Ignite Visibility has consistently grown our traffic for over 4 years. We started with SEO and now do social media, AdWords, Facebook, remarketing and even international marketing. I highly recommend them.
Jesse Ness // ecwid.com
We work hard to stay ahead of the curve using honest practices that provide websites with traffic, resulting in conversions and strong ROI.
A reputable search engine optimization company will provide you with a monthly report. The contents of that report will depend on the nature of your business, as well as the length of time a given campaign has been in progress.
If you’re running an e-commerce site, you can expect to see a report that shows your conversions. On the other hand, if you’re running a “newsy” website, your report will focus more on traffic trends.
As a rule of thumb, though, SEO firms provide reports that show how well your site ranks for keywords related to your business and keyword growth over time, changes to rank over time, traffic patterns, and goal reports.
A few key reports to look for include:
There are several ways that SEO firms improve your website’s rank in the search engine results pages (SERPs).
First, they’ll conduct a site audit to find things that are preventing your site from ranking well. Then, they’ll fix those problems, usually with on page SEO.
On page SEO refers to the optimization of individual pages for higher rankings in the SERPs. This includes optimizing the more visible parts of a page such as content and images as well as the less obvious aspects like meta tags.
Next, SEO companies use a tool like SEMRush to research keywords relevant to your brand. Then, they’ll optimize your site for those keywords by incorporating them into existing pages or creating new content around them.
Finally, they’ll build a backlink profile so other sites are passing PageRank to your own website, and build a strategy using content marketing, social media, PPC, and other factors to continuously boost your rank. Each backlink a site acquires from another reputable site counts as a “point” in your favor in Google’s eyes. The more high-quality links you accrue, the higher you’re likely to rank in the SERPs.
A solid backlink strategy typically includes link outreach and promotion, which a qualified SEO company will spearhead for your business.
SEO consulting is performed by a team of SEO professionals who are contracted to optimize one or more websites for the search engines.
Typically, SEO consultants build backlink profiles, handle onsite SEO, recommend content marketing strategies, review analytics, and track results. A great SEO team will also provide reports that show you how well their optimization efforts are working.
An SEO consultant will work with you to identify your overarching goals and key performance indicators (KPIs). Based on those goals, they will put a plan in place to strategically hit each KPI. A capable SEO consulting team should have extensive knowledge on all aspects of SEO–on-page, off-page, and technical.
At Ignite Visibility, we’re proud of the fact that we’ve been named the #1 SEO company in the United States, United Kingdom, and Canada by Clutch.co. We have also been named the #1 SEO company in California for three years in a row.
We have a proven track record of success working with our clients to ensure maximum online visibility. Our process of optimizing websites for search engine results has been carefully refined over the past 10 years, enabling us to provide outstanding service to our clients.
Let us put that experience to work for you so that you can build brand-name awareness online and see your sales skyrocket.
Our SEO company has a process that is heavily integrated with social media marketing.
Following onsite search engine optimization and external link building, Ignite Visibility will use social media optimization and social media marketing to build further external links and grow the authority of your online presence.
Though Google has stated that social media is not a direct ranking factor, there is plenty of evidence that it does serve as an indirect ranking factor, and businesses with higher social media shares and engagement do tend to rank higher in the search engine results pages (SERPs).
Blogging is also a critical part of this strategy. Producing keyword-optimized, highly-relevant content is a major part of SEO, and promoting that content on social networks is an invaluable way to gain more traction.
The Ignite Visibility team will make sure all of your online assets are working together to maximize effectiveness. Overall, in the world Internet marketing a good, honest company is hard to come by. You can rest assured that Ignite Visibility will provide excellent service. Contact us today to get started by clicking on the button below. It can’t hurt to at least have a conversation about your needs, right?
It’s a global economy. That’s especially true in the Information Age.
If you want to reach people in a different country who speak a different language, your website needs International SEO.
Effectively, International SEO is similar to geo-targeting. For example, if you’re selling a product or service for $20 each to U.S. customers, you’ll want to show customers from the U.K. how much those jeans cost in British pounds. For customers in France, you’ll not only want to convert the price into Euros, but you’ll also want to translate the product descriptions into French. Using international SEO, you can optimize your website so that each user sees the correct information for their given location.
When you work with us, we’ll put our team of International SEO experts to work determining which countries have the biggest potential. Once a new area has been selected, we’ll map out a plan for the website and make sure its SEO is technically correct. Then, we’ll ensure the correct hreflang attribute is being used (which tells Google which language you’re using on a specific page), as well as updates Google search console to include the new area. Once everything is technically correct, an international we’ll create a strategic market launch strategy and make sure that it’s properly targeting customers in all the countries that you’re targeting.
In addition to that, we’ll also build backlinks from region-specific websites to give your site more authority.
Local SEO differs from traditional SEO in that it’s an effort to rank a website for people in a specific region.
Whereas traditional SEO usually involves ranking a site so that people all across the nation (if not all over the world) will find it when they search for a specific keyword or phrase, Local SEO is meant to reach people in carefully defined area (such as Chicago, Illinois or Huntsville, Alabama).
Local SEO is most often applied to brick-and-mortar locations or those targeting consumers in a very specific area, as well as larger franchises that target multiple, specific locations.
For example, if you’re an electrician in Chicago with a website, it’s not likely that you’d want your site to be visible to people in Los Angeles who are searching for an electrician. You would, however, want people in the Chicagoland area to find your website.
Local SEO optimization generally includes claiming and optimizing a business’s Google My Business page, getting local citation listings, generating reviews, and a content marketing strategy that emphasis location-specific keywords and trends.
Keep in mind also that when people search for local businesses, some of the top results are eligible to appear in the Local 3-Pack. That’s a box with highlighted business listings that appear at the very top of the search results.
If you’re running a business in need of Local SEO, you want to be in the Local 3-Pack.
At Ignite Visibility, our team of Local SEO experts knows all the tricks to give your website the greatest chance of landing in the Local 3-Pack.
SEO stands for Search Engine Optimization. It’s the process of optimizing material – whether it’s content on your website, a social media post, a video you produced, etc. – to rank high in search engines.
This optimization is done organically, meaning all efforts are unpaid. This means SEO is based entirely your own efforts, and your rank ultimately comes down to how well each search engine thinks your content matches a specific search query. While paid media efforts like Google Ads will get you more visibility initially, SEO is a more viable long-term strategy.
SEO is generally separated into a few categories: on-page, off-page, technical. On-page refers to anything you do to optimize the content and HTML portion of a page. It’s what you most directly control, and includes content creation, keyword strategies, image and meta tag optimization, and much more.
Off-page SEO, as it sounds, is what happens outside of your page. Typically, it refers to link building.
Technical SEO is what happens behind-the-scenes, and includes page load speed, duplicate content issues, and much more. It’s recommended that you have someone familiar with this side of SEO work on issues you suspect may be to do with technical SEO.
Using these three methods, There are several ways to ensure that your site ranks highly in the SERPs.
One of the best ways is to build a strong backlink profile by putting links to your site on other websites. Each high-quality link from a reputable source counts as a point in your favor to Google.
Another great way to ensure that your site ranks well is to start a blog and post quality, shareable content on a regular basis.
It’s also important to ensure that your site is properly optimized for the various search engines. Typically, this requires the aid of a tool that crawls all over your site looking for problems that the search engine bots might encounter.
At Ignite Visibility, we’ll put all of our available resources to work to ensure that your site ranks as high in the SERPs as possible.
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