Digital Marketing News 1/13/2025 to 1/17/2025 This week: Will TikTok really be banned? Google also updates review snippet guidelines and shopping rankings. Find out what happened this week: 1. Will TikTok Be Banned? As of the time we’re posting this, the United States Supreme Court still has not released its opinion on the TikTok debate….
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Google Business Profiles: Everything You Need to Know
Think a Google Business Profile is just for brick-and-mortar businesses? Think again! Businesses across industries are expanding their reach and increasing organic traffic by optimizing their Google Business Profile (GBP). In this blog, Sr. SEO Digital Strategist. Eric Solomon will explain how to set up your profile and optimize it to generate more organic traffic…
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How a Brand Messaging Framework Can Build Your Identity
Your audience’s ability to acknowledge your brand begins with brand messaging. A wellcrafted brand messaging strategy transforms your marketing and advertising efforts and helps you establish a clear brand identity, attracting more leads and turning them into real customers. In this blog, Ignite Visibility’s Chief Creative Officer, Oscar Lutteroth, will dig deeper into what brand…
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How a Strong Sales Enablement Strategy Can Benefit Your Franchise Development Plan
Optimizing your franchise sales process and aligning it with marketing is critical to driving franchise development success. This is where a well-executed sales enablement strategy plays a pivotal role In the following blog post, Rachael Wachstein, Director of Franchise Client Success, will give you an in-depth look into sales enablement and explore the ways you…
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The Importance of Referral Traffic in Campaign Performance Measurement
You know you’ve made it when your business starts bringing in unsolicited referral traffic. In this blog, Tyler Kollenborn, VP of Data, Analytics, and insights, will explain what it is, how to get it, and how to track it so that you can find long-term success. What You’ll Learn What is a Referral in Google…
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