Facebook has come a long way since it first launched in 2004. With more than 2.5 billion active users, the platform has transformed the way users consume content and the way marketers advertise. Today, Facebook advertising is one of the most effective and lucrative marketing channels for any brand. What You’ll Learn: What are Facebook … [Read more...]
Looking to spend less time (and more creativity) on your email marketing campaigns? The best email automation software can help you do just that. In this article, I’m listing my 10 top email automation software tools to help you streamline your marketing efforts and grow your business. What You'll Learn: Benefits of having email … [Read more...]
Multichannel marketing is a broad term that describes the process of interacting with customers using a mix of direct and indirect communications channels. Dig a few years back in Google’s digital marketing archives and you’ll see that circa 2014, 2015 multichannel marketing was all the rage. However, since then, the practice has given way to the … [Read more...]
SEO is becoming an increasingly fragmented strategy. Between the queries and crawling, link building and optimizing, you’ll need to arm yourself with the right set of SEO tools to help you streamline your strategy. But, because SEO spans a wide array of activities from keyword research to technical audits, to backlink and competitive analysis … [Read more...]
In this last post in the series, we’ll look at how to drive conversions from a blog post. Blog post optimization is a bit different than the other three pages we’ve covered thus far. So, unlike a product page or a traditional landing page where conversions are measured by purchases or trial sign-ups, blog posts typically target lower-hanging … [Read more...]
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