Dental Marketing Agency, SEO, Social, PPC For Dental

INDUSTRY-LEADING DENTAL MARKETING AGENCY

Ignite Visibility is a full-service dental marketing agency and SEO firm. We specialize in innovative dental marketing that can help dentists, oral surgeons, and periodontists get in front of potential customers, generate leads, and grow their practice. With decades of dental marketing experience and a deep understanding of local SEO, our team knows exactly how to build a digital strategy that puts dentists in front of potential patients and demonstrates trust through content, social media, and paid advertising.

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You’ll work with a team that understands the challenges of marketing a dental practice.
We go beyond vague strategies and set realistic and measurable goals right off the bat.
Our team defines your audience, gathers competitive intel, and audits your existing marketing efforts to build a custom strategy rooted in real data.
Not only do we have over a decade of dental marketing experience, we also know the ins and outs of reputation management, content marketing, and local search—bringing the latest technology and best practices to your strategy.
We are consistently recognized as a top SEO company in the US on all top industry lists.
We’ll show you how it’s done. Our experts teach SEO and web analytics at UC San Diego and offer the same hands-on approach during client interactions.
Our 150+ client roster includes names like Tony Robbins, 5 Hour Energy, The Knot, and Sharp Healthcare
No long-term contracts. Clients stick around because we add value to their business.

OUR DENTAL MARKETING PROCESS //

While there are several different strategies you can use to build out your patient roster and drive revenue, dentists see the most benefits when they diversify their digital marketing strategy. Ignite Visibility helps dental practices of all sizes develop a patient-centric marketing strategy that brings together PPC, content marketing, reputation management, and local SEO to capture a larger share of your online footprint.

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Step 1 //

Audit Existing Program

Step 2 //

Design a Local SEO Plan to Reach Your Community

Step 3 //

Content Creation & Distribution Plan

Step 4 //

Paid Advertising

Step 5 //

Reputation

Step 6 //

Deliver Monthly and Quarterly Progress Reports

Audit Existing Program
The first step for our team is to fully analyze and audit your existing program and strategy.

From there, we can gain an understanding of what has worked in the past and make recommendations.
Design a Local SEO Plan to Reach Your Community
Our local dental marketing strategy involves several moving pieces and begins by ensuring your site is secure, fast, and optimized for all devices. From there, we’ll focus on getting your practice listed on all relevant directories and optimizing your Google My Business listing.

Our team will perform in-depth research to uncover terms with high-local intent, as well as those keywords most relevant to the dental space. Then, we’ll use these terms to improve your organic performance by building them into your SEO pages, about us page, and blog content. We’ll also focus our paid advertising efforts on local terms and geo-targeted audiences to ensure your ad spend isn’t going to waste by reaching people outside of your practice area.
Content Creation & Distribution Plan
Unlike other industries, you don’t need to convince people that they need to visit a dentist. Instead, dental practices face a different set of objections. Many people fear going to the dentist, and whether it’s the tools or the possibility of going into debt, practices can benefit from working on their image. Demonstrate your authority and alleviate patient anxiety with content that breaks down dental procedures and treatment options. Give your practice a friendly face with a social strategy that showcases your team and delivers engaging, educational dental content.

Our marketing professionals can help dental practices build relationships with clients by positioning them as a trusted community resource. At this stage, we’ll define which channels to focus on and start building out a content strategy that meets E-A-T guidelines.
Paid Advertising
We will create and run pay-per-click search ads that highlight the benefits of your practice, the services you offer patients, and your office contact information for patients to reach people searching for a dentist in your area.

We’ll also create targeted social ads on all relevant channels to drive brand awareness, generate leads, and start conversations. We also retarget patients who have visited your website with display ads. You can expect our designs to be crisp, clean, and visually pleasing dental ads featuring friendly smiling faces that accurately represent your facility. Reach more people within your community than ever before with dental PPC ads.
Reputation
Reviews are essential for local SEO, and can help dentists carve out a space in the Google search results and capitalize on those high-intent “near me” searches. Google prioritizes businesses that appear to offer a positive experience to users, and reviews serve as a quality signal to the algorithm. Reviews build confidence and make new patients feel confident about their choice when selecting a dentist. Our reputation management services help you stand out in the search results and put your best face forward.

At Ignite Visibility, we understand just how important word-of-mouth marketing is for dentists, an industry that faces more challenges than most when it comes to building trust. We’ll help you develop a plan for generating reviews on Google, Facebook, and Yelp, as well as niche sites like ZocDoc and come up with strategies for soliciting feedback from patients. That feedback is then used to make improvements to your service, inform your content strategy, ad copy, and more.
Deliver Monthly and Quarterly Progress Reports
After we’ve set everything up, we’ll provide monthly and quarterly reports that measure performance across all marketing strategies. Reports are customized to reflect the goals, metrics, and KPIs that matter most to your practice. On our end, our experts continuously analyze campaign performance to gain an understanding of which strategies resonate most with your audience. Long-term, we’ll leverage those insights to scale the program to further increase your return on investment.

FAQS // LEARN MORE ABOUT IGNITE VISIBILITY DENTAL MARKETING SERVICES

1. What is dental digital marketing?

Dental digital marketing covers every digital strategy that a dental practice uses to reach its audience. This process includes PPC, local SEO, structured markup, content marketing, email campaigns, social media, and more.

A great dental marketing agency helps prospects find your practice and provides the trust signals needed to make them feel comfortable enough to become a lead, and eventually, a patient. While strategies vary based on factors like local community, budget, and business goals, we recommend applying an omnichannel strategy aimed at building a consistent, trusted brand within your local community.

2. What kinds of services does a dental digital marketing agency provide?

Dental marketing agencies usually provide a combination of SEO, PPC, social media, and web design. That said, simply seeking out an agency that offers these core services doesn’t guarantee experience in the dental industry. As such, you must look for a dental digital marketing company that understands the unique challenges of marketing a dental practice.

For example, you’ll want to work with a company that not only knows the basics of content marketing or Google Ads, but that knows how to optimize your Google My Business profile and can strike a balance between engaging with your local community and building trust online.

3. Do dentists really need content marketing?

You might be wondering why you need to manage a blog or maintain a social media presence; after all, your job is to provide quality dental care to patients.

However, dentists need content marketing for several reasons. Producing content for your blog gives Google more pages to index, which strengths your organic search potential. Creating a consistent stream of content also gives you materials to promote on your social channels, allowing for even more opportunities to reach your target audience.

Additionally, dental content marketing provides an opportunity to promote your business in a way that informs and educates. Practices can create tutorials, blog posts, videos, and more that take patients behind the scenes or explain dental procedures in layman’s terms. These are strategies that can go a long way when it comes to making patients feel comfortable enough to take action and schedule an appointment.

4. Why should a dentist invest in digital marketing?

A dental digital marketing agency can help your practice reach more community members and nurture your relationship with patients between visits. In our experience, most dental practices partner with a digital marketing company to increase leads and attract new patients. The right company can help you achieve these goals and other objectives like growing a social media presence, building your reputation, and positioning yourself as a go-to authority people can trust.

Again, you’ll want to do your research before signing up with a marketing company and make sure to ask detailed questions about how their marketing team can help you achieve your goals.