This week: Bing beta-tests a new UX tool, consumers like recent reviews, and a few companies tell us about popular topics and trends. Here’s what happened this week in digital marketing. Google Will Roll out a New CTA Extension for Video Ads Next month, Google will sunset the YouTube call-to-action (CTA) overlay. In its place, the company will roll out a new CTA extension. YouREAD MORE
Want to rank higher in Google? Good news: your user behavior metrics can help. In this post, Danny Conlon, Ignite Visibility Digital Strategist, walks you through what user behavior metrics are, how they affect rankings, and how you can improve yours. What Are User Behavior Metrics? User behavior metrics tell us how a user interacts with your page. By studying them, you can better understandREAD MORE
Want better results from your email campaigns? Then you need to set – and track – your benchmarks. In this article, I’ll go over which metrics matter the most, how you can set your benchmarks, and what the averages are by industry. We all know we need to be using email marketing, right? (In case you didn’t, heads up: you need to be using emailREAD MORE
Are you ranking for SERP Features? If not, you want to be. In this article, I’ll cover the top SERP features, and how you can optimize your content for each. First, Why SERP Features? In case you’re a little behind the marketing curve, SERP Features are the new #1 in Google. In some cases, they’re even #0. SERP Features are any results pulled in GoogleREAD MORE
This week: Facebook explains its search algorithm, WordPress rolls out a major update, and Amazon ad spend soared on Cyber Monday. Here’s what happened this week in digital marketing. WordPress Rolls out 5.0 With Gutenberg Editor Today, WordPress is rolling out version 5.0 of its world-famous content management system (CMS). The new edition will include the controversial Gutenberg editor. The release date was announced inREAD MORE
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