Social Media Marketing and Social Media Management

Our Social Media Marketing Process

Similar to search engine optimization, different companies are at various levels with their social media marketing. No matter what level your online brand has achieved, Ignite Visibility has more to offer. Our social media marketing team has been innovators in the field for over a decade, and we continue to push the envelope daily. Our services are innovative, heavily integrate PR and influencer marketing and always deliver.

Step 1 //

Determine Main Goals

Step 2 //

Develop Company Brand

Step 3 //

Identify Influencers, Media Outlets & Customers

Step 4 //

Optimize Website

Step 5 /

Build Influence

Step 6 //

Build Communities, Brand & Revenue

FAQS // LEARN MORE ABOUT IGNITE VISIBILITY SOCIAL MEDIA MANAGEMENT SERVICES

1. What do your social media management and social media advertising reports look like?

Ignite Visibility’s social media management and advertising reports include all necessary metrics such as:

  • Number of posts
  • Followers gains and losses
  • Number of likes
  • Post reach
  • Number of clicks and shares
  • Amount of comments
  • Top performing posts, videos and stories
  • Leads generated
  • Conversions
  • Total ad spend
  • Revenue generated

2. How do you integrate social media management, PR, and search engine optimization?

Because we are a full-service agency our social team, PR team and SEO team take part in your social media management.

Our social team does the initial audit, determines the main goals and then pitches ideas such as creating a landing page to help increase traffic to a particular page.

At this point, when content is needed, they will collaborate with our search engine optimization team to get SEO optimized content best suited for the desired deliverable.

The creative content can then also be turned into a social post/campaign that the digital PR team can use for pitches and link building efforts.

3. As a social media manager, are you posting for me?

Social media managers are responsible for curating your brand’s social channels.

This is done by means. of monitoring, moderating and sometimes responding to audience comments.

Ignite Visibility is here to manage your social media partnerships with other brands and create and/or post shareable videos and images.

4. Why can’t I hire an intern to manage my social media?

You can, but depending on the size of your brand and goals for your social media accounts, an intern can become quickly overwhelmed, as managing social media is more than just curating random posts.

An agency has the manpower to not only define your goals for your brand based on engagement and website analytics, but they can also build out your content calendars around those analytics.

Hiring a social media management agency means you’ll get planned campaigns, data-driven content, community management, reporting, and an unbeatable integration with other parts of a digital marketing team, like PR and SEO.

Expert Posts

23 Videos From Our Social Media Marketing Company

Read Articles Written by Ignite on Social Media Marketing

The Ultimate Guide to Social Media Marketing Strategy in 2021
This blog covers everything you need to know about setting up a successful social media marketing strategy in 2021. If you want your business to eventually land more sales, this social media marketing guide is a great start. Read on!

Facebook Lead Form Ads That Convert
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Instagram Video Tips: How to Get More Engagement on Your Instagram Videos
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Brand Community Management on Social Media: Expert Tips and Tricks
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A Guide to Social Media Crisis Management
Between COVID and cancel culture, natural disasters, and civil unrest, in today’s digital world, brands have a lot to consider when responding to crises, tragedies, and inequality.

Boosted Facebook Posts vs Facebook Ads
On the surface, Facebook ads and boosted posts can seem like two sides of the same coin. Despite appearances, these avenues are unique versions of Facebook marketing. So what’s the difference, really?

How Does the TikTok Algorithm Work?
With the demand for TikTok taking social media marketing agencies by storm, now is the time to fully understand how the algorithm works for this platform. We've got the details!

The Top Ten Facebook Apps
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How to Find Influencers
A good social media marketing agency will know to get you on the path of finding the best influencers for your brand. This article dives into 10 tips and tools to help you get started.

How To Add a Link to Your Instagram Story
Instagram has quickly superceded other social media platforms when it comes to marketing and branding opportunities. Instagram Stories are now able to embed a link directly into an image or video, making it easier for brands to promote their businesses. In this article I go over how to add a link to your Instagram story.

13 Instagam Hacks To Get You More Views
Instagram has undoubtedly become one of the most profitable and progressive marketing platforms used today. Users are constantly trying to find ways to hack the algorithm in order to get more views and followers. That means you need to convince the algorithm that your posts include the kind of content that people are looking for on Instagram. In this article, we’ll go over how the algorithm works, and how to use that knowledge to get more Instagram views.

Ultimate Guide to Onsite Social Media Optimization
If you aren’t already, you should be making the most out of your digital marketing strategy and by having a social media optimization strategy in place. There are lots of useful tools and steps you can take to make sure your website is social media friendly and makes the most out of social networking to build your brand and connect with your users. Here is your ultimate guide to help you get started today.

Learn How to Promote on Instagram in 13 Simple Steps
Instagram has become a critical channel for any brand making looking to make a splash on social media. But once you’ve crafted an account and post you’re proud of, you need to know how to properly promote to get as much traction as possible. In this article, I’ll walk you through how to promote on Instagram in thirteen simple steps.

What Marketers Need to Know About Facebook Watch
Facebook Watch was introduced a few years ago as Facebook’s answer to decline of cable TV. It offers full-sized programming—think major dramas, sitcoms, and reality shows—with social app streaming capabilities. But can marketers capitalize on the new format? Find out in this article.

A Marketer’s Guide to Twitter Advanced Search
Twitter can be an invaluable place to find information on almost any topic. But if you aren’t using Advanced Search, you’re seriously limiting the scope of your search. In this article, I’ll take you through the in’s and out’s of Advanced Search and how to use it most effectively.

Schedule Instagram Posts the Right Way
Instagram is one of the last social platforms to offer its users the ability to schedule posts. But now that the functionality is here, it has the potential to save social media marketer’s a ton of time and headaches.

Don’t Make These Social Media Marketing Mistakes
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Here’s the Secret Formula For Going Viral
So, you want to go viral? Of course you do. Creating a piece of content that reaches a viral level of shares can do absolute wonders for your business. And while it may seem that viral content is unpredictable, there are proven steps you can take to increase the odds of your content going viral. I cover them all in this article.

How to Get Featured on the Instagram Explore Page
Instagram has emerged as powerhouse in social media marketing. But many brands still struggle to find its audience. One of the surest ways to increase brand awareness is to get your content on the Explore page. In this article, I’ll go over how the algorithm works on the Explore page and some best practices to increase your chances of being featured.

These Mistakes Almost Killed My YouTube Channel
Things are going pretty well over on the Ignite Visibility YouTube channel. But it wasn’t always smooth sailing. In fact, there was a time I almost completely killed the channel. In this article, I’m walking you through what I did wrong, and how you can use my mistakes to grow a thriving channel.

Introduction to TikTok Marketing
Heard of TikTok? It’s the latest and greatest on the social marketing scene, and one of the highest downloaded apps of the year. But is it simply a passing fad? And can brands really capitalize on the platform? Find out in this article.

Twitter Analytics: Must-Know Tools and Tactics For More Engaging Tweets
Want tweets that produce tons of engagement and website traffic? Then you need to start paying attention to your analytics. As the best social media management companies will tell you, these analytics can give you insight into the times, content, and trends that resonate with your audience. Learn which metrics to focus on and how to use them for better engagement in this post.

The Best Time to Post on Instagram: Revealed
Most social media management companies will tell you this is one of the hottest questions out there, and for good reason. When it comes to marketing, timing is often everything. But there’s no clear-cut answer here. Instead, you need to familiarize yourself with the various tools and tactics available to narrow down the best possible time to post for your specific audience. In this article, we’ll teach you how.

The Top YouTube Tools For Video Optimization
YouTube videos feeling stale? When it comes to video marketing, quality is everything. Luckily, there are there plenty of tools out there to help. Covering everything from keyword and competitor research to creation, optimization, and tracking, these are the tools the best social media marketing companies to make their YouTube videos pop.

The Full Guide to LinkedIn Live
Have you heard the latest from LinkedIn? They recently introduced LinkedIn Live, the platform’s take on live streaming. Though currently in beta and invite-only, as any top social media company knows, it’s always good to get in on the ground floor when in comes to new marketing trends. In this article, I’ll cover everything we know so far about the new feature, and how your brand can start taking advantage of it.

Social Media Apps: The 15 Best for Visuals
Visual content is a huge component of modern social media strategies. In fact, any social media marketing company worth its salt will tell you that visual content gets more views, shares, and overall engagement than any other kind of content. The problem? Creating that content can get complicated. Unless, of course, you’re using a few of these 15 apps.

The Best YouTube Channel Ideas for Your Brand
Maybe you’re new to YouTube, or maybe you’re just in need of a little creative inspiration. Either way, as one of the top social media marketing companies, we know a thing or two about producing videos your audience will love. This post covers some of the best ideas to get started.

The Social Media Statistics You Need to Know in 2019
When it comes to social media strategies, there are no guarantees. Luckily, there are proven statistics that can help steer us in the right direction. Being aware of them can help marketers more accurately approach and form a more effective strategy. Check out a few of the need-to-know statistics in 2019.

Social Media Predictions: What 2019 Means for Social Media Marketing
A new year means new strategies and innovations in social media marketing. From the rise of videos and Stories to the ever-increasing importance of the personal connection, marketers will need to adapt an updated strategy to stay relevant in 2019. As one of the best social media marketing companies, we know just how important that is. Here’s what we predict will happen in social media in 2019.

Facebook Instant Experience Ads for Businesses
Formerly called Canvas ads, Facebook Instant Experience Ads received a recent revamp that improved upon the popular ad format. The full-screen, visually-immersive experience is made specifically for mobile devices, and the best social media companies know that it’s an idea to show off a brand’s story. In this article, I cover the in’s and out’s of these ads and which businesses should use them.

IGTV For Marketing: Is It Worth It?
IGTV is still relatively new to marketing, and many social media management companies have yet to experiment with it. Beyond that, many brands are wondering if a strategy for IGTV is necessary in their marketing plans. We’ll explore all that and more in this article.

When to Use LinkedIn Showcase Pages
LinkedIn Showcase Pages are an effective way to target different buyer personas. Unlike Company Pages, they’re designed to target one segment of your audience. In them, you can highlight particular product lines, company initiatives, or content targeted to specific niches in your audience. In this article, Ignite’s Social Media Strategist explains Showcase Pages and how they fit into your social media strategy.

How to Use Instagram Stories in Your Social Strategy
These days, Instagram Stories are a big deal. And as any social media marketing company will tell you, if your brand isn’t using them, you’re falling behind. Luckily, our Senior Social Media Manager Amy Newton is here to give you some tips on how to incorporate Instagram Stories into your social strategy.

How Marketers Decide What to Post on Instagram
Instagram has quickly become one of the top channels when it comes to social media marketing. But even the best social media marketing companies struggle when it comes to deciding exactly what to post. In this post, I’ll give you a rundown of what kinds of posts work best for both B2Bs and B2Cs.

How to Convert Facebook Fans to Messenger Contacts
The way businesses use Facebook is changing. Most noticeably, the focus is switching from Pages to Facebook Messenger. Which means SEO companies and their customers need to be focusing on how to grow Messenger contact lists. In this article, I’ll go over five strategies for converting your existing Fans int Messenger contacts.

Social Media Marketing Company Hack: Social Listening
You might be talking on social media, but are you listening? If not, then now is the time to start. This article covers the listening skills used by almost every social media management company. You’ll also get a rundown of the top social listening tools.

Twitter Unveils its New Strategy Playbook
Twitter recently released its Twitter Agency Playbook for 2018. It contains advice followed by almost every social media marketing company. But it’s also got plenty of great tips for individuals who handle their own social strategy. This article contains actionable advice to help you ramp up your Twitter game.

How To Start A Blog Your Industry Loves
Blogging is so important and it is a big part of what we offer at our social media marketing company. Your blog is the central part of your entire strategy. In this article, you will learn how to start a blog that your industry loves. From a great sidebar to share buttons to writing content the right way, this article covers it all.

Learn How to Reformat Your Videos For Instagram TV
Instagram’s latest and greatest, Instagram TV, recently hit the public. It’s a feature that expands on the Story with added time limits, and could rival the likes of YouTube. But here’s the thing: it only supports video in vertical format. That could very well present a problem for any existing videos you may want to promote on the feature. But don’t worry, I’ll tell you what even the best social media marketing companies don’t know yet: six ways to reformat your old videos for the new Instagram TV.

Find B2B Leads on LinkedIn
If you’re in the B2B space, you should be using LinkedIn (or “Facebook for adults”) to find new leads. The good news is that you can do so without the assistance of a social media marketing agency. Start by optimizing your profile to attract more business. Then, follow the other eight steps in this article.

What to Expect From the Facebook Ad Changes
During the first quarter of 2018, Facebook found itself at the center of the Cambridge Analytica scandal. As a result, the company made some changes in its ad targeting options. How will those changes affect your social media marketing? This article has the answers.

Should You Advertise on LinkedIn?
Have you ever wondered if you should advertise on LinkedIn? Before you pay a social media marketing company to answer that question, you should do some up-front research. First, understand the benefits of LinkedIn advertising. Then, determine if it’s right for your business.

Here’s How to Adapt to the 2018 Facebook Newsfeed Changes
Have you heard about the Facebook algorithm changes that rolled out in 2018? Do you understand how they affect your marketing campaigns? This article answers those questions and offers some valuable tips. It also gives some advice about how you can beat the algorithm changes.

How to Promote Your Brand With Video on LinkedIn
Social media marketing companies have long advocated for the use of video in marketing. That’s because video tends to have a higher engagement rate than some of the other media types. But how should you approach video marketing on LinkedIn? This article offers several valuable tips.

The Right Way to Live Stream on Facebook
Have you heard about Facebook Live? Would you like to use it to promote your brand? Keep in mind: there’s a right way and a wrong way to live stream. This article will show you the right way.

An Introduction to Facebook Community Management
You’re probably familiar with Facebook Business Pages, but have looked into Facebook Groups? As any social media marketing company will tell you, It’s one of the most effective ways to create engagement and trust between your brand and your audience. But a successful group begins with successful management. This guide will take you through how to create and manage a Facebook Group.

55 Social Media Marketing Tips to Help Your Business Succeed
Social media can be hard to get right, even for the most experienced marketers. It requires time, effort, and a lot of social know-how. Luckily, I’ve picked up a few tips and tricks over the way. In this article, I’ll cover 55 of my favorite social media tips to help boost your business.

Facebook Update Makes Social Media Advertising Important
Facebook decided they would reduce the reach of business pages and increase the reach of friends! This has a major impact on social media management and social media marketing for business. Learn more about this massive update and future Facebook plans.

What Are The Best Times To Post On Facebook
If you post at the right time, your reach goes up! It is that simple. Social media marketing companies often review the times that have the biggest reach and use that information to improve post performance. Learn more about this.

How Our Social Media Agency Hacks The Instagram Algorithm (Responsibility)
You want more reach on Instagram? So does everyone else! Good news, it is totally possible with the right hashtags, engagement, comments, interaction and content.

How To Create A YouTube Channel And Get Subscribers
YouTube marketing can drive awareness, leads and sales. Not only can you create videos and grow a community, but you can also run YouTube ads and reach millions of people. We have had well over 1 million views on the Ignite Visibility YouTube channel, and highly recommend every business have some YouTube strategy. When you work with the best social media marketing companies, they will often recommend at least some allocation of marketing dollars to YouTube.

Pinterest Advertising Gets New Option - Pin Collective
Pinterest is not right for every business. But certain businesses can really benefit from social media marketing on the platform. Pinterest is now offering an option called Pin Collective, which allows you to run ads based on top Pinterest profiles. Learn more about this now.

Why Facebook New Instant Video Should Be On Your Mind
In social media marketing, you have to be in the know. Well, you better know about Facebook's new massive push for video. Recently, they made it so video plays instantly and they are even working on methods so it doesn't effect your data plan.

How To Create A Facebook Funnel
If your social media agency has not create a funnel for your Facebook traffic, it is a great idea to speak with them about it. Take it a step further, you can detect all the traffic that comes to your website from Facebook and serve them unique ads and pop ups! Read this blog post to learn more.

Social Media Competitive Analysis
At Ignite Visibility we have proprietary process for doing a social media competitive analysis that client's love. Learn how you can extract all the good your competitors are doing and use it for yourself.

Social Media Competitive Analysis
At Ignite Visibility we have proprietary process for doing a social media competitive analysis that client's love. Learn how you can extract all the good your competitors are doing and use it for yourself.

LinkedIn Offers New Video Abilities- Social Companies Freak!
When our CEO heard you could upload native video to LinkedIn, he dove into it the first day. This has resulted in excellent exposure for our social media marketing company and clients since. In this article we cover LinkedIn's new video abilities.

How To Target Influencers When No One Knows You
It can be pretty hard to get noticed, especially by influencers, especially when you are not well known. But it is possible! However, you really need to know the right strategies. Our social media marketing agency has worked with hundreds of clients to target influencers, many of them being brand new companies. In this post, you will learn how we did it.

How Savvy Social Media Brands Are Using Snapchat
Snapchat is a tricky platform but some of the best social media companies and savvy brands are taking advantage. Check out these examples of brands using Snapchat the right way.

Instagram Analytics: How To Use For Social Media Marketing
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Amazon Spark: A New Social Media Site To Watch
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Amazon Launches New Technology That Social Media Companies Are Watching
Amazon has basically launched a social media site that rivals Instagram, but is 100% internal to Amazon. Do not be surprised if social media companies all around the world launch services for this platform. It is baked into Amazon, which means lots of eyes and sales.

Instagram Marketing: The Complete Guide
This 3 chapter guide reveals the most important strategies for Instagram marketing. Our social media marketing agency has compiled this guide to help new businesses get started on the platform.

Boost Social Media Engagement With These Tips
Social media companies often fall short when it comes to engagement. Sure, anyone can build a large community. But the trick is getting people to like, love and comment! In this post, our Senior Social Media manager shares tips for boosting engagement fast.

11 Absolute Truths of Social Media Marketing
In this article on Inc.com Ignite Visibility CEO John Lincoln discusses some of the most important rules for being successful in social media. Never fight with a customer, always publish quality and maximizing advertising are just a few of the strategies that are on this list. This list is one of the top posts on social media online.

Making Your Twitter Chat a Massive Success
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Facebook Lead Ads, Get Leads with Social Media Advertising
Facebook has an easy way to get leads, called “Facebook Lead Ads.” Learn how to set these ads up and run a successful campaign.

The Ultimate Guide to 10x Content for Social Media Marketings
You can not be successful in social media, SEO or blogging without amazing content. Learn what 10x content is and how to create it, it will help your social media management and improve your general online marketing.

How Social Media Companies Can Spot Fake Facebook Accounts
There is a lot of spam on Facebook, so you need to be able to determine if an account is real or fake. Read this post now to learn the signs of a fake Facebook account.

The Most Popular Pins on Pinterest, Learn for Social Media Marketing
In this post, we look at the most popular pins on Pinterest and deduct why they are so popular. Our social media company has taken the time to analyze these pins so that we can put in place the best social media strategies for clients. Read this post now to learn more about Pinterest marketing.

The Advanced Guide to Social Media Marketing Advertising on Twitter
Twitter is a component of social media marketing that no agency should ignore. This guide is the most advanced resource online for learning how Twitter ads work and the best way to get ROI. Learn more about how to accomplish your digital marketing goals with Twitter now.

Followerwonk, An Underutilized Tool for Social Media Companies
Followerwonk is a tool social media marketing companies everywhere are starting to notice. Learn more about Followerwonk and how it can help with competitive digital analysis and outreach.

How to Specify your Social Media Profiles so that they Show in Google
By getting you social media sites in the Google knowledge graph, you can get more branded search space.

Ignite Visibility is named top 10 Social Media Agencies in the Nation
Ignite Visibility is very proud to have been named one of the best social media companies in the nation.

Ultimate Guide to On-Site Social Media Optimization
People do not realize that there is so much that goes into social media optimization for your website. Learn about the tweaks needed to your social and design to benefit your social marketing program.