Digital Marketing News 3/13/2023 – 3/17/2023 This week: TikTok challenges Google and Microsoft with search ads, GPT-4 is on the way, and social media engagement rates are dropping. Here’s what happened this week in digital marketing. 1. OpenAI GPT-4 Arriving Soon OpenAI hasn’t been in the news enough lately so it’s time for a fresh…
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Email marketing remains a cornerstone of effective B2B communication in today’s ever-evolving digital landscape. With an ROI of $36 for every $1 spent, you can’t afford to overlook it. But conquering the inbox requires more than just a catchy subject line and a fancy template. It calls for a deep understanding of your audience, a…
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With the digital marketing arena changing so frequently, knowing where to invest your budget and which areas you could skip can be hard. We recently surveyed over 120 marketing professionals who work with the biggest brands in the country on their present SEO and content marketing strategies to get invaluable insight into what is working,…
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The bottom of the funnel is where the metaphorical bases are loaded. You have the potential to score big with a well-executed bottom-of-funnel (BOFU) marketing plan. But only 14% of marketers are making BOFU content, while 50% are making TOFU content. This means they miss a chance to convert their leads into sales. So in…
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Google has developed an AI chatbot called Google Bard. Its goal is to serve as an augmentation to the Google Search engine. While it’s like ChatGPT, there are some critical distinctions between the two applications. This article will delve into these differences and discuss when Google Bard might become more widely available. What is Google…
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