You may already know the benefits of Q&A schema, as well as how to implement it. (And if you don't, you can learn all about it on our blog: How to Use Q&A and FAQ Schema Markup.) But what about optimizing your questions and answers? Here are some tools and tactics for discovering the right questions to answer — every time. SEO Tools to … [Read more...]
Darin Dugan, CMO at Jimmy John’s (Ignite Marketer of the Week)
In this edition of Marketer of the Week, Ignite Visibility spotlights Darin Dugan, Chief Marketing Officer at Jimmy John’s. Jimmy John’s Ignite Visibility applauds Jimmy John’s for the company’s free side promotion during the month of January. Guests who want the free side dish need to purchase an 8” or 16” sandwich online or with the Jimmy … [Read more...]
TikTok Hits a Major Milestone – Ignite Friday
This week: TikTok hits a new milestone, DuckDuckGo breaks a record, and LinkedIn is here to help B2B marketers. Here’s what happened this week in digital marketing. Google Indexes Popular Content on Faster Storage This past week, Google’s Gary Illyes revealed that Google indexes high-demand content on faster servers than lower-tier … [Read more...]
How to Use Think with Google to Increase Mobile Conversions by 20%
As VP of Paid Media here at Ignite Visibility, I'll take all the resources I can get. Think with Google, an online resource made by the Google team themselves, knows an awful lot about optimizing the online user experience. They can tell you that mobile conversion rates are lower than desktop, but it doesn't have to stay that way. Knowing how to … [Read more...]
From Batch to Behavioral: Why Behaviorally-Triggered Emails are Critical
Without question, email has become one of the most effective channels for business communication, proving time and time again to deliver the highest return on investment. But, with the average individual receiving more than 120 emails per day, how can you make sure your emails will actually be opened and read? In this guide, Ignite … [Read more...]