This week: Facebook is facing a lawsuit from advertisers, marketers are shifting ad budgets from Google to Amazon, and Pinterest has revamped its Ads Manager. Here’s what happened this week in digital marketing. TrueView for Action Ads Now Count ‘Engagement’ at 10 Seconds Instead of 30 Seconds YouTube is making some changes to TrueView for action ads. If you’re unfamiliar with TrueView for action ads,READ MORE
Google just turned 20, and it celebrated with a slew of new announcements. All of them had one thing in common: a clear emphasis on AI. Here’s a rundown of what you can expect – and how you can prepare – for Google AI. Google AI: Neural Matching Google recently announced they’ve started using a “neural matching” algorithm to better understand overall concepts and searchREAD MORE
Familiar with LinkedIn Showcase Pages? In this article, Ignite’s Social Media Strategist Morgan Dixon walks you through what they are and when you should use them. Rarely does one business cater to one single target audience. Think about it: we spend loads of time creating our buyer persona – but how many times do you come up with just one? Because even though your generalREAD MORE
Should you be using third-party aggregator sites? I’ll answer that question in this post, as well as let you in on a few little-known strategies to take full advantage of aggregator sites. Watch the video or read the full article below. What is a Third Party Aggregator Site? Third-party aggregator sites are websites that help generate leads and traffic for other websites. Basically, theseREAD MORE
Google recently wrapped up its latest “Made by Google” event, or as it’s come to be called, the Pixel 3 Event. In it, Google introduced a range of new products – and a clear focus on AI. Here are the most important announcements you may have missed. Google Pixel 3 and Pixel 3 XL The most anticipated product reveal of the event was the PixelREAD MORE
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