Pay-Per-Click Management That Gets You Results

Our PPC Process //
Each of our pay per click managers is Google Adwords certified. In addition, each pay per click manager has a strong background in math and analytics. Ignite Visibility can run pay per click or pay per impression campaigns for individual products, lead generation or even company branding initiatives.
Step 1 //

Define Performance Goals and Review Historical Data

Step 2 //

Implement Tracking

Step 3 //

Build Keywords & Targeting

Step 4 //

Develop Ad Copy & Creative

Step 5 /

Optimize Landing Pages

Step 6 //

Create Bidding Strategy

1. What Is a PPC Company?

PPC company stands for pay-per-click company. It is an industry term used to describe a digital marketing online advertising company. Pay-per-click is an advertising model where you pay for the click as the main frame of payment to the ad network. While that is the case, most PPC companies also offer many other online advertising models. Some of which would be cost per impression, cost per view and more. PPC company is an older term still used because pay per click is still the main model used and it was the first.

2. How Are PPC Advertising Companies Priced?

PPC companies offer a variety of pricing models. Some charge one flat fee, others charge by how much your are spending and others charge based on performance. There are pros and cons to all these models. The most common model is a flat fee and then percentage of ad spend. For example, the flat fee could be $3,000 a month and the percentage could be 5% of ad spend.

3. How Does PPC Bidding Work?

PPC bidding is all based on an auction. When an advertiser places a bid, the ad network will weigh that against all other advertisers bids. The ad network will also look at the quality of the ad, the landing page and more to determine the final cost per click.

4. Can I Do PPC Myself Instead Of A PPC Management and Advertising Company?

It is not advised to do pay per click yourself. It is a highly complicated field that requires strong math and analytical skill. Most first time advertisers make mistakes that cost them more than they would spend with a company.

5. What Is Remarketing?

Remarketing is a process for advertising where an individual is cookied while visiting a website. When they leave. ads are served to them around the web. This is a powerful way to generate sales from qualified customers.

6. What Companies Use PPC?

PPC companies are used by most mid to large businesses. Google has become a 134 billion dollar company and is only growing in 2020 due the impact their advertising methods have had on businesses. PPC is used by businesses in almost every field. Especially with Facebook, Linkedin, Spatchat and more being added to the mix.

Expert Posts

30 Videos from our PPC Company

Articles On PPC Management And Pay Per Click Marketing

Facebook Video Ads Best Practices for Exceptional Results
As we all know, Facebook is the most popular social media platform out there. You need to have amazing video ad content to impress your audience. Check out this blog covering some of the best practices for Facebook video ads to get satisfying results.

How to Write Effective Facebook Ad Copy
It is extremely relevant for every business to have a compelling, unique, and attention-grabbing Facebook ad copy. Here are 6 useful tips for writing an effective Facebook ad copy to get you more clicks.

How to Use Facebook Subscription Lifecycle Events
Would you like to get more subscribers? I bet you would love to. Read this article to learn how Facebook subscription lifetime events can guide your PPC company & result in success.

Facebook Conversion Tracking with Facebook Pixel
Facebook conversion tracking is a way for you to quantify the effectiveness of your ad campaigns. Here is a full guide explaining the basics of Facebook conversion tracking.

Amazon Attribution: What It Is & How To Use It
Amazon Attribution is a form of Amazon Advertising that functions as a measurement and analytics console. Don't worry if you are not quite getting it yet because we got an ultimate guide for your PPC company explaining how to use Amazon Attribution.

How to Leverage Cross-Channel Audience Insights For Hyper-Improved Targeting
Every PPC company must know these powerful methods of leveraging audience insights in order to expand the target reach. Here is a deeper look at Facebook, Google, and LinkedIn Ads.

Click Fraud: Is it Eating Into Your Digital Ad Budget?
It’s hard to imagine that just decades ago, PPC advertising was still in its infancy and over the years, click fraud is a huge burden. We’ll look at what click fraud is, how to spot it, and how you can avoid it.

Considering Bidding on Your Competitors Branded Terms? Read this First
As a PPC company, before you go running ads on your competitor's terms, it is a good idea to understand the big picture. Here is what you need to know.

How to Measure Brand Lift from Paid Media
As a PPC company using engagement measurements on any particular piece of content are important in determining its success, but brand lift goes beyond that. Learn all about it here.

How to Use Custom Affinity Audiences on Google Ads
Google affinity audiences have quickly become an asset to SEO companies and businesses alike. I'll show you how to use competitor's consumers and build your own custom affinity audience.

50 Best Landing Pages
A good landing page always starts with a compelling headline, some supportive copy, and a design that reinforces the “ask.” Knowing and implementing these landing page practices will help your PPC strategy!

Google Dynamic Remarketing: The Ultimate Guide
Through Google Dynamic Remarketing Through you can automate different areas of your remarketing process, leading lost site visitors back to your website. This is a crucial aspect in any marketing strategy, and thankfully, Google has made it easy to track your re-gained users. This is the complete guide to Google Dynamic Remarketing.

11 Examples of Subliminal Advertising Done Right
There is a very fine line to be mindful not to cross when it comes to subliminal advertising and messaging. There have plenty of occasions where it has been done wrong but in recent years, marketers have learned to strategically perfect subliminal ad placements and honestly, they are done so well, that you’ve probably never noticed! I’ve got 11 examples of genius subliminal marketing that will have you doing double-takes.

Subscription and Paywall Content: How Does It Relate to SEO?
Paywall may sound a little menacing, but all it really is is any type of value exchange required for visitors to gain access to content. Think NY Times or Yankee. They tease you with a bit of content from an article or maybe a full article, but as soon as you try and access too much content, you’re confronted with a paywall that asks you to pay and subscribe. I’ll tell you all the details on how it works in this article.

23 Great Ideas for Small Business Advertising
It may seem that small businesses are at a disadvantage when it comes to advertising. Just because they may not have the big budgets of similar name brands, doesn't mean they can't get creative with their advertising. In this article I will give you 23 ideas for small business advertising that wont break the bank.

Is Enhanced CPC Right For Your Ad Campaign?
These days, automation seems to be the name of the game when it comes to marketing. But is it always the right choice? In this article, we’ll cover the pro’s and con’s of using enhanced CPC, Google’s answer to ad automation, and how to determine if it’s the right choice for your PPC campaigns.

What’s Ggclid, and Does It Really Matter in Paid Media?
Short answer: yes. Gclid matters, and if you haven’t heard of it before, it’s time to get familiar. Gclid, in a nutshell, is a URL request parameter that gathers information about your ad and sends it to Google Analytics. Read more about it in this article.

How Does Paid Search Work?
Paid search is one of the best ways to build brand visibility available to marketers. But in order for it to be effective, it has to be done right. For new marketers especially, the process can be a bit complicated. That’s why in this article, we’re simplifying the process for you.

How to Maximize Returns by Lowering Facebook CPMs
Advertising on Facebook is a great way to increase exposure, but it can get expensive, fast. That’s why a knowledge of Facebook CPM is critical to managing costs. In this article, I’ll walk you through what Facebook CPM is, how to find it, and how to lower it to maximize your returns.

ROAS: Defined
If you’re not calculating ROAS, you’re leaving money on the table. Return on ad spend (ROAS) calculates how much you’re earning on ad versus how much you spend. It’s a critical metric to be aware of keep tabs on when it comes to ad campaigns. In this article, I’ll break it down for you.

The Real Cost of Facebook Advertising
Facebook is one of the most effective platforms available to advertisers today. It offers a myriad of targeting options, unique ad formats, and incredible reach. But let’s cut to the chase: how much will it cost you? We’ll break it all down in this article.

How to Use Dynamic Search Ads
To the untrained eye, dynamic search ads appear to just another ad in the SERPs. But those familiar with the ins and outs of Google Ads know they have one major difference: dynamic search ads aren’t based on keywords, they’re based on content pulled from your site. Intrigued? Good. Read our full article to find out more.

What is ROPO?
ROPO stands for research online purchase offline. Essentially, it’s a way to measure the amount of customer who purchase in stores after researching your product online. It’s no secret that most consumers are doing their homework before they visit a store, and ROPO represents a way for marketers to see how their online efforts are impacting their in-store sales. For more on ROPO and how to calculate it for your business, read on.

How to Use Google Keyword Planner
If you’re one of the many still getting used to Google’s Keyword Planner, this article is for you. Introduced as the replacement to Google Keyword Tool, Keyword Planner kept a lot of the best aspects of the Keyword Tool while improving it in many key areas. In this guide, I’ll go over all of my features and how to use them to improve your campaigns.

Getting Started with Google Customer Reviews
These days, a seal of approval from Google goes a long way. Even better than that is the approval from satisfied customers. That’s why Google came out with its Customer Reviews program, a free service that lets online retailers collect positive reviews from its customers. And take it from us, as one of the best PPC companies out there, we know how important collecting those reviews are. Learn how to get started with the program – and get better reviews – in this article.

AdWords vs. AdSense: What’s the Difference?
You’ve probably heard of AdWords. After all, it’s the dominant force when it comes to online advertising, and you’ve ever worked with a PPC agency, it’s more than likely been recommended to you. But what about AdSense? The two are similar. They’re both Google programs and both have to do with online ads. But they’re function is different, and each serves a different purpose. Learn about their differences and how to determine which is best for you in this article.

How Google Ads Reporting Can Drastically Improve Your Online Ads
You probably already know how important PPC ads are to online marketing. But making the most out of those ads and seeing real returns is a different story. To truly understand how your ads are performing – and take them to the next level – you need a solid understanding of Google Ads reporting. The best PPC marketing agencies use these reports to draw insights and create actionable strategies for improving ad performance. In this article, I’ll walk you through the reports we use and how we use them to increase ROAS.

How to Stop Competitors Bidding on Your Brand
No brand wants to use ad rank – especially on their own brand name. But all too often, you’ll find competing companies bidding on your brand terms in an attempt to increase their own ad positions. The problem? They’re stealing your clicks, and likely driving up auctions costs as well. As a PPC management company, we’re all too familiar with the problem. Luckily, we have a few solutions for you. We cover them in this post.

The Future of Facebook Ads in 2019
PPC’s had a pretty big year. And as the features and targeting abilities continue to expand, one platform, in particular, is offering advertiser’s a big opportunity: Facebook. As one of the best PPC management companies, we have a few predictions about what Facebook ads will look like in 2019 – and how you can take advantage of them. Read on to find out what they are.

How Google Local Services Ads Works (And Who They Work For)
One of the newer ad offerings from Google, Local Services ads offer local, service-based businesses a unique opportunity to reach the right customers. As a PPC company, we’re pretty excited about these. Not only do they let local businesses reach the top of the search results, but collect leads right through the ad. Read on to learn more about how these ads could benefit your local business.

Ultimate Guide to the In’s and Out’s of Pay-Per-Click Marketing (2019 Guide)
Wondering how PPC works, and how it fits into a marketing strategy? As a leading PPC company, we’ve got you covered. In this comprehensive guide, Ignite’s Head of Paid Media Eythor Westman will go over everything you need to know about pay per click marketing, and how you should be using it to improve your marketing campaign in 2019.

Google’s AdLingo Introduces Conversational Ads
You’re familiar with chatbots. You know they live on websites and Facebook Messenger, and are designed to communicate with customers in real-time. Well, now they’re coming to your Display Network ads. Google recently announced its new AdLingo technology, which functions like a chatbot but pops up instead in an ad space, and it’s something PPC companies are buzzing about. Here’s everything we know about the new AdLingo.

How to Choose the Best Google Ads Bid Strategy
Let’s face it, creating Google ads campaigns can be complicated. One of the most challenging parts? Picking the right bid strategy for your business. Your options range from manual to automatic – with plenty of options in between. In this article, Ignite’s Paid Media Strategist Christian Nicolini walks you through the process for picking the best strategy for your business.

Make the Most of Your Facebook PPC Strategy
The best PPC companies know that Facebook PPC is now a critical part of a digital strategy. The site has a massive reach, but a decline in organic reach has made investing in a PPC strategy more important than ever. But don’t go in blind. Instead, read these tips from Ignite Paid Media Strategist Christian Nicolini to get the best results from your Facebook PPC campaign.

The Buyer Journey: Which Ads to Use at Each Stage
All PPC ads aren’t created equal. Some are tailored to building brand awareness, while others are meant to clinch the deal. The best PPC companies are well aware of this and have strategies in place to deploy specific ads to target different stages in the buyer journey. But in this article, I let you in on the secret. Read on to find out exactly which ads you should be running at each stage.

Boost Your Gmail Ad Performance With These 7 Strategies
If you haven’t tried running Gmail ads yet, it’s time to start. These ads combine the expansive reach of email marketing with the powerful targeting options of Google AdWords, and any PPC company worth its salt knows they’re well worth a try. This article covers seven ways to make sure Gmail ads reach the right audience for your business.

The PPC Tools That Will Help You Improve Your Campaigns
I’ll let you in on a little secret: even the best PPC companies need tools. These tools aid with everything from account creation and optimization to competitor research and specific strategies like remarketing. This article will walk you through some of the best PPC tools on the market today.

How to Use Google and Facebook Audiences for Cross-Channel Marketing
It’s no secret that Google and Facebook have huge audiences. And as the best PPC management companies know, the two aren’t mutually exclusive. In fact, you can use them together to reach the widest, most qualified audience possible. In this article, I’ll show you how.

Advanced PPC Company Conversion Tracking Tips
Are you struggling when it comes to tracking your conversions? Are you wondering where your sales are really coming from? If so, then check out this article by Mezar Chakwa, the Paid Media Manager at Ignite Visibility. It covers advanced conversion tracking strategies used by almost every PPC management company.

Here’s How Your Favorite Pay Per Click Advertising Company Tracks Micro Conversions
If you want to maximize your online sales, you’ll need to track micro conversions as well as macro conversions. This article not only explains the difference between the two, but also shares micro conversion strategies used by every great PPC company. You’ll also learn which micro conversions you should track based on your business model. Bonus: you won’t even have to invest in a new tool.

The Best PPC Management Company's Strategies for Bing Ads
If you’re looking to increase sales with Bing Ads, then you should follow the example of almost every reputable PPC management company. This article covers the process that marketers go through before advertising with Bing. Then, it explains why Bing Ads are great for business. You’ll also learn about Bing Ads Shopping Campaigns.

Examples of Subliminal Advertising Used by PPC Companies
The Best PPC Company knows how to use subliminal advertising to reach people. In this article, you’ll learn about subliminal marketing and how it can increase sales. You’ll also see seven examples of how companies use hidden messages in advertising. Finally, you’ll learn what not to do in subliminal advertising.

The Best Tools Used by Almost Every PPC Company
The best PPC management company you know about uses tools. Quite frankly, it’s impossible to succeed in digital marketing without the aid of software. But which tools are the best for your business? This article answers that question.

Produce PPC Ad Copy That Reels ‘Em In
Struggling with PPC ad copy? Thinking about hiring a PPC company to manage your account? Although you might need to do that at some point, you should at least understand what goes into effective PPC ad text. This article will show you what’s involved.

How Layered Targeting in Google AdWords Works
As a PPC company with plenty of experience in AdWords, we’re well aware of the importance of targeting your ad to the appropriate audience. But did you know that when it comes to targeting, you’re not limited to just one targeting option? Instead, you can layer your targeting methods to make sure the right people are the one’s seeing your ad. In this article, I’ll show you how.

Are You Making These PPC Lead Generation Mistakes?
Not seeing you the results you want from your PPC campaign? Lead generation can be a tough thing to get just right, and even the best pay per click advertising companies are bound to make a misstep. So take it from us: if you’re doing any of the following, it’s time to take a deeper look at your lead generation campaign.

An Introduction to Using Google Optimize For Better AdWords Campaigns
You probably already know the importance of A/B testing. You may also know that it can be hard to get right. But here’s the good news: A/B testing just got a lot easier with the help of Google Optimize. In this article, I’ll show you how the best PPC management companies are using Google Optimize to improve their AdWords campaigns.

Improve Your B2B PPC Campaign With These Five Tips
Looking for better results from your PPC campaign? You’re certainly not alone. Getting the results you want can be tough - especially in the B2B realm. But in this article, I’ll walk you through five ways for better B2B results that only the best pay per click advertising companies are using.

New Ways to Make the Most of Your Facebook Campaign
Facebook campaign getting stale? Don’t worry, the platform’s constantly introducing new ways to better reach your objectives. In this article, I’ll outline three of the latest and greatest.

Everything You Need to Know About Google’s Responsive Ads
Heard of Google’s responsive ads? If not, you’ll want to listen up. Responsive ads allow advertisers to expand on traditional ads with more text and headline combinations. Even better? AdWords is doing a lot of the work for you. Read on to learn more about what the new responsive ads can do for you.

A Franchisers Guide to Effective PPC Campaign Management
As a PPC management company that’s worked extensively with franchises, we know that too, we know that traditional marketing rules don’t always apply. And all too often, franchises struggle with optimizing their PPC campaigns for multiple locations. In this article, I’ll walk you through the best way to effectively manage your campaign.

Use Google Analytics for Remarketing
Yes, you can use your favorite free web analytics tool for remarketing. That will give you a “second chance” at landing some customers who got away when they were first exposed to your brand. Of course, if you want to use Google Analytics for remarketing, you’ll have to know how. That’s why you should read this article.

The Next Big Thing: Native Advertising
You don’t have to be the CEO of the best pay per click advertising company to know that native advertising is on the rise. In 2018, ads that resemble editorial content will take more than 60% of all display ad spend. You’re probably doing your brand a disservice if you aren’t taking advantage of this next “big thing.” This article will provide you with several great examples of effective native ads.

How to Lower Your Bounce Rate
Your bounce rate is measured as a percentage of website visitors who leave after viewing only one page. It’s one of the few statistics in which more is less. In other words, you want a low bounce rate. This article will show you how to keep people on your site and to show your PPC company if it needs to be improved.

How to Create and Use Block Lists for Facebook Ad Campaigns
Using a Facebook PPC management company is a great way to reach your audience. But it doesn’t come without its pitfalls. One of those is the potential to list ads on controversial or otherwise inappropriate sites. Most ppc companies will tell you the best way to combat that is through block lists. In this article, I’ll tell you how to create an effective block list for your ad campaigns.

The Best Landing Page Software For Business
When it comes to pay per click marketing, a great landing page can mean the difference between a sale and a skip. Creating them, however, is easier said than done. A great PPC advertising agency can guide, and point you in the direction of a great landing page software. In this article, I’ll review four of the top software for creating a great landing page.

How To Pick The Best Negative Keywords
Negative keywords are so important to your campaign. In this article, we tell you how to select the best negative keywords. Make sure to work with your pay per click advertising firm to implement these for better results.

How PPC Management Companies Use The Google AdWords Editor
You and your pay per click management company can use the Google AdWords editor to make changes when you are offline and online. It is a great tool you can download to your desktop. Learn easy steps to getting this tool to work for you.

The Google Display Network. 11 Tips To Win in PPC Management
Every PPC company has a different view and strategies for the display network. No matter what the strategy, you don't want to waste money. This article covers how to get the most out of the powerful resource.

How To Use Broad Match Modifier
This is one of the important strategies in pay per click marketing and search engine marketing. Broad match modifier will make your audience targeting all the more powerful. Learn how to take advantage.

How To Run A Successful PPC Campaign
The whole program is usually called a campaign in paid search marketing. So, you of course want to run a successful campaign. This article goes over all the most important elements for a pay per click management company to focus on.

How To Run Google Shopping Ads
Selling products? Then you need Google Shopping Ads. You should also be looking at Amazon. Make sure to check out our page on that in the navigation. We offer a variety of Amazon services. But regardless, you can also be making big sales through Google Shopping Ads.

AdWords Extensions And Pay Per Click Marketing
You muse use extensions! They can increase click-through rates well over 50% for the right campaign. Learn all the different types of AdWords extensions and make sure to take full advantage.

All The Different Audience Targeting Methods In Facebook With PPC Management
Facebook has some very innovative new targeting abilities and our pay per click management division at Ignite Visibility is fully maximizing them for clients. These strategies are very new and competition is limited. Learn more about them.

Bing Shopping Ads - Why You Should Use Them
A good PPC management company knows that Bing is not to be ignored. In fact, Bing Shopping Ads have many advantages over Google. In this blog, you will learn why Bing Shopping Ads are so amazing. For starters, they actually have higher click-through rates than Google ads.

How To Find Expert AdWords PPC Management
Good Google AdWords Management makes all the difference. A bad manager can cost you so much money! You need to know what to look for so you don't waste valuable time and money. Things to think about include experience, how much spend have they managed, staying up on industry trends and more.

How To Run AdWords Experiments
Your Google AdWords Manager should be thinking about experiments. If they are not, make sure you ask them. A good pay per click company will run experiments on the ads, keywords (and other audiences) and landing page. Learn more about drafts, experiments and measurement.

Do You Know How to Calculate ROAS?
The first step to getting a return on your ad spend is... Knowing how to calculate it! In this article, we cover how to calculate return on ad spend. You should know what you need your ROAS to be before hiring a PPC management agency.

25 Signs Your PPC Management Audit Was Done Poorly
The best pay per click advertising companies approach things differently than competitors. For example, they will do a PPC audit that often shows you how much they can save, the results they can get and even showcase projections. All PPC companies are not equal and often their service fees reflect this.

LinkedIn Remarketing, Why You Should Consider It
Remarketing should be considered by all businesses. If you run a business that sells or services other businesses, LinkedIn remarketing should be highly considered. Why? Well, if the visitor already came to your website they are more qualified than other visitors, so it is a good idea to serve them ads.

Facebook Store Visit Ads Are Taking Off
Facebook is really doing great things, one of those being, store visit ads. Our pay per click advertising agency is running these ads for clients and seeing excellent results. Read about this new social media ad strategy now.

What Is Remarketing And Why Every Website Needs It
We are firm believers that every website needs a remarketing strategy. These people come to your site, why not hire a pay per click management company to serve them ads! This will get them to come back and sign up, it is as simple as that. In addition, if they are thinking about signing up for your service or buying your product, the ads can assist in that conversion. Learn more about remarketing through Google AdWords and other methods in this video.

Facebook Retargeting: An Awesome New PPC Management Strategy
Facebook has quickly become one of the best ways to advertise online and retargeting is an excellent option. Basically, you can serve ads to people who visit your website. This can really help close the customer acquisition loop, if you missed them the first time.

YouTube Advertising: Why Ask Your PPC Company
YouTube should be a part of all businesses pay-per-click marketing strategy. It is very inexpensive and offers significant reach. More and more people are using YouTube everyday, so make sure to take advantage.

How To Define A Target Audience Before Hiring A PPC Manager
PPC companies need to know their audience or all efforts are wasted. In this article, we cover important information on determining your audience and then executing.

New Retargeting and Facebook Messenger Ads Get PPC Management Firms Excited
Innovation is so important in paid media. It allows you to extract more traffic, sales or leads from a network before your competition. In this article, we cover Facebook's new messenger ads. We also cover retargeting in YouTube. These are two excellent options for companies looking for paid media management.

Facebook Advertising Companies Can Now Offer Lifetime Value Audiences & Value Lookalike
These are two amazing tools that all the best PPC companies in the USA are jumping on. What if you could target customers based on the qualities of those who had the best lifetime value? What if you could break those into similar audiences? Well, now you can.

How To Increase Quality Score For PPC
Quality score is a very important metric for any paid search managing company. It gives a clear indicator of how good the ad, keyword and landing page match each other in Google's eyes. In this article, break down quality score and teach you how a PPC agency can improve it.

LinkedIn Lead Generation in Paid Search
LinkedIn has been working on their advertising capabilities for sometime. They now offer LinkedIn lead gen forms, which the industry feels do fairly well when you have the right offering. While the price is high for each conversion, a good paid search company, coupled with a sale team that closes, can make it worth it.

Programmatic Advertising And PPC Companies
PPC companies around the world are diving into programmatic advertising because of its conversion abilities and ease of use. In this beginners guide, we walk you through programmatic and teach you the best way to start for your business.

My Top Questions for Selecting the Best PPC Management Company in a Sea of Mediocrity
Selecting the right company can make a major difference on your bottom-line. Learn what to look for in a paid search management agency.

Why Retargeting Growth Should be a Blogging KPI
If people go to your blog then you can cookie their browser and retarget ads to them later. Why not make this initiative a blogging PPC KPI?