SEO isn't easy, and even the pros still make mistakes. Unfortunately, those mistakes could cost you–big time. Considering that 67% of clicks go to just the first five results on a SERP, you'll want to take this practice seriously — no ifs, and’s, or fluff about it. In this article, I’m covering some of the top SEO mistakes and how you can fix … [Read more...]
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In 2019, Google introduced something called Bidirectional Encoder Representations from Transformers, or BERT. It's a natural-language processing tool, and it helps the search engine answer questions more like, well, a human. Since the BERT algorithm update, Google has gotten a lot better at figuring out search intent. Here's all you need to … [Read more...]
Is search traffic for your industry rising or dropping? How can you tell? Maybe you feel lost in the abyss of SEO keyword data? Have no fear—I’m going to run through six different ways you can measure market demand to determine whether search traffic is going up or down based on search volume. What We’ll Cover: What is Search Demand? … [Read more...]
"Content is king” is a mantra that has permeated nearly every digital marketing conversation since the phrase was first coined by Bill Gates in 1996. We’ve come a long way since then as the internet has paved the way for a surplus of other lead generation opportunities to choose from. In this post, we’ll explain why the age-old cliché is … [Read more...]
Imagine you own a business that offers two different services—one is an educational training and the other is managerial training. Would it be in the best interest of your brand to build one primary platform or to create a separate domain for each niche of your company? We’ll examine some of the advantages and disadvantages of running multiple … [Read more...]
PDFs are a clever asset to use as lead and link magnets. One of the smartest link building tactics I’ve seen was a downloadable product buying guide for luggage with an internal link to the product page. Google (always ahead of the game) can crawl, index, and rank your PDFs, and PDFs pass link equity just like any other web page. However, SEO for … [Read more...]
Everyone talks about keywords, but this part of SEO is more than just a trend. This ever-evolving facet of digital marketing produces tangible results for brands with an online presence. After all, 68% of all online experiences start with a search engine, so you might as well consider places like Google your gateway to conversions. Here are … [Read more...]
With the rise of social media, video has become an indispensable part of today’s marketing toolbox. In 2020, 92% of marketers surveyed claim that video plays a pivotal role in their digital marketing strategy. This has increased from nearly 80% in 2015, showing that the value of video is only growing. In this post, we’re going to break down the … [Read more...]
If you’re in the ecommerce space, you’ll want to pay attention to this news. Google now allows you to control how your products appear in search. That means you can set the search snippets to appear just the way you want people in your target market to see them. In this article, I’ll cover what we know about the new feature. How to Create … [Read more...]
Content hubs help silo your content, make prime link magnets, and support a network of related content. Read this article to learn more about the content hub and spoke model for SEO, a powerful content strategy. What We’ll Cover: The Benefits of the Hub and Spoke SEO Model How to Determine and Organize Your Hub and Spokes Content … [Read more...]