Expert Email Marketing Services

Our Email Marketing Process

Ignite Visibility can help you reach your full email marketing potential. Our process will guide you through strategic campaign planning, production, and reporting fidelity.
Step 1

Strategic Email Benchmarks, Analysis & Recommendation

Step 2

6 Month Email Campaign Planning

Step 3

List Growth Email Services

Step 4

Drip Automated Email Campaigns

Step 5

Segmented Full List Email Blasts With Split A/B Testing

Step 6

Email Reporting & Fidelity

FAQ

How Do IP Addresses Relate to Email Marketing?

IP addresses represent the backbone of reputation for email senders. The IP address reputation as judged by internet service providers largely determines if your emails arrive in the inbox, or if they be diverted to a junk folder. Most large email providers manage the setup of your IP address, and will host you on an IP with other senders who have similar engagement profiles. Your deliverability may be negatively impacted if another sender in your IP address pool blasts out to a purchased email list without prior opt-in consent. That’s why email providers monitor opt-out profiles carefully, and also why larger businesses choose to select dedicated IP addresses even for different segments of email communication between prospects, transactional customers, and lapsed customers.

It is a common practice to warm up a new IP address by throttling up steadily email sends that will distinguish you as a legitimate email sender. Steady increases in volume are better received than large mail list drops. We recommended 15% email list size increments. Rates of email bounce and spam report should be monitored closely and strategically controlled.

Should You Buy An Email List Or Promote Opt-In Email Marketing?

Many businesses under-estimate the risks and challenges when buying an email list to solicit cold introductions. While according to CAN-SPAM regulation it is legal to send email correspondence to addresses in the United States without prior opt-in, the practice of sending such cold introduction emails will most likely get you restriction from major ESP providers.

Typical email marketers find better return on investments through utilizing site and social opt-in gateways where explicit contact initiation is signaled by the enroller, and the resulting triggered communications are targeted to the interests of the prospect.

The worldwide number of email accounts has been growing steadily, and consumers have shown that they very rarely abandon accounts.

Marketers are finding that they are 6 times more likely to get a click-through from an email campaign than a social media post.

Transactional automated email campaigns typically have more than a 8 times increase in open rates, and a 6 times increase in additional contributing revenue.

Automated email messages average over 70% higher open rates and over 150% higher click through rates than batch email blast campaigns.

What Is The Best Email Marketing Software in 2018?

For Small Business Email Marketing Software, we recommend a step up above the most common Constant Contact platforms and recommend MailChimp, because it simplifies enhanced email templates, more easily facilitates split testing, and has better automated campaigns.

For medium to large sized company email marketing software, Hubspot is our hands down favorite. From advanced email list segmentation, to effective reusable email templates, and split testing capacities, Hubspot is a significant email force to recon with.

Email marketing programs that service the Fortune 500 companies and other larger size businesses often compline multiple systems and tracking technologies to deliver end to end email performance. Ignite Visibility helps large businesses through the RFP & new ESP integration process to ensure cutting edge features and tracking capabilities are being utilized. The top email utility recommendation for enterprise companies is SalesForce Marketing Cloud.

When you work with the email marketing professionals at Ignite Visibility, experts will ensure that your business is capitalizing on the most cutting edge email capabilities available for your industry.

Which benchmark email marketing metrics are most important?

To be an effective email marketer, an number of important engagement benchmarks should be monitored to ensure engagement is maximized.

Email click rate as a percentage of total emails sent is a common first level indictor of list subscriber engagement success. While email open rate is the first benchmark of open rate success based on the subject line performance, and click through rate based on opens is an important measure of how engaging your email templates are, clicks as a percentage of sends is a combined indicator that summarizes overall engagement effectiveness. Click rate as a percent of emails sent is the first email metric savvy advertisers look to  judge performance relative the emails that were sent same time last year, and recent emails that have been sent.

Marketers pay attention to email bounce rate to ensure they stay within ESP mandated levels of subscriber engagement. Segments of email lists with high bounce rates may require retired email address detection services that have been proven to bring bounce rates in alignment with mandated levels.

Spam report rate is another essential email key performance indicator of list quality and campaign performance. Thoughtful email copywriting, email templates, and deliverability best practices can help reduce spam report rates.

Ignite Visibility believes the average number of email campaigns sent per month by industry is an important benchmark of cadence that marketers should consider. The email campaign performance dashboards that we provide includes industry comparisons to easily compare engagement standards based on opens, clicks, and conversions.

Clients who work with Ignite Visibility’s email marketing team find strategy advantage from not only measuring top level engagement indicators, but also by split testing subject lines, email template creative, and email template copywriting to induce optimized response.

What’s Most Effective for Email Marketing In 2018

Email marketing has adapted very well to mobile devices and is quantified as a top ROI marketing channel. Email marketing continue to find value in email addresses that were collected over 20 years ago. The lifetime value of the next email address you collect could be longer than your expected lifetime.

In 2017, Email Marketers have been increasing list growth through pioneering opt-in techniques following gesture intent triggers. A custom email list growth campaign that interjects value through email integrated into key customer path milestones. Gesture responsive messaging has been shown to significantly increase email opt-in rates.

At the high touch expert email marketing agency Ignite Visibility, you will see the benefits of a strategic custom crafted email marketing program that places you best of industry.

Brands in every industry keep a regular cadence of sending email campaigns every month. On average brands are sending seven email campaigns per month. Email marketing guidance from Ignite Visibility can ensure they are outstanding.

Recently, prospects who enquire for email marketing services are receiving a complementary one month email planning guide that shows how to reach new levels of subscriber engagement.

How Can Email Marketing Help Other Marketing Channels Like PPC Advertising, Social Media promotion, and SEO?

The market research firm Econsultancy has shown in an survey of marketers based on channel ROI have shown that email marketing provides the highest level of return, and has recently overtaken the top position for return on investment. To understand why email is so effective for acquisition and retention, it is important to realize that email is like a catalyst for other channels to help close more incremental sales. Clear responsive email onboarding can increase your growth rates. Segmented blast email campaigns can unlock new levels of prospect acquisition and return customer retention. Email marketing’s adaption to mobile engagement to generate sales driving clicks and calls is largely responsible for this channel’s effective contribution.

 

 

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Expert Posts

7 Videos From Our Email Marketing Agency

Articles on Email Marketing Services

Email Marketing Benchmarks by Industry
If you want to know how well your email marketing campaign is performing, you need to set campaign benchmarks. As any email marketing company will tell you, setting both personal and industry benchmarks is one of the best ways to determine what could be improved in your campaign. In this article, I’ll go over the benchmark metrics you need to watch for, and go over the average email benchmarks by industry.

Email Campaign Strategy for 2019
No surprise here: email is still one of the best ways to engage and attract customers. But as marketing evolves, the best email marketing agencies know that your email marketing campaign needs to evolve as well. In this article, Ignite’s Head of Email Dustin Baly will cover five things you need to be doing to make the most of your email marketing in 2019.

How to Use Email Retargeting
Retargeting is all the rage when it comes to advertising, but did you know you can use it in email as well? As the best email marketing agencies will tell you, it’s an extremely powerful way to a highly qualified audience on the channel they use the most – email. In this article, I’ll go over all the ways you can make email retargeting work for you.

An Introduction to Email Marketing Automation
A solid email marketing strategy goes a long way in gaining – and retaining – customers. But as the best email marketing companies know, that strategy has to reach the right customers at the exact right time. That’s where automation comes in. In this article, I’ll walk you through how to get started with email marketing automation.

Use Email Advertising to Lower Marketing Costs
How would you like to reduce your marketing costs? If so, then you should follow strategies used by email marketing services. Those companies keep their ad costs low with enhanced email marketing. This article explains how email campaigns can boost your bottom line by lowering your expenses.

Use These Email Marketing Agency Hacks to Get More out of Your Email Blasts
Are your email blasts not producing the results you expected? If so, then check out this article. It’s packed with strategies used by almost every reputable email marketing agency. Just make sure that you test your results to make sure they’re working.

Email Marketing Agency Templates That Produce a High ROI
Even the best email marketing services use templates. But which ones generate the highest returns? This article covers six high ROI email templates and shows you how to create each one. You’ll also learn how to guide people through every step of the sales process.

What Does the GDPR Have to do With Email Marketing?
In short, a lot. Europe’s new GDPR regulations will affect marketers all over the world, and email marketing services will feel the brunt of it. But there are ways to prepare yourself and ensure your email stays GDPR compliant, and I’ll walk you through them here.

Improve Your ROI With These Email Marketing Practices
What do we all want from our email marketing? Better ROI. But even the best email marketing agencies struggle to see real improvements. Luckily, through processes like proper segmentation and onboarding, you can see that crucial number go up. Here’s how.

New Email Opt-In Strategies For a Better Email List
Tired of the same old pop-up forms on every website? So are we. But as any email marketing agency will tell you, collecting contact information and growing your email list is a must for better business. The good news is, there’s a few ways to collect that info without using the same tired opt-in strategies. Here are three of my favorites.

Improve Your Conversion Rate With Targeted Emails
Our email marketing agency exists because email marketing is very effective but difficult to get right. However, you can accomplish a lot with targeted email lists. This article starts off by explaining the importance of segmenting your market. Then, it offers some details about how to target your email campaigns for maximum conversions.

Use Drip Marketing to Move People Down the Sales Funnel
Drip emails are designed to gently lead prospects through the sales cycle. They usually involve a series of emails spread out over time. There’s a “science” to getting drip campaigns right. If you’d like to learn more about it, check out this article.

Bump up Your B2B Email Marketing Campaigns
Looking for some B2B campaigns worthy of your favorite email marketing agency? If so, start by sending emails that show people how much you know about your industry. That will convince them that you’re an authority in your space. After that, you should follow the other 10 tips mentioned in this article.

The 19 Highest Rated Email Marketing Services (See Now)
Yes, we are an email marketing company but we still use services to facilitate the process. In this article we cover all of the best email marketing services on the market.

Email Marketing Campaign Ideas That Have Worked Before
Want to run an email marketing campaign? Our Email marketing agency has compiled this list of resources to show you programs that have worked in the past online.

The Best Email Marketing Software and Tools Available
Marketing automation not only makes life easier but can increase the reach and scope of your marketing. The hard part? Choosing the right email marketing agency and software. Learn about our favorites here.

The Email Best Practices That Give the Biggest Results
Email marketing is one of the best ways to keep expand and retain your client base. But in order to get the best returns, you have to do it right. In this article, we cover 15 best practices to make the most of your marketing.

A Step-By-Step Guide to Setting Up Your First Email Automation
Marketing automation is the latest trend in marketing - for a good reason. When done correctly, it can increase your reach and amp up your results. Learn how to set-up your first email marketing services here in the form of automation.

Why You Should Be Using Schema Markup For Email
Familiar with schema.org markup? If you’re not using it for your emails, you’re missing out on a valuable opportunity. As a successful email marketing agency, we know how to implement it into email campaigns that deliver real results. Read about it here.

The Ultimate Guide to Unignorable Email Marketing
Email marketing is hands-down one of the most effective ways to connect with your audience. In this guide, we show you how to craft the perfect campaign as well as uncover the best email marketing services to make sure you get the most out of your emails.

Collect More Emails With Your Best Blog Posts
Want to grow your email list? The good news you already have the tools needed to capture more emails. By simply taking a look at your most popular posts, you can design a method to capture leads. We’ll show you how here.

How to Grow Your Email List Fast
Looking for more leads? Email marketing services are a great place to turn. In this article, we’ll walk you through 30 tried-and-true strategies only the best email marketing agencies use.

Increase Signups with These Email Capture Tactics
An ideal email list is one that continuously grows, giving you more leads and more sales opportunities. But before that happens, you have to figure out exactly how you’ll collect those leads and grow your list. Learn 9 of our favorite ways to capture emails and increase signups in this article.

4 Effective Tactics to Use in Your Lead Magnet Strategy
Email marketing agencies know that an effective campaign starts with a lead magnet strategy. Once that’s in place, you’ll have a way to consistently grow your email list and reach as many people as possible. In this article, we’ll teach you how to develop your own lead strategy - that works.

Easy Tricks to Increase Your Pop-up Email Captures
Want new customers? One of the easiest ways to get them is through the use of pop-up emails. It’s one of the strategies we use in our email marketing services, and we’ll walk you through the process here.

What's the Right Frequency For Promotional Emails?
When it comes to marketing, timing is everything. One of the biggest concerns marketers face in email campaigns isn’t what to send, but when to send it. We take the guesswork out of it in this article and go over just how often you should send those promotional emails.

The Ultimate Guide to Recognizing SEO Spam Emails

Sick of spam? You’re not alone. As an email marketing agency, we’re all too familiar with spam emails. Learn how to spot the spam - and how to deal with it - here.

Grow Your Email List With SumoMe

One of our email marketing services is list building, and one of our favorite tools is SumoMe List Builder. Using it, you can double your subscribers as well as your traffic. We’ll teach you how here.

Grow Your List and Increase Sales Fast

Email marketing isn’t going anywhere. Why? Because it’s still one of the best ways to connect customers and increase your leads. Learn how to take full advantage of all email has to offer in this guide.

How to Create a Successful Email Marketing Strategy

Successful emails start with strategy. Whether you work with email marketing agency or go it alone, you need to take the time to outline your audience, your goals, and how you plan to achieve them. We’ll walk you through the process here.

How to Quickly Undo an Email in Gmail or Outlook 365

Ever experienced email regret? We’ve all been there. Instead of wishing you could snatch it back from someone’s inbox, learn how to easily undo your accidental send. This article teaches you the email marketing services that will quickly undo emails.