PDFs are a clever asset to use as lead and link magnets. One of the smartest link building tactics I’ve seen was a downloadable product buying guide for luggage with an internal link to the product page. Google (always ahead of the game) can crawl, index, and rank your PDFs, and PDFs pass link equity just like any other web page. However, SEO for … [Read more...]
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Everyone talks about keywords, but this part of SEO is more than just a trend. This ever-evolving facet of digital marketing produces tangible results for brands with an online presence. After all, 68% of all online experiences start with a search engine, so you might as well consider places like Google your gateway to conversions. Here are … [Read more...]
With the rise of social media, video has become an indispensable part of today’s marketing toolbox. In 2020, 92% of marketers surveyed claim that video plays a pivotal role in their digital marketing strategy. This has increased from nearly 80% in 2015, showing that the value of video is only growing. In this post, we’re going to break down the … [Read more...]
If you’re in the ecommerce space, you’ll want to pay attention to this news. Google now allows you to control how your products appear in search. That means you can set the search snippets to appear just the way you want people in your target market to see them. In this article, I’ll cover what we know about the new feature. How to Create … [Read more...]
Content hubs help silo your content, make prime link magnets, and support a network of related content. Read this article to learn more about the content hub and spoke model for SEO, a powerful content strategy. What We’ll Cover: The Benefits of the Hub and Spoke SEO Model How to Determine and Organize Your Hub and Spokes Content … [Read more...]
Sitelinks are a search engine's way of guiding users toward relevant information quickly and efficiently. In true Google fashion, you can't directly change or add these sitelinks. However, you can optimize your website in a way that adheres to best practices while influencing sitelinks. What You'll Learn: What sitelinks are and how … [Read more...]
A company’s content is its voice. It can affect whether people have a positive or negative view of a brand, their levels of trust, and even whether they notice a brand at all. In 2020, almost every content manager is a digital content manager, and that means processes and skills are changing. Here’s what you need to know about content … [Read more...]
We’ve long known that TikTok personalizes results for individual users, but little was known about the TikTok algorithm. The Chinese social media app recently revealed more about its algorithm in response to calls for transparency. Read on, and I’ll explain how it works and what marketers need to know before launching a TikTok strategy. What … [Read more...]
If you’re a digital marketer, chances are you’ve come across the term “local citation.” In this expert guide, we’ll cover everything you need to know about local citation building, including how they work and why they add value to your business. Let’s get started! What We’ll Cover: What is a local business citation? Why local citation … [Read more...]
In this post, I'll cover how to increase your domain authority, discuss exactly what it is, and whether it not it should be a main KPI. What We'll Cover: What it is How it's calculated What's a good domain authority? How to find your DA How to improve your DA: Create High-Quality Engaging Content Improve on-page SEO … [Read more...]