FULL-SERVICE HEALTHCARE DIGITAL MARKETING AGENCY
Awarded #1 In The USA By Clutch.co.
Ignite Visibility is a full-service healthcare digital marketing agency with extensive experience. We partner with cosmetic and plastic surgery offices, med spas, urgent care centers, and concierge providers’ offices to help them get in front of new patients and clients while growing their practices.
With a long history in healthcare digital marketing and mastery of local “near me” strategies, we craft a digital roadmap that positions you right where your future patients are. Our strategy is anchored in authenticity, weaving trust through rich content, SEO, robust social media presence, and meticulously planned paid advertising campaigns.
THE LEADER IN DIGITAL MARKETING
WHY YOU SHOULD CHOOSE IGNITE VISIBILITY FOR YOUR HEALTHCARE DIGITAL MARKETING NEEDS:
- Experienced Staff. Ignite Visibility has worked with some of the largest healthcare brands in the industry. We understand the unique challenges that face marketing a healthcare practice and know what works.
- Achievable Goals. Our team doesn’t work with abstract tactics. Everything we do will have a quantifiable impact on your business’s bottom line.
- Local Strategies. Whether you have one location or 100+, we specialize in healthcare digital marketing for both national brands and individual locations.
- Full Transparency. Our developed processes and experienced project managers will keep you informed about every aspect of your campaign from day one.
- Data-Driven. Everything we do has a reason behind it. From identifying your audience to meticulously auditing your existing marketing methods, no decisions are made without the data to support it.
- Leading SEO Agency. Our team consistently wins awards across all of the industry’s top lists.
- Strategic Blueprint. With over a decade of experience, we know how to infuse industry best practices into your healthcare digital marketing blueprint to find the success you’re after.
- Commitment To Collaboration. We believe the industry is better when we work together. That’s why our specialists teach SEO and web analytics at UC San Diego and carry this same hands-on educational approach into our work with our clients.
HEALTHCARE MARKETING
IGNITE VISIBILITY HEALTHCARE SERVICES
SEO
We will tap into our knowledge of healthcare digital marketing to create SEO strategies that will help your business reach the top of the search results and secure more leads. With us, it’s not just about visibility, it’s about making sure your healthcare practice is visible to the right people in the right places.
PPC
Our thoughtfully designed pay-per-click advertising campaigns will expose new audiences to your content while retargeting old leads. Using a data-driven approach, you can trust that every dollar you spend will translate into meaningful engagement.
SOCIAL MEDIA
Stop creating posts. Start creating connections. Our well-designed and written social media posts will curate a robust social media presence for your healthcare business.
EMAIL MARKETING
Our targeted campaigns will capture higher open and click-through rates while delivering a strong ROI and fostering an engaging and meaningful connection between you and your patients.
CRO
It’s all about conversions. We will refine every single aspect of your healthcare digital marketing strategy to ensure that clicks are translating into the conversions you want.
CREATIVE SERVICES
Give your healthcare practice the attention to detail that it deserves. Our team will throw out any ideas of generic design and create content that reflects who you truly are.
OUR HEALTHCARE MARKETING PROCESS
STEP 1
Audit Existing Program
STEP 2
Design a Local Strategy Plan to Reach Your Community
STEP 3
Content Creation & Distribution Plan
STEP 4
Paid Advertising
STEP 5
Reputation
STEP 6
Deliver Monthly and Quarterly Progress Reports
STEP 1
Audit Existing Program
The first step for our team is to fully audit your existing home services digital marketing program and strategy.
We’ll use our expert analysis to make recommendations for improvement based on our clear understanding of your past, goals, and vision for the future.
STEP 1
Audit Existing Program
The first step for our team is to fully analyze and audit your existing healthcare digital marketing program and strategy.
From there, we will make recommendations based on our clear understanding of your past, goals, and vision for the future.
STEP 2
Design a Local Strategy Plan to Reach Your Community
Our local healthcare digital marketing strategy involves service moving pieces. We will begin by ensuring your site is secure, fast, and optimized for all devices. From there, we’ll focus on getting your healthcare practice listed on all relevant directories and optimizing your Google Business Profile listing.
Our team will perform in-depth research to uncover terms with high-local intent, as well as those keywords most relevant to the healthcare space. Then, we’ll use these terms to improve your organic performance by building them into your SEO pages, about us page, and blog content. We’ll also focus our paid advertising efforts on local terms and geo-targeted audiences to ensure your ad spend isn’t going to waste by reaching people outside of your practice area.
STEP 3
Content Creation & Distribution Plan
Healthcare digital marketing faces a variety of unique challenges. Some offices, such as urgent care centers, don’t need to convince people to visit them. Other offices, such as med spas, may need to take a different approach. Regardless of the path we need to take, we will make sure that your prospective patients know that your office is full of friendly faces who are ready to help.
Our content team has writers with medical backgrounds, so you can rest assured all content is being written by experts who understand your industry and the limitations that come with it. Aside from healthcare industry best practices and guidelines, E-E-A-T and helpful content guidelines are always top of mind at Ignite.
STEP 4
Paid Advertising
Our pay-per-click search ads will be thoughtfully designed to showcase the benefits of your healthcare practice, the services that you offer, and your content information. They will be targeted to people looking for a healthcare professional of your type in the areas that you serve.
We will also take brand identity and awareness into consideration to ensure that these ads generate leads and start conversations. We will retarget those who have previously visited your website to invite them to do so again. You may have seen PPC ads before, but you’ve never seen PPC ads like this!
STEP 5
Reputation
Reviews are essential for local businesses! They can help healthcare providers set themselves apart in Google search results. Since Google prioritizes businesses that appear to offer a positive experience to users, reviews serve as a quality signal to the algorithm. They also build confidence and make new patients feel confident about their choice when selecting a healthcare provider. Our reputation management services help you stand out in the search results and put your best face forward.
We’ll also help you develop a plan for generating reviews on Google, Facebook, and Yelp, as well as come up with strategies for soliciting feedback from patients.
Step 6
Deliver Monthly and Quarterly Progress Reports
After we’ve set everything up, we’ll provide monthly and quarterly reports that measure performance across all marketing strategies. These reports are customized to reflect the goals, metrics, and KPIs that matter most to your practice. On our end, our experts continuously analyze campaign performance to gain an understanding of which strategies resonate most with your audience. Long-term, we’ll leverage those insights to scale the program to increase your return on investment further.
FAQS
LEARN MORE ABOUT IGNITE VISIBILITY HEALTHCARE MARKETING SERVICES
Advertising your healthcare practice and services is about making connections, creating trust, and telling your unique story. At Ignite Visibility, we help shape that narrative through a blend of precision-targeted SEO, customized PPC campaigns, innovative social media strategies, and personalized email marketing, ensuring your services resonate where they matters most.
Healthcare digital marketing is about much more than advertising services—it's about creating a trusted brand, a welcoming digital presence, and a seamless patient journey. This involves using data-driven strategies to position your practice at the forefront of potential patients' minds, demonstrating the value and care you can bring to their lives.
The best healthcare digital marketing agency understands the unique nuances of the healthcare landscape. It goes beyond generating leads—it cultivates relationships, maximizes patient engagement, and empowers healthcare providers to reach their fullest potential. And at Ignite Visibility, that's exactly what we're dedicated to achieving.
Healthcare providers find patients by striking the perfect balance between visibility and trust. With Ignite Visibility, we help healthcare providers connect with potential patients through our comprehensive suite of services—from expert SEO strategies to engaging social media campaigns, and from personalized email marketing to insightful conversion rate optimization.
Improving your healthcare practice sales is about engaging potential patients at every stage of their journey. At Ignite Visibility, we help you optimize every touchpoint—from creating a trusted online presence to crafting compelling content and from maximizing conversion rate optimization to refining your overall sales strategy, ensuring your practice stands out in the digital landscape.
Additional Insights from our Healthcare Industry Marketing Experts
Learn more about the best practices and strategies driving success for healthcare practices in 2023. Check out these top-
performing articles for tips and tricks sourced from years on the job.
How Long Does SEO Take in the Healthcare Industry? Everything You Need To Know
You’ve probably heard the phrase “SEO is a long game” but just how long does it take when it comes to healthcare digital marketing? In this article, our experts will explain exactly what goes into SEO and how long it will take before you start to see results.
What is Healthcare SEO?: The Complete Guide to Improving Your Healthcare Practice's SERP Ranking
Your healthcare practice’s location on the SERP is more important than you realize. The top few positions will get the most clicks every single time. In this article, our experts will explain what SEO is, why it’s important, and how you can use it to improve your SERP ranking.
Technical SEO 101: Find Out Why Your Healthcare Practice's Website Isn't Ranking
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When it comes to increasing your local exposure, you need to focus on creating the perfect local SEO strategy. In this article, our experts will explain how local SEO is different from any other type and give you tips on how to create the perfect strategy for your healthcare business.
How to Rank 1st on Google: SEO For Your Healthcare Practice
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The Best Multi-Location SEO Strategy You Need to Implement Today
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Paid Media AI: How AI Is Revolutionizing Paid Media Campaigns for Healthcare Providers
Stop wasting money on PPC campaigns that aren’t working. In this article, we’ll go into detail about how paid media AI is changing the game and helping more healthcare providers get the results they’ve been looking for.
What is Pay-Per-Click? How Does PPC Work for Healthcare Providers? (2023 Guide)
PPC ads, or Pay-Per-Click ads, could be the answer to your lead generation prayers. In this article, we’ll explain what pay-per-click is and how to use it for your healthcare practice.
How to Switch from Universal Analytics to GA4 for Your Healthcare Practice
Google recently changed from Universal Analytics to GA4 and if you want to keep getting data from Google, you’re going to have to do the same. In this article, we’ll guide you through how to switch your healthcare practice’s website to Google’s new tool.
How to Use Instagram for Your Healthcare Practice: 22 Tips to Promote Business & Develop Relationships
Instagram can be a really positive addition to your social media strategy if you know how to use it correctly. In this article, we’ll uncover 22 tips to help you unleash the power of Instagram for your healthcare practice.
How to Increase Your Healthcare Practice’s Social Media Marketing ROI
Have you been posting on social media but not achieving that ROI you want? In this article, we’ll give you some tips and tricks on how to get the most out of your healthcare practice’s social media marketing strategy.
Why Your Healthcare Practice Needs Social Media Marketing
Social media marketing can be a huge help to your healthcare digital marketing strategy. In this article, we’ll explain why you need it and how it can help.
YouTube Shorts for Healthcare Practices: A Complete Guide
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The Ultimate Guide to Email Marketing Strategy for Healthcare Professionals
If you aren’t investing in email marketing for your healthcare practice, you’re leaving money on the table. In this blog, we’ll tell you everything you need to know about implementing a solid email marketing strategy.
Email Service Providers, Software, & Tools for Healthcare Digital Marketing
Not sure where to start when it comes to healthcare digital marketing? This article will provide a solid foundation to help you choose the right email service provider, software, and tools to make the most of your marketing campaigns.
Email Marketing Metrics: Which Ones Your Healthcare Practice Needs To Track
When it comes to metrics, there are so many that you could track! Save yourself some time and energy by reading this article, which details which ones your healthcare practice should be paying attention to.
Unlock Your Healthcare Practice’s Website’s Potential: A Guide to CRO Marketing
What is CRO marketing? How can it help you unlock your website’s potential? Find out the answers to these questions and more in this article.
How to Create the Highest Converting Landing Page in Healthcare Digital Marketing
Is your landing page causing you to lose out on new patients? In this article, we’ll show you how to create a high-converting landing page that will capture the leads you’re missing.
What is a Good Click Through Rate for a Healthcare Practice? How to Measure It and Raise It
If your healthcare practice is experiencing a low click-through rate, all hope isn’t gone! In this article, we’ll explain what a click-through rate is, how to measure it, and what you can do to raise it.
How Color Psychology Transform Your Healthcare Digital Marketing Strategy?
When it comes to healthcare digital marketing, there are so many aspects to take into consideration. Color psychology is one of them. In this article, we’ll explain how understanding this concept could transform your marketing strategy.
5 Creative Design Tips to Future-Proof Your Healthcare Digital Marketing
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The 10 Most Disastrous Healthcare Web Design Mistakes That Will Kill Your SEO
Could your web design mistakes be sabotaging your SEO success? In this article, we’ll show you 10 of the most disastrous web design mistakes that we’ve seen.