In digital marketing, ROI is a big discussion. After all, why would a brand continue to put time and money toward a campaign if it isn’t achieving the ideal results? While it can be pretty easy to figure out your return on investment for things like email marketing, promotional codes, and sales, understanding your social…
Read More
Is your content marketing strategy struggling? Whether your conversion rates have taken a hit thanks to this new cookieless world or you just want to explore a new avenue, consider adding SMS marketing to your line-up. In a world where most people have their phones in their hands most of the day, SMS marketing is…
Read More
Not all leads exist equally. While all pose some value to your company, assuming each is equally likely to convert is naïve. Consequently, you need a system for deciding which leads to dedicate time to. That’s why marketers invented the Marketing Qualified Lead (MQL) and Sales Qualified Lead (SQL) metrics. What’s an MQL? MQL, or…
Read More
Digital Marketing News 11/14/2022 – 11/18/2022 This week: TikTok announces a tempting promotion for advertisers, Microsoft releases video ads, and wait until you hear how long you’ll have to wait for an Apple search engine. Here’s what happened this week in digital marketing. 1. TikTok Offers Ad Credits for Small Businesses Looking for a reason…
Read More
Like it or not, Google Analytics 4 is coming. Google’s confirmed they’ll sunset Google Analytics 3 (AKA “Universal Analytics”) on July 1, 2023. This represents a huge change for the marketing industry. Google Analytics dominates the market, with 93% of companies using analytics and reporting tools. Such a big shift can be uncomfortable, but…
Read More