This week: Podcast revenues reach new heights, Instagram adds e-commerce support, and strategists love location targeting. Watch The Video Or Read More Below Here’s what happened this week in digital marketing. Facebook Updates Custom Audience List Requirements If you rely on Custom Audiences in your Facebook marketing, be aware that changes are going into effect on July 2. After that date, you’ll have toREAD MORE
If people are flocking to your website but not taking the action you want them to take then you’re in need of conversion rate optimization. In this article, I’ll walk you through the steps necessary for successful conversion rate optimization in 2018. Remember: you want people to not only visit your site, but to do something once they get there. That’s why you need toREAD MORE
For many, email marketing involves more than a little guesswork. But it doesn’t have to. When in doubt, look to the facts and stats. Here are some of the top stats for email marketing today, and how they can help you create your strategy for 2018. Email Marketing Statistic #1: As of 2017, there are 3.7 billion global email users. This number is predicted toREAD MORE
Getting results through a B2B PPC campaign can be hard! But don’t worry, I have you covered. Here are 5 ways to improve your B2B PPC campaign. How Do B2B PPC Campaigns Differ From B2C? Let me count the ways. First up, the length of the sales process. In the case of B2Bs, it can take much longer to convert a visitor to a sale.READ MORE
If you’re running a regional business and you want to reach people in your immediate vicinity, then you need to practice good local search SEO. Part of that effort involves ranking when people search for “near me.” In this article, I’ll go over several local search SEO strategies that can land you a top spot for “near me” searches. In case you’re unfamiliar with “nearREAD MORE
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