As artificial intelligence (AI) continues to develop, new tools have come along to bring it to the public. One of these revolutionary tools is Bing AI, which can help you easily create text, images, and videos to assist with content creation.In this guide, VP of Product and Marketing, Danny Conlon, will guide you through how to use Bing AI for a variety of marketing-based applications.
What You’ll Learn:
- What Is Bing AI and How Does It Work?
- How to Access Bing AI
- Creating the Perfect Bing AI Prompts
- Bing AI for Writers
- Bing AI for Designers
- Bing AI for Marketers
- Tokens and Limits
- Bing AI Alternatives
What Is Bing AI and How Does It Work?
Bing AI is a generative tool that can produce different types of AI-generated content, including text, images, and videos.
The specific engine it uses is Microsoft Copilot, which powers Bing’s search engine and integrates OpenAI’s GPT-4 language model for advanced conversational capabilities. Additionally, its image creation is powered by DALLE 3, a generative image model.
Key Features:
- Bing Chat AI: Generate conversational responses or creative content through text prompts.
- Bing Image Creator: Design visuals based on specific text inputs, ideal for branding and marketing purposes.
My Expert Insights on Bing AI
AI generators like Bing’s and other platforms can help you create all types of content, making production more efficient without compromising quality.
The key to getting the most out of the platform is to create in-depth and highly specific prompts, indicating precisely what you want the tool to create. The more detailed your instructions, the better the results: Specify tone, style, or constraints to ensure precise outputs.
A common question I get in relation to marketing is, “Can you use Bing AI images for commercial use?” While Microsoft had an explicit “non-commercial use” policy in the past, the company has since changed its terms to enable commercial use of all Bing AI image and text content.
How to Access Bing AI
There are two main tools you can use, depending on the kind of content you want to create:
- Bing AI Image Creator for text-to-image content
- Copilot for text and image content
Bing AI Image Generator
First, let’s look into how to use Bing AI image generator on a desktop:
1. Go to Bing’s Image Creator and select Join & Create.
2. The next prompt will ask you whether you want to sign in with a personal, work, or school account. Follow the ensuing prompts and enter a Microsoft login or create a new account.
3. Once logged in, you’ll automatically have 15 tokens you can use for boosts, which accelerate the time it takes to generate an image.
4. Enter a prompt in the text-to-image field and click Create to generate an image. Doing so will use one boost/token.
5. Click on the images you like to see full-sized versions, and download, share, save, customize, or resize them as you like.
How long does Bing AI take to generate an image? Generally, with boosts, it can take as little as 10 seconds, but the process could take up to an hour or longer.
Microsoft CoPilot
If you would like more capabilities than image generation, you can use Microsoft Copilot. Here’s how to access Bing AI using this desktop platform:
1. Go to the Copilot homepage and click on Sign in.
2. Follow the prompts to either log into an existing account or create a new one.
3. The homepage will then return, where you can message Copilot in the field at the bottom of the page.
4. Enter a prompt to either chat with Copilot or generate text or image content. You also have the option of starting a new chat or uploading an image.
5. Hit the Enter key once done, and Copilot will bring your results in the chat window.
Using the CoPilot App
You can also download the Microsoft Copilot app on iOS or Android devices. Take the following basic steps to use it:
1. Go to your app store and download the free Copilot app.
2. Open the app once downloaded and choose Continue to create a new account or Sign In.
3. If you select Continue, Copilot will guide you through different options to set it up, including the name used to address you and its voice.
4. You can then access the homepage and enter a prompt, much like you would with the desktop version. 
Creating the Perfect Bing AI Prompts
The key to succeeding with Bing AI is to create the best prompts. Good prompts will be highly specific, conveying the exact idea you have in mind and giving the AI clear indicators.
The more specific you get, the more likely you’ll be to get the results you want.
In crafting your prompts, consider using constraints to specify what to include and what to leave out.
For instance, you might want to use Bing AI to give you a list of ideas but with the constraints of a specific word count or a set number of items in the list. Meanwhile, you might tell AI to leave out certain types of elements in an image generation.
Bing AI for Writers
Many writers can use Bing Chat AI and GPT-4 to help with content creation and inspiration for ideas. Here are a few specific ways writers can benefit from AI on Bing.
1. Use AI for Inspiration and Brainstorming
One way to use Bing Chat AI is to generate all kinds of story ideas, creative angles, and blog post outlines to assist with content creation.
For example, a food blogger might look for ideas using Copilot for a post about nutritious meals that readers can easily prepare at home.
As you can see, Copilot conveniently lists different options that fit the criteria, including breakfast, lunch, and dinner options along with ideas for an introduction.
2. Simplifying Writing Workflows
In addition to creating content ideas, writers can also use Bing AI to perform grammar checks, rewrites, and summarization.
An example here is creating a short summary for the aforementioned blog post above.
Copilot can also help with conducting keyword research for SEO-focused content creation.
For instance, the same food blogger might want to find keywords to target within that blog post and use Copilot to come up with some ideas.
The writer can then look for high-volume keywords in this list using other keyword tools like Google’s Keyword Planner.
3. Shift The Tone Of Your Writing
Another way writers can use AI on Bing is to change the tone of writing. For example, someone might want some ideas for how to make a blog post more humorous or playful.
Disclaimer: As a digital marketing agency focused on developing human-based marketing content, we do not recommend using AI for content output, especially with the intention of boosting organic search rankings.
Bing AI for Designers
In addition to writers, designers can benefit from Bing AI to generate high-quality images, whether for creating commercially viable images or simply providing inspiration.
You can use Bing AI image generator to produce all types of visuals for banners, illustrations, ads, and other content.
Simply login and use the text-to-image field.
Let’s look at an example; a designer might want to create a banner image for an automotive website, which could look something like:
The designer can then see each image in full and download it, or continually tweak the prompt to get potentially even better results.
You could also include modifiers in your prompts to create images with different stylistic options, from “photorealistic” to “cartoon” or “animated.”
Toying with different prompts can help you produce the perfect design, which you can then integrate with tools like Adobe Illustrator to optimize and truly make your own.
Here are a few tips to help you fully integrate Bing designer AI into your content:
- Optimize image size and format to work well with your website’s layout and maintain performance.
- Use design tools to add elements or change style to ensure the image is aligned with your web design and branding.
- You can further enhance Bing AI images with your design software’s own AI capabilities, such as Adobe’s AI Photo Editor.
AI Bing Art and Commercial Use
AI Bing art is highly accessible and can allow you to create all kinds of high-quality content. However, you might ask, “Can you use Bing AI images for commercial use?” As mentioned, Bing’s terms previously prevented commercial use, but now Microsoft allows its users to freely use images however they want, whether for personal or commercial purposes.
Is Bing AI Image Generator Free?
If you plan on using it regularly, you may wonder: Is Bing AI Image Generator free? Generally, the platform is free to all users with certain limits, including boosts and chat transactions.
At the same time, premium versions of Copilot are available at different pricing levels for fewer limitations. Two versions are available: Copilot Pro, which costs $20 per user per month, and Copilot for Microsoft 365, which comes at $30 per user per month. The latter version is ideal for large enterprises that are making full use of Microsoft 365.
Bing AI for Marketers
Marketers also benefit from Bing creator AI tools to produce many types of content or help with audience targeting.
For example, marketers could use these solutions to help with:
- Writing ad copy
- Coming up with social media captions
- Developing mail templates
- Producing images for ads and other marketing content
- Learning audience insights, including search trends and popular topics
- Researching keywords
- Outlining video content, including ad storyboards
Let’s take, for example, a marketer looking to advertise services for a bank with ads. Using Copilot, the marketer might want to generate multiple pieces of ad copy targeting different demographics for personalized messaging:
That same marketer could then ask for a few email templates targeting audiences at different stages of the buyer’s journey:
Notice how Copilot still automatically goes with the theme of banking services, as it retains the details of the chat for five consecutive messages.
Ultimately, this illustrates how marketers can easily segment audiences and personalize messaging with Bing AI’s help.
Bing Audience Insights
It is also a potentially essential tool in helping marketers target audiences with Microsoft Advertising.
Copilot integrates directly with the Microsoft Advertising platform, which can get you in front of Bing’s audience of 1.4 billion unique monthly visitors. Bing is also extremely popular among younger users, with over half comprising people between 18 and 34.
Using Microsoft Advertising, you can easily integrate images and other content from Copilot and the Image Creator into your ad campaigns.
Tokens and Limits
Like other AI platforms, Bing AI has certain limits and a token system to keep in mind.
Specifically, you’ll have a limited number of tokens that keep image generation fast. If you run out of tokens, there are a few ways to get more, including:
- Using Microsoft Rewards points, which you earn by using Bing search and engaging with Microsoft in other ways
- Waiting until you have enough points through Microsoft Rewards, then redeeming them for boosts.
- Waiting until the next day for your 15 boosts to replenish.
Bing Creator AI tools also have certain limitations to consider:
- Chrome limits prompts to 2,000 characters, while Edge has a 4,000-character limit.
- Conversations automatically reset in Chrome after five messages, while Edge resets at 30 messages.
- Copilot allows 300 chats per day.
Bing Image Creator only allows 25 images per day.
Bing AI Alternatives
There are plenty of other tools for you to try using different generative engines for AI content production.
Some of these Bing AI alternatives include:
- ChatGPT: Many people tend to use ChatGPT for personal use because of its versatility, ability to produce long-form content, and compatibility with many plugins.
- MidJourney: This AI image generator is known for its superior quality over others, including Bing, with the ability to produce photorealistic images that are nearly indistinguishable from real images.
- Canva: This platform is a more basic image generator that shines when it comes to design features. In addition to creating images, Canva can customize designs with various tools, adding text and other components to images and formatting them based on their application (e.g., social media posts and presentation slides).
- DeepAI: If you want to generate videos, you might opt for DeepAI, which can convert images to video or help you generate AI videos from scratch.
Is Bing AI better than ChatGPT and other solutions? It really depends on what you want to achieve with the tool. In most cases, professionals will benefit from taking full advantage of Bing AI image and text content, but other tools can enhance your content, from creating AI videos to producing top-quality images.
While AI integration is great to have on your side, it’s important to strike a balance between human and AI content. Relying solely on AI images, text, and communication could make your content feel more distant, cold, and robotic, but when used in collaboration with human-generated content, it can go a long way in connecting with audiences through a personal touch.
Harness the Power of Bing AI With Ignite Visibility
With a better idea of how to use Bing AI in writing, creative design, and marketing, you can make full use of this tool to optimize your content. For some additional help, there’s always Ignite Visibility. Our team can help you utilize Bing AI and other solutions for content marketing, advertising, and more, helping streamline your efforts while using AI responsibly and ethically.
When you entrust us with creative design and more, you’ll benefit from:
- High-quality content to improve your marketing
- Personalized visuals and messaging to reach your target audiences
- In-depth market research to identify your audiences and segment them
- Maximize reach with everything from website design and SEO to paid media advertising
- And more!
Like the sound of that? Reach out to us today and connect with one of our experts.
