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FRANCHISE MARKETING AND MULTI-LOCATION MARKETING FOR ANY INDUSTRY
WE HAVE THE ABILITY TO CREATE A MARKETING PROGRAM THAT SERVICES BOTH THE CORPORATE COMPANY AND EACH OF YOUR INDIVIDUAL FRANCHISES.
We'll email qualified businesses within one business day
IGNITE VISIBILITY IS A HIGHLY-AWARDED FRANCHISE MARKETING COMPANY
FRANCHISE MARKETING SERVICES
Ignite Visibility Franchisor Marketing Services help franchisors create and implement digital marketing strategies to promote the overall brand and support each individual franchisee in their local market. This includes a combination of national-to-local SEO, paid media, social media, and content strategies to ensure brand consistent, drive franchise growth and improve customer engagement across all locations. Work with us to enhance your brand's visibility, lower franchise acquisition costs while providing existing locations with the tools they need to reach local customers.
Our Franchisee Marketing Services include implementing localized strategies with the goal of driving local traffic, increasing sales, and promoting the overall franchise brand. With a customized strategy containing hyper-local SEO, geo-targeted paid media, social media management, and reputation management, Ignite Visibility will help you attract and engage customers within your target geographic area. Let us help you cater to the unique needs of your local market to create loyal, repeat customers.
Are you struggling to secure new franchisees for your brand? Ignite Visibility Franchise Development Services take a balanced approach to content creation and search engine optimization, combined with innovative paid media strategies and unique social media marketing to reach potential franchise buyers. Our objective is to help you lower the cost per acquisition and turn your franchise website into a powerful tool to effectively communicate your brand's value proposition to prospective franchisees, turning them into franchise owners.
Franchise Marketing Services Include
SEO
With the right SEO strategy, you’ll start to become visible for the terms you need to win the most. For your national and local businesses, we’ll work to target relevant service terms, answer questions about your product or service, and help you attract high-value traffic.
Paid Search
Whether national or local, we’ll run ads that consistently grow your brand awareness, increase branded searches, and fill the upper funnel. This will help national brands find new franchisees and employees while helping local franchises find new customers and higher-quality leads.
Paid Social
Boost your franchise's visibility and drive targeted leads with paid social marketing. Leverage precise audience targeting, engaging ad formats, and strategic ad placements on platforms like Facebook, Instagram, and LinkedIn to expand your reach and grow your franchise network.
Social Media
With a solid strategy, we’ll help you create a great social media presence that appeals to both your customers and your franchisees. Our content will help you secure engagement and build a brand that makes people feel at home with you.
Email Marketing
As one of our best digital marketing strategies, we’ll develop content that nurtures your relationships with potential franchisees and customers. We will develop the perfect email marketing strategy to increase your open and click-through rates and have you seeing success!
CRO
There’s no point in running ads if your leads aren’t converting! With our franchise CRO services, we’ll consistently test new ways to improve your landing page and website to achieve a higher conversion rate.
Creative Services
Let our expert creative team create eye-catching graphics that truly represent your brand. Through our high-quality images and fun-to-read copy, you will start to attract new customers to your brand with every email, post, and blog article.
Content Marketing
Elevate your franchise's presence with content marketing. Create valuable, relevant content that educates and engages your audience, no matter what industry you're in, including automotive, home services, healthcare, finance and more.
WHY WORK WITH US?
- Transparent. We pride ourselves on our transparency. With our detailed processes and project management, you will always know the status and progress of your marketing initiatives.
- Consistently accoladed as a leading digital marketing agency in the US, our presence resonates across all top industry lists.
- Achievable Goals. Our team doesn’t work with abstract tactics. Everything we do will have a quantifiable impact on your franchise business’s bottom line.
- Creativity + Compliance. We collaborate with you to craft content that perfectly balances innovation and compliance, ensuring the consumer is always at the forefront.
- Innovative. We are a leader among franchise marketing agencies. Where others see roadblocks, we see opportunity.
- ROI-Driven. We are focused on getting you the ROI you deserve. If you aren’t seeing the results you want, we’ll change our efforts.
- Flexible. We don’t believe in tying our clients down with long-term contracts and hidden fees. We want you to work with us because you want to, not because you have to.
- Educational. Not only do we work directly with clients each and every day, but some of our team members also teach digital marketing at area colleges and universities, such as UC San Diego.
WHAT SETS OUR FRANCHISE MARKETING COMPANY APART
Our franchise marketing company has over 100+ 5-star reviews. Read them here. We’ve also won multiple industry awards, including Top SEO company in the US.
Our franchise marketing company has a solid track record of delivering exceptional results, with numerous success stories to showcase our expertise. Read them here. Ignite Visibility has worked with over 200+ clients from top businesses.
We’re more than just a company building plans for franchise companies. We focus on a comprehensive strategy that encompasses SEO, paid search and paid social, content creation, email marketing, creative design and more.
We prioritize your return on investment (ROI) and strive to generate meaningful results that positively impact your bottom line. Our strategies are designed to increase organic traffic, improve conversions, and drive revenue growth.
One of the most critical factors in choosing a franchise digital marketing company is how they measure campaign performance. While some companies apply the same generic reports to every account, Ignite Visibility builds detailed analytics and comprehensive reporting on the key performance indicators (KPIs) that matter to your business. This enables you to track the progress of every campaign and make informed decisions based on data-driven insights.
Our company has also fully embraced the switch to GA4 and capabilities to ensure you have the optimal setup and tracking in place to make informed decisions.
Open and transparent communication with our clients is important to us. Throughout the franchise marketing process, we keep you informed about the progress, results, and any adjustments made to the strategy.
Weekly or bi-weekly call check-ins ensure you’re always in the loop. Our project management on Monday.com also gives you direct access to our roadmap and progress
At our franchise marketing agency, we prioritize understanding our clients' challenges, objectives, and target audience to craft and execute successful strategies. By maintaining a low employee-to-client ratio, we ensure that each account receives ample time and attention. This enables us to develop a strategy that aligns with your brand values and caters to your audience's intent. With a dedicated specialist assigned to each client, we continuously monitor industry trends and the competitive landscape. This proactive approach allows us to swiftly identify and seize emerging opportunities, maximizing the effectiveness of your franchise marketing campaign.
In the quickly-evolving search landscape, staying ahead of the game is crucial. That's why our team of digital marketing experts is committed to embracing innovation and keeping up with the latest industry trends, algorithm changes, and best practices. (Read our latest blogs from our experts here).
We understand that franchise marketing plans are not a one-size-fits-all approach, and what worked yesterday may not be effective today. By continuously staying informed and adapting to the rapidly changing digital landscape, we ensure that we employ the most effective and innovative techniques to boost your traffic and revenue You can trust us to be at the forefront of industry developments, enabling your business to stay competitive and achieve sustainable growth in the dynamic online environment.
The Leader in Digital Marketing
About Our Company
Ignite Visibility was established in 2013 by John Lincoln and Krish Coughran. We're based out of San Diego, CA, and Orlando, FL, but now have clients and employees around the world. Learn more about us here.
We're more than just an SEO company. Our comprehensive services span across various channels, including PPC, Social Media, Email Marketing, Creative Solutions, Web Dev, Conversion Rate Optimization, Data Analytics and more.
We specialize in putting together unique, cross-channel digital marketing plans together that will help businesses reach their goals. Are you ready to win?
FAQS
LEARN MORE ABOUT FRANCHISE MARKETING SERVICES
On the franchise level, Ignite Visibility will offer a general baseline marketing package to all franchises. Ignite Visibility also offers enhanced package opportunities to those who would like to upgrade. The individual packages focus on the following items:
- Local rankings and reviews
- Social media updates and social media advertising
- Local SEO strategies
- Google Ads campaigns
Although Ignite Visibility has a formula developed through experience, in each case we customize the packages to the individual franchises. In addition, we ensure the franchise marketing strategy aligns closely with the corporate strategy. This allows both to have the same messaging, feel and allows for maximum distribution and reach.
On the corporate level, Ignite Visibility will get the corporation and the individual franchise pages on the corporate website ranking in various search engines. In addition, Ignite Visibility has the ability to update social media accounts, run social media advertising and launch social media campaigns. Furthermore, Ignite Visibility will set up and execute on pay per click advertising and display ads, adding to a comprehensive digital marketing strategy.
It’s essential that all franchises have a strategy in place to attract potential franchisees to its business.
You’ll want to start by identifying your ideal franchisee and building a persona. This will help you determine the type of people you want to target and identify the channels they’re most likely to frequent.
Then, you’ll develop a location-based strategy that incorporates local SEO and local advertisements to target the areas you’d like to establish franchises in.
Additionally, a franchise will need a strong brand awareness campaign focused on building trust and recognition. This includes a professionally-designed website and marketing materials, as well as content aimed at education potential franchisees on the benefits of your organization.
It’s also incredibly important that your franchise stay visible at every stage of the marketing funnel. This means maintaining a high rank on Google, staying active on recruitment sites and forums, keeping your content up to date, and collecting strong reviews and user content.
Most franchises will provide marketing services at the individual level.
Generally, these require each franchise to provide a designated contribution each month – about $150 – $2,000 per month, depending on the needs of the franchise – and will be highly targeted to each location.
It’s important to note that corporate marketing plans can cause some friction between franchisors and franchisees.
To keep things running smoothly, keep the following in mind:
- You should set a baseline program, with options to upgrade
- Each program should be location-specific – this includes direct mail, billboards, radio advertisements, etc.
- Bring in an expert – this isn’t an easy system to develop, especially for those new to franchise marketing. Consider bringing in an agency that specializes in local advertising and franchise marketing
Specific programs generally include website development (often these are location offshoots linked to the corporate site), social media management, franchise events and support systems.
Franchise digital marketing is when a large corporate company and its individual franchises work together to create a cohesive digital marketing strategy including email marketing, CRO, social media, SEO, and more.
A franchise marketing agency is in charge of ensuring that the digital marketing aspects of a business are running successfully. Experts at the agency will lead campaigns, analyze data, and suggest new ways for franchises to reach potential new customers.
When you run a large company with lots of franchisees, it is important for your audience to know that they can expect the same excellent service, no matter which location they frequent. A well-designed and cohesive digital marketing strategy helps them understand that you are one large company offering the same excellent experience.
A good mixture of SEO, social media, SMS, CRO, and email marketing is the best way to make the most of your digital marketing. Our franchise marketing agency experts can perform an audit of your existing marketing strategy and make recommendations on what would resonate the most with your specific audience to reach your unique goals.
Expert Franchise Marketing Agency Videos
THESE DIGITAL MARKETING VIDEOS DESCRIBE THE FOUNDATION OF OUR STRATEGIES FOR FRANCHISES
In these training videos, John Lincoln and other expert Igniters cover exciting topics in digital marketing for franchises and franchisees. Watch these videos to learn and get a look at the thought leadership which has allowed us to be ranked as the best franchise marketing company in the nation by Clutch.co. These videos are updated weekly, so make sure to subscribe. Check out our YouTube Channel here.
Learn How to Do Marketing For Franchises Like a Pro
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Insights from Our Franchise Marketing Company Experts
We update our blog weekly so you can learn about the best practices and strategies driving successful franchise marketing performance in 2024. Check out these top-performing articles from our thought-leaders!
AI Franchise Solutions To Expand Franchise Networks
Mark Hite, Director of Franchisee Sales & Marketing, shares some of his favorite key ways AI can be leveraged to grow franchise brands.
Building Effective GEO Pages For Your Franchise
SEO Strategist, Ashley Mulder, dives into geo targeted landing pages, which provide business location-specific information.
How To Build A Successful Franchise Marketing Strategy
SEO Expert, John Lincoln, outlines the basics of franchisee attraction and retention by building a successful franchise marketing strategy.
Contact us at Ignite Visibility today to
learn more about how we can put our digital
marketing expertise to work for you.