Think a Google Business Profile is just for brick-and-mortar businesses? Think again! Businesses across industries are expanding their reach and increasing organic traffic by optimizing their Google Business Profile (GBP). In this blog, Sr. SEO Digital Strategist. Eric Solomon will explain how to set up your profile and optimize it to generate more organic traffic…
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Welcome to the Ignite Visibility search engine optimization news section. This is your #1 spot to learn about SEO for your company. Ignite Visibility is an industry leading SEO company. Named #1 SEO company in California and a top 10 in the United States. Get all of the latest SEO news right here, right now.
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How Can Changing and Migrating Website URLs Impact Your SEO?
Can changing a website URL impact SEO performance? In short: Yes it can. In fact, according to multiple case studies, website traffic can drop by as much as 20% to 70% after a website migration, with improper implementation being the culprit in many cases. Every indexed URL on your website carries some weight and every time…
The Ultimate Guide to Google Sitelinks
Boosting your website’s organic visibility in searches comes with challenges and opportunities. Google is constantly adapting search engine results pages (SERPs). AI summaries are keeping more people on the results page, and the sitelinks search box has disappeared, impacting clicks. So, how do you shine a brighter light on your pages? In this blog, Tanisha…
First Party Data: What Is It & Why Is It Critical for Marketing?
First party data is crucial for marketing as it can help you learn about your audiences and hone your targeting, helping you reach the right people at the right time. In this blog post, James Semczuk, Ignite Visibility’s Analytics Strategist, will explore first-party data and how you can use it to elevate your marketing efforts. What…
Understanding Visual Search: A Comprehensive Guide for Businesses
Visual searches are increasingly popular for their convenience and efficiency. See an influencer wearing shoes you just need to have? All it takes is a quick visual search to get a list of shops selling the same looking shoes. Businesses that aren’t already considering and optimizing for visual search should start now if they want…
How to Build the Perfect SEO Report for Your Campaigns
As we wrap up 2025 and head into 2026, the importance of delivering clear and impactful reports to clients in the ever-evolving world of SEO has never been more critical. With the growing complexity of SEO strategies and tools, clients need transparency and actionable insights to understand how your efforts are driving results. From quarterly…
From Ideas to Impact: Bing AI for Modern Marketers
As artificial intelligence (AI) continues to develop, new tools have come along to bring it to the public. One of these revolutionary tools is Bing AI, which can help you easily create text, images, and videos to assist with content creation. In this guide, Karen Devlin, VP of GEO & SEO, will guide you through…
The Power of Proximity: How Hyperlocal Marketing Transforms Customer Acquisition
Sometimes, you just need to get super zoned in on one particular area. That’s where hyperlocal marketing comes in! In this blog, Carlos Rosado, SEO Director, Franchise, will go over how this proximity-based approach transforms how businesses connect with customers at critical decision moments, delivering relevant messaging exactly when and where purchase decisions are being…
What Is Topical Authority & Why Do You Need It?
When developing your website’s SEO, topical authority is an essential factor in helping you climb to the top of search engines while building trust among your audiences. You might be familiar with this concept if you’re digging into SEO as you learn the techniques to get ahead of competitors. In this blog, Sr. SEO Digital…
How to Select the Best SEO Plugin for WordPress
Whether you have a niche blog or a budding ecommerce site, good SEO is a must. Running a successful WordPress website can be an intimidating process that most would rather leave to the experts. Fortunately, there are plenty of simple SEO plugin options to give you the edge over your competitors, even if you’re not…