What I'll Cover: A Rundown of the Passage Ranking Update Google Passage Ranking vs. Google Passage Indexing How to Shift Your Content Strategy for Passage Ranking Passage Ranking vs. Featured Snippets FAQs on Google Passage Ranking SEO strategy is always changing. This was evident by Google's passage ranking update to their search … [Read more...]

You'll Learn About: Checking Your Core Web Vitals to Improve Landing Page Experience Prioritizing Mobile-First User Experience Safe Browsing Through HTTPS  What to Know About Intrusive Interstitials Going Above and Beyond for SEO and User Experience   The term "page experience" has been a buzzword this past year. As Director of … [Read more...]

93% of traffic begins with a search query. Even with a high number of searches being performed, the large majority of users don’t ever scroll past the first page. If you want to get their attention, you need to be on that first page! That’s where SEO comes in. SEO, or “search engine optimization,” is the key to increasing your traffic and … [Read more...]

For a digital marketer, generating content can be a grueling, time-consuming process. It requires continually coming up with unique, compelling angles to get clicks, capture leads, and convert them into customers. But, without using the right platforms, visitors will quickly abandon your page without a second thought. To ensure your … [Read more...]

With Google Chrome removing third-party cookies and the company introducing the Google Privacy Sandbox, I and everyone else will see a shift on both sides of the coin. As both an internet user and a digital marketer, I'm in an interesting position. I believe in and advocate for user privacy, but I also strive to help companies reach their target … [Read more...]

Google's algorithms don't come out of thin air. They're all designed to improve the searching and browsing experience. As Director of Digital Strategy at Ignite Visibility, it's up to people like me to respond to every Google SEO update and help clients surpass the status quo. So when it comes to the Google page experience update rolling out in … [Read more...]