SEO Company, Awarded #1 In USA, Best SEO Services

Our SEO Process

Although our process has been refined over the last 10 years, we have continued to innovate, and make sure to do so every day. Ignite Visibility works hard to stay ahead of the curve to forge ahead with honest practices that provide websites with traffic and conversions.
Step 1

Keyword Analysis

Step 2

Keyword Assignment

Step 3

On-Site SEO Code Optimization

Step 4

On-Site Content SEO

Step 5

On-Site Internal Link Optimization

Step 6

Advanced Search Engine Optimization and External Linking

FAQ

What Is SEO Consulting?

SEO consulting is performed by a team of SEO professionals who are contracted to optimize one or more websites for the search engines.

Typically, SEO consultants build backlink profiles, handle onsite SEO, recommend content marketing strategies, review analytics, and track results. A great SEO team will also provide reports that show you how well their optimization efforts are working.

At Ignite Visibility, we’re proud of the fact that we were named the #1 SEO company in the United States, United Kingdom, and Canada by Clutch.co. We were also named the #1 SEO company in California for three years in a row.

We have a proven track record of working with our clients to ensure maximum online visibility. Our process of optimizing websites for search engine results has been carefully refined over the past 10 years of providing outstanding service to our clients.

Let us put that experience to work for you so that you can build brand-name awareness online and watch your sales skyrocket.

SEO, Marketing and Social Media Integration

Our SEO company has a process that is heavily integrated with social media marketing. Following onsite search engine optimization and external link building, Ignite Visibility will use social media optimization and social media marketing to build further external links and grow the authority of your online presence. Blogging is also a critical part of this strategy, and the Ignite Visibility team will make sure all of your online assets are working together to maximize effectiveness. Overall, in the world Internet marketing a good, honest company is hard to come by. You can rest assured that Ignite Visibility will provide excellent service. Contact us today to get started by clicking on the button below. It can’t hurt to at least have a conversation about your needs, right?

Facts About Search Engine Optimization in 2017

  • Getting ranked number one makes all the difference. 42% of searchers click on the top-ranking listing. 8% click the second-ranking. The CTR continues to drop from there.
  • 77% of searchers will select organic over a paid listing in the Google search engine results. Furthermore, when searching, 67% select organic search when buying a product.
  • The average cost of search engine optimization in the US is between 2,500 and 5,000 per month or per project.
  • In most cases search engine optimization beats PPC and social media marketing in lead generation.
  • A study by Forrester from 2006 found that 93% of all internet traffic comes from a search engine.
  • Google controls 64.42% of the search market while Microsoft achieved 30.01% of the U.S. search market share in March — 14.32% from Bing.com and 15.69% from Yahoo Search.
  • 75% of users do not scroll past the first page of search engine results.
  • 81% of businesses consider their blog to be one of their most important SEO assets.
  • In a study recently conducted by Search Engine Journal, SEO leads had a 14.6% close rate while outbound marketing leads had a 1.7% close rate.

What Is International SEO?

It’s a global economy. That’s especially true in the Information Age.

If you want to reach people in a different country who speak a different language, your website needs International SEO.

Effectively, International SEO is the same as geo-targeting. If you’re selling blue jeans for $20 each to U.S. customers, you’ll want to show customers from the U.K. how much those jeans cost in British pounds. For customers in France, you’ll not only want to convert the price into Euros, but you’ll also want to translate the product descriptions into French.

When you work with us, we’ll put our team of International SEO experts to work so that your website is properly structured for a global audience. Then, we’ll make sure that it’s properly optimized for the customers in all the countries that you’re targeting.

In addition to that, we’ll also build backlinks from region-specific websites to give your site more authority.

Finally, we’ll write the necessary code to ensure that search engines in various countries index your website.

What Is Local SEO?

Local SEO differs from traditional SEO in that it’s an effort to rank a website for people in a specific region.

Whereas traditional SEO usually involves ranking a site so that people all across the nation (if not all over the world) will find it when they search for a specific keyword or phrase, Local SEO is meant to reach people in carefully defined area (such as Chicago, Illinois or Huntsville, Alabama).

Why would businesses want to limit their SEO efforts to a local audience? Typically it’s because they’re “mom and pop” shops that cater predominantly to a local clientele.

For example, if you’re an electrician in Chicago with a website, it’s not likely that you’d want your site to be visible to people in Los Angeles who are searching for an electrician. You would, however, want people in the Chicagoland area to find your website.

Keep in mind also that when people search for local businesses, some of the results appear in the Local 3-Pack. That’s a box with highlighted business listings that appear at the very top of the search results.

If you’re running a business in need of Local SEO, you want to be in the Local 3-Pack.

At Ignite Visibility, our team of Local SEO experts knows all the tricks to give your website the greatest chance of landing in the Local 3-Pack.

What Is SEO?

SEO stands for Search Engine Optimization. It’s a way to increase the number of visitors to your website by ensuring that it ranks well in the search engine results pages (SERPs) for specific keywords.

For example, if your company is selling blue jeans online, you’d want your website to appear on the first page of the search results when people search for “blue jeans” or “buy blue jeans.”

There are several ways to ensure that your site ranks highly in the SERPs. One of the best ways is to put links to your site on other websites. That’s called building a backlink profile.

Another great way to ensure that your site ranks well is to start a blog and post quality, shareable content on a regular basis. That’s called content marketing.

It’s also important to ensure that your site is properly optimized for the various search engines. That’s called “onsite SEO” and typically requires the aid of a tool that crawls all over your site looking for problems that the search engine bots might encounter.

At Ignite Visibility, we’ll put all of our available resources to work to ensure that your site ranks as high in the SERPs as possible.

Read All FAQ’s

Expert Posts

Over 20 Search Engine Optimization Training Videos

Articles from Our SEO Company

Mobile SEO Is Taking Over, How to Rank Right Now
More people now use the mobile Internet than the desktop Internet. That is a big deal for businesses trying to rank in Google. Why? Well, they need to be thinking mobile first. Ignite Visibility has a unique mobile SEO strategy that gets websites ranked. In this post, you will learn a few of the basic ideas.

You Need Links For SEO, Here Are 70+ Resources
Some Bing and Google SEO companies only focus on link building. Truth be told, links are a very powerful ranking signal and can really help on their own. While that is the case, Ignite Visibility has a more well rounded strategy that incorporates all the aspects of search. That being said, links are critical. So here is how you can get them.

Sitemaps and Search Engine Optimization, Video Guide
This video on sitemaps for websites may be the most advanced ever made on the topic. The video covers everything you need to know for full indexing potential.

23 Experts Share Link Building Success Stories
There are some really creative ways to build links online. In this article, we hear from 23 experts on the ways they like to create links online. Methods range from basic to advanced and we think you will really enjoy the unique perspectives. These are 100% white hat methods.

How to go Viral with Links for SEO
You wont see many companies offering viral link building in their SEO services. But they should! Our company has achieved excellent rankings due to thinking outside the box. In this post, we talking about some of the cooler, creative link building strategies that are out there. Some of these strategies are really tried and true.

Bad Links SEO, Get Rid of Them Fast (Here is How)
Most people in the SEO industry understand that some links are bad and others are good. But it can be really hard to know the difference between the two. Whether you are new to the line of work or a veteran search marketing professional, this post has some excellent insight into links.

Building Links with Guest Posts (The Right Way)
Link building with guest posts can be a good practice or it can create website spam. There are clear rules that you need to follow, otherwise, you could be setting up your website for disaster. In this article you will learn the subtleties of using guest posts to acquire backlinks and improve your rankings.

White Hat vs. Black Hat Links for Search Engine Optimization
There are so may SEO firms out there who rely on black-hat link building strategies to get clients quick results. However, those results disappear even quicker than they appear. Make sure you know the difference between what and black-hat links. It could be very important for your website’s future.

Creating Personas for SEO (Ignite Visibility CEO Video)
First create your goals, then create your personas and then map your keywords to those personas. That is really the right way for an search marketing agency to approach a campaign. John Lincoln, Ignite Visibility CEO, teaches us how to create personas using everyday websites and tools. With Facebook, Google Analytics, Twitter and other basic sites you can create personas fast.

AMP Project SEO, Learn About AMP Now
Websites everywhere are looking to get AMP ready, but there are some things you need to know before jumping in. Any good SEO service provider will tell you that you need the technical capabilities and should be wary of drops in conversion rates. AMP really changes the structure of your website.

Content Marketing for Link Building – Chapter 2
As chapter 2 of the complete guide to link building, this section has a clear focus on link building for SEO based purely around content marketing. It is a very important section because without content, there is nothing to link to. In addition, content marketing and SEO work much more closely together now than they did in the past.

How Google News SEO Can Really Help Your Website
Google News is very important for publishers. Google News is a form of search engine optimization that only looks at the news tab in Google. With over 50,000 authorized publishers, Google news delivers over 6 billion clicks per month. On the best SEO agencies understand how Google news works and can give you an honest assessment of your website. Learn more now.

Learn White Hat SEO from the Best Now
White hat SEO companies stay inside Google’s guidelines but still know how to get results for their clients. Read this in-depth guide to white hat SEO now.

How to Find the Best Local SEO Company
Local SEO takes a unique skill set in the SEO world. In this post, we learn 28 important questions that you need to ask your local SEO company before hiring them.

How to do Keyword Research Like a Professional SEO Firm
Keyword research is the most important part of search marketing. Learn some of the tricks of the trade in this important blog.

John Lincoln Teaches Mobile SEO
In this video, John Lincoln discusses mobile SEO and all of the latest advancements in the field.

Ranking in the Google Knowledge Graph
There are so many different ways to rank in Google, each of which has different benefits. One of the most prevalent ways in the Google Knowledge Graph. Learn how to rank now.

Schema.org and Search Engine Optimization
Schema.org is critical to search engine optimization. It increases rich snippets, CTR and rankings. Learn the most important types of schema now.

All of the Different Ways to Rank in Google
This post lays out all of the different ways that you can potentially rank inside of Google. Instant answers, AMP and more…

Google Assist and Google Home for SEO and Marketing
Google assist and Google home are some of the biggest developments to hit search engine optimization in 2016. Learn everything you need to know about these two new Google I/O releases.

SEO Issues: 8 Expert Ways To Know
If you have an SEO issue, this blog post is a great place to turn. Learn about common SEO issues and whether or not you need an SEO firm to address them.

Search Engine Optimization for LinkedIn
Did you know that you can do SEO for your Linkedin profile? SEO companies that focus on personal branding often focus on getting you ranked in Linkedin and ranking your Linkedin profile in Google.

Optimizing your Images for Search
Image SEO is really an art form that many websites get wrong. Learn everything you need to know about image SEO now.

Learn All the Latest Updates in Mobile SEO that Other SEO Companies Do Not Know
Mobile search is the future. There are now more searches on mobile than desktop. Learn key facts about apps, mobile sites and more.

6 of the Biggest SEO Issues for Large Websites
SEO for large websites is much different than smaller sites. There are some unique challenges, many of which relate to the size of the organization and complexity of the infrastructure and data management.

Google RankBrain and SEO, The Ultimate Guide
When it comes to SEO RankBrain is very important. It is the 3rd biggest Google ranking factor, so SEO agencies are starting to pay attention. In this guide, we cover everything that has been reported on RankBrain.

9 SEO Hacks to Get Rankings Quickly
SEO is changing everyday. Learn 9 SEO hacks to get rankings fast. From page speed to content promotion to fixing file names, there are some important SEO consulting strategies in this article you will want to read.

SEO Internal Linking Structure
Everyone SEO firm, agency and consultant wants to know how to create the “perfect” internal linking structure. Well, in this post, we teach you how to do it. From categories to HTML sitemaps to in page linking, it is all hear. Learn how to create an internal linking structure now.

Are you Doing Your Content Marketing Right? Or is it Hurting SEO?
Did you know that your content marketing can actually hurt your search engine results in Google? It is true. If you optimize content for the wrong terms, it can results in reducing your rankings for your most important terms. Learn about this process here.

Driving Revenue with SEO Content Marketing
Search engine optimization companies often integrate content marketing, but how do you use it to drive revenue? In this post, we tell you how to get real ROI with SEO driven content marketing services.

Meta Descriptions for SEO – Video
Meta descriptions are part of the foundation of SEO. They can increase CTR and drive more traffic and revenue to your site. While that is the case, they do not count in Google for rankings. In this post, we tell you everything you need to know about search engine optimization and meta descriptions.

Get Ride of an SEO Penality
They say they are the “Best SEO Company” and then they get your a penalty in Google. That my friend, happens far too often. In this post, we give you all of the top tools to get rid of an SEO penalty on your website. This is a valuable post, make sure to bookmark it now.

Looking for an International SEO Consultant?
Ignite Visibility is an industry leader in international SEO consulting. We literally wrote the guide on multilingual and multi-regional SEO.

9 Smart Ways to Boost E-Commerce Reviews for SEO
The more reviews you have, the better you rank for search engine optimization. Also, users love it! Learn how to get more reviews on your e-commerce website.

36 Places to Guest Blog for SEO
Do you want to be a guest blogging ninja? Learn 36 of the best places to guest blog that your SEO company doesn’t want you to know about. They are that good.

SEO Company Reports on Little Known Pagination Details
Pagination is a very complicated. Google wants you to approach it in a specific way. In this post, we find out that the base URL is critical to rel next rel prev.

Title Tags for SEO, The Perfect Formula
Titles are so important for SEO. This training video tells you everything you need to know to create the perfect page title.

How to Craft a Pitch to Get Links for SEO
Your SEO company is trying to get you links, but do they really know how to pitch? Learn how to craft a perfect pitch now.

18 Ways to Avoid Google Penalties
Getting a penalty can be devastating. Here are 18 ways to avoid losing all your search engine traffic.

What Does Google Actually Understand when it Comes to Meta Tags?
In this massive list, our SEO agency gives you all of the most important meta tags. These are only meta tags that Google actually looks at, so you know they are worth focusing on.

Why AMP Technology is so Important for the Future of SEO
AMP technology is coming on to the scene fast. It will certainly be one of the biggest technical items SEO companies focus on in 2016 and 2016.

Learn to do a Competitive Backlink Analysis for SEO
John Lincoln shows you how to do a competitive backlinks analysis in this video blog. Watch it now.

Learn how to Create the Best Meta Descriptions
In this SEO video, John Lincoln shows you how to create the best meta descriptions for your website.

Big List of SEO Penalty Recovery Tools
It’s a good idea to hire a search engine marketing agency to fix your penalty for you. But if you are going to try yourself, you are going to want to bookmark this list of tools.

Webinar – The Most Important SEO Initiatives in 2016
In this webinar, Alan Bush and John Lincoln cover the most important SEO strategies for 2016. Make sure to watch this webinar so that you do the best SEO possible for your website.

Examples of Best Backlinks for SEO
Want to know what a good link looks like? See real examples of the most powerful backlinks that SEO companies around the world are trying to acquire for their clients. In this post, we see that the most powerful links show here are actually natural.

How SEO Companies do a Competitive Backlink Analysis
One of the most important ways to find good links for SEO is to do a competitive analysis. In this video blog, John Lincoln covers how to do a competitive analysis. This is one of our SEO companies best services.

Growth Hacking vs SEO, What is the Difference?
Growth hacking and search engine optimization are very different. Read what sets the two internet marketing practices apart. You will be surprised to learn the subtitles.

15 Comments on Search Engine Optimization you Should Pay Attention To
SEO is always changing and there are a lot of smart people in the field. In this post, John Lincoln highlights comments from SEO consultants that you should pay attention to moving into 2016.

Major News for SEO Companies, RankBrain Google Update Released
Google has announced a new major ranking factor, known as RankBrain. Google has stated that it is the 3rd most important ranking factor in their search engine. In this article, Ignite Visibility CEO John Lincoln tells you everything you need to know about RankBrain SEO.

Google Depreciates Ajax SEO Crawling Scheme, How to Deal with It
Google has recently depreciated their guidelines for crawling and indexing ajax websites. In this post, we teach you how to deal with this large technical team. These are the official recommendations from our SEO firm.

Analyze Old Content and Boost SEO Rankings
Old content can be a liability. But, it can also be a massive asset for SEO. In this post, we talking about evaluating the potential for your old content and using it to improve overall SEO and the rankings for those older posts.

The Most Important Items for SEO in 2016
2016 is right around the corner and a lot has changed for our SEO company. Learn about my top items for SEO in 2016. They range from technical to content to creation to linking.

Why Looking at your Total SEO Traffic is Just Dead Wrong
Website traffic is a complicated thing and SEO traffic is one of the most complicated components of web traffic. Learn about why looking at your total SEO traffic is just dead wrong.

Sitemaps for SEO, How to Achieve Full Indexing Potential
Sitemaps are critical for search engine optimization. In this post, we talk about all the most important sitemaps. Read this post to learn how you can create a sitemap for news, mobile, video, image, HTML and more. Your sitemap strategy is critical to full indexing potential.

The Big List of all the Best WordPress SEO Plugins
Wordpress is the chosen CMS for most SEO firms around the world (however, we work with all content management systems here at Ignite). As far as simplicity goes, it is certainly number one. One of the best parts of working with WordPress for SEO is utilizing the vast network of plugins. Learn about the best WordPress plugins for SEO here.

What Makes a Good SEO Consultant, 38 Questions and 12 Things to Look For
A great SEO consultant can make companies a lot of money, but there is a lot to it. Learn what makes a great SEO consultant in this post which was written by John Lincoln, an SEO professional with over 10 years experience and President of Ignite Visibility.

Guide to Switching from HTTP to HTTPS for SEO
Search engine marketing agencies everywhere are telling their clients to switch from HTTP to HTTPS. Why? Google is giving preference to sites that are secure. In fact, there is even a ranking boost for these sites. Learn about HTTPS and SEO in this video by Ignite Visibility President John Lincoln, who gives key information about the transfer process.

Guest Blogging Opportunities for SEO, How to be a Reverse Engineer Ninja
Guest blogging is a strategy that many SEO companies were doing too much. This caused it to frowned upon, however, it is still a great way to build brand awareness and grow referring site traffic. Guest blogging is the guest speaking of the Internet and it really works. Learn about advanced ways to find these opportunities.

SEO for Old Blog Posts, How to Revive them and Maximize their Reach
There is nothing worse than writing an amazing blog, old to have it fade away into the depths of the Internet, never to be read again. Well, in this post teach you how to do SEO for old blogs. There is a lot to be said on this topic. Learn how our agency handles this process.

Shopify SEO Review, What all SEO Professionals Need to Know
Many SEO companies recommend Shopify as a CMS. But there are some limitations. Learn more about Shopify and how it works with common SEO issues.

SEO Analysis Tools, the Massive List on the Best Consultants Use
In order to have the best service, you need to have the best tools. SEO consultants are limited by their technology. Learn about some of the top terms for onsite analysis for search.

Is DMOZ Making an SEO Comeback? Firms Everywhere Watch and Wait
DMOZ is one of the oldest directories and it used to carry a large amount of weight for rankings. Recently, it was discovered that DMOZ is showing next to website search engine listings. This has caused every SEO company out there to take a second look at the legacy directory.

Ranked #1 for SEO, How Many Links Does it Take?
In this post, we look at the top five results in Google for the term “SEO” and review their backlink profile. The result, we see how many links it takes to get ranked #1 for the term SEO. This post was featured on Search Engine land and received over 600 visitors in the first day.

Ultimate Guide to Responsive Design and SEO
Responsive design is a technology that supports rankings in the search engines. Learn why responsive design is recommended by SEO companies everywhere and what you need to do to go responsive and rank well.

Maintain SEO Rankings, 9 Ways to Keep the Competitors in their Place
It happens more than you think. You get a site ranked for hundreds, thousands or millions of keywords. But then, how do your maintain all of those SEO rankings. In a way, you need to pick and choose your battles. Some keywords are more important than others for SEO and sales.

SEO Reporting the Right Way, 19 Reports Your Boss Wants to See
SEO reporting takes a lot of time, but if you do it right, your boss will be very happy. Some executives want to see the details, others just want to see an overview. Either way, this post covers all the best reports for SEO.

11 Modern SEO Strategies for Lead Generation Websites
This is great information on what you need to do on your site and off your site when comes to lead generation search engine optimization strategy.

How to Spot if your SEO Company is Blackhat
There are some clear signs, learn how to see if your SEO firm is doing things against Google’s guidelines.

Duck Duck Go SEO, a Deep Look at the Search Engine
Duck Duck Go now gets over 10 million searches a day. Learn intricate facts about the search engine.

Where is Matt Cutts, SEO Industry Comic Book
This comic book has all of the top people in the search engine optimization industry, as they all try to find Matt Cutts.

What you Need to Know about SEO for new Websites
SEO for new websites is unique. Learn important information about new website seo.

20 Tips to Reverse Engineer your Competitors SEO
Learn how to reverse engineer your competitors search ranking strategy.

Micro Study on Retail category Optimization for SEO
This is a very interesting study on website category structure optimization in the retail space.

How Much Should be Given Away in an SEO Proposal?
This post takes a look at SEO companies and their proposal process.

13 SEO Predictions for Future Planning
Here are some predictions made by our SEO firm for 2015.

Ultimate Guide to Merging Websites Together for SEO
Learn what merging websites together means for SEO gains and losses.

7 Signs SEO Won’t Save your Business
This is a candid article on why SEO doesn’t always work.

Keyword Selection for SEO, How Savvy Professionals Get it Right
If you select the wrong keywords, everything is a waste for search.

Are Directories Bad for SEO?
Get the real facts on directories and SEO.

Why Blogs on Subdomains are Basically Worthless for SEO
Learn why you should almost never put your blog on a subdomain.

2 Mobile Subdomain SEO Mistakes that Could Ruin Everything
Mobile subdomain search engine optimization is pretty tricky. Make sure you get it right.

How to Get Powerful Links for SEO, While Staying in Google’s Guidelines
Links are really the name of the game for offsite SEO.

Why Agencies are Better than In-House SEO
It’s a long standing debate. But learn the truth of the matter.

The Simplest Explanation of SEO Online
SEO is not simple. It takes a lot of work, talent and dedication, but the payoff can be huge.

Mobile Redirects in Search Engine Optimization, Don’t go to Only Home Page
When handling mobile SEO redirects, it is critical that you don’t just redirect from desktop to the home page because an error will come up.

Guide to International SEO
International SEO is critical to large websites. Learn more about simple steps you can take to see if international SEO is right for you.

Video – Future of External Links and SEO
No matter if you are doing SEO in San Diego or somewhere else, external links are an important factor.

Can Adding too Many Pages too Fast Hurt your SEO
There has been a long standing debate in search engine optimization regarding how many pages can be added and how fast.

12 Things that Need to Die in SEO
SEO has come a long way, but there is still a distance to go. Learn about 12 things that need to change in the industry.

15 SEO and Social Programs for Internet Marketers
If you are always learning then you can stay a step ahead of the game. Learn about great programs in San Diego SEO and abroad..

10 Things I’ve Learned from 10 Years in SEO
Great SEO work comes with experience. Learn from over 10 years in the industry.

What Makes a High Quality Website for SEO?
Learn the most important factors for a high quality website as reported directly from Google.

15 Bold Predictions for the Future of SEO and Social Media Marketing
Search engine optimization changes everyday. Hear bold predictions on SEO from our experts.

How to use the Google External Keyword Tool for SEO
The Google External Keyword tool is the center for many SEO companies keyword research.

Does Schema.org Help Search Engine Optimization?
Schema.org is making a big splash with SEOs, learn why.

Organic SEO Companies in San Diego Grow
Link building is out the window for many.

Will Google’s New Knowledge Graph Hurt Search Engine Optimization?
Google’s knowledge graph is a new feature that is getting noticed.

Tips for Getting your Website in Google
The first step for SEO is getting your website in Google! Learn how!

Why San Diego SEO Consulting Services are Right for your Business
For some companies, SEO consulting is a better option.

Why do Some SEO Companies Cost so Much?
Some SEO companies have a very high price point. Learn a few reasons why optimization can get pricy.

Google Update History Timeline
In SEO Google updates are a big deal. Read the timeline of Google search updates.

Tips for Google News Sites SEO
SEO for Google News is different than the regular search space. Learn top tips.

93 Top SEO Twitter Accounts to Follow
Studying is an important part of being a good SEO in San Diego. Here are 93 Twitter accounts you should follow.

The Future of SEO: Siri and Google Jelly Bean
Siri SEO is a whole new ball game, learn the ins and outs.

Why you Should be Cautious of Performance Based SEO Programs
When you pay for performance you could lose big! What you need to know if a San Diego SEO company proposes this.

The New World of Link Building and SEO
Link building has changed, what you need to know.

50 SEO Tools you Should Know
Finding good SEO tools is not easy, here is a free list from Ignite Visibility.

Google Penguin Update to Change SEO
The Penguin update made a big impact on search engine optimization.

How to Prove the Value of Search Engine Optimization
This is an important post that can help you understand the value of SEO.

Rich Snippets Breadcrumbs and SEO
Rich snippit breadcrumbs are easy to implement and can have a big impact.

Does SEO Pagerank Pass Through Image Links?
Get the facts right here so an SEO company does not lead you astray. Here from Matt Cutts in this video.

Google Working on Over Optimization Penalty
How much optimization is too much optimization?