News 9/18/2023 – 9/22/2023 This week: Elon Musk plays with the idea of making us pay to use X, Google apologizes for automatically migrating users to GA4, and TikTok has a new ad metric. Here’s what happened this week in digital marketing. 1. TikTok Rolls out Performance Comparison Ad Campaign Metric TikTok is in the…
Read More
What We’ll Cover: The Sales Funnel Stages What is a Sales Funnel? How to Create a Sales Funnel Properly Stage 1: Awareness Stage 2: Interest Stage 3: Evaluation Stage 4: Engagement Stage 5: Commitment/Purchase Re-engage Your Leads Important Marketing Metrics for Each Stage of the Sales Funnel FAQs: Sales Funnel Stages What is A Sales…
Read More
What You’ll Learn: What Are Rich Results? Schema vs. Structured Data vs. Rich Results All The Types of Rich Data Introducing: The Rich Results Test Tool Google Rich Results Test Tool FAQs What are Rich Results? If you’re new to SEO, you might not even know about rich results. They’re highlights of key information found…
Read More
17 Strategies to Maintain Your SEO Rank: Optimize Title Tag and Meta Descriptions Establish Authority and Expertise Optimize for Featured Snippets Switch to HTTPS Include Internal Links Continue to Collect Backlinks Use Rank-Tracking Tools Use Google Analytics Intelligence Reports Watch Site Speed Increase Social Shares Make Your Site Mobile-Responsive Encourage User-Generated Content (UGC) Prepare For…
Read More
What You’ll Learn What is Digital PR? Digital PR vs. Traditional PR Benefits of a PR Strategy Digital PR Strategies that Actually Work What is Digital PR? Digital PR, or digital public relations, is the ability to harness the power of digital channels and online platforms to improve your brand’s reputation and build brand awareness….
Read More