Every business wants to achieve the highest possible listing on Google. But using questionable techniques to boost your rankings can often end up backfiring. Violating Google’s Webmaster guidelines will result in penalties that reduce your website’s rankings or completely remove it. To avoid spending time in the Google penalty box, steer clear of … [Read more...]
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There's no denying that Google is top dog when it comes to search engines, but a little engine called Bing isn't so far behind. Which means if Bing SEO isn't part of your strategy, you're missing out on some serious search market share. In this article, I'll break down why Bing SEO is important, as well as go over the key differences between … [Read more...]
Want to wow your clients and show off your hard work? Then you need to know which SEO reports are critical to showcasing results. I've taught analytics for years now and spent hundreds of hours in SEO reports. The truth is, there are so many ways to slice and dice data, it can get overwhelming. In this post, we look at the SEO reports that … [Read more...]
Want SEO results? Good! In this article, we cover 3 of the easiest ways to get results in search engine optimization. What You'll Learn: Introduction to SEO Which factors drive the highest SEO results How to get better SEO results through content How to get better SEO results through link building How to get better SEO results … [Read more...]
SERP! Definition: Search Engine Results Page Want to scale the top of the search engine results? Of course! But before you do, you need to understand everything there is to know about the SERPs. This guide covers it all - from what exactly a SERP is and how it works to how you can effectively take your site to the top of the page. What … [Read more...]
How long does it take to see SEO results? Why does SEO take so long? We'll tackle these questions and more in this article. Watch the video or read an article on the topic now! When it comes to SEO, everyone wants quick results. Many website owners have unrealistic expectations about SEO efforts, imagining instant results as soon … [Read more...]
Looking for a tactic to establish authority in your industry and potentially land your pages in the Google knowledge graph? Look no further than Question & Answer schema, also called the FAQ schema markup or the Q&A schema. Sit down with Ignite’s Director of Strategy Chrystal Lenardson as she dives into all you need to know about schema … [Read more...]
SEO is complicated. Hiring someone to help shouldn't be. In this article, I'm listing out the top questions and qualities you should look for when hiring an SEO consultant for your business. What You'll Learn: 12 things to look for in an SEO consultant: 100% focus on KPIs Recommends projects that help hit goals quickly Uses … [Read more...]
What is an H1 tag? It’s an HTML element that’s usually used to identify the title of an article. But from an SEO perspective, it’s much more than that. The H1 tag is so much more important than just a title. Some digital marketers have noticed significant ranking improvements when they optimize an H1 tag and do nothing else on the page, … [Read more...]
Lots of digital marketers are talking smack about ecommerce SEO these days. “There’s too much competition,” they say. “It’s difficult to get anything ranked nowadays,” they’ll tell you. But that’s not true. There are still strategies you can follow that will get your product detail pages to the top of the search results. In this guide, I’ll … [Read more...]