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REPORTING & ANALYTICS: RELIABLE MEASUREMENT FOR DIGITAL MARKETING DECISIONS
MINIMIZE THE GUESS WORK AND MAKE CONFIDENT, DATA-BACKED DECISIONS TO DEVELOP A ROBUST DATA FOUNDATION THAT POWERS DATA UTILIZATION.
We'll email qualified businesses within one business day
Reporting & Analytics Services Include
Full Analytics Audit
To fully understand your brand, our digital marketing analytics team will fully audit all your existing accounts and channels to determine what is or isn’t performing optimally. We will look at what’s been working for you and what isn’t and pinpoint areas for improvement.
Google Analytics Implementation
Google Analytics is an incredible free tool that will give you the insight you need to understand your customers better. Our team will set up and configure your Google Analytics account so that all of your data is up-to-date and accurate.
Google Tag Manager Implementation
Google Tag Manager pairs with Google Analytics to give you the most accurate data possible. Our digital marketing analytics team will implement and configure your Google Tag Manager account so that you are able to store and manage marketing tags and third-party code snippets.
Offline Conversion Tracking
Not all conversions happen on your website. Our digital marketing reporting team will keep track of all sales, subscriptions, and other conversion actions that happen outside of your website so that you have a clear picture of your true conversion rates.
Data Integration & Conversion Tracking
Our experts will create custom advanced analytics, data integration, and conversion tracking strategies and reports that give you the information that you’re after. Using sophisticated techniques and tools, we will go beyond our traditional GA reporting to discover more about your audience and generate bigger, riskier recommendations.
Individualized Strategic Plans
We will make recommendations for each existing channel. We will also recommend other channels and changes that we think should be incorporated into your brand’s strategy. With the company's goals in mind and our custom reporting and analytics complete, we’ll form a strategic plan outlining how each goal will be met.
Customized Reports
Our reporting and analytics services will deliver customized reports frequently. We'll review key performance indicators (KPIs) and provide insights into what's working and what's not.
Reporting for All Industries
We have a deep understanding of many different industries including automotive, home services, healthcare, finance and more. We also work with a variety of business models, including franchise businesses, subscription models, service-based, and product-based companies.
WHY WORK WITH US?
- True Experts. We are consistently recognized as a top digital marketing company across industries by Clutch, UpCity, Expertise, Inc. 5000, and more.
- We're not about abstract tactics. Instead, we dive right in, shaping quantifiable, achievable goals from day one.
- Experienced in Various Industries. We work with 150+ clients across a wide range of industries, including healthcare, insurance,automotive services, and more.
- True Partnership. We embrace a dynamic partnership model, free of long-term contracts, where we prove our value every month.
- Clear ROI. We want you to succeed! Our reporting demonstrates the profound impact of marketing campaigns on your online traffic and in-store sales. You never have to wonder if our strategy is working.
- Unmatched Experience. Our team has decades of experience in the digital marketing area.
- Commitment To Collaboration. We believe the industry is better when we work together. That’s why our specialists teach SEO and web analytics at UC San Diego and carry this same hands-on educational approach into our work with our clients.
- Always Transparent. We pride ourselves on our transparency. With our detailed processes and project management, you will always know the status and progress of your marketing initiatives.
WHAT SETS OUR REPORTING & ANALYTICS COMPANY APART
Our reporting and analytics digital marketing company has over 100+ 5-star reviews. Read them here. We’ve also won multiple industry awards, including Top digital marketing company in the US.
Our reporting and analytics digital marketing company has a solid track record of delivering exceptional results, with numerous success stories to showcase our expertise. Read them here. Ignite Visibility has worked with over 200+ clients including top businesses like Tony Robbins, 5 Hour Energy, Sharp Healthcare, Fix Auto USA and more.
We’re more than just a digital marketing company offering reporting and analytics. We focus on a comprehensive strategy that encompasses a Google Analytics 4 audit, Google Tag Manager implementation, offline conversion tracking, custom data integration, conversion tracking, and more. Beyond that, we integrate with other channels like social media, email marketing, paid search and more.
We prioritize your return on investment (ROI) and strive to generate meaningful results that positively impact your bottom line. Our strategies are designed to increase organic traffic, improve conversions, and drive revenue growth.
One of the most critical factors in choosing a reporting and analytics company is how they measure campaign performance. While some digital marketing companies apply the same generic reports to every account, Ignite Visibility builds detailed analytics and comprehensive reporting on the key performance indicators (KPIs) that matter to your business. This enables you to track the progress of your campaigns and make informed decisions based on data-driven insights.
Our company has also fully embraced the switch to GA4 and capabilities to ensure you have the optimal setup and tracking in place to make informed decisions.
Open and transparent communication with our clients is important to us. Throughout the reporting and analytics process, we keep you informed about the progress, results, and any adjustments made to the strategy.
Weekly or bi-weekly call check-ins ensure you’re always in the loop. Our project management on Monday.com also gives you direct access to our roadmap and progress
At our digital marketing agency, we prioritize understanding our clients' challenges, objectives, and target audience to craft and execute successful strategies. By maintaining a low employee-to-client ratio, we ensure that each account receives ample time and attention. This enables us to develop strategies that aligns with your brand values and caters to your audience's intent. With a dedicated specialist assigned to each client, we continuously monitor keyword performance, industry trends, and the competitive landscape. This proactive approach allows us to swiftly identify and seize emerging opportunities, maximizing the effectiveness of your campaigns.
In the quickly-evolving search landscape, staying ahead of the game is crucial. That's why our team of digital marketing experts is committed to embracing innovation and keeping up with the latest industry trends, algorithm changes, and best practices. (Read our latest blogs from our experts here).
We understand that search engine optimization is not a one-size-fits-all approach, and what worked yesterday may not be effective today. By continuously staying informed and adapting to the rapidly changing digital landscape, we ensure that we employ the most effective and innovative techniques to boost your search rankings. You can trust us to be at the forefront of industry developments, enabling your business to stay competitive and achieve sustainable growth in the dynamic online environment.
The Leader in Digital Marketing
About Our Company
Ignite Visibility was established in 2013 by John Lincoln and Krish Coughran. We're based out of San Diego, CA, but now have clients and employees around the world. Learn more about us here.
We're more than just a digital marketing company. Our comprehensive services span across various channels, including SEO, PPC, Social Media, Email Marketing, Creative Solutions, Web Dev, Conversion Rate Optimization, Data Analytics and more.
We specialize in putting together unique, cross-channel digital marketing plans together that will help businesses reach their goals. Are you ready to win?
FAQS
LEARN MORE ABOUT OUR REPORTING AND ANALYTICS SERVICES
When working with Ignite Visibility’s digital marketing analytics team, you can expect to see in-depth monthly and quarterly reports, as well as weekly summaries.
While the exact metrics will vary by industry and business goals, a report will typically include information on website traffic, month-over-month or year-over-year growth, increases in ranking for top terms, keyword reports, goal reports, earned links, growth of any social communities, mobile traffic growth, conversion rate by channel, and much more.
Different SEO reporting tools come with different strengths—for example, some are more focused on backlinks, whereas others get deep into keyword research and performance. Here are a few of the best SEO reporting and analytics tools:
- SEMRush – This tool allows you to create custom reports with drag-and-drop features. Beyond that, you can produce out-of-the-box reports about keyword rankings and on-page SEO.
- Majestic SEO – If you want to show your clients who is linking back to their websites, Majestic has you covered. The service uses one of the largest link indexes in the world.
- Raven Tools – “The Best SEO Tools & White Label Marketing Reports.” That’s the promise of Raven Tools, a suite of applications that makes it easy to show clients what your SEO strategy is doing for them.
- Ahrefs – Best known for “backlink profiling,” Ahrefs is ideal for reporting on areas like broken links, top pages, and organic keywords.
- Moz – Moz covers everything from technical SEO issues to keyword research, backlink analysis, and more. This platform is ideal for compiling keyword lists you can build content around and making predictions about ranking for specific keywords.
Expert Digital Marketing Reporting & Analytics Videos
THESE VIDEOS DESCRIBE THE FOUNDATION OF OUR STRATEGIES
In these training videos, John Lincoln and other expert Igniters cover exciting topics in search. Watch these videos to learn and get a look at the thought leadership which has allowed us to be ranked as the best digital marketing company in the nation by Clutch.co. These videos are updated weekly, so make sure to subscribe. Check out our YouTube Channel here.
How to Switch From UA to GA4
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Insights from Our Reporting and Analytics Experts
We update our blog weekly so you can learn about the best practices and strategies driving performance in 2024. Check out these top-performing articles from our thought-leaders!
User Engagement Metrics and SEO Success
Explore how to achieve positive user engagement metrics and how it boosts SEO in this article from VP of Product and Marketing, Danny Conlon. Learn what to measure and how to improve engagement from our SEO agency expert.
SEO Reporting: How to Track Your Digital Marketing Analytics
If you want to know if your SEO efforts are working, you have to stay on top of your SEO reporting and analytics. Read this article to learn more about how to produce reports that make a difference.
UTM Tracking: How to Measure the Success of Your Campaigns with Reporting & Analytics
What is UTM tracking and why is it important? In this article, we’ll explain what it is, why it’s important, and how you can make it a staple in your digital marketing analytics reporting.
First-Party Data Audiences: Digital Marketing Reporting That Matters
What are first-party data audiences and why are they important? Let our digital marketing analytics experts explain what they are, why they matter, and how tracking them can improve your ROI.
SQL vs MQL: Understanding Digital Marketing Analytics
Do you know the difference between SQL and MQL and how they can affect your digital marketing? In this article, our experts will explain what they are, how they differ, and why ignoring them could be a problem for your brand.
Digital Marketing Analytics 101: How to Switch from Universal Analytics to GA4
Have you switched from Universal Analytics to GA4 yet? If not, don’t miss this article from a top-rated digital marketing analytics expert!
Conversion Rate Audit Using GA
Want to increase your conversion rate? Learn why your current strategy isn’t working! In this article, our digital marketing analytics experts will explain why using GA for an audit might be the best thing you’ve done for your SERP ranking.
What is Referral Traffic in Google Analytics 4?
Tyler Kollenborn, VP of Data, Analytics, and insights, explains what referral traffic is, how to get it, and how to track it so that you can find long-term success.
Reporting and Analytics: What is a Good Click-Through Rate
What is a click-through rate? Why does it matter? What is a good one? This article will break all of that down, and more!
Ensuring Data Integrity Through Effective Analytics Audits
John Lincoln, CEO of Ignite Visibility, guides you through conducting thorough analytics audits to maintain data accuracy. This essential process helps safeguard your decision-making capabilities by verifying that your data reflects true user interactions and marketing performance.
How to Audit Your Digital Marketing Analytics
Finding success in digital marketing depends a lot on your analytics and reporting. In this article, we’ll tell you how to audit your analytics to ensure that your data and content are safe.
Optimizing SEO and User Experience Through Effective Audits
Learn to enhance SEO and user experience with audits. Barry Schwartz of Rustybrick shares essential strategies for site improvement. Discover practical tips to boost rankings and user satisfaction.
Signs of an Inexperienced PPC Audit: Key Red Flags
Identify the telltale signs of a rookie-performed PPC audit in this comprehensive guide. Learn to spot common mistakes that could cost your campaigns in effectiveness and budget and understand the critical elements of a professional PPC audit.
Digital Marketing Reporting: How to Perform a Social Media Audit
Dive into key strategies for conducting a thorough social media audit. John Lincoln, CEO of Ignite Visibility, helps you analyze demographics, timing, and content to optimize your social strategy across platforms.
Contact us at Ignite Visibility today to
learn more about how we can put our digital
marketing expertise to work for you.