If you run a large enterprise, you need a search engine optimization (SEO) strategy that can handle it. This is where enterprise SEO comes in.
Using an enterprise SEO strategy, you can effectively optimize as many as millions of web pages. Doing so will help you stay above competitors and dominate your industry on search engines.
In this article, we’ll go over what enterprise SEO is, what makes it different from traditional SEO, and how you can implement it. With the help of the right enterprise SEO agency and services, you’ll be able to harness the full power of this marketing approach.
What is Enterprise SEO?
In short, enterprise SEO involves optimizing large websites to rank on Google and other search engines. These websites may have anywhere from hundreds to millions of pages, and their SEO needs to be at its best for each page to perform well.
Enterprise SEO services can implement various tactics to develop a solid strategy for large websites.
How is Enterprise SEO Different From Regular SEO?
Generally, the basic principles of enterprise and regular SEO are the same, but they differ in scale. Traditional SEO services might work for smaller businesses with smaller websites, but enterprise SEO services are crucial for enterprises with more complex and expansive sites.
Enterprise SEO may also differ from regular SEO in that it often needs to appease multiple stakeholders. Additionally, this type of SEO requires more advanced expertise and diligent management.
If you’re working with a large business with a large site, you’ll want to integrate a complete enterprise SEO strategy.
What to Look For in an Enterprise SEO Agency
When considering enterprise SEO, you’ll want to turn to a reliable agency that specializes in this particular brand of SEO. Unlike other SEO agencies, your enterprise SEO agency should have unique capabilities that lead to success.
The specific qualities to look for include the following:
1. Top-Notch Technology
One key element your enterprise SEO company should have is advanced technology. The right agency will have access to all the necessary tools to manage an enterprise SEO strategy.
Some examples of these tools include:
- Advanced enterprise SEO platforms that can optimize large websites
- The best platforms for project management and communication, like Monday.com or Wrike
- 24/7 system availability that minimizes the risk of software or hardware failures
Monday.com
2. Scalable Strategies
Another crucial factor to look for in an enterprise SEO agency is the ability to scale. As your business grows, your SEO strategy needs to keep up. The best company will be able to do so with highly scalable operations.
Your agency should help track large numbers of keywords and rankings for each page. It should also be able to audit your site consistently and look for any issues to address.
3. Automation
With large SEO projects comes the need to automate more menial tasks. Your agency should use tools that streamline repetitive, time-consuming, and tedious tasks while allowing them to focus on the bigger picture.
You should also benefit from consistent automated site monitoring. These capabilities will make it easier to identify any potential issues to proactively avoid or fix them.
4. Support and Resources
A good enterprise SEO company will also be a thought leader in the SEO industry, offering plenty of support and resources.
A reliable agency will stay on top of the latest industry news and apply those insights to your SEO practices. They can also provide you with in-depth reports that help you understand your site’s performance.
The company’s SEO team should also undergo regular training and development. The team could learn the best tactics and train on the best solutions to get great results on your end.
If you have any questions or concerns at any point, the right agency will be responsive. Superior customer service should be as much a priority as enterprise SEO services.
Enterprise SEO Best Practices
To get the best results from your enterprise SEO, it’s important to use the right best practices. Here are some of the ingredients of a solid enterprise SEO strategy.
1. Dynamic Optimization
This process involves optimizing many pages at the same time. It automates updates across the website to reduce the need for manual work.
Ordinarily, it can take weeks or even months to complete certain tasks. However, the principles of dynamic optimization simplify things to allow for almost instant optimization.
2. Page Speed
As websites expand over time, it can be more challenging to maintain fast loading speeds. Google recommends having a page load time of no longer than 2.5 seconds to keep people from clicking away.
With the help of an enterprise SEO platform and analytical tools, you can keep pages loading at ideal speeds. Specifically, you’ll want to keep an eye on Core Web Vitals metrics that monitor site performance.
Two key metrics that apply to page speed include:
- Largest Contentful Paint (LCP) — This metric tells you how long it takes for the main content on your site to load. It shouldn’t exceed 2.5 seconds.
- First Input Delay (FID) — Each page has a specific FID, which indicates how long until users can interact with the content. This metric shouldn’t be higher than 100 milliseconds.
Core Web Vitals
3. Site Structure
A strong enterprise SEO strategy will also optimize site structure. This aspect entails ensuring you have a fully functional website that can rank well.
When it comes to SEO, site structure involves determining which keywords to target for each section of your site. Optimizing for these keywords will lead people to your site to find the information they need.
For instance, a large ecommerce website might have thousands of products. Each could fall under a specific subcategory. A good site structure will keep each product properly segmented using the appropriate keywords.
You can effectively structure your site by grouping content into clusters. Creating page templates will also keep your pages consistently structured.
Site Architecture for SEO
4. URL Structure
In addition to overall site structure, URL structure is key. You might want to optimize your URLs with a long string of keywords, but this may not be the best practice.
Your website’s URLs should be short but still include the right keywords. You might have multiple categories that target different terms, for example. It’s also crucial to separate words with a hyphen in your URLs.
An example of a good URL structure could look like this: “https://www.website.com/category-terms/sub-category-terms”
Structuring your URLs this way makes it easier for search engines to crawl and index your web pages.
5. Quality Content
Search engines today love high-quality content. It’s not enough to write lots of keyword-rich content with plenty of links—Google also emphasizes the importance of creating helpful, reliable, and people-first content.
A strategic keyword strategy is still crucial, making it important to target specific short- and long-tail terms on each page. At the same time, you should create new, high-quality content on a regular basis across the site.
To keep your older content performing well, you’ll need to conduct some refreshes. Try to update outdated information or include new optimized content to revitalize your content.
6. Consistent Website Audit
Regular website audits are vital for helping you track your site’s performance. A thorough audit can identify any problems with your site that you’ll need to address.
Audits can track several elements of your enterprise SEO strategy. You could track metrics around site performance, conversion rate optimization (CRO), and technical SEO. Regarding CRO, you’d want to look at components like customer insights, scalability, user experience, and trust.
7. Link Building
Link building entails developing a network of links on other websites that go back to yours. Search engines often reward sites that have a high number of quality backlinks on other reputable sites.
You can build backlinks by reaching out to industry bloggers and journalists. You could also encourage people to share your content on social media.
One potential strategy is to reach out to websites that have mentioned your brand without linking. Asking the site owners to add links could then turn those brand mentions into high-quality backlinks.
Internal Linking for SEO
Enterprise SEO FAQs
Have more questions about enterprise SEO? Here are some frequently asked questions and helpful answers.
1. What are the benefits of enterprise SEO?
Enterprise SEO can give you the same benefits as regular SEO, plus the ability to automate many tasks. As your website scales, your SEO team will be able to keep up.
2. How long does it take to see results from enterprise SEO?
It can take days, weeks, or months for enterprise SEO campaigns to work. It all depends on the speed and effectiveness of your strategy and when search engines crawl your site.
3. How do I know if I need enterprise SEO?
If you have a large website that’s likely to expand, you could benefit from enterprise SEO. Good enterprise SEO services can help you scale your site and maintain SEO for up to millions of pages.
Get Enterprise SEO Services from the Right Agency
Considering enterprise SEO? Reach out to our team of enterprise SEO experts today. We’re ready to help you build a successful strategy that helps your business grow and thrive online.
We also offer a full suite of digital marketing services to supplement your SEO efforts.
