A nofollow link is a hyperlink with a rel=”nofollow” attribute. It tells Google that you do not want the link treated as a standard endorsement, though Google may still use it as a hint. The hard part is knowing when nofollow is right, and when sponsored, ugc, or a normal link is better. Ashley Mushayabasa,…
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History of Google Algorithm Updates – Historical Timeline for SEOs
Google is consistently updating its algorithm to ensure it is serving up the best and most relevant pages for visitors. This page covers all of the Google algorithm updates for SEO that have occurred since 2012. The Ignite Visibility team updates this post any time an algorithm update it announced. The Google timeline history has…
A Comprehensive Franchise Website Audit Checklist for Marketers
This franchise website audit checklist guides businesses in optimizing their online performance. It covers essential strategies for franchise SEO, conducting technical analyses, and maintaining brand consistency across all locations. Regularly auditing these areas helps ensure your franchise remains competitive, highly visible, and effectively discoverable by AI search tools.
Is Bot Traffic Ruining Your GA4 Data? How to Identify, Filter and Prevent It
Your website traffic jumps 40% in a month. At first glance, that sounds like great news. Organic traffic is up. Direct sessions have climbed. Users are visiting more pages than ever. Then you look closer. Conversions have barely moved. Engagement has fallen. A large percentage of the new traffic is coming from locations your business…
Image SEO in the Age of AI: Everything You Need to Know for 2026
Are you looking for an easy way to increase your online visibility? Optimize your images! In WebAIM’s 2026 automated review of one million prominent home pages, 53.1% had detectable missing-alt-text errors. Across the images in that sample, 16.2% were missing alt text, not counting images that correctly used an empty alt=”” attribute. In this blog…
Google Posts: How They Work & How to Make One
Your Google Business Profile is often one of the last places a local customer looks before calling, booking, ordering, or visiting. Google Posts give you a free way to place timely updates, offers, and events in front of these high-intent customers across Google Search and Maps.While publishing Google Posts won’t directly improve your local rankings,…
From Impressions to Subscribers: How to Get More Views on YouTube
YouTube remains one of the most powerful platforms for reaching an audience, but getting views takes more than uploading a video and hoping for the best. The creators and brands that grow consistently usually do three things well: they publish content people actually want, package it with strong titles and thumbnails, and use YouTube Analytics…
Pillar Page Content Strategy: How to Boost Your Online Visibility
A pillar page content strategy is a common and effective way to organize content around a topic and support topical coverage, and it comes with numerous benefits for SEO, including the ability to appear in AI-powered search results when combined with high-quality, helpful content. In this blog, Jason Carleton, Sr. Director of SEO, will discuss…
What Is Anchor Text & How Does It Optimize Your Links?
In short, anchor text helps users and search engines understand exactly where a link goes. It’s a critical element of any link strategy, helping direct people along their journey while optimizing SEO for linked pages. In this blog, Anthony DiSalvo, SEO Strategist, will provide a complete anchor text guide to help you get the most…
Google’s YMYL Standard: How to Build Trust, Demonstrate E-E-A-T, and Win Rankings
When you’re creating content that has the power to influence someone’s financial decisions, health, safety, or legal outcomes, the stakes for accuracy and trustworthiness are incredibly high. That’s what Your Money or Your Life, or YMYL, content is. Google holds this type of content to incredibly high standards. If you want to rank for YMYL,…