While there are several different strategies you can use to build out your patient roster and drive revenue, dentists see the most benefits when they diversify their digital marketing strategy. Ignite Visibility helps dental practices of all sizes develop a patient-centric marketing strategy that brings together PPC, content marketing, reputation management, and local SEO to capture a larger share of your online footprint.


Step 1 //

Audit Existing Program

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Design a Local SEO Plan to Reach Your Community

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Content Creation & Distribution Plan

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Paid Advertising

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Deliver Monthly and Quarterly Progress Reports


1. What is dental digital marketing?

Dental digital marketing covers every digital strategy that a dental practice uses to reach its audience. This process includes PPC, local SEO, structured markup, content marketing, email campaigns, social media, and more.

A great dental marketing agency helps prospects find your practice and provides the trust signals needed to make them feel comfortable enough to become a lead, and eventually, a patient. While strategies vary based on factors like local community, budget, and business goals, we recommend applying an omnichannel strategy aimed at building a consistent, trusted brand within your local community.

2. What kinds of services does a dental digital marketing agency provide?

Dental marketing agencies usually provide a combination of SEO, PPC, social media, and web design. That said, simply seeking out an agency that offers these core services doesn’t guarantee experience in the dental industry. As such, you must look for a dental digital marketing company that understands the unique challenges of marketing a dental practice.

For example, you’ll want to work with a company that not only knows the basics of content marketing or Google Ads, but that knows how to optimize your Google My Business profile and can strike a balance between engaging with your local community and building trust online.

3. Do dentists really need content marketing?

You might be wondering why you need to manage a blog or maintain a social media presence; after all, your job is to provide quality dental care to patients.

However, dentists need content marketing for several reasons. Producing content for your blog gives Google more pages to index, which strengths your organic search potential. Creating a consistent stream of content also gives you materials to promote on your social channels, allowing for even more opportunities to reach your target audience.

Additionally, dental content marketing provides an opportunity to promote your business in a way that informs and educates. Practices can create tutorials, blog posts, videos, and more that take patients behind the scenes or explain dental procedures in layman’s terms. These are strategies that can go a long way when it comes to making patients feel comfortable enough to take action and schedule an appointment.

4. Why should a dentist invest in digital marketing?

A dental digital marketing agency can help your practice reach more community members and nurture your relationship with patients between visits. In our experience, most dental practices partner with a digital marketing company to increase leads and attract new patients. The right company can help you achieve these goals and other objectives like growing a social media presence, building your reputation, and positioning yourself as a go-to authority people can trust.

Again, you’ll want to do your research before signing up with a marketing company and make sure to ask detailed questions about how their marketing team can help you achieve your goals.