Social Media Marketing and Social Media Management

Our Social Media Marketing Process

Similar to search engine optimization, different companies are at various levels with their social media marketing. No matter what level your online brand has achieved, Ignite Visibility has more to offer. Our social media marketing team has been innovators in the field for over a decade, and we continue to push the envelope daily. Our services are innovative, heavily integrate PR and influencer marketing and always deliver. 
Step 1

Determine Main Goals

Step 2

Develop Company Brand

Step 3

Identify Influencers, Media Outlets & Customers

Step 4

Optimize Website

Step 5

Build Influence

Step 6

Build Communities, Brand & Revenue


What Is Social Media Management?

There are two parts to social media management. First, we’ll make a determination about which social media channels are suited to your brand. Then, we’ll help you use various social media sites to manage your brand online.

It’s important to note that not all social media sites are created equal. Some of them are more pertinent to specific business models than others.

For example, if your company is in the B2B space, you’ll want to promote your brand on LinkedIn. On the other hand, if your company is in the fashion industry, you’ll likely find more success on image-focused social media sites like Pinterest and Instagram.

Once we’ve established which social media channels are suited to your company, we’ll help you use social media to boost your brand online.

First, we’ll work with you to set goals about social media updates. We’ll offer pointers about the type of content you should include in your updates and how often you should post to social media..

Next, we’ll go over your social media analytics to determine which types of updates resonate well with people in your target market. You can use that information to focus your social media marketing efforts for the best results.

Finally, we’ll also show you how to use social media to generate leads and bring people to your website.

What Are Interactive Campaigns?

Interactive campaigns include any online initiative to create buzz about your brand. They typically include contests, quizzes, and chats.

For example, we might initiate a photo contest that calls on people in your target market to share a creative picture of your product. That’s a win-win for everybody involved because the contest helps potential customers become engaged with your brand while giving them an opportunity to win prizes.

Along those lines, we might also run a video contest that highlights your product or service. Once again, you get free marketing from the very people you want as your customers. At the same time, you’ll be amazed at some of the creative videos that people use to enter the contest.

Quizzes are another great way to build engagement. We’ll set up quizzes that will appeal to people in your target market and give each one of them a clickbait title that brings visitors flocking to your website.

Finally, we’ll also help you set up Twitter chats. We’ll work with you to establish a date, time, and hashtag for your chat so that it has maximum impact.

What Is Social Media Advertising?

Almost all the social media sites allow you to advertise online.

Even better: many sites allow you direct your advertising efforts to people based on demographics and interests. That means you can get the best bang for your buck by showing your ads only to social media users who are likely to be a part of your target market.

Still, some social media sites are better suited to specific demographics than others. For example, if you’re marketing to millennials, then you should advertise on Snapchat. On the other hand, if your customers are mostly women, then you should advertise on Pinterest.

How do you pay for advertising on social media? That depends on the social media site and your goals. In some cases, you might want to optimize your ad for maximum clicks and pay per click. For other campaigns, you might prefer to pay per impression.

Our social media experts will work with you to determine the social media advertising strategy that will give you the best return on investment. We’ll make sure that your ad runs on the right social media channels and that it’s targeted to just the right audience.

What Is Digital PR?

Digital PR is just like “normal” PR but with an emphasis on link-building. The idea is to generate buzz about your business by building a healthy backlink profile.

As an added bonus, backlinks also boost your rank in the search engine results pages (SERPs). That gives you greater exposure when people search for keywords related to your niche.

We’ll begin your Digital PR campaign by determining where people in your target market are spending their time online. Then, we’ll help you become a part of those communities so that you can get mentioned, become a thought leader, and generate links that result in more visits to your website.

Our campaign will also target editors, influential bloggers, referral partners, and key social media accounts to get them writing about your business. We’ll use a variety of channels, including Twitter, LinkedIn, forums, and comment sections on blogs to build awareness about your brand online.

We’ll also find out which Digital PR strategies work for your competitors and imitate them.

What Are Infographics?

You can think of infographics as an executive summary in graphical format. They give people facts and stats about a particular subject using a tower-shaped image that only takes a couple of minutes to read.

The biggest selling point for infographics, though, is that they make information easy to digest with the use of images. Infographics are typically packed with graphs, charts, and stats. Sometimes, cartoon characters are included to break up the monotony.

In a nutshell, infographics make learning fun.

Beyond that, though, infographics have the potential to go viral. That’s very good news if you’re the author of an infographic and it’s branded with your company name and a website URL at the bottom.

Our team of graphic design experts will set up an infographic that’s relevant to your niche. We’ll also distribute it to various social media channels and share it with key influencers who are likely to share it with their followers as well.

Read All FAQ’s

Expert Posts

15 Videos From Our Social Media Marketing Company

Read Articles Written by Ignite on Social Media Marketing

Facebook Instant Experience Ads for Businesses
Formerly called Canvas ads, Facebook Instant Experience Ads received a recent revamp that improved upon the popular ad format. The full-screen, visually-immersive experience is made specifically for mobile devices, and the best social media companies know that it’s an idea to show off a brand’s story. In this article, I cover the in’s and out’s of these ads and which businesses should use them.

IGTV For Marketing: Is It Worth It?
IGTV is still relatively new to marketing, and many social media management companies have yet to experiment with it. Beyond that, many brands are wondering if a strategy for IGTV is necessary in their marketing plans. We’ll explore all that and more in this article.

When to Use LinkedIn Showcase Pages
LinkedIn Showcase Pages are an effective way to target different buyer personas. Unlike Company Pages, they’re designed to target one segment of your audience. In them, you can highlight particular product lines, company initiatives, or content targeted to specific niches in your audience. In this article, Ignite’s Social Media Strategist explains Showcase Pages and how they fit into your social media strategy.

How to Use Instagram Stories in Your Social Strategy
These days, Instagram Stories are a big deal. And as any social media marketing company will tell you, if your brand isn’t using them, you’re falling behind. Luckily, our Senior Social Media Manager Amy Newton is here to give you some tips on how to incorporate Instagram Stories into your social strategy.

How Marketers Decide What to Post on Instagram
Instagram has quickly become one of the top channels when it comes to social media marketing. But even the best social media marketing companies struggle when it comes to deciding exactly what to post. In this post, I’ll give you a rundown of what kinds of posts work best for both B2Bs and B2Cs.

How to Convert Facebook Fans to Messenger Contacts
The way businesses use Facebook is changing. Most noticeably, the focus is switching from Pages to Facebook Messenger. Which means SEO companies and their customers need to be focusing on how to grow Messenger contact lists. In this article, I’ll go over five strategies for converting your existing Fans int Messenger contacts.

Social Media Marketing Company Hack: Social Listening
You might be talking on social media, but are you listening? If not, then now is the time to start. This article covers the listening skills used by almost every social media management company. You’ll also get a rundown of the top social listening tools.

Twitter Unveils its New Strategy Playbook
Twitter recently released its Twitter Agency Playbook for 2018. It contains advice followed by almost every social media marketing company. But it’s also got plenty of great tips for individuals who handle their own social strategy. This article contains actionable advice to help you ramp up your Twitter game.

How To Start A Blog Your Industry Loves
Blogging is so important and it is a big part of what we offer at our social media marketing company. Your blog is the central part of your entire strategy. In this article, you will learn how to start a blog that your industry loves. From a great sidebar to share buttons to writing content the right way, this article covers it all.

Learn How to Reformat Your Videos For Instagram TV
Instagram’s latest and greatest, Instagram TV, recently hit the public. It’s a feature that expands on the Story with added time limits, and could rival the likes of YouTube. But here’s the thing: it only supports video in vertical format. That could very well present a problem for any existing videos you may want to promote on the feature. But don’t worry, I’ll tell you what even the best social media marketing companies don’t know yet: six ways to reformat your old videos for the new Instagram TV.

Find B2B Leads on LinkedIn
If you’re in the B2B space, you should be using LinkedIn (or “Facebook for adults”) to find new leads. The good news is that you can do so without the assistance of a social media marketing agency. Start by optimizing your profile to attract more business. Then, follow the other eight steps in this article.

What to Expect From the Facebook Ad Changes
During the first quarter of 2018, Facebook found itself at the center of the Cambridge Analytica scandal. As a result, the company made some changes in its ad targeting options. How will those changes affect your social media marketing? This article has the answers.

Should You Advertise on LinkedIn?
Have you ever wondered if you should advertise on LinkedIn? Before you pay a social media marketing company to answer that question, you should do some up-front research. First, understand the benefits of LinkedIn advertising. Then, determine if it’s right for your business.

Here’s How to Adapt to the 2018 Facebook Newsfeed Changes
Have you heard about the Facebook algorithm changes that rolled out in 2018? Do you understand how they affect your marketing campaigns? This article answers those questions and offers some valuable tips. It also gives some advice about how you can beat the algorithm changes.

How to Promote Your Brand With Video on LinkedIn
Social media marketing companies have long advocated for the use of video in marketing. That’s because video tends to have a higher engagement rate than some of the other media types. But how should you approach video marketing on LinkedIn? This article offers several valuable tips.

The Right Way to Live Stream on Facebook
Have you heard about Facebook Live? Would you like to use it to promote your brand? Keep in mind: there’s a right way and a wrong way to live stream. This article will show you the right way.

An Introduction to Facebook Community Management
You’re probably familiar with Facebook Business Pages, but have looked into Facebook Groups? As any social media marketing company will tell you, It’s one of the most effective ways to create engagement and trust between your brand and your audience. But a successful group begins with successful management. This guide will take you through how to create and manage a Facebook Group.

Social Media Statistics You Need to Know in 2018
When it comes to social media strategies, there are no guarantees. Luckily, there are proven statistics that can help steer us in the right direction. Being aware of them can help marketers more accurately approach and form a more effective strategy. Check out a few of the need-to-know statistics in 2018.

55 Social Media Marketing Tips to Help Your Business Succeed
Social media can be hard to get right, even for the most experienced marketers. It requires time, effort, and a lot of social know-how. Luckily, I’ve picked up a few tips and tricks over the way. In this article, I’ll cover 55 of my favorite social media tips to help boost your business.

Facebook Update Makes Social Media Advertising Important
Facebook decided they would reduce the reach of business pages and increase the reach of friends! This has a major impact on social media management and social media marketing for business. Learn more about this massive update and future Facebook plans.

What Are The Best Times To Post On Facebook
If you post at the right time, your reach goes up! It is that simple. Social media marketing companies often review the times that have the biggest reach and use that information to improve post performance. Learn more about this.

How Our Social Media Agency Hacks The Instagram Algorithm (Responsibility)
You want more reach on Instagram? So does everyone else! Good news, it is totally possible with the right hashtags, engagement, comments, interaction and content.

How To Create A YouTube Channel And Get Subscribers
YouTube marketing can drive awareness, leads and sales. Not only can you create videos and grow a community, but you can also run YouTube ads and reach millions of people. We have had well over 1 million views on the Ignite Visibility YouTube channel, and highly recommend every business have some YouTube strategy. When you work with the best social media marketing companies, they will often recommend at least some allocation of marketing dollars to YouTube.

Pinterest Advertising Gets New Option - Pin Collective
Pinterest is not right for every business. But certain businesses can really benefit from social media marketing on the platform. Pinterest is now offering an option called Pin Collective, which allows you to run ads based on top Pinterest profiles. Learn more about this now.

Why Facebook New Instant Video Should Be On Your Mind
In social media marketing, you have to be in the know. Well, you better know about Facebook's new massive push for video. Recently, they made it so video plays instantly and they are even working on methods so it doesn't effect your data plan.

How To Create A Facebook Funnel
If your social media agency has not create a funnel for your Facebook traffic, it is a great idea to speak with them about it. Take it a step further, you can detect all the traffic that comes to your website from Facebook and serve them unique ads and pop ups! Read this blog post to learn more.

Social Media Competitive Analysis
At Ignite Visibility we have proprietary process for doing a social media competitive analysis that client's love. Learn how you can extract all the good your competitors are doing and use it for yourself.

Social Media Competitive Analysis
At Ignite Visibility we have proprietary process for doing a social media competitive analysis that client's love. Learn how you can extract all the good your competitors are doing and use it for yourself.

LinkedIn Offers New Video Abilities- Social Companies Freak!
When our CEO heard you could upload native video to LinkedIn, he dove into it the first day. This has resulted in excellent exposure for our social media marketing company and clients since. In this article we cover LinkedIn's new video abilities.

How To Target Influencers When No One Knows You
It can be pretty hard to get noticed, especially by influencers, especially when you are not well known. But it is possible! However, you really need to know the right strategies. Our social media marketing agency has worked with hundreds of clients to target influencers, many of them being brand new companies. In this post, you will learn how we did it.

How Savvy Social Media Brands Are Using Snapchat
Snapchat is a tricky platform but some of the best social media companies and savvy brands are taking advantage. Check out these examples of brands using Snapchat the right way.

Instagram Analytics: How To Use For Social Media Marketing
Analytics are the core of any good marketing campaign. Learn how to use Instagram analytic tools to create better content, increase engagement, increase reach and drive more eyeballs to your brand!

Amazon Spark: A New Social Media Site To Watch
Will it take off? Will businesses really use it? All signs point to yes. Amazon spark is the social media marketing site that all eCommerce companies are looking at right now. While there have been some issues with spam and paid posts, Amazon marketing consultants are highly recommending it. Learn more about spark now.

Amazon Launches New Technology That Social Media Companies Are Watching
Amazon has basically launched a social media site that rivals Instagram, but is 100% internal to Amazon. Do not be surprised if social media companies all around the world launch services for this platform. It is baked into Amazon, which means lots of eyes and sales.

Instagram Marketing: The Complete Guide
This 3 chapter guide reveals the most important strategies for Instagram marketing. Our social media marketing agency has compiled this guide to help new businesses get started on the platform.

Boost Social Media Engagement With These Tips
Social media companies often fall short when it comes to engagement. Sure, anyone can build a large community. But the trick is getting people to like, love and comment! In this post, our Senior Social Media manager shares tips for boosting engagement fast.

11 Absolute Truths of Social Media Marketing
In this article on Ignite Visibility CEO John Lincoln discusses some of the most important rules for being successful in social media. Never fight with a customer, always publish quality and maximizing advertising are just a few of the strategies that are on this list. This list is one of the top posts on social media online.

Making Your Twitter Chat a Massive Success
Twitter can be an effective marketing channel but only if real expertise is brought to the platform. You can waste thousands of dollars on Twitter and leave without making even one sale, if you work with the wrong social media agency. In this post, we talk about Twitter chats. Twitter chats can be a great way to build a following, engage your community and build a buzz around your brand. It can also help with influencer marketing.

Facebook Lead Ads, Get Leads with Social Media Advertising
Facebook has an easy way to get leads, called “Facebook Lead Ads.” Learn how to set these ads up and run a successful campaign.

The Ultimate Guide to 10x Content for Social Media Marketings
You can not be successful in social media, SEO or blogging without amazing content. Learn what 10x content is and how to create it, it will help your social media management and improve your general online marketing.

How Social Media Companies Can Spot Fake Facebook Accounts
There is a lot of spam on Facebook, so you need to be able to determine if an account is real or fake. Read this post now to learn the signs of a fake Facebook account.

The Most Popular Pins on Pinterest, Learn for Social Media Marketing
In this post, we look at the most popular pins on Pinterest and deduct why they are so popular. Our social media company has taken the time to analyze these pins so that we can put in place the best social media strategies for clients. Read this post now to learn more about Pinterest marketing.

The Advanced Guide to Social Media Marketing Advertising on Twitter
Twitter is a component of social media marketing that no agency should ignore. This guide is the most advanced resource online for learning how Twitter ads work and the best way to get ROI. Learn more about how to accomplish your digital marketing goals with Twitter now.

Followerwonk, An Underutilized Tool for Social Media Companies
Followerwonk is a tool social media marketing companies everywhere are starting to notice. Learn more about Followerwonk and how it can help with competitive digital analysis and outreach.

How to Specify your Social Media Profiles so that they Show in Google
By getting you social media sites in the Google knowledge graph, you can get more branded search space.

Ignite Visibility is named top 10 Social Media Agencies in the Nation
Ignite Visibility is very proud to have been named one of the best social media companies in the nation.

Ultimate Guide to On-Site Social Media Optimization
People do not realize that there is so much that goes into social media optimization for your website. Learn about the tweaks needed to your social and design to benefit your social marketing program.