Amazon listing optimization can make a big impact on sales. If you rank higher, you sell more! By the time you finish reading this guide, you’ll know how to optimize Amazon listings like a pro. What You'll Learn: Introduction to Amazon's A9 algorithm Keywords and rankings for Amazon listings Primary vs. hidden keywords Amazon … [Read more...]
There's no denying that Google is top dog when it comes to search engines, but a little engine called Bing isn't so far behind. Which means if Bing SEO isn't part of your strategy, you're missing out on some serious search market share. In this article, I'll break down why Bing SEO is important, as well as go over the key differences between … [Read more...]
Remarketing is a big deal for a good reason: it’s highly effective at increasing conversions. Combined with Google, it’s a tool to be reckoned with. In this article, I’ll walk you through remarketing with Google AdWords and how to create remarketing lists that get results. What You'll Learn: Introduction to creating remarketing lists … [Read more...]
In digital marketing, your task is to find customers and lead them all the way through the sales funnel stages. Luckily, there are plenty of tools on the market to help you along the way. In this article, I'll go over a few of my favorites. What You'll Learn: Sales funnel stage 1: Awareness Sales Funnel Stage 2: Interest Sales … [Read more...]
This week: Facebook has declared war on deepfakes, the old Search Console is history, and Google is treating nofollow links a little differently now. Here’s what happened this week in digital marketing. The Old Google Search Console Is Gone The previous version of Google Search Console is extinct. After spending two years in beta, the new … [Read more...]
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