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Keyword Analysis

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Keyword Assignment

Step 3 //

On-Site SEO Code Optimization

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On-Site Content SEO

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On-Site Internal Link Optimization

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Advanced Search Engine Optimization and External Linking

FAQS // LEARN MORE ABOUT IGNITE VISIBILITY SEO SERVICES

What Does an SEO Company Report Look Like?

A reputable search engine optimization company will provide you with a monthly report. The contents of that report will depend on the nature of your business, as well as the length of time a given campaign has been in progress.

If you’re running an e-commerce site, you can expect to see a report that shows your conversions. On the other hand, if you’re running a “newsy” website, your report will focus more on traffic trends.

As a rule of thumb, though, SEO firms provide reports that show how well your site ranks for keywords related to your business and keyword growth over time, changes to rank over time, traffic patterns, and goal reports. 

A few key reports to look for include:

  • Year-over-year growth
  • Month-over-month growth
  • Increase in ranking for top keywords
  • Earned high-quality links
  • Conversion rates by channel
  • Click-through rate for top pages

How Does an SEO Company Boost Search Rank?

There are several ways that SEO firms improve your website’s rank in the search engine results pages (SERPs).

First, they’ll conduct a site audit to find things that are preventing your site from ranking well. Then, they’ll fix those problems, usually with on page SEO.

On page SEO refers to the optimization of individual pages for higher rankings in the SERPs. This includes optimizing the more visible parts of a page such as content and images as well as the less obvious aspects like meta tags.

Next, SEO companies use a tool like SEMRush to research keywords relevant to your brand. Then, they’ll optimize your site for those keywords by incorporating them into existing pages or creating new content around them. 

Finally, they’ll build a backlink profile so other sites are passing PageRank to your own website, and build a strategy using content marketing, social media, PPC, and other factors to continuously boost your rank. Each backlink a site acquires from another reputable site counts as a “point” in your favor in Google’s eyes. The more high-quality links you accrue, the higher you’re likely to rank in the SERPs. 

A solid backlink strategy typically includes link outreach and promotion, which a qualified SEO company will spearhead for your business.

What Is SEO Consulting?

SEO consulting is performed by a team of SEO professionals who are contracted to optimize one or more websites for the search engines.

Typically, SEO consultants build backlink profiles, handle onsite SEO, recommend content marketing strategies, review analytics, and track results. A great SEO team will also provide reports that show you how well their optimization efforts are working.

An SEO consultant will work with you to identify your overarching goals and key performance indicators (KPIs). Based on those goals, they will put a plan in place to strategically hit each KPI. A capable SEO consulting team should have extensive knowledge on all aspects of SEO–on-page, off-page, and technical.

At Ignite Visibility, we’re proud of the fact that we’ve been named the #1 SEO company in the United States, United Kingdom, and Canada by Clutch.co. We have also been named the #1 SEO company in California for three years in a row.

We have a proven track record of success working with our clients to ensure maximum online visibility. Our process of optimizing websites for search engine results has been carefully refined over the past 10 years, enabling us to provide outstanding service to our clients.

Let us put that experience to work for you so that you can build brand-name awareness online and see your sales skyrocket.

How Does an SEO Company Integrate SEO With Social Media?

Our SEO company has a process that is heavily integrated with social media marketing.

Following onsite search engine optimization and external link building, Ignite Visibility will use social media optimization and social media marketing to build further external links and grow the authority of your online presence.

Though Google has stated that social media is not a direct ranking factor, there is plenty of evidence that it does serve as an indirect ranking factor, and businesses with higher social media shares and engagement do tend to rank higher in the search engine results pages (SERPs).

Blogging is also a critical part of this strategy. Producing keyword-optimized, highly-relevant content is a major part of SEO, and promoting that content on social networks is an invaluable way to gain more traction.

The Ignite Visibility team will make sure all of your online assets are working together to maximize effectiveness. Overall, in the world Internet marketing a good, honest company is hard to come by. You can rest assured that Ignite Visibility will provide excellent service. Contact us today to get started by clicking on the button below. It can’t hurt to at least have a conversation about your needs, right?

What are Some Facts About Search Engine Optimization Going Into 2020?

  • Getting ranked number one makes all the difference. The #1 result in Google’s organic search results has an average click-through rate (CTR) of 31.7%, and the #1 organic result is 10x more likely to receive a click compared to a page in #10 spot. (Backlinko)
  • 72% of searchers will select organic over a paid listing in the Google search engine results (Moz)
  • Organic CTR for positions 7-10 is almost the same. (Backlinko)
  • The average cost of search engine optimization in the US is between 2,500 and 5,000 per month or per project.
  • In most cases, search engine optimization beats PPC and social media marketing in lead generation.
  • Organic search is responsible for 53% of all site traffic. (Search Engine Land)
  • Google controls 88.6% of the search market. Bing controls 4.98%. (Statista)
  • 93% of users do not scroll past the first page of search engine results. (Moz)
  • 78% of consumers prefer to learn about a brand through articles rather than ads. (CoSchedule)
  • 55% of marketers say blog content creation is their top inbound marketing priority. (CoSchedule)
  • In a study conducted by Search Engine Journal in 2017, SEO leads had a 14.6% close rate while outbound marketing leads had a 1.7% close rate. (Search Engine Journal)
  • Voice is expected to be a $40 billion channel by 2022. (OC&C Strategy Consultants)
  • 76% of smart speaker users perform local voice searches at least weekly. (BrightLocal)
  • Just 22.1% report that they generally read the featured snippet and consider their question answered without clicking the blue link. (Moz)

What Is International SEO?

It’s a global economy. That’s especially true in the Information Age.

If you want to reach people in a different country who speak a different language, your website needs International SEO.

Effectively, International SEO is similar to geo-targeting. For example, if you’re selling a product or service for $20 each to U.S. customers, you’ll want to show customers from the U.K. how much those jeans cost in British pounds. For customers in France, you’ll not only want to convert the price into Euros, but you’ll also want to translate the product descriptions into French. Using international SEO, you can optimize your website so that each user sees the correct information for their given location.

When you work with us, we’ll put our team of International SEO experts to work determining which countries have the biggest potential. Once a new area has been selected, we’ll map out a plan for the website and make sure its SEO is technically correct. Then, we’ll ensure the correct hreflang attribute is being used (which tells Google which language you’re using on a specific page), as well as updates Google search console to include the new area. Once everything is technically correct, an international we’ll create a strategic market launch strategy and make sure that it’s properly targeting customers in all the countries that you’re targeting.

In addition to that, we’ll also build backlinks from region-specific websites to give your site more authority.

 

What Is Local SEO?

Local SEO differs from traditional SEO in that it’s an effort to rank a website for people in a specific region.

Whereas traditional SEO usually involves ranking a site so that people all across the nation (if not all over the world) will find it when they search for a specific keyword or phrase, Local SEO is meant to reach people in carefully defined area (such as Chicago, Illinois or Huntsville, Alabama).

Local SEO is most often applied to brick-and-mortar locations or those targeting consumers in a very specific area, as well as larger franchises that target multiple, specific locations.

For example, if you’re an electrician in Chicago with a website, it’s not likely that you’d want your site to be visible to people in Los Angeles who are searching for an electrician. You would, however, want people in the Chicagoland area to find your website.

Local SEO optimization generally includes claiming and optimizing a business’s Google My Business page, getting local citation listings, generating reviews, and a content marketing strategy that emphasis location-specific keywords and trends.

Keep in mind also that when people search for local businesses, some of the top results are eligible to appear in the Local 3-Pack. That’s a box with highlighted business listings that appear at the very top of the search results.

If you’re running a business in need of Local SEO, you want to be in the Local 3-Pack.

At Ignite Visibility, our team of Local SEO experts knows all the tricks to give your website the greatest chance of landing in the Local 3-Pack.

What Is SEO?

SEO stands for Search Engine Optimization. It’s the process of optimizing material – whether it’s content on your website, a social media post, a video you produced, etc. – to rank high in search engines.

This optimization is done organically, meaning all efforts are unpaid. This means SEO is based entirely your own efforts, and your rank ultimately comes down to how well each search engine thinks your content matches a specific search query. While paid media efforts like Google Ads will get you more visibility initially, SEO is a more viable long-term strategy.

SEO is generally separated into a few categories: on-page, off-page, technical. On-page refers to anything you do to optimize the content and HTML portion of a page. It’s what you most directly control, and includes content creation, keyword strategies, image and meta tag optimization, and much more.

Off-page SEO, as it sounds, is what happens outside of your page. Typically, it refers to link building.

Technical SEO is what happens behind-the-scenes, and includes page load speed, duplicate content issues, and much more. It’s recommended that you have someone familiar with this side of SEO work on issues you suspect may be to do with technical SEO.

Using these three methods, There are several ways to ensure that your site ranks highly in the SERPs.

One of the best ways is to build a strong backlink profile by putting links to your site on other websites. Each high-quality link from a reputable source counts as a point in your favor to Google. 

Another great way to ensure that your site ranks well is to start a blog and post quality, shareable content on a regular basis. 

It’s also important to ensure that your site is properly optimized for the various search engines. Typically, this requires the aid of a tool that crawls all over your site looking for problems that the search engine bots might encounter.

At Ignite Visibility, we’ll put all of our available resources to work to ensure that your site ranks as high in the SERPs as possible.

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5 IMPORTANT Questions for Your SEO Company // STAY IN THE KNOW

1. How Do I Find SEO Services?

Although no two SEO companies are the same, the best of them share several characteristics. Above all else, look for a company with experience. There’s no certification or level of education that’s a substitute for years of digital marketing success. Next, find a company that keeps up with current changes in SEO. Search engines are always evolving and tweaking their algorithms. Great companies stay on top of those changes and adjust their strategies accordingly. Finally, look for a company with great references. Choose a partner that has a long history of providing outstanding customer 2. service.

2. How Does an SEO Company Work?

The company handles the day-to-day work of ensuring that your website ranks well in the search engines. That way, you can focus on more important things, like growing your business.
When you hire an agency like Ignite Visibility, you’re outsourcing your search strategy to a partner. That partner will monitor your rank and suggest changes that will increase your visibility to people in your target market.

Typically, your SEO company will handle both types of SEO:

  • On-site SEO – making sure your website is designed to rank well with search engines
  • Off-site SEO – creating a backlink profile that will give your site more authority

3. Why Should I Hire an SEO Company?

If you have plenty of free time on your hands and not a whole lot to do, you can certainly tackle SEO services all by yourself. That’s probably not the case, though. If you’re like most entrepreneurs or managers, your overworked and stuck with a backlog of action items that you still haven’t handled. That’s why you should outsource your SEO responsibilities to a reputable company. Then, when that company is handling your SEO, you can take those other priorities off your plate and work on building your business.

4. What Should I Ask an SEO Company?

There are a number of questions you should ask when interviewing an SEO company that you’re thinking about hiring:

  • How long have you been in business?
  • Who are some of your high-profile clients?
  • Can you provide me with some references?
  • What kind of reporting do you provide?
  • How will I know if I’m getting my money’s worth?
  • What are the latest trends in SEO?
  • Do you offer a free site audit?
  • Do you have any experience with businesses in my industry?
  • What kinds of strategies generally work for businesses in my industry?
  • How do you keep up with the latest changes in SEO?

5. How Much Does It Cost to Hire The Best SEO Company?

There’s an old saying: you get what you pay for.If you hire a cheap, fly-by-night company, you’ll save money but you probably won’t get much value. In some cases, those cheap companies rely on link schemes that could get you into trouble with Google. Note: you do not want to get into trouble with Google. Instead, open up your wallet and pay for a quality service. The actual amount you’ll spend depends on the size of your business, your website traffic, and your overall needs. Expect to pay hundreds, and maybe even thousands of dollars every month. SEO companies charge between $100 a month and $100,000 a month depending on the scope of the projected. Most our clients pay between $4,000 a month and $100,000 a month. Many of the larger ones have significant services, technically issues that require expertise, an international presence or need a substantial team. In some cases, they are large franchisees or multi-location businesses or have multiple websites that need to be managed. We provide custom services for these business and large teams, that is why the price gets so high. Your price could be more in the $4,000 to $20,000 range depending on your needs and goals.

ARTICLES FROM OUR SEO COMPANY // IGNITE VISIBILITY UNIVERSITY BLOG

As thought leaders in our space, we write 5 to 7 articles a week on digital marketing. Many of those articles are on SEO. Read some of the articles from our SEO company below.

How to Prepare for SEO in 2020 Like a Top SEO Company
SEO is undergoing a major change. Multiple Google updates, a renewed emphasis on relevance, the continuing spread of voice and AI-enabled assistants, among many other factors all mean that marketers need to adopt new strategies going into 2020. In my latest article, I’m giving you some of my best tips for SEO in the new year.

How Local SEO Agencies Can Drive Traffic
Local SEO plays by different rules than regular SEO. While many of the principles remain the same, an emphasis on all things local – including keywords, citations, and Google My Business—plays a major part in a local businesses success. In this article, I’ll go over 15 strategies all local agencies should be using increase both online and foot traffic.

How to Get Top Billing in the SERPS Using Schema Markup
As SEOs, we all know about SERP Features. They’re the new #1 spot, and the surest way to get eyes on your content. But how do claim those spots? You use schema, for starters. I’ll walk you through which features are informed by schema markup—and how you can use it on your content—in this post.

Increase Your Website Traffic With These Quick Tips
Increased website traffic is the name of the game when it comes to building a presence online. Everyone wants to do it, but not everyone knows how. In this article and video, SEO expert John Lincoln walks us through some of his best tips to increase website traffic—fast.

The Ultimate Guide to Bounce Rate
Heard of bounce rate? It’s important metric in SEO, but it’s not one you want to see a lot of. A high bounce rate means people are visiting your site, but leaving (or bouncing) quickly back to the SERPs. So, what can you to keep people on your page? We’ll go over exactly that in this article.

200+ Free Marketing Courses
Want to become an SEO expert? Then you need to learn from the best. Our Ignite Visibility YouTube is full of hundreds of free courses in SEO. In this article, we’ve compiled a few of our favorites.

Steal Your Competitor’s SEO Strategy
When it comes to SEO, a lot can be learned from the strategies your top competitors are using. Truth is, there’s no need to entirely reinvent the wheel, it’s enough to tweak it a little to suite your particular strategy. That’s why it’s so important to keep tabs on your competitor’s strategies—and work out how you can use them to improve your own campaigns.

Have we Seen the End of Online News Sites?
News sites have taken some serious heat from search giants like Google and Facebook, and as a result, many have seen their traffic plummet. Does this spell disaster for news sites? Or can they still recover? Read this article to find out.

H1 Tag: What it is and Why it’s So Important to SEO
Any SEO company will tell you that an h1 tag is an essential part of a page’s SEO strategy. As such, it’s incredibly important to get yours just right. In this article, we’ll break down what an h1 tag is, why it’s important, and how you can craft one that will boost your search rankings.

Ecommerce SEO: Everything You Need to Know to Increase Sales
In the world of ecommerce, a high ranking in the search results can make or break your brand. After all, customers can’t buy from you if they can’t find you in the first place. That’s why an SEO strategy is critical to your success. As one of our top SEO services, we know a thing or two about ecommerce SEO. Here’s how to lay out a strategy that will secure more sales.

An Introduction to Hreflang Tags
Whether or not you’re familiar with the term, if you’re marketing to an international audience, you need to think about implementing hreflang tags. These tags tell Google which language to deliver your content in, and very important when it comes to international SEO. One of our major SEO services is international SEO, and in this article, we’ll walk you through what hreflang tags are and how to add them to your site.

No-Click Search Results: What They Mean for Marketers
Google’s search results have certainly changed over the years. But the biggest change may be the rise of the no-click search results, and its throwing independent business owners and SEO companies alike for a loop. Because no-click results answer a query right in the SERPs, it often eliminates the need for a user to click to a new page – which can wreak seriously havoc on your site traffic. In this article, I’ll go over how you can keep your web straffic in an increasingly no-click world.

An SEO Company’s Guide to E-A-T and SEO
Unpacking Google’s ranking algorithm is a job even the best SEO companies struggle with, but there’s one thing we know for sure: E-A-T (expertise, authority, trustworthiness) is becoming a major factor. In this guide, we’ll walk you through what E-A-T is, why it’s such a big deal, and how you can optimize your content for it.

How an SEO Firm Effectively Blocks Bad Links Using the Disavow Tool
Your site likely has 1,000s of bad links – and you may not even know it. One of the jobs of an SEO company is identify the bad, spammy, or otherwise undesirable links pointing to a webpage, and find a way to remove the without negatively effecting the page. In this article, we’ll reveal how you, too, can safely remove links with a disavow file.

Google Search Console: How to Use it Like an SEO Expert
Google Search Console is an incredibly valuable tool when it comes to evaluating your SEO efforts, and any SEO company worth its salt knows that it holds the key to researching and improving a site’s performance. Recently, Google gave it a redesign, refreshing old reports, adding new ones, and retiring a few completely. In this guide, we’ll walk you through all aspects of the new Google Search Console.

How to Increase the Reach of Your Content (Every Time)
Creating great, relevant content is an SEO staple. Most know that. What they don’t know is that the work doesn’t stop once the words are written. And to really benefit from the content you create, you need a strategy in place to promote and publish that content is as many places and many formats as possible. In this article, I’ll take you through my specific process for expanding the reach of each piece of content.

Need to Clean up Your Bad Links? Here’s How.
As all the best SEO companies know, bad links are a big problem when it comes to SEO. Not only do they look bad to your audience, but they can have a negative effect on your search rankings. Luckily, we have quite a bit of experience in this department. Here’s our step-by-step method for finding and removing bad links from your website.

Guide to Title Tags in 2019
Did you know? Title tags are one of the most important aspects of SEO. You may think you have your bases covered with these, but I have a few advanced strategies to help take your title tags up a notch – and increase your search rankings in the process.

How to Build Links Like an SEO Company
Brian Dean knows a thing or two about digital marketing. After all, he’s responsible for the meteoric rise of SEO powerhouse Backlinko. In this edition of Ignite University, he reveals how he built a multimillion-dollar business, generates thousands of links, and has created a YouTube channel 200,000 subscribers strong.

Voice Search SEO: What the Best SEO Firms Won’t Tell You
Voice search represents the new frontier for marketing. But it’s still early days, and most SEO companies aren’t yet making it a priority. We think that’s a mistake. That’s why in this guide, we’re giving you a no-holds-barred guide to all things voice search, from how it’s changing marketing to how content is ranked and optimized.

How to Get More Traffic From Google Image Search
If you’re not optimizing your images for search, you’re missing out on an incredible opportunity to get more site traffic. Not only do users just like images, but Google has been increasingly prioritizing its emphasis on images with new features like AMP Stories and Google Discover. Because of that, the best internet marketing companies know that a solid SEO strategy needs to include image optimization. Read on to find out how you can get more traffic from image search.

Baidu SEO: How to Optimize for Baidu
Baidu is the king of search in China; the equivalent of Google when it comes to internet searching and marketing across the sea. In other words, it’s a pretty big deal. Regardless of your location, if you’re not optimizing for Baidu, you’re missing out on a huge market share. In this article, Director of Strategy Chyrstal Lenardson goes over everything you need to know about Baidu optimization.

Black Hat SEO: 29 Techniques You Need to Beware Of
Black hat is infamous in the world of SEO. As the name implies, it’s the dark side, full of tactics intended to trick search engines and manipulate a page’s rankings in the search results. And it’s strictly against most search engine’s rules. The best way to makes sure you’re not participating in any black hat business is to beware of all the tactics that could land you in hot water. This article covers 29 of the most prevalent black hat tactics and how you can avoid them.

New Study: Shift in Online Marketing Revealed
Ignite Visibility recently released a new survey of 300 marketers in 5 different revenue brackets to determine how budgets would be allocated going forward between online and offline marketing. The results? Surprising, to say the least. Access and download the full study here.

What is SEO? The Full Rundown
For anyone who’s wondered what exactly SEO is, this one’s for you. After all, without a great answer, SEO companies like ours wouldn’t exist. But we’re going a step further and digging into where SEO came from, how it’s evolved, and why it still matters today.

SERP Guide for 2019
Want better rankings in 2019? Then you need to do your homework. Whether you’re going it alone or thinking of hiring an SEO firm, be sure to familiarize yourself with some of the newer features you’ll find in the SERPs in the coming year.

Search Engine Optimization in 2019
SEO went through some major changes this year. If you want to keep up (and trust me, you do) do yourself a favor and read our updated guide. As one of the best SEO companies in the country, we take pride in delivering cutting-edge strategies and implementing tried-and-true practices like the ones you’ll find in this guide.

The Yoast SEO Plugins You Should Be Using
If you run a WordPress site, you’re probably using Yoast SEO – and if you aren’t, you’ll want to get on that ASAP. In this post, Ignite’s Director of Strategy Chrystal Lenardson will walk you through some of the settings you should be using to get the best results.

SEO Tactics to Retire
SEO has changed a lot over the years, and as any good SEO company will tell you, your tactics need to change with it. Not everything that worked a decade ago is still effective – and in some cases, can even hurt your site. Here are 12 SEO tactics that need to go.

How to Build the Best SEO Team
When you’re hiring an SEO team, you want to make sure all the key spots are covered. As a top SEO firm, we’re no stranger to structuring effective SEO teams. Here’s what an ideal team at an agency level should look like.

SERP Features Guide 2019
Have you started optimizing for SERP features? They’re the new top spots in Google, and if you’re not already, you need a strategy to start claiming them. In this article, I’ll go over 9 the top SERP features and how you can optimize your content for them.

Which Rich Results Should You Be Using?
As the best SEO companies know, rich results are a must these days. For anyone unfamiliar, rich results are enhanced results that show up in the search engines. They can show things like businesses hours, product prices, product availability, sitelinks, etc. Wondering which ones are the best for your industry? Give this article a read.

SEO Isn’t Dead. Here’s Why
People have been claiming SEO is dead for as long as I can remember. But as long as searching – whether it’s on a mobile device or through a digital assistant – SEO isn’t going. But it is changing. Here’s what you can expect from SEO in the future.

How to Speed Up Your Page Load Time
Slow load times can have a big impact on your SEO. Not only will users be turned off by it, but Google has stated that page speed is a ranking factor – and a slow load could hurt your rankings. That’s why in this article, I walk you through the exact process my SEO company uses to increase page speed

How to Get Better Campaign Results Through SEO Tests
Want the best results possible form your SEO campaigns? Then you need start running SEO tests. Most SEO companies will run a variety of tests, including everything from testing content tweaks to implementing new technologies, to help them decide what works best for each business. This article will give a run down of a few of my favorites.

Local Strategies That Every SEO Company Should Practice
How can you tell if a Local SEO agency is worth hiring? Answer: because that company uses strategies that have a track record of success. In this article, I’ll walk you through 15 of the best local SEO strategies that top companies use. If you can’t afford to hire an SEO firm at this time, you can always use these strategies yourself.

Expert Content Syndication Strategies Only the Top SEO Companies Use
Looking for a way to get more eyes on your content? If so, then you should follow the example of some of the best SEO services when it comes to content syndication. This article covers the top syndication strategies. You’ll also learn about the different content syndication networks.

Advanced Guide to Video SEO
Are your video campaigns giving you subpar results? If so, then it might not be a problem with the videos. It could be that you need to follow a few sound optimization strategies. This article covers video SEO concepts used by almost every reputable SEO firm.

Guide to Google My Business Search Engine Optimization Strategies
If you have a local shop, then you should also know how to optimize your Google My Business page. This article covers the top strategies used by almost every SEO company. It’s written by Chrystal Lenardson, who’s the Director of Strategy at Ignite Visibility. Even if you’re an experienced SEO strategist, you’ll find actionable insights.

Learn These SEO Company Hacks for Targeting Search Queries
How would you like to get more from your search traffic? If so, then you need to look at how to target search queries. This article will walk you through the different types of queries. It will also cover top search strategies used by the best SEO services.

Rank Higher For “Near Me” Searches With These Simple Steps
As any SEO firm can tell you, when it comes to local SEO, you need to be ranking high for “near me” searches. Think about it: when a user searches for something local, they usually include “near me” in the search. So if you want your business to be seen, you need to be ranking higher for those searches. Here’s how to do it.

Improve Your Dwell Time (And Your Rank)

Even the best search engine optimization company in the world can’t help your site improve rank if visitors aren’t hanging around. That’s why you should pay attention to dwell time, an important metric that shows how long people stay on a website once they arrive. This article offers several tips on how keep people interested in your site.

Improve Your Rank by Boosting Your Domain Authority
The best SEO agency in the country can only do so much to improve your search rank if your site has a low Domain Authority (DA). If you’re unfamiliar with DA, it’s a metric developed by Moz that predicts how well a site is likely to rank. The good news is that you can take steps to boost your DA. This article explains how.

Here’s How Your Site Can Land in a Featured Snippet
SEO companies are always looking for ways to land client websites in featured snippets. If you’re unfamiliar with featured snippets, they’re the enhanced search results that you see at the very top of the SERPs. Obviously, that’s prime digital real estate for marketers. This article lists several ways you can put your site in a featured snippet.

What Is An H1 Tag, and Why Does it Matter for SEO?
The h1 tag is an important HTML attribute that has a big impact. Some companies don't even take the h1 into account regarding SEO services, while other feel it is the most important item you can focus on! In this article, we do a deep dive into the h1 tag and discuss how to use it for SEO.

Search Engine Optimization Specialist: A Hiring Checklist
You are ready. It is time. You are going to finally hire that search engine optimization specialist. Well, before you do make sure to take the time to read this article. Do they have a track record of success, so they ask the right questions and do they use the latest tools? These are just a few of the things to consider.

How To Use 301 Redirects
301 redirects are so important for a SEO to use. Usually, the best SEO firms will develop redirect maps for clients and maintain that part of their web environment. In this article, we cover everything you need to know about 301 redirects and the web.

New Google SSL Requirements And SEO Agency Requirements
Google is making it so anyone who wants to rank in their search engine needs to update to the latest SSL version. This is important. Good news, if you work with a website development company or a top SEO they will probably alert you about this and take care of it for you. Either way, check with your firm.

Learn SEO Basics From The Best
Search engine optimization companies put out a lot of misinformation. This causes problems for those looking to rank. Often, people will waste time and resources doing this that don't work. In this article, we give you a list of the best resources to learn the basics of SEO.

Off-Page SEO - How To Generate 1,000+ Links
At Ignite we are experts at off-page SEO. In this article, we cover how you can increase your external links and get ranked higher. With these strategies in your back pocket, you can expect higher domain authority, more traffic and better rankings.

Negative SEO: How To Spot It
Negative SEO can really hurt your business. The best search engine marketing company will usually have a monitoring program for clients, to ensure they don't run into any negative SEO issues. In this article, John Lincoln covers all the different ways you can be hurt by negative SEO.

The Million Dollar Question: How Long Does SEO Take?
Every one has a different answer... SEO takes a year, SEO takes 3 years, SEO takes one day! The real answer to how long SEO takes is in this video. It covers the unique aspects of search engine optimization.

Guide to the Google Peguin Update
Ignite Visibility has cleaned up many Google penalties from other companies. It is not a fun process, but something we plenty of experience in. In this article, we cover the Google Penguin update. This is a link penalty that websites get when they build too much anchor text to their website.

How to Get First Page Rankings in Google
Want to rank on the first page of Google? In this article, we will teach you exactly how to do it. Really, you only need to do 5 steps. Those steps are determine the keyword, create an amazing piece of content, get a backlinking strategy going... Read the rest in the post.

The Perfect Formula for SEO Copywriting
Copywriting is so important to marketing, but it is also important to SEO. In this article, we give you the perfect formula for writing copy that ranks in Google. This is the same strategy our search marketing agency uses with clients and for our own blog.

Follow These 19 Steps To SEO Optimization That Gets Amazing Results
Do you want to feel pure joy in life? Well, then you probably want to reach this blog post which provides 19 SEO optimization strategies that will get your business big results. This post covers everything from installing Google Analytics to sites to robots.txt files and more.

Local SEO Tips For Multi-Location Businesses
Local SEO companies are different than a national or international SEO company. There are actually different strategies for each one. Our company is one of the best at local SEO. In this blog, we give you some of our favorite tips on the subject.

3 Best Ways To Get SEO Results
What if there were only 3 things you could do to get results in Google? Well, these would be the strategies. Learn the 3 most important items in search engine optimization now. Item number one is probably the most important.

How To Do SEO For B2B Websites and Drive Leads
In most cases B2B based business models need leads, opposed to eCommerce and branding. Not all cases, but most. In this article, we cover how to drive leads with search engine optimization services that have been proven, based on our experience and testing.

32 Important Technical SEO Issues You Should Know
Technical SEO is a specialty in digital marketing that is highly sought-after. Websites large and small often have little errors that can significantly hold back their traffic growth. Examples would be robots.txt issues, incorrect international optimization, canonical tags in the wrong place, etc. In this post, our SEO agency covers issues we often see.

How Social Media Really Affects SEO Company Strategy
Social media came just after SEO, but it has many similar qualities and is an important part of digital marketing. Social media actually does influence website rankings in many ways. If social media increases branded searches, generate links or results in page getting indexed, that can play a role. This post covers this and more. It also gives specific facts pulled from online.

How To Do Search Engine Marketing in YouTube and Get More Traffic
There are many people talking about video lately. Consumers are gravitating to it more and more online. Naturally, they want to use video to drive traffic. In this article, we cover some actionable tips to increase traffic from and in YouTube.

Internal Linking Structure and SEO
Internal linking strategy is very important. It often results in great lifts in rankings for clients. This video covers what internal linking is, how it works and much more. Learn how the best SEO company does internal linking from John Lincoln now.

Selecting The Best Search Marketing Company (Here Is How)
In this article we cover 50 veteran tips for selecting a SEM company. Pick the wrong company and you could get burned. Pick the right company and you could see massive results! Learn everything you need to know to make the right decision.

How To Target Keywords With Content Marketing
If you target terms incorrectly on your website, you will not rank for anything. That is why John Lincoln, CEO of Ignite Visibility, wrote this post and created a video. Get educated on on the ins and outs of targeting keywords in content marketing now.

The Difference Between SEO and Search Engine Marketing Companies
SEO and SEM are two different things. In this article and infographic, we show you the difference between the two. For example, some companies do SEO and do not do all of search engine marketing. Learn more now.

Learn Law Firm Search Engine Optimization
The best SEO consultants know that search strategies should be different for every industry. Law firm optimization is no different. In this post, we explore how attorneys should be approaching getting ranked. There is a big emphasis on local for most of these companies. In addition, there are many different keyword segments that need to be looked at. With over 1,300,705 lawyers in the United States, this is a massive market for search and highly competitive.

How Is Bing SEO Different Than Google?
Bing is different than Google when it comes to SEO! However, if you are talking to an SEO company who cannot tell you the different, you better run. In this video and article, we cover how Bing and Google differ. Most marketers are surprise to hear this information.

You Need Links For SEO, Here Are 70+ Resources
Some Bing and Google SEO companies only focus on link building. Truth be told, links are a very powerful ranking signal and can really help on their own. While that is the case, Ignite Visibility has a more well rounded strategy that incorporates all the aspects of search. That being said, links are critical. So here is how you can get them.

23 Experts Share Link Building Success Stories
There are some really creative ways to build links online. In this article, we hear from 23 experts on the ways they like to create links online. Methods range from basic to advanced and we think you will really enjoy the unique perspectives. These are 100% white hat methods.

Building Links with Guest Posts (The Right Way)
Link building with guest posts can be a good practice or it can create website spam. There are clear rules that you need to follow, otherwise, you could be setting up your website for disaster. In this article you will learn the subtleties of using guest posts to acquire backlinks and improve your rankings.