Local SEO differs from traditional SEO in that it’s an effort to rank a website for people in a specific region.
Whereas traditional SEO usually involves ranking a site so that people all across the nation (if not all over the world) will find it when they search for a specific keyword or phrase, Local SEO is meant to reach people in carefully defined area (such as Chicago, Illinois or Huntsville, Alabama).
Why would businesses want to limit their SEO efforts to a local audience? Typically it’s because they’re “mom and pop” shops that cater predominantly to a local clientele.
For example, if you’re an electrician in Chicago with a website, it’s not likely that you’d want your site to be visible to people in Los Angeles who are searching for an electrician. You would, however, want people in the Chicagoland area to find your website.
Keep in mind also that when people search for local businesses, some of the results appear in the Local 3-Pack. That’s a box with highlighted business listings that appear at the very top of the search results.
If you’re running a business in need of Local SEO, you want to be in the Local 3-Pack.
At Ignite Visibility, our team of Local SEO experts knows all the tricks to give your website the greatest chance of landing in the Local 3-Pack.