In this interview with John Lincoln, Rand Fishkin covers his journey with Moz, his plan for SparkToro, why he is driven by guilt, his predictions for digital marketing and more. Listen now to understand the insatiable drive in Rand Fishkin and why that may lead to his ultimate redemption. Play on Stitcher, iTunes or Player.fm.
Have you tried Google Local Services Ads? If you haven’t and you run a local service, you might want to give these ads serious consideration. In this post, I’ll give you the rundown on what Local Services Ads are and how they can benefit your local business. What You’ll Learn: What Google Local Services ads are and how they appear in the SERPs Why Local… READ MORE
How do you really determine your cost per click target? In this article, I’ll give you the full answer. By the end, you’ll have a masters degree in cost per click. Well, not really… But you’ll be close! Unfortunately, that’s not necessarily an easy task. It involves crunching a lot of numbers derived from your own analytics and current business expenses. Then, after all that,… READ MORE
This week: Facebook’s new tool may affect the way you do business, Google will show ads on its mobile home page, and chatbots are earning businesses some serious bucks. Here’s what happened this week in digital marketing. Facebook: New ‘Clear History’ Tool May Impact Targeting Facebook is rolling out a new feature. And it could impact your digital marketing efforts. The social media giant… READ MORE
Content’s reign as king isn’t ending anytime soon. Simply put, a content strategy that prioritizes consistent, high-quality content is one of the surest ways to stay relevant to your audience and increase your rankings. But simply creating that content and hoping your audience finds it isn’t enough. In this article, I’ll teach you a simple content strategy that will help you gain 10x the reach…. READ MORE