What You’ll Learn What Are Long-Tail Keywords? Benefits of Long-Tail Keywords How Do Long-Tail Keywords Work? 5 Strategies to Help You Identify Valuable Long-Tail Keywords FAQs on Long-Tail Keywords What Are Long-Tail Keywords? Let’s begin with the basics. Long-tail keywords are highly specific search phrases that consist of three or more words. Unlike short keywords,…
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What Is SERP Volatility and What to Do About It?
Sometimes, no matter how hard you work to rank for certain terms, you could see a sudden drop in rankings. Conversely, you might be surprised to find that keywords you struggled to target suddenly land you at the top of search results. These unexpected changes are the result of something called SERP volatility, which…
JSON-LD SEO: Why JSON-LD Schema Is Crucial for SEO
Confused about JSON-LD? You’re not alone. This little acronym plays a pretty major role in Google’s ability to index your content. In this article, I’ll explain JSON-LD SEO, why it’s important, and how you can use it. What Is JSON-LD Code? JSON-LD (JavaScript Object Notation for Linked Data) offers a simpler means to create machine-readable…
SEO Reporting The Right Way: SEO Reports Your Team Needs
Improving your company or your clients’ SEO takes a lot of time, energy, and effort. Prove that your work is worth it with well-detailed and easy-to-understand SEO reporting. Let’s get into what an SEO report is, why it’s important, what it should cover, and how to create one worth reading. What We’ll Cover: What is…
Advanced SEO Tactics to Try Now (Become an SEO Expert)
According to the latest research, 91% of traffic begins with a search query. Even with a high number of searches being performed, the large majority of users don’t ever scroll past the first page. If you want to get their attention, you need to be on that first page! To help you with this, we’re…
301 v. 302 Redirects: What They Are & When to Use Them
Search engines have a different approach to handling 302 redirects than the more common 301s. In this article, I’ll dig into 302 redirects and when to use them appropriately. We’ll discuss what 302 redirects are, why they’re used, and what happens when you apply them to permanent page moves. What is 302 Redirect? A 302…
What is the Google SERP? Rank High on The Search Engine Results Page
Google SERP means: “SERP stands for Search Engine Results page. This refers to the pages of results that are returned when someone does a search in a search engine such as Google, Bing, Yahoo, Yandex or other.” In this post, you will learn how search engine results pages (SERPs) work, as well as all their…
What Are The Values of Nofollow, Sponsored, & UGC Links?
We all know the dofollow link. It’s the popular kid in the SEO schoolyard—the one with the killer sneakers everyone wants. But what about its less flashy cousins: the nofollow, sponsored, and UGC links? Are they the unsung heroes of SEO, or are they just the wallflowers at the dance? First off, let’s do a…
How to Use Q&A (Question and Answer) and FAQ Schema Markup
Question & answer schema, also known as Q&A or FAQ schema, gives you more real estate in Google! And it might even help with voice search… In this article, we’ll dive into all you need to know about schema and how you can add it to your site. What You’ll Learn: What schema is What…
How To Use 301 Redirects To Boost Traffic & Retain Authority
What is a 301 redirect and how do you use it? It’s a tool that every digital marketer should know how to use to help retain their authority or even boost their site traffic. Keep reading to find out more about this popular permanent redirect, how to use it, and practices that you should avoid….