It doesn’t take a law degree to see that the legal SEO game is quite competitive, with firms from all over duking it out in the SERPs in an effort to attract more clients in a saturated space. In this article, I’ll go through some best practices for cutting through the noise so you can…
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How To Unlock The Power Of Google Trends For Marketing
Have you used Google Trends? Even if you have, you may not be familiar with all the ways it can help your marketing – and trust me, it’s a lot. In this article, I’ll go over how to use Google Trends to improve your marketing strategy. What You’ll Learn: What Google Trends is and what you…
Understanding E-A-T and SEO: What it is (And Why Google Loves It)
You are what you E-A-T? When it comes to Google and their ranking factors, that may very well be the case. In this article, we’ll take a deep dive into what E-A-T is, why it’s so important, and how to create E-A-T-proof content. What You’ll Learn: What is E-A-T? Expertise Authority Trustworthiness E-A-T and Google’s…
Can Image Schema Markup Create Rich Results with Pictures?
Images in the search results is a game-changer for SEO. They attract attention (and clicks), and with the introduction of schema markup and rich results, they’re increasingly becoming a way to set your business apart and gain more search traffic. In this article, we’ll look into image schema markup—specifically, how you can use it to…
How To Use Google’s Disavow Tool To Block Links Safely
If you don’t use a disavow file to block bad backlinks, your business could lose the good reputation you’ve built and your website could lose a lot of traffic. In this article, I’ll walk you through how to block link spam properly. It involves something called the disavow file. Watch the Video or Read the…
Maintain Your SEO Rankings: 13 Ways to Keep the Competitors in their Place
You’re a success story. You’ve achieved that coveted #1 spot in the Search Engine Results Pages (SERPs) for your targeted keyword. Now, you can just sit back, bask in your glory, and watch the money pour in, right? Wrong. The fact of the matter is that you have to work hard to maintain your prestigious…
Powerful Secrets to Competitive Keyword Research in 2019
Want to know how to do competitive keyword research in 2019? You’ve come to the right place. Today, I’m teaching you how to do effective keyword research online and how to strategically each keyword to a page. Watch the full videos now or read the article below. What You’ll Learn: Keyword research: The…
4 Persona Examples and How to Market to Each One
In modern marketing, how your strategy shapes up will depend largely on who you’ve deemed your target buyer, or persona(s). In this article, I’ll look at a few different types of businesses and give you some insights into how to piece together a marketing strategy that gets results. What You’ll Learn What is a Persona?…
Dissecting The New Google Search Console (How An SEO Experts Needs To See It)
Google Search Console, formerly known as Google Webmaster Tools is a mainstay in any SEO pro’s toolkit. And while the tool’s been around for a while, it recently went through a major update, changing its entire interface and the reports it offers. In this article, I’ll explain the benefits of Google Search Console, what’s changing…
The Difference Between SEO and SEM (Learn Now)
Want to know the difference between SEO and SEM? Get ready to learn! Watch A Video On SEO vs SEM or Read The Full Post Below You might have heard about search engine optimization (SEO) and search engine marketing (SEM), but what’s the difference between SEO and SEM? SEM – an online marketing strategy that…
