Sadly, millions of live blog posts will never see the light of day--which means you're wasting money and ranking opportunities. Old blog posts can still be a valuable part of your SEO strategy. Here, I'll discuss how to audit, consolidate, and refresh your content so you can get more mileage out of your entire website. What You'll … [Read more...]
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On platforms like Instagram and Twitter, hashtags are essential for reaching new audiences and engaging with followers. Facebook hashtags are another story. There’s a years-long debate about whether or not they work and a general sense of confusion about how businesses should use them. Maximize reach and awareness with the right hashtag strategy … [Read more...]
In the marketing world, content reigns supreme. After all, great content can help increase brand awareness, build trust with customers, and boost sales. But, how can you really know if your content is on par with your competition? In this article, I'll give you the 101 on how to do an SEO content gap analysis. What We’ll Cover: What is a … [Read more...]
Whenever the topic of SEO comes up, it’s safe to assume we’re talking about Google. “Googling” has essentially become a synonym for web searching—not “yahooing,” “baiduing,” or “binging.” Bing may be less popular than Google, but Bing SEO shouldn't be ignored. What We’ll Cover: Google SEO vs. Bing SEO Why Bing SEO? How to Optimize … [Read more...]
How does SERP ranking impact click-through rates? We provide benchmark data on Google click-through rates by position using 2020 data across over 1,000 queries. What We'll Cover: The search landscape in 2020 Breakdown of Google CTRs by ranking position What compels people to "click"? How to improve your CTRs based on our 2020 … [Read more...]
SERP Definition: "SERP stands for Search Engine Results page. This refers to the pages of results that are returned when someone does a search in a search engine such as Google, Bing, Yahoo, Yandex or other." In this post, you will learn how the Search Engine Results Pages work. What You'll Learn: Introduction Traditional SEO: … [Read more...]
Deciding whether or not to integrate a company blog on your root website (a directory such as example.com/blog) or host on subdomain (such as blog.example.com) is an important decision that shouldn’t be taken lightly. For years, we’ve heard the “subdomain versus integrated blog” debate (seriously, we have talked about it a lot), and although … [Read more...]
Emoji SEO's Opportunities: Emojis are on the verge of changing language as we know it. While they are mainly used for instant messaging they are increasingly being utilized in SEO strategy to help with organic rankings. Many businesses stand to gain an advantage and more noticeability amongst the crowd of results on Google and other search … [Read more...]
There are certain scenarios that can lead you to doing a site merging. Maybe you’ve purchased a new website or want to rebrand your company. Either way, now you’re faced with the concerns of losing website traffic if you merge the sites, or if you do it right, gaining traffic. Over the years, the risk for traffic and ranking loss when combining … [Read more...]
This page covers all of the Google algorithm updates for SEO that have occurred since 2012. The Ignite Visibility team keeps this updated on a weekly basis. This information has been compiled based on Ignite Visibility insight, as well as announcements from Google, articles from Search Engine Land, Search Engine Roundtable, MOZ, and Search Engine … [Read more...]