Google recently announced the new Core Web Vitals will soon become official ranking signals. While the changes won’t take effect until 2021, the fact that Google is giving us a six-month lead suggests these performance metrics are a big deal for SEO. I sat down with SEO expert, Barry Schwartz to talk vitals and what marketers can do to get … [Read more...]
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Cumulative Layout Shift: How to Solve CLS Issues
Come 2021, CLS will be an official ranking factor and Google will start docking URLs with poor scores, as shifty layouts indicate a poor user experience. You'll want to learn how to monitor this metric and fix potential problems now to avoid losing your position and incoming traffic when there’s more at stake. Below, I’ll explain what CLS is and … [Read more...]
Largest Contentful Paint: How to Solve LCP Issues
It’s long been a challenge for web developers and SEOs to measure how quickly the most important on-page elements become visible to users. Largest Contentful Paint (LCP) aims to address this by measuring load times for most important on-page elements. Below, I’ll explain what LCP is, how to track your performance and how to resolve LCP … [Read more...]
First Input Delay: How to Solve FID Issues
What is First Input Delay (FID)? How do I resolve FID issues? What We'll Cover: What is first input delay? How Javascript and overuse of CSS causes this delay Different ways you can track FID How to solve first input delay issues First impressions are everything—especially when it comes to your website That’s why page speed … [Read more...]
How to Get the Best Links for SEO
When it comes to link building, there are whitehat tactics and, well, everything else. I’ve put together what I believe to be the perfect external linking program for off-site SEO. Below, I’ll show you how to acquire the best SEO links using proven whitehat tactics that can transform your SERP rankings. What You'll Learn: How to get … [Read more...]
How to Optimize Google Meta Tags for SEO
Trying to optimize your website for search engines? Luckily, you have plenty of tools at your disposal. For web-based businesses looking to rank higher in Google search results, your best plan of attack is to boost your search engine optimization (SEO) using meta tags. In fact, meta tags are one of the fundamental building blocks of SEO. What … [Read more...]
How to Build a Business if SEO Didn’t Exist
Is it even possible to build a business without SEO? The short answer is yes! The web has been evolving so quickly over the years, which means SEO no longer has to be your only means of generating traffic or conversions. In this guide, we’re going to walk through some examples of how to build a business without a shred of SEO. What We'll … [Read more...]
SEO Pillar Pages and the Pillar Content Strategy
Historically, most blogs have been structured around a set of target keywords. While that’s long been standard practice, the result is often disorganized, as it doesn’t consider the big-picture content strategy--nor, more importantly, the user experience. We cover what SEO pillar pages are and how to develop a strong pillar page content … [Read more...]
Consolidating Content for SEO: A Complete Guide
Sadly, millions of live blog posts will never see the light of day--which means you're wasting money and ranking opportunities. Old blog posts can still be a valuable part of your SEO strategy. Here, I'll discuss how to audit, consolidate, and refresh your content so you can get more mileage out of your entire website. What You'll … [Read more...]
How to Use Hashtags on Facebook
On platforms like Instagram and Twitter, hashtags are essential for reaching new audiences and engaging with followers. Facebook hashtags are another story. There’s a years-long debate about whether or not they work and a general sense of confusion about how businesses should use them. Maximize reach and awareness with the right hashtag strategy … [Read more...]
