Before you can nurture leads and turn them into customers as they move down the marketing funnel, you must attract them at the beginning of the customer journey. At this point, the top of the funnel, your content should hook new potential customers, grabbing and holding their attention. In this blog post, Danny Conlon, Ignite…
Generative AI Handbook: All You Need to Know About Generative Engine Optimization
Generative AI is changing the way people find information online, making it crucial to understand how it works and how you can optimize for it. In this comprehensive guide, Ignite Visibility’s VP of Product and Marketing, Danny Conlon, will walk you through generative AI and the steps you can take to prepare for it with…
Mastering Visual Search: Top Tools, Engines, and How-To Tips for 2024
Visual searches are quickly increasing in popularity because of convenience and efficiency. See a cool pair of sunglasses on an influencer and want to know where to buy them? All it takes is a quick visual search to get a list of shops. This is just one of many examples showing the ease of visual…
Brand Awareness Playbook: 6 Strategies to Increase Your Brand Awareness
Having a hard time getting people to recognize your brand? If demand for your brand is low, then you need to shift your marketing strategies to increase your brand awareness. In this blog, Danny Conlon, VP of Product and Marketing at Ignite Visibility, will provide six strategies for improving your brand awareness that will help…
AI SEO: A Marketer’s Guide to Responsible Use
An effective SEO program is made up of many different strategies that can become time consuming. On top of that, algorithms and best practices constantly evolve, making it tough to stay ahead. But there’s a secret weapon—AI SEO. In this blog, Danny Conlon, Vice President of Product and Marketing at Ignite Visibility, lifts the lid…
What Is SERP Volatility and What to Do About It?
Sometimes, no matter how hard you work to rank for certain terms, you could see a sudden drop in rankings. Conversely, you might be surprised to find that keywords you struggled to target suddenly land you at the top of search results. These unexpected changes are the result of something called SERP volatility, which is…
User Engagement Metrics: Unlocking the Secrets to Boosting SEO Success
User engagement metrics are crucial for understanding how deeply visitors interact with your site. These metrics, similar but distinct from user behavior metrics, are more about the quality and depth of interactions a user takes on your website, rather than just the actions themselves. Achieving positive user engagement metrics is essential to your website’s SEO…
Google Site Reputation Abuse Policy Now in Effect: Warnings About Third-Party Content
Google has a new rule to scrutinize third-party content. When websites post third-party content to manipulate search engines and gain rankings, it’s not fair, and Google’s doing something about it with its new site reputation abuse policy. In this post, Danny Conlon, VP of Product and Marketing, will review the policy, its consequences, and why…
Google’s AI Overviews in Search: Everything Marketer’s Need to Know
Google announced at their I/O developer conference this month, that they will be rolling out new AI products and functions to their suite. This included the rollout of AI Overviews in search, which users are already seeing for a handful of queries. In this blog post, Danny Conlon, VP of Product and Marketing, will dig…
How to Use Google Trends in Your SEO Strategy for 2024
Have you used Google Trends before? Even if you have, you’re probably not familiar with all the ways it can help your marketing strategy. In this blog, our VP of Product and Marketing, Danny Conlon, will explain what it is, how it works, and practical tips on how to use Google Trends to meet your…