There are two parts to social media management. First, we’ll make a determination about which social media channels are suited to your brand. Then, we’ll help you use various social media sites to manage your brand online.
It’s important to note that not all social media sites are created equal. Some of them are more pertinent to specific business models than others.
For example, if your company is in the B2B space, you’ll want to promote your brand on LinkedIn. On the other hand, if your company is in the fashion industry, you’ll likely find more success on image-focused social media sites like Pinterest and Instagram.
Once we’ve established which social media channels are suited to your company, we’ll help you use social media to boost your brand online.
First, we’ll work with you to set goals about social media updates. We’ll offer pointers about the type of content you should include in your updates and how often you should post to social media..
Next, we’ll go over your social media analytics to determine which types of updates resonate well with people in your target market. You can use that information to focus your social media marketing efforts for the best results.
Finally, we’ll also show you how to use social media to generate leads and bring people to your website.