Are you using Article structured data markup in your content? If so, then you’ll be happy to learn that Google’s Rich Results Test tool will now validate it. Yes, you can test it out right now. Or you can read more about it here. What Is Structured Data? If you’re a bit new to SEO, you might not even know about Article markup. In fact, you … [Read more...]
This week: Instagram Reels launches worldwide, the future is looking bright for Pinterest, and Google says to forget everything you know about link juice. Here’s what happened this week in digital marketing. Google Expands Lead Forms to YouTube & Discovery Campaigns Now, you can use lead form extensions in YouTube and Discovery ad … [Read more...]
It’s been nearly half a century since Ray Tomlinson sent out the world’s first email. Over the years, email has become the preferred form of communication for marketers and non-marketers alike. Today, we’ll cover how to calculate conversion rates in email marketing and practices for email success. Let’s get started! What We’ll Cover: … [Read more...]
In this blog we will analyze the formula HubSpot used to grow traffic 106% through a marketing experiment. We will also talk about our 6 step framework that works like a charm ;) What We’ll Cover: What are Marketing Experiments? Why Digital Marketers Should Use Marketing Experiments How to Design a Marketing Experiment Tips on … [Read more...]
If you want it done right, you’ll have to do it yourself. That seems to be the sentiment of Google as it relates to rendering content on your website. In other words: don’t rely on third-party APIs to help you earn a great rank in the search engine results pages (SERPs). Google’s Martin Splitt explained why in a recent Search Off The Record … [Read more...]
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