How do you really determine your cost per click target? In this article, I’ll give you the full answer. By the end, you’ll have a masters degree in cost per click. Well, not really… But you’ll be close! Unfortunately, that’s not necessarily an easy task. It involves crunching a lot of numbers derived from your own analytics and current business expenses. Then, after all that,… READ MORE
This week: Facebook’s new tool may affect the way you do business, Google will show ads on its mobile home page, and chatbots are earning businesses some serious bucks. Here’s what happened this week in digital marketing. Facebook: New ‘Clear History’ Tool May Impact Targeting Facebook is rolling out a new feature. And it could impact your digital marketing efforts. The social media giant will… READ MORE
Content’s reign as king isn’t ending anytime soon. Simply put, a content strategy that prioritizes consistent, high-quality content is one of the surest ways to stay relevant to your audience and increase your rankings. But simply creating that content and hoping your audience finds it isn’t enough. In this article, I’ll teach you a simple content strategy that will help you gain 10x the reach…. READ MORE
“We are moving from a company that helps you find answers to a company that helps you get things done.” That’s what Google CEO Sundar Pichai said at the annual Google I/O developer conference last week, which is routinely used to introduce the company’s latest “toys” to the world. This year was no exception. In this article, I’ll highlight the goodies that Google unveiled and… READ MORE
It’s no secret smart speakers are on the rise. An estimated 47.3 million people in the US alone have already invited Alexa and Google Assistant into their homes. Which means voice-based ads present a massive opportunity for marketers. Below, we’ll look more closely at Google Assistant Ads: where they are now, and where we think they’re headed. What You’ll Learn: How Local Services ads work… READ MORE
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