POWERING FRANCHISE GROWTH WITH EXPERT MARKETING STRATEGIES

As a top franchise marketing company, we have earned more than 100 5-star reviews, many of which are from our franchise clients. Our reputation has also earned us various industry awards from prestigious organizations, including Top SEO company in the U.S. on Clutch.

Our franchise digital marketing agency has experience providing reliable digital marketing for franchises across a range of industries spanning across over 200 clients. Check out some of our case studies here to learn more about what we’ve achieved all types of franchises, including top brands.

With all of our franchise digital marketing services, we develop a strategy that covers every aspect of your campaigns, including paid search, search engine optimization, social media, email, creative design, website design and development, and more.

With every franchise, we aim to maximize the company’s return on investment (ROI) with results-driven franchise marketing solutions that really work. You’ll see an increased acquisition of franchisees and sales while keeping solutions cost-effective to maintain profitability.

When seeking a franchise marketing agency to handle your campaigns, it’s important to get custom analytics and reporting to enable effective measurement. We’ll develop personalized reporting for each franchise, aligning all key performance indicators (KPIs) with your unique goals.

In measuring your campaigns, we also use top industry analytics tools, including Google Search Console and Google Analytics 4 (GA4).

Reliable franchise marketing companies will stay consistently communicative and open about all franchise marketing services. At Ignite Visibility, we’ll regularly update you on the progress of your campaigns to keep you in the know, providing bi-weekly or weekly check-ins and access to your custom Monday.com project management board.

We have plenty of staff to devote sufficient attention to digital marketing for franchise clients, preventing your campaigns from suffering due to neglect at any point. Our dedicated specialists will work closely with you to develop franchise marketing solutions that work best for your franchise, whether you’re a franchisor or franchisee. We’ll also continually seek new opportunities to keep your campaigns fresh and competitively ahead.

We’re always working to keep up with the ever-changing marketing environment and your industry, ensuring franchise marketing services remain highly efficient, effective, and innovative. Our innovators are industry authorities in franchise digital marketing, which you can see in some of the latest blogs from our team leaders.

A franchise marketing agency is in charge of ensuring that the digital marketing aspects of a business are running successfully. Experts at the agency will lead campaigns, analyze data, and suggest new ways for franchises to reach potential new customers.

On the franchise level, Ignite Visibility will offer a general baseline marketing package to all franchises. Ignite Visibility also offers enhanced package opportunities to those who would like to upgrade. The individual packages focus on the following items:

• Local rankings and reviews
• Social media updates and social media advertising
• Local SEO strategies
• Google Ads campaigns

Although Ignite Visibility has a formula developed through experience, in each case we customize the packages to the individual franchises. In addition, we ensure the franchise marketing strategy aligns closely with the corporate strategy. This allows both to have the same messaging, feel and allows for maximum distribution and reach.

On the corporate level, Ignite Visibility will get the corporation and the individual franchise pages on the corporate website ranking in various search engines. In addition, Ignite Visibility has the ability to update social media accounts, run social media advertising and launch social media campaigns. Furthermore, Ignite Visibility will set up and execute on pay per click advertising and display ads, adding to a comprehensive digital marketing strategy.

Most franchises will provide marketing services at the individual level.

Generally, these require each franchise to provide a designated contribution each month – about $150 – $2,000 per month, depending on the needs of the franchise – and will be highly targeted to each location.

It’s important to note that corporate marketing plans can cause some friction between franchisors and franchisees.

To keep things running smoothly, keep the following in mind:

• You should set a baseline program, with options to upgrade
• Each program should be location-specific – this includes direct mail, billboards, radio advertisements, etc.
• Bring in an expert – this isn’t an easy system to develop, especially for those new to franchise marketing. Consider bringing in an agency that specializes in local advertising and franchise marketing

Specific programs generally include website development (often these are location offshoots linked to the corporate site), social media management, franchise events and support systems.

A good mixture of SEO, social media, SMS, CRO, and email marketing is the best way to make the most of your digital marketing. Our franchise marketing agency experts can perform an audit of your existing marketing strategy and make recommendations on what would resonate the most with your specific audience to reach your unique goals.