect the Microsoft search engine.

Why? Because 1 in 5 people use Bing for searching. That means you’re throwing away a sizeable chunk of market share if you ignore it.

Digital marketers who want to maximize their reach don’t just go “all in” with Google. They optimize their sites for keywords so that they appear at the top of the Bing search results, too. They also use Bing for advertising.

Bing allows you to run ads in a way that’s very similar to Google AdWords. That means:

  • You can target ads to run for a specific audience
  • You can run ads at specific times
  • You can run ads for specific keywords so that they show up in the search results

As with AdWords, though, Bing ads require some level of management. You’ll have to examine your reports to see what strategies, ad copies, and targeting options are working. Then, you’ll need to make adjustments to maximize your return.

What Is Display Advertising?

A picture is worth a thousand words. That might be more true in advertising than anywhere else.

Once you’ve finally made the decision to move forward with online advertising, you have a couple of options available:

  • Standard text ads that appear in search results and on some web pages
  • Display ads (including video ads) that are exclusive to web pages

Of course, you can always select both options. You might find that gives you the best return.

If you do decide to move forward with display advertising, you’ll need to understand the investment that’s required.

First, you’ll require imagery that sells your brand. That means you’ll have to hire a professional graphic designer who can polish your ad copy and make your ad stand out amongst other display ads that might appear on the same page.

Of course, you’ll also need to hire an advertising professional who knows how to craft outstanding ad copy and suggest just the right type of imagery to get you that much-coveted click.

The bottom line is that display advertising will definitely affect your bottom line. It’s an investment in time and money. But it also offers a great opportunity to brag about your brand.

Keep in mind that display advertising is often used in remarketing, which is the subject of the next question.

What Is Remarketing?

Remarketing (sometimes called retargeting) is a way to reach people who’ve already expressed an interest in your brand.

For example, suppose somebody visits your website from an AdWords ad that you placed online. The person browses around your site for a while, seems interested in your products, but doesn’t buy anything just yet.

That visitor is still a potential customer!

Wouldn’t it be great to “remember” the people who visited your site so that you can target them in future ad campaigns? After all, if they’ve already expressed an interest in your brand, then they’re probably closer to the business end of the sales funnel than people who are targeted with “cold call” advertising.

Thanks to the magic of remarketing, you can display ads to people who’ve already visited your site. That’s because modern advertising networks use the wonders of modern “cookie” technology to store information about which sites people have visited.

Even better: those same ad networks will allow you to show your ads only to people who’ve visited your site. That gives you another opportunity to close the sale.

What is Facebook Advertising?

Facebook is the world’s most popular social media site. Many digital marketers also consider it the best place to run ads.

Why? For starters, the right ad can be dirt cheap. It’s not too uncommon for some marketers to pay just 1 cent per click.

Also, Facebook gives you the opportunity to target your ads to a very specific group of people. You can choose to show your ads to Facebook users based on demographics and/or interests.

For example, you might want to show your ad only men who are interested in fashion. Alternatively, you might like to display your ad only to women who are into gourmet cooking. Those are the kinds of options that you get with Facebook.

One of the biggest selling points for Facebook advertising, though, is that it offers flexibility in the type of ad you’d like to run.

For example, you might opt to run a simple image ad that promotes your brand. On the other hand, you think the people in your target market might need to see a video to fully explain the product you’re offering. Facebook gives you the option to run either type of ad.

If you’re looking for an inexpensive way to reach potential customers, you should definitely consider advertising on Facebook.


Read All FAQ’s

Expert Posts

13 Videos from our PPC Management Company

1. What Is a PPC Company?

If you’re using pay-per-click (PPC) to promote your brand online, then you want to make sure that you’re not wasting money on clicks that won’t land any sales. Unfortunately, that’s sometimes a difficult, time-consuming task.

However, you can outsource that responsibility to a PPC management advertising company. That way, you have more time to deal with the day-to-day operations of your business.

Of course, you’re going to spend money on that PPC company. But if you invest heavily in online ads, then you’ll see a positive return even with the additional spend in the consulting fees. It's worth it. This is a very tough skill to learn.

2. How Are PPC Advertising Companies Priced?

The name says it all. When you run a pay-per-click (PPC) campaign, you’ll pay when people click on your ad.

In fact, you’ll only pay when people click on your ad. That means if people see your ad, appreciate it, but never click on it, you won’t pay a penny.

That’s one of the reasons that digital marketers absolutely love PPC ads. They only pay when the ad generates engagement.

The actual cost of each click depends on a number of factors, including the platform you’re using to run the ad, the competitive nature of your industry, and the keyword you’re using if you’re running a search ad. A PPC company usually charges a flat fee or a percentage of ad spend to manage those ads.

3. How Does PPC Bidding Work?

Usually, PPC operates on an auction model. That means other people are competing for the same ad space that you want.

It’s not always the case that the person who bids highest gets that spot, though.

For example, Google AdWords determines Ad Rank based on a few factors, including the relevance of the ad and its landing page to the keyword used. In some cases, marketers who bid higher than competitors might not see their ad appear in a top spot because their ads aren’t relevant to the keyword.

It’s best to have your PPC company optimize your bids so that you get a top spot, but not bid so much that you eat into your profit margin. There’s a science to that.

4. Is A PPC Agency Better Than SEO Agency?

The answer to that question depends on who you ask. We believe, you should 100% do both. Any good online business does SEO, PPC, email marketing and social media marketing at a minimum.

SEO is cheaper in the long run (after the first year of investment). If you land a top spot in the search results for your keyword, it could very well stay at or near the top for a very long time.

That’s basically free advertising.

On the other hand, PPC is a constant payment stream. You’ll always pay for the ad as long as you want it to run. You will also have to pay your PPC company. 

Also, some search engine users intentionally gloss over the ads and go straight to the organic results. They prefer to see “real” answers to their queries.

SEO, on the other hand, is becoming more challenging. That’s because new content is produced every day and it’s competing with other content for the top spots in the search results.

5. Can I Do PPC Myself Instead Of A PPC Management and Advertising Company?

There’s a lot of education and experience required to launch a successful PPC company campaign. If you decide to tackle it yourself, you can expect to make many mistakes.

Expensive mistakes.

Think about it: when you run a PPC campaign, you have to produce compelling ad copy, create a landing page, come up with a bidding strategy, find the right keywords, and monitor your results. That’s asking quite a bit. Not to mention, the interface is incredibly complicated. Trust us, you will waste money.

If you’re investing a sizeable chunk of your marketing budget into PPC, you should consider outsourcing the task to a reputable company. You could lose more money learning by trial and error than you could by partnering with a pay per click advertising company that knows how to run an effective online ad campaign.

6. What is Programmatic and How Does A PPC Management Company Run Ads?

Programmatic refers to the use of software to purchase digital advertising. Rather than humans, machines do the buying. It uses artificial intelligence to analyze visitor’s behavior, allowing programmatic companies to target ads more precisely. Through the use of DSPs, (demand side platforms) and DMPs (data management systems), media companies are able to collect data and buy ad inventory on the open market.

7. What is Pay Per Click Management and How Does It Work

Pay per click is an advertising model that charges a company when a user a clicks on their ad. They are not charged per ad impression, but rather each time their ad is clicked. To run it, you set a budget for how much you’re willing to spend on your ad campaign. When someone clicks on your ad, you pay the current cost-per-click from your budget. Once your budget runs out, your ad will stop running until you increase your budget. PPC management generally involves:

  • Keyword analysis
  • Channel strategy
  • Monitoring
  • Competitive analysis
  • A/B testing

8. Do The Best Pay Per Click Companies Offer Yelp Advertising

Yelp advertising runs ads on the Yelp platform. Your ad will be displayed either on search results pages, competitor pages or mobile apps. It works on a pay per click basis; you choose your budget and are only charged when someone clicks on your ad. When someone clicks on your ad, they will be taken to your Yelp listing.

9. Should You Hire A YouTube PPC Company

YouTube ads come in three formats:

  • TrueView In-stream ads - ads that run before or during another video
  • TruView Discover ads - appear alongside other YouTube videos, in YouTube search pages or on the Google Display Network
  • Bumper ads - appear before other videos and are six seconds or less

You can target your ad based on demographics, interests, etc. and charge on a pay per click basis.

Articles On PPC Management And Pay Per Click Marketing

How Google Local Services Ads Works (And Who They Work For)
One of the newer ad offerings from Google, Local Services ads offer local, service-based businesses a unique opportunity to reach the right customers. As a PPC company, we’re pretty excited about these. Not only do they let local businesses reach the top of the search results, but collect leads right through the ad. Read on to learn more about how these ads could benefit your local business.

Ultimate Guide to the In’s and Out’s of Pay-Per-Click Marketing (2019 Guide)
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Google’s AdLingo Introduces Conversational Ads
You’re familiar with chatbots. You know they live on websites and Facebook Messenger, and are designed to communicate with customers in real-time. Well, now they’re coming to your Display Network ads. Google recently announced its new AdLingo technology, which functions like a chatbot but pops up instead in an ad space, and it’s something PPC companies are buzzing about. Here’s everything we know about the new AdLingo.

How to Choose the Best Google Ads Bid Strategy
Let’s face it, creating Google ads campaigns can be complicated. One of the most challenging parts? Picking the right bid strategy for your business. Your options range from manual to automatic – with plenty of options in between. In this article, Ignite’s Paid Media Strategist Christian Nicolini walks you through the process for picking the best strategy for your business.

Make the Most of Your Facebook PPC Strategy
The best PPC companies know that Facebook PPC is now a critical part of a digital strategy. The site has a massive reach, but a decline in organic reach has made investing in a PPC strategy more important than ever. But don’t go in blind. Instead, read these tips from Ignite Paid Media Strategist Christian Nicolini to get the best results from your Facebook PPC campaign.

The Buyer Journey: Which Ads to Use at Each Stage
All PPC ads aren’t created equal. Some are tailored to building brand awareness, while others are meant to clinch the deal. The best PPC companies are well aware of this and have strategies in place to deploy specific ads to target different stages in the buyer journey. But in this article, I let you in on the secret. Read on to find out exactly which ads you should be running at each stage.

Boost Your Gmail Ad Performance With These 7 Strategies
If you haven’t tried running Gmail ads yet, it’s time to start. These ads combine the expansive reach of email marketing with the powerful targeting options of Google AdWords, and any PPC company worth its salt knows they’re well worth a try. This article covers seven ways to make sure Gmail ads reach the right audience for your business.

The PPC Tools That Will Help You Improve Your Campaigns
I’ll let you in on a little secret: even the best PPC companies need tools. These tools aid with everything from account creation and optimization to competitor research and specific strategies like remarketing. This article will walk you through some of the best PPC tools on the market today.

How to Use Google and Facebook Audiences for Cross-Channel Marketing
It’s no secret that Google and Facebook have huge audiences. And as the best PPC management companies know, the two aren’t mutually exclusive. In fact, you can use them together to reach the widest, most qualified audience possible. In this article, I’ll show you how.

Advanced PPC Company Conversion Tracking Tips
Are you struggling when it comes to tracking your conversions? Are you wondering where your sales are really coming from? If so, then check out this article by Mezar Chakwa, the Paid Media Manager at Ignite Visibility. It covers advanced conversion tracking strategies used by almost every PPC management company.

Here’s How Your Favorite Pay Per Click Advertising Company Tracks Micro Conversions
If you want to maximize your online sales, you’ll need to track micro conversions as well as macro conversions. This article not only explains the difference between the two, but also shares micro conversion strategies used by every great PPC company. You’ll also learn which micro conversions you should track based on your business model. Bonus: you won’t even have to invest in a new tool.

The Best PPC Management Company's Strategies for Bing Ads
If you’re looking to increase sales with Bing Ads, then you should follow the example of almost every reputable PPC management company. This article covers the process that marketers go through before advertising with Bing. Then, it explains why Bing Ads are great for business. You’ll also learn about Bing Ads Shopping Campaigns.

Examples of Subliminal Advertising Used by PPC Companies
The Best PPC Company knows how to use subliminal advertising to reach people. In this article, you’ll learn about subliminal marketing and how it can increase sales. You’ll also see seven examples of how companies use hidden messages in advertising. Finally, you’ll learn what not to do in subliminal advertising.

The Best Tools Used by Almost Every PPC Company
The best PPC management company you know about uses tools. Quite frankly, it’s impossible to succeed in digital marketing without the aid of software. But which tools are the best for your business? This article answers that question.

Produce PPC Ad Copy That Reels ‘Em In
Struggling with PPC ad copy? Thinking about hiring a PPC company to manage your account? Although you might need to do that at some point, you should at least understand what goes into effective PPC ad text. This article will show you what’s involved.

How Layered Targeting in Google AdWords Works
As a PPC company with plenty of experience in AdWords, we’re well aware of the importance of targeting your ad to the appropriate audience. But did you know that when it comes to targeting, you’re not limited to just one targeting option? Instead, you can layer your targeting methods to make sure the right people are the one’s seeing your ad. In this article, I’ll show you how.

Are You Making These PPC Lead Generation Mistakes?
Not seeing you the results you want from your PPC campaign? Lead generation can be a tough thing to get just right, and even the best pay per click advertising companies are bound to make a misstep. So take it from us: if you’re doing any of the following, it’s time to take a deeper look at your lead generation campaign.

An Introduction to Using Google Optimize For Better AdWords Campaigns
You probably already know the importance of A/B testing. You may also know that it can be hard to get right. But here’s the good news: A/B testing just got a lot easier with the help of Google Optimize. In this article, I’ll show you how the best PPC management companies are using Google Optimize to improve their AdWords campaigns.

Improve Your B2B PPC Campaign With These Five Tips
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New Ways to Make the Most of Your Facebook Campaign
Facebook campaign getting stale? Don’t worry, the platform’s constantly introducing new ways to better reach your objectives. In this article, I’ll outline three of the latest and greatest.

Everything You Need to Know About Google’s New Responsive Ads
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A Franchisers Guide to Effective PPC Campaign Management
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Use Google Analytics for Remarketing
Yes, you can use your favorite free web analytics tool for remarketing. That will give you a “second chance” at landing some customers who got away when they were first exposed to your brand. Of course, if you want to use Google Analytics for remarketing, you’ll have to know how. That’s why you should read this article.

The Next Big Thing: Native Advertising
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How to Lower Your Bounce Rate
Your bounce rate is measured as a percentage of website visitors who leave after viewing only one page. It’s one of the few statistics in which more is less. In other words, you want a low bounce rate. This article will show you how to keep people on your site and to show your PPC company if it needs to be improved.

How to Create and Use Block Lists for Facebook Ad Campaigns
Using a Facebook PPC management company is a great way to reach your audience. But it doesn’t come without its pitfalls. One of those is the potential to list ads on controversial or otherwise inappropriate sites. Most ppc companies will tell you the best way to combat that is through block lists. In this article, I’ll tell you how to create an effective block list for your ad campaigns.

The Best Landing Page Software For Business
When it comes to pay per click marketing, a great landing page can mean the difference between a sale and a skip. Creating them, however, is easier said than done. A great PPC advertising agency can guide, and point you in the direction of a great landing page software. In this article, I’ll review four of the top software for creating a great landing page.

How To Pick The Best Negative Keywords
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How PPC Management Companies Use The Google AdWords Editor
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The Google Display Network. 11 Tips To Win in PPC Management
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How To Use Broad Match Modifier
This is one of the important strategies in pay per click marketing and search engine marketing. Broad match modifier will make your audience targeting all the more powerful. Learn how to take advantage.

How To Run A Successful PPC Campaign
The whole program is usually called a campaign in paid search marketing. So, you of course want to run a successful campaign. This article goes over all the most important elements for a pay per click management company to focus on.

How To Run Google Shopping Ads
Selling products? Then you need Google Shopping Ads. You should also be looking at Amazon. Make sure to check out our page on that in the navigation. We offer a variety of Amazon services. But regardless, you can also be making big sales through Google Shopping Ads.

AdWords Extensions And Pay Per Click Marketing
You muse use extensions! They can increase click-through rates well over 50% for the right campaign. Learn all the different types of AdWords extensions and make sure to take full advantage.

All The Different Audience Targeting Methods In Facebook With PPC Management
Facebook has some very innovative new targeting abilities and our pay per click management division at Ignite Visibility is fully maximizing them for clients. These strategies are very new and competition is limited. Learn more about them.

Bing Shopping Ads - Why You Should Use Them
A good PPC management company knows that Bing is not to be ignored. In fact, Bing Shopping Ads have many advantages over Google. In this blog, you will learn why Bing Shopping Ads are so amazing. For starters, they actually have higher click-through rates than Google ads.

How To Lower Your Facebook CPM
Facebook CPM can get expensive. If you don't know what that means, it means the cost for every 1000 impressions your Facebook ads get. In this article, you will learn about Facebook CPM and how it relates to pay per click advertising.

How To Find Expert AdWords PPC Management
Good Google AdWords Management makes all the difference. A bad manager can cost you so much money! You need to know what to look for so you don't waste valuable time and money. Things to think about include experience, how much spend have they managed, staying up on industry trends and more.

How To Run AdWords Experiments
Your Google AdWords Manager should be thinking about experiments. If they are not, make sure you ask them. A good pay per click company will run experiments on the ads, keywords (and other audiences) and landing page. Learn more about drafts, experiments and measurement.

Do You Know How to Calculate ROAS?
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25 Signs Your PPC Management Audit Was Done Poorly
The best pay per click advertising companies approach things differently than competitors. For example, they will do a PPC audit that often shows you how much they can save, the results they can get and even showcase projections. All PPC companies are not equal and often their service fees reflect this.

LinkedIn Remarketing, Why You Should Consider It
Remarketing should be considered by all businesses. If you run a business that sells or services other businesses, LinkedIn remarketing should be highly considered. Why? Well, if the visitor already came to your website they are more qualified than other visitors, so it is a good idea to serve them ads.

Facebook Store Visit Ads Are Taking Off
Facebook is really doing great things, one of those being, store visit ads. Our pay per click advertising agency is running these ads for clients and seeing excellent results. Read about this new social media ad strategy now.

What Is Remarketing And Why Every Website Needs It
We are firm believers that every website needs a remarketing strategy. These people come to your site, why not hire a pay per click management company to serve them ads! This will get them to come back and sign up, it is as simple as that. In addition, if they are thinking about signing up for your service or buying your product, the ads can assist in that conversion. Learn more about remarketing through Google AdWords and other methods in this video.

Facebook Retargeting: An Awesome New PPC Management Strategy
Facebook has quickly become one of the best ways to advertise online and retargeting is an excellent option. Basically, you can serve ads to people who visit your website. This can really help close the customer acquisition loop, if you missed them the first time.

YouTube Advertising: Why Ask Your PPC Company
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How To Define A Target Audience Before Hiring A PPC Manager
PPC companies need to know their audience or all efforts are wasted. In this article, we cover important information on determining your audience and then executing.

New Retargeting and Facebook Messenger Ads Get PPC Management Firms Excited
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Facebook Advertising Companies Can Now Offer Lifetime Value Audiences & Value Lookalike
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How To Increase Quality Score For PPC
Quality score is a very important metric for any paid search managing company. It gives a clear indicator of how good the ad, keyword and landing page match each other in Google's eyes. In this article, break down quality score and teach you how a PPC agency can improve it.

LinkedIn Lead Generation in Paid Search
LinkedIn has been working on their advertising capabilities for sometime. They now offer LinkedIn lead gen forms, which the industry feels do fairly well when you have the right offering. While the price is high for each conversion, a good paid search company, coupled with a sale team that closes, can make it worth it.

Programmatic Advertising And PPC Companies
PPC companies around the world are diving into programmatic advertising because of its conversion abilities and ease of use. In this beginners guide, we walk you through programmatic and teach you the best way to start for your business.

My Top Questions for Selecting the Best PPC Management Company in a Sea of Mediocrity
Selecting the right company can make a major difference on your bottom-line. Learn what to look for in a paid search management agency.

Why Retargeting Growth Should be a Blogging KPI
If people go to your blog then you can cookie their browser and retarget ads to them later. Why not make this initiative a blogging PPC KPI?