Your website traffic jumps 40% in a month. At first glance, that sounds like great news. Organic traffic is up. Direct sessions have climbed. Users are visiting more pages than ever. Then you look closer. Conversions have barely moved. Engagement has fallen. A large percentage of the new traffic is coming from locations your business…
Get the Latest SEO News Right Here!
Welcome to the Ignite Visibility search engine optimization news section. This is your #1 spot to learn about SEO for your company. Ignite Visibility is an industry leading SEO company. Named #1 SEO company in California and a top 10 in the United States. Get all of the latest SEO news right here, right now.
If you are just learning about SEO for the first time. Here are some great resources for you.
- Watch SEO training videos on the Ignite Visibility YouTube channel
- Read our SEO starter guide
- Learn about the latest Google updates
- Learn about title tags for SEO
- Learn about meta descriptions
- Learn about sitemaps
- Learn about international SEO
Image SEO in the Age of AI: Everything You Need to Know for 2026
Are you looking for an easy way to increase your online visibility? Optimize your images! In WebAIM’s 2026 automated review of one million prominent home pages, 53.1% had detectable missing-alt-text errors. Across the images in that sample, 16.2% were missing alt text, not counting images that correctly used an empty alt=”” attribute. In this blog…
Google Posts: How They Work & How to Make One
Your Google Business Profile is often one of the last places a local customer looks before calling, booking, ordering, or visiting. Google Posts give you a free way to place timely updates, offers, and events in front of these high-intent customers across Google Search and Maps.While publishing Google Posts won’t directly improve your local rankings,…
Pillar Page Content Strategy: How to Boost Your Online Visibility
A pillar page content strategy is a common and effective way to organize content around a topic and support topical coverage, and it comes with numerous benefits for SEO, including the ability to appear in AI-powered search results when combined with high-quality, helpful content. In this blog, Jason Carleton, Sr. Director of SEO, will discuss…
What Is Anchor Text & How Does It Optimize Your Links?
In short, anchor text helps users and search engines understand exactly where a link goes. It’s a critical element of any link strategy, helping direct people along their journey while optimizing SEO for linked pages. In this blog, Anthony DiSalvo, SEO Strategist, will provide a complete anchor text guide to help you get the most…
Google’s YMYL Standard: How to Build Trust, Demonstrate E-E-A-T, and Win Rankings
When you’re creating content that has the power to influence someone’s financial decisions, health, safety, or legal outcomes, the stakes for accuracy and trustworthiness are incredibly high. That’s what Your Money or Your Life, or YMYL, content is. Google holds this type of content to incredibly high standards. If you want to rank for YMYL,…
A Complete Marketer’s Guide to Using Bing AI
Marketers can find several uses for Bing AI today, as it now functions as a productivity tool, search interface, and AI visibility channel. As a result, knowing how to both use and optimize for Bing artificial intelligence can significantly boost your marketing efforts. In this guide, Karen Devlin, VP of AI SEO, will guide you…
The Ultimate Guide to Mobile SEO for Marketing Teams
You’ve probably thought about your desktop SEO a lot. But have you given just as much thought to your mobile SEO? With more and more internet users connecting via mobile devices, mobile search engine optimization is critical in helping you connect with all audiences online. The fact is that Google uses the mobile version of…
How Google Reviews Can Influence Your Marketing Efforts
Google Business Profile reviews act as a powerful cross-channel trust signal that impacts not only organic local visibility but also traditional Google Ads campaign performance. An internal study of over 200 clients revealed a strong correlation between review volume and search campaign success, leading to higher conversion rates and lower cost per acquisition (CPA). Interestingly, review volume has a much greater impact on performance than the review score itself. While branded campaigns benefit from increased post-click conversion efficiency, non-branded campaigns see significantly reduced CPA for cold traffic. Furthermore, review content is increasingly utilized by Google to recommend and explain businesses in AI-driven search experiences.
New Google AI Search & What It Means for Your Optimization Strategy
Google’s search box used to be a mere keyword input field, but that’s changing. Now, Google AI search has transformed the search bar into a more interactive platform. People can now use it to engage in conversation with a multimodal, AI-powered search function that synthesizes answers based on longer queries and uploaded context. It’s arguably…