Updated: October 5, 2021 Any digital marketer can tell you that one of the best ways to draw attention to your website is to make sure it’s optimized for search engines. But as more websites come online, SEO is getting more complicated and it’s not as easy as it used to be to rank number 1 on Google. While some people are putting in … [Read more...]
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If you’re finding it increasingly difficult to capture the attention of your target audience, you’re not alone. In today's online landscape, the competition is heating up, leading many content marketers to explore new ways of optimizing their content for passage ranking. If you’ve come across the phrase “skyscraper technique” in your research … [Read more...]
Last month, Google officially announced one of the biggest SEO changes for website owners and content creators. Google’s announcement highlights changes to how an SEO title tag is generated when users enter new searches on Google. This change has implications for SEO optimization and the creation of webpage titles. In this post, we’ll … [Read more...]
Whether you have a niche blog or a budding e-commerce site, good SEO is a must. Running a successful WordPress website can be an intimidating process that most would rather leave to the experts. Fortunately, there are plenty of simple SEO plugin options to give you the edge over your competitors, even if you’re not a coding connoisseur. In … [Read more...]
If you want to be successful in the digital space, you need a plan to get noticed and grab traffic from Google. In this article, I’ll go over 4 tried-and-true strategies that will boost your views and get your website some easy Google traffic. 1. Google Trends to Increase Google Traffic Being on the first page of Google search results … [Read more...]
As a leader in the industry, Google is constantly evolving. One of those evolutions included introducing a new feature a few years ago called Google Posts. However, even as businesses are becoming more aware of their digital presence and how critical it is to have local visibility, many digital marketers still aren’t aware of how to successfully … [Read more...]
Google's most recent fiscal year shows they raked in a massive revenue of $181.69 billion. A lot of that revenue comes from branded search. These branded keywords are so popular for two reasons: First, brands run ads on their own name. Second, competitors run ads on that same brand name, creating an auction around the branded keywords. As CEO … [Read more...]
In this post, we're going to review website schema and its impact on search engine optimization. Website schema is the code that helps search engines provide relevant results for users. Ignite Visibility's Director of Digital Strategy Khalil Kanbar is rounding up some schema markup examples and diving into various schema.org types. Learn all … [Read more...]
What I'll Cover: A Rundown of the Passage Ranking Update Google Passage Ranking vs. Google Passage Indexing How to Shift Your Content Strategy for Passage Ranking Passage Ranking vs. Featured Snippets FAQs on Google Passage Ranking SEO strategy is always changing. This was evident by Google's passage ranking update to their search … [Read more...]
You already know the importance of SEO. But you may not know that a big part of a solid SEO strategy lies in digital PR. I'm Madison Hoffman, Ignite Visibility's Digital PR Manager—and today I want to dive into digital PR for SEO. So what exactly is it, and how can you make the right digital moves? What I'll Cover: What is PR in SEO? 7 … [Read more...]