This week: Pinterest is on the rise, Snapchat is on the decline, and the Yoast plugin has a great new feature. Here’s what happened this week in digital marketing. Facebook Launches New Cost Cap Bidding Strategy You now have a third bidding option for Facebook ads. It’s called the cost cap bidding strategy. In a nutshell, cost cap bidding maximizes results while limiting costs. ItREAD MORE
There’s a reason Shopify is the go-to e-commerce platform. But despite how easy it is to set up shop, getting people to find you involves a strategy spanning content, sitemaps, and well, a lot of tags. Here, we’ll dive into some specific Shopify SEO strategies to drive more traffic, boost conversions, and earn yourself a spot on the front page of the SERPs. Fast SpeedREAD MORE
Want to stage a successful event that attracts thousands of raving fans? Then you should learn person from one of the greats, Mary Coppola, Vice President of Marketing & Communications for United Fresh Produce Association. What You Will Learn: The strategy behind planning a major event How to gain initial traction and buzz (and how long it takes) The importance of an omni-channel marketing approachREAD MORE
This week: Google says it made the web faster, most people trust Amazon reviews, and Bing Ads has a new feature. Here’s what happened this week in digital marketing. Survey: Most People Trust Amazon Reviews Most consumers are unaware that Amazon has a problem with fake reviews. That’s according to a survey by CPC Strategy. The survey found that price was the “biggest factor”READ MORE
I’m about to show you a crazy effective, simple way to test your homepage in just seven seconds. And of course, increase your conversion rates. I should note I didn’t make this up, it’s a tried and true conversion rate strategy. But one we use here for clients. Here’s how this works: in order to determine if your homepage is SEO and user friendly, youREAD MORE
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