FRANCHISE MARKETING AND MULTI-LOCATION MARKETING FOR ANY INDUSTRY

Our franchise marketing company has over 100+ 5-star reviews. Read them here. We’ve also won multiple industry awards, including Top SEO company in the US.

Our franchise marketing company has a solid track record of delivering exceptional results, with numerous success stories to showcase our expertise. Read them here. Ignite Visibility has worked with over 200+ clients from top businesses.

We’re more than just a company building plans for franchise companies. We focus on a comprehensive strategy that encompasses SEO, paid search and paid social, content creation, email marketing, creative design and more. 

We prioritize your return on investment (ROI) and strive to generate meaningful results that positively impact your bottom line. Our strategies are designed to increase organic traffic, improve conversions, and drive revenue growth.

One of the most critical factors in choosing a franchise digital marketing company is how they measure campaign performance. While some companies apply the same generic reports to every account, Ignite Visibility builds detailed analytics and comprehensive reporting on the key performance indicators (KPIs) that matter to your business. This enables you to track the progress of every campaign and make informed decisions based on data-driven insights.

Our company has also fully embraced the switch to GA4 and capabilities to ensure you have the optimal setup and tracking in place to make informed decisions.

Open and transparent communication with our clients is important to us. Throughout the franchise marketing process, we keep you informed about the progress, results, and any adjustments made to the strategy.

Weekly or bi-weekly call check-ins ensure you’re always in the loop. Our project management on Monday.com also gives you direct access to our roadmap and progress

At our franchise marketing agency, we prioritize understanding our clients' challenges, objectives, and target audience to craft and execute successful strategies. By maintaining a low employee-to-client ratio, we ensure that each account receives ample time and attention. This enables us to develop a strategy that aligns with your brand values and caters to your audience's intent. With a dedicated specialist assigned to each client, we continuously monitor industry trends and the competitive landscape. This proactive approach allows us to swiftly identify and seize emerging opportunities, maximizing the effectiveness of your franchise marketing campaign.

In the quickly-evolving search landscape, staying ahead of the game is crucial. That's why our team of digital marketing experts is committed to embracing innovation and keeping up with the latest industry trends, algorithm changes, and best practices. (Read our latest blogs from our experts here). 

We understand that franchise marketing plans are not a one-size-fits-all approach, and what worked yesterday may not be effective today. By continuously staying informed and adapting to the rapidly changing digital landscape, we ensure that we employ the most effective and innovative techniques to boost your traffic and revenue You can trust us to be at the forefront of industry developments, enabling your business to stay competitive and achieve sustainable growth in the dynamic online environment.

On the franchise level, Ignite Visibility will offer a general baseline marketing package to all franchises. Ignite Visibility also offers enhanced package opportunities to those who would like to upgrade. The individual packages focus on the following items:

• Local rankings and reviews
• Social media updates and social media advertising
• Local SEO strategies
• Google Ads campaigns

Although Ignite Visibility has a formula developed through experience, in each case we customize the packages to the individual franchises. In addition, we ensure the franchise marketing strategy aligns closely with the corporate strategy. This allows both to have the same messaging, feel and allows for maximum distribution and reach.

On the corporate level, Ignite Visibility will get the corporation and the individual franchise pages on the corporate website ranking in various search engines. In addition, Ignite Visibility has the ability to update social media accounts, run social media advertising and launch social media campaigns. Furthermore, Ignite Visibility will set up and execute on pay per click advertising and display ads, adding to a comprehensive digital marketing strategy.

It’s essential that all franchises have a strategy in place to attract potential franchisees to its business.

You’ll want to start by identifying your ideal franchisee and building a persona. This will help you determine the type of people you want to target and identify the channels they’re most likely to frequent.

Then, you’ll develop a location-based strategy that incorporates local SEO and local advertisements to target the areas you’d like to establish franchises in.

Additionally, a franchise will need a strong brand awareness campaign focused on building trust and recognition. This includes a professionally-designed website and marketing materials, as well as content aimed at education potential franchisees on the benefits of your organization.

It’s also incredibly important that your franchise stay visible at every stage of the marketing funnel. This means maintaining a high rank on Google, staying active on recruitment sites and forums, keeping your content up to date, and collecting strong reviews and user content.

Most franchises will provide marketing services at the individual level.

Generally, these require each franchise to provide a designated contribution each month – about $150 – $2,000 per month, depending on the needs of the franchise – and will be highly targeted to each location.

It’s important to note that corporate marketing plans can cause some friction between franchisors and franchisees.

To keep things running smoothly, keep the following in mind:

• You should set a baseline program, with options to upgrade
• Each program should be location-specific – this includes direct mail, billboards, radio advertisements, etc.
• Bring in an expert – this isn’t an easy system to develop, especially for those new to franchise marketing. Consider bringing in an agency that specializes in local advertising and franchise marketing

Specific programs generally include website development (often these are location offshoots linked to the corporate site), social media management, franchise events and support systems.

Franchise digital marketing is when a large corporate company and its individual franchises work together to create a cohesive digital marketing strategy including email marketing, CRO, social media, SEO, and more.

A franchise marketing agency is in charge of ensuring that the digital marketing aspects of a business are running successfully. Experts at the agency will lead campaigns, analyze data, and suggest new ways for franchises to reach potential new customers.

When you run a large company with lots of franchisees, it is important for your audience to know that they can expect the same excellent service, no matter which location they frequent. A well-designed and cohesive digital marketing strategy helps them understand that you are one large company offering the same excellent experience.

A good mixture of SEO, social media, SMS, CRO, and email marketing is the best way to make the most of your digital marketing. Our franchise marketing agency experts can perform an audit of your existing marketing strategy and make recommendations on what would resonate the most with your specific audience to reach your unique goals.