Micro conversions are small actions that can move leads closer toward a sale. When used the right way, they’re potentially among the most effective conversion tools in your lead generation marketing kit. Keep reading to discover how to leverage micro-conversions for lead generation with insights from Danny Conlon, our VP of Product and Marketing. What…
About Danny Conlon
What Does Google’s November Core Update Mean for 2024 and Beyond?
Over the years, Google has released many core updates, the latest of which is the November Core Update, which finished rolling out on December 5. Like previous updates, this update comes with the purpose of improving Google search results, which can impact site rankings both immediately and over time. Danny Conlon, VP of Product and…
Everything You Need to Know About Google’s AI Overviews
Google announced at their I/O developer conference earlier this year, that they will be rolling out new AI products and functions to their suite. This included the rollout of Google’s AI Overviews in search, which users are already seeing for a handful of queries. In this blog post, Danny Conlon, VP of Product and Marketing,…
Guide To Google Lens Search & Its Impact on Your Marketing Program
Since its launch in 2017, Google Lens has become one of the most convenient and popular ways to search on Google. Google Lens image search makes it easy to learn more about any topic by understanding users’ uploaded images, and it’s an effective means of bridging the gap between visual, text, and voice search. In…
Top-of-Funnel Marketing Tactics: A Guide to Connect With Your Target Audiences
Before you can nurture leads and turn them into customers as they move down the marketing funnel, you must attract them at the beginning of the customer journey. At this point, the top of the funnel, your content should hook new potential customers, grabbing and holding their attention. In this blog post, Danny Conlon, Ignite…
Generative AI Handbook: All You Need to Know About Generative Engine Optimization
Generative AI is changing the way people find information online, making it crucial to understand how it works and how you can optimize for it. In this comprehensive guide, Ignite Visibility’s VP of Product and Marketing, Danny Conlon, will walk you through generative AI and the steps you can take to prepare for it with…
Mastering Visual Search: Top Tools, Engines, and How-To Tips for 2024
Visual searches are quickly increasing in popularity because of convenience and efficiency. See a cool pair of sunglasses on an influencer and want to know where to buy them? All it takes is a quick visual search to get a list of shops. This is just one of many examples showing the ease of visual…
Brand Awareness Playbook: 6 Strategies to Increase Your Brand Awareness
Having a hard time getting people to recognize your brand? If demand for your brand is low, then you need to shift your marketing strategies to increase your brand awareness. In this blog, Danny Conlon, VP of Product and Marketing at Ignite Visibility, will provide six strategies for improving your brand awareness that will help…
AI SEO: A Marketer’s Guide to Responsible Use
An effective SEO program is made up of many different strategies that can become time consuming. On top of that, algorithms and best practices constantly evolve, making it tough to stay ahead. But there’s a secret weapon—AI SEO. In this blog, Danny Conlon, Vice President of Product and Marketing at Ignite Visibility, lifts the lid…
What Is SERP Volatility and How to Manage It
Sometimes, no matter how hard you work to rank for certain terms, you could see a sudden drop in rankings. Conversely, you might be surprised to find that keywords you struggled to target suddenly land you at the top of search results. These unexpected changes are the result of something called SERP volatility, which is…