JSON-LD schema is now more crucial than it’s ever been. This little acronym plays a pretty major role in Google’s ability to index your content, and especially in 2026, as this is the language your website uses to communicate with AI engines, allowing you to appear in AI Overviews, AI Mode, and other generative engine…
Get the Latest SEO News Right Here!
Welcome to the Ignite Visibility search engine optimization news section. This is your #1 spot to learn about SEO for your company. Ignite Visibility is an industry leading SEO company. Named #1 SEO company in California and a top 10 in the United States. Get all of the latest SEO news right here, right now.
If you are just learning about SEO for the first time. Here are some great resources for you.
- Watch SEO training videos on the Ignite Visibility YouTube channel
- Read our SEO starter guide
- Learn about the latest Google updates
- Learn about title tags for SEO
- Learn about meta descriptions
- Learn about sitemaps
- Learn about international SEO
A Comprehensive Franchise Website Audit Checklist
To make sure your franchise is performing the way it should online, you need to regularly audit SEO for franchise websites, along with other aspects of your marketing efforts. In 2026, website audits are much more than fixing links. Instead, you want to ensure your brand is consistently “AI-discoverable” down to each location. In this…
What Is SERP Volatility and How To Mitigate Fluctuations
You can put all of your effort into ranking your website on Google, only to see it drop at a moment’s notice. This drop in rankings can subsequently lead to lost visibility in search results and reduced clicks, leaving your site with a period of minimal traffic, conversions, and ROI before you suddenly reappear toward…
From Crawling to Ranking: A Complete Breakdown of What SEO Is & How it Works
Your healthcare practice’s location on the SERP is more important than you realize. The top few positions will get the most clicks every single time. In this article, our experts will explain what SEO is, why it’s important, and how you can use it to improve your SERP ranking.
How Do Search Engines Work: What to Know to Optimize Your Site
Search engines remain an integral component of any marketing strategy, potentially driving the kind of traffic that other channels simply can’t. If you’re neglecting to optimize your content for Google and other platforms, you’re going to have a much harder time achieving your marketing goals, short- and long-term. Consider the impact Google has on your…
Subdomain vs. Subdirectory: A Guide to Proper URL Structure
When deciding between subdomain vs. subdirectory formats for your URL structure, Google states that both can work. However, the right choice will depend on your website architecture, governance, and long-term SEO goals. In this blog, Jason Carleton, Sr. Director of SEO, breaks down the differences between subdomains and subdirectories, providing insights into when to use…
Ask Maps: Learn the Latest in Google Maps Marketing
In recent years, we’ve seen several key changes to local marketing on Google, from Google Business Profile replacing Google My Business to the introduction of AI-powered Ask Maps. Today, businesses need locally optimized content that ranks for these features and answers key questions, leading to increased online visibility and trust among audiences. In this blog,…
Rank Higher on Google With These Winning Strategies
Want to increase your SERP ranking? Maybe hit that coveted first spot? This article will tell you how to improve your SEO strategy so that your healthcare practice starts hitting number 1.
Real Estate SEO Guide: Strategies, Keyword Ideas, and More
Real estate agents, brokerages, and other professionals need to optimize for local search engine optimization (SEO) to get ahead of competitors and connect with prospective buyers and sellers. According to a report from the National Association of Realtors (NAR), nearly half (46%) of homebuyers start their journeys online, often through a search on Google. Also,…
Effective Strategies to Increase AI Visibility
Most informational searches today are “zero-click” because of developments like AI Overviews (AIOs) and AI Mode, along with the development of other generative engines. In fact, close to 100% of keywords that trigger Overviews alone are informational, making it important to reach people at the top of the funnel with good AI SEO practices. In…