SEO is becoming an increasingly fragmented strategy. Between the queries and crawling, link building and optimizing, you’ll need to arm yourself with the right set of SEO tools to help you streamline your strategy. But, because SEO spans a wide array of activities from keyword research to technical audits, to backlink and competitive analysis … [Read more...]
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Almost 5 billion videos are watched on YouTube every day. So how do you drive traffic to your YouTube channel? The surprising part? Only 9% of small businesses use the site for marketing. It is time for you to increase your YouTube traffic and I am going to show you how. First, if you want to learn how I almost killed all my YouTube channel watch … [Read more...]
The old adage “if you build it, they will come” doesn’t exactly apply to websites. Because no matter how much time you spend optimizing your website, it won’t be successful unless you give people a way to find it. That’s where off-page SEO comes in. This off-page SEO guide has all the techniques and strategies you need to rank #1. What We'll … [Read more...]
SEO is a different beast than it was back in the early 2000's. You need a strategy that accounts for that. In this article, I’ll walk you through a complete on-page SEO checklist for 2020 and beyond. What We'll Cover: Research what's ranking in the SERPS Keyword research Use short, descriptive URLs Use clean title tags H2 … [Read more...]
Imagine you have two prospects sitting across from you. Both are young professionals between the ages of 30 and 35 who work in commercial banking in San Diego. They each earn more than $80,000 per year. However, one of these women routinely interacts with your marketing content and buys your products and/or services, while the other prospect … [Read more...]
You may have read a few SEO articles that mention canonicalization. But do you know what it is and why you should care? If not, then read on. It’s an important concept in SEO. In fact, if you don’t canonicalize your web pages, you’ll likely limit your online reach. What You'll Learn What canonicalization means Duplicate content … [Read more...]
How would you like to see what your rich snippets will look like in search before you even hit the Publish button? If so, then check out Google’s Rich Results Test tool. In this article, I’ll go over the Rich Results Test tool and explain how you can use it. What You'll Learn: What are rich results and how do they look? Using the rich … [Read more...]
With a seemingly never-ending stream of web pages on the Internet, it’s no easy task. That’s why search engines like Google use certain metrics to ensure the right pages rank. One of the key components of web page rankings is metadata. Search engines depend on metadata since it is designed to indicate what’s on the web page. But what exactly is … [Read more...]
Search engines have a different approach to handling 302 redirects than the more common 301s. In this article, I'll dig into 302 redirects and when to use them appropriately. We’ll discuss what 302 redirects are, why they’re used, and what happens when you apply them to permanent page moves. What is 302 Redirect? A 302 redirect is a temporary … [Read more...]
You're probably familiar with the basic setup of Google search. You enter a few words or a question into the search bar, and the algorithm serves up the most relevant sources based on several ranking factors. Google search operators allow you to get real granular with your internet research. In this post, I'll explain exactly what Google search … [Read more...]