The Most Popular Pins on Pinterest and Why

Pinterest is the fourth most popular social media site in the world, behind Facebook, Twitter, and LinkedIn (in that order). As the name implies, it’s a virtual “pin” board that people use to share items of interest with their followers. Those items can include images, memes, recipes, animated GIFs, or links to a web page. On the social side, ... Read More

Examples of the Most Powerful Links for SEO

External hyperlinks are half the battle when it comes to search engine optimization. But there are some links that are really good and will help you rank at the top of the search engines and others that will get you penalized. This creates an extreme difference between a good link and a bad link. In this post, I want to show you actual examples of ... Read More

How to Spot a Fake Facebook Account a Mile Away

Unfortunately, Facebook has a major issue with spam. There are so many fake Facebook accounts it is ridiculous. People use these accounts for fake likes, fake comments, fake reviews, etc. But what is really interesting, is that the issue perpetuates itself. Someone who creates a fake account to like pages or leave comments, actually has to like a ... Read More

Growth Hacking vs. SEO, What is the Difference Exactly?

Two common buzz phrases that are bandied about within the Internet Marketing community are growth hacking and search engine optimization (SEO). While they're sometimes used interchangeably, there are distinct differences between the two. In this article, we'll examine the definitions of both phrases, look at their similarities, and then provide ... Read More

Advanced Guide to e-Commerce Checkout Process Optimization

If your e-commerce website isn't fully optimized to give customers a painless, user-friendly checkout process, then you're losing money. It's that simple. Statistics show that online shopping carts are abandoned more than 2/3 of the time. That’s a lot of lost revenue. Avoid taking hits to your top line growth by staying out of that “2/3” ... Read More

How to Define a Brand Voice That Attracts Business

  The larger your company gets, the more important the messaging and brand voice is. While at first, it might just be you talking to a few people about what makes you unique, as the company grows, this message is amplified and it needs to be 100% consistent. That means, from your web page copy to what your employees are saying to your blog ... Read More

Native Advertising, Why it is the Next Big Thing for Marketing

If you’ve been following all the trends in online marketing the past few years, you know that Google has been saying that “Content is King” for quite some time. It’s only in the past few years that marketers have figured out how to make sense of written content as a way to advertise their products that wasn’t what Seth Godin called “interruption ... Read More