This week: online holiday sales are expected to soar, Pinterest continues to make opportunities for e-tailers, and Microsoft is giving you another analytics tool for free. Here’s what happened this week in digital marketing. Pinterest Rolls out New Features for Merchants Pinterest rolled out five new updates for e-tailers this holiday season. … [Read more...]
When pricing a product or service, you can do the cold, hard math to deduce your cost. But that may leave some serious cash on the table. Add customer perceived value to the equation and you'll increase your earnings by a prominent margin. Here's why perceived value can up the ante on your income — and how to implement perceived value the right … [Read more...]
What should you include in your social media strategy for organic growth in the new year? In this guide, I’ll go over some of the most important strategies that will help you grow your business as we enter 2021 and exit a pandemic. I’ll also walk you through a hypothetical about how a new company can develop a successful social media marketing … [Read more...]
If you rely on the noindex meta tag to prevent your ecommerce products from appearing in search results, then you’d better read on. There’s a better way. In this article, I’ll go over what Google’s John Mueller recently said during an SEO Office Hours hangout. The Robots Meta Tag The noindex meta tag really isn’t a noindex meta tag. It’s part … [Read more...]
In this edition of Marketer of the Week, Ignite Visibility spotlights Karen Walker, SVP and Chief Marketing Officer at Intel. Ignite Visibility applauds her and the Intel team for returning value to shareholders over the long haul. About five years ago, shares of Intel stock traded at $28.64. On Friday, shares closed at almost twice that: … [Read more...]
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