Off-page SEO helps people discover your business and evaluate its credibility through relevant links, independent coverage, reviews, and other references across the web. Links still matter: Google uses PageRank and other link-analysis systems to help understand pages and their usefulness. A successful off-page strategy also considers who sees those links and whether the traffic leads…
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Welcome to the Ignite Visibility search engine optimization news section. This is your #1 spot to learn about SEO for your company. Ignite Visibility is an industry leading SEO company. Named #1 SEO company in California and a top 10 in the United States. Get all of the latest SEO news right here, right now.
If you are just learning about SEO for the first time. Here are some great resources for you.
- Watch SEO training videos on the Ignite Visibility YouTube channel
- Read our SEO starter guide
- Learn about the latest Google updates
- Learn about title tags for SEO
- Learn about meta descriptions
- Learn about sitemaps
- Learn about international SEO
History of Google Algorithm Updates – Historical Timeline for SEOs
Google is consistently updating its algorithm to ensure it is serving up the best and most relevant pages for visitors. This page covers all of the Google algorithm updates for SEO that have occurred since 2012. The Ignite Visibility team updates this post any time an algorithm update it announced. The Google timeline history has…
Google SERP Features & How to Rank for Them
Ranking for search engine results page (SERP) features on Google is essential for maximizing your visibility in search. Today, Google results include a variety of SERP features, including visual elements like Maps, AI answers, products, videos, and ads. SEO can help you earn organic placements, while ads require a paid media strategy. In this guide,…
From Impressions to Subscribers: How to Get More Views on YouTube
YouTube remains one of the most powerful platforms for reaching an audience, but getting views takes more than uploading a video and hoping for the best. The creators and brands that grow consistently usually do three things well: they publish content people actually want, package it with strong titles and thumbnails, and use YouTube Analytics…
Google Lens Search Optimization Guide for Marketers
Google Lens has become one of the most convenient and popular ways to search on Google. Google Lens image search makes it easy to learn more about objects, products, places, and text by understanding users’ uploaded images, and it’s an effective means of bridging the gap between visual, text, and voice search. In this blog,…
Google Business Profiles: A Guide to Proper Setup and Management
Google Business Profile (GBP) is a vital local SEO tool for managing a brand’s presence across Google Search and Maps. By completing verification and optimizing key details—like NAP consistency and updates—businesses can significantly boost map pack rankings, local search visibility, and organic traffic for physical or service-area locations.
The 3 Machine-Readable Layers Multi-Location Brands Need
A machine-readable website may soon need to do more than tell search engines what a business is. It may also need to tell AI agents what customers can do with that business. For multi-location brands, we see three layers taking shape: Google Business Profile for local identity, schema for meaning, and WebMCP for action. In…
What Is JSON-LD? A Practical Structured Data Guide
JSON-LD is a linked data format that can help optimize a website’s structured data, which helps search engines classify and understand content, and can help pages rank for traditional and AI search results in combination with other key SEO elements. In this post, Keely McGroarty, SEO Strategist, explains JSON-LD, why it’s important, how to add…
What Is a Nofollow Link? Examples, SEO Impact, and Best Practices
A nofollow link is a hyperlink with a rel=”nofollow” attribute. It tells Google that you do not want the link treated as a standard endorsement, though Google may still use it as a hint. The hard part is knowing when nofollow is right, and when sponsored, ugc, or a normal link is better. Ashley Mushayabasa,…
A Comprehensive Franchise Website Audit Checklist for Marketers
This franchise website audit checklist guides businesses in optimizing their online performance. It covers essential strategies for franchise SEO, conducting technical analyses, and maintaining brand consistency across all locations. Regularly auditing these areas helps ensure your franchise remains competitive, highly visible, and effectively discoverable by AI search tools.