FAQS // LEARN MORE ABOUT IGNITE VISIBILITY SEO SERVICES
1. What Is SEO?
SEO stands for Search Engine Optimization. It’s the process of optimizing a piece of content online so that it ranks higher in search engines such as Google and Bing. This is important to businesses as it drives visitors to their website.
2. How Does SEO Work?
Generally, an SEO company boost rankings for a website by making sure it is technically correct, offers relevant content which the search engines what to rank, pages are optimized for the keywords users search for and by getting links to the website.
3. What Does an SEO Company Report Look Like?
SEO reports are based on the business model and goals of the business.
A reputable search engine optimization company will provide you with a monthly report. The contents of that report will depend on the nature of your business, as well as the length of time a given campaign has been in progress.
If you’re running an e-commerce site, you can expect to see a report that shows your conversions. On the other hand, if you’re running a “newsy” website, your report will focus more on traffic trends.
As a rule of thumb, though, SEO firms provide reports that show how well your site ranks for keywords related to your business and keyword growth over time, changes to rank over time, traffic patterns, and goal reports.
A few key reports to look for include:
- Year-over-year growth
- Month-over-month growth
- Increase in ranking for top keywords
- Earned high-quality links
- Conversion rates by channel
- Click-through rate for top pages
4. What Is SEO Consulting?
SEO consulting is when a business hires an agency or person to direct them on how to best optimize their websites. Generally, an SEO consultant is an expert who creates consulting documents and walks the client through specific strategies.
5. How Does an SEO Company Integrate SEO With Social Media?
SEO and social media are tied closely together. When a blog is created to rank in the search engines, that same blog will be shared and advertised on all social media websites. More social shares and returning users generally help a web page rank better. It is important to integrate the two.
6. What are Some Facts About Search Engine Optimization Going Into 2020?
Getting ranked number one makes all the difference. The #1 result in Google’s organic search results has an average click-through rate (CTR) of 31.7%, and the #1 organic result is 10x more likely to receive a click compared to a page in #10 spot.
- 72% of searchers will select organic over a paid listing in the Google search engine results. (Moz)
- Organic CTR for positions 7-10 is almost the same. (Backlinko)
- The average cost of search engine optimization in the US is between 2,500 and 5,000 per month or per project.
- In most cases, search engine optimization beats PPC and social media marketing in lead generation.
- Organic search is responsible for 53% of all site traffic. (Search Engine Land)
- Google controls 88.6% of the search market. Bing controls 4.98%. (Statista)
- 93% of users do not scroll past the first page of search engine results. (Moz)
- 78% of consumers prefer to learn about a brand through articles rather than ads. (CoSchedule)
- 55% of marketers say blog content creation is their top inbound marketing priority. (CoSchedule)
- In a study conducted by Search Engine Journal in 2017, SEO leads had a 14.6% close rate (Search Engine Journal)
- Voice is expected to be a $40 billion channel by 2022. (Strategy Consultants)
- 76% of smart speaker users perform local voice searches at least weekly. (BrightLocal)
- Just 22.1% report that they generally read the featured snippet and consider their question answered without clicking the blue link. (Moz)
7. What Is International SEO?
Google and Bing offer search engines in nearly every country and language around the world. International SEO in the practice of getting a website ranked in targeted country and language specific search engines.
8. What Is Local SEO?
Local SEO differs from traditional SEO in that it’s an effort to rank a website for people in a specific region.
Whereas traditional SEO usually involves ranking a site so that people all across the nation (if not all over the world) will find it when they search for a specific keyword or phrase, Local SEO is meant to reach people in carefully defined area (such as Chicago, Illinois or Huntsville, Alabama).
Local SEO is most often applied to brick-and-mortar locations or those targeting consumers in a very specific area, as well as larger franchises that target multiple, specific locations.
For example, if you’re an electrician in Chicago with a website, it’s not likely that you’d want your site to be visible to people in Los Angeles who are searching for an electrician. You would, however, want people in the Chicagoland area to find your website.
Local SEO optimization generally includes claiming and optimizing a business’s Google My Business page, getting local citation listings, generating reviews, and a content marketing strategy that emphasis location-specific keywords and trends.
Keep in mind also that when people search for local businesses, some of the top results are eligible to appear in the Local 3-Pack. That’s a box with highlighted business listings that appear at the very top of the search results.
If you’re running a business in need of Local SEO, you want to be in the Local 3-Pack.
At Ignite Visibility, our team of Local SEO experts knows all the tricks to give your website the greatest chance of landing in the Local 3-Pack.
9. What is An SEO Company?
An SEO company is a Search Engine Optimization Company. This means, the company provides services to business to help them get better listed in search engines like Google, Bing, Yahoo, Yandex and more. In most cases, they will help with Google primarily. The company focuses on getting a business strategically listed in the search engine so that the website gets traffic and more businesses from people using the search engine. Search engine optimization is a very important and popular digital marketing practices. Common SEO services include technical audits, link building, content writing, on-page optimization, international SEO, eCommerce SEO, local SEO and more.
10. Why Should I Hire an Search Engine Marketing Company?
If you have plenty of free time on your hands and not a whole lot to do, you can certainly tackle SEO services all by yourself. That’s probably not the case, though. If you’re like most entrepreneurs or managers, your overworked and stuck with a backlog of action items that you still haven’t handled. That’s why you should outsource your SEO responsibilities to a reputable company. Then, when that company is handling your SEO, you can take those other priorities off your plate and work on building your business.
11. What Should I Ask an SEO Firm?
There are a number of questions you should ask when interviewing an SEO company that you’re thinking about hiring:
- How long have you been in business?
- Who are some of your high-profile clients?
- Can you provide me with some references?
- What kind of reporting do you provide?
- How will I know if I’m getting my money’s worth?
- What are the latest trends in SEO?
- Do you offer a free site audit?
- Do you have any experience with businesses in my industry?
- What kinds of strategies generally work for businesses in my industry?
- How do you keep up with the latest changes in SEO?
- What were some of the most recent Google updates?
12. How Much Does SEO Cost?
The actual amount you’ll spend depends on the size of your business, your website traffic, and your overall needs. SEO companies charge between $100 a month and $100,000 a month depending on the scope of the projected. Most clients pay between $6,000 a month and $60,000 a month. Many of the larger ones have significant services, technically issues that require expertise, an international presence or need a substantial team. In some cases, they are large franchisees or multi-location businesses or have multiple websites that need to be managed. We provide custom services for these business and large teams that offer significant value.