It’s been nearly a year since Google rebranded Search Generative Experience (SGE) and officially launched AI Overviews (AIO). Since its global rollout, which expanded to over 100 countries by October 2024, the impact of AIO on search results has become increasingly clear. When AI Overviews were first introduced, many marketers speculated on their potential impact…
About Danny Conlon
How to Use Google Trends To Boost Your SEO Strategy
Looking for ways to discover trending SEO keywords and topics in your industry? Google Trends can be one of the most effective tools to help you get ahead. In this blog, our VP of Product and Marketing, Danny Conlon, will explain how Google Trends works and cover practical tips on using this tool in your…
Bing AI: How It Works & How It Can Boost Your Content
As artificial intelligence (AI) continues to develop, new tools have come along to bring it to the public. One of these revolutionary tools is Bing AI, which can help you easily create text, images, and videos to assist with content creation.In this guide, VP of Product and Marketing, Danny Conlon, will guide you through how…
How to Use Micro Conversions for Lead Generation Throughout the Funnel
Micro conversions are small actions that can move leads closer toward a sale. When used the right way, they’re potentially among the most effective conversion tools in your lead generation marketing kit. Keep reading to discover how to leverage micro-conversions for lead generation with insights from Danny Conlon, our VP of Product and Marketing. What…
What Does Google’s November Core Update Mean for 2024 and Beyond?
Over the years, Google has released many core updates, the latest of which is the November Core Update, which finished rolling out on December 5. Like previous updates, this update comes with the purpose of improving Google search results, which can impact site rankings both immediately and over time. Danny Conlon, VP of Product and…
Guide To Google Lens Search & Its Impact on Your Marketing Program
Since its launch in 2017, Google Lens has become one of the most convenient and popular ways to search on Google. Google Lens image search makes it easy to learn more about any topic by understanding users’ uploaded images, and it’s an effective means of bridging the gap between visual, text, and voice search. In…
Top-of-Funnel Marketing Tactics: A Guide to Connect With Your Target Audiences
Before you can nurture leads and turn them into customers as they move down the marketing funnel, you must attract them at the beginning of the customer journey. At this point, the top of the funnel, your content should hook new potential customers, grabbing and holding their attention. In this blog post, Danny Conlon, Ignite…
Generative AI Handbook: All You Need to Know About Generative Engine Optimization
Generative AI is changing the way people find information online, making it crucial to understand how it works and how you can optimize for it. In this comprehensive guide, Ignite Visibility’s VP of Product and Marketing, Danny Conlon, will walk you through generative AI and the steps you can take to prepare for it with…
Mastering Visual Search: Top Tools, Engines, and How-To Tips for 2024
Visual searches are quickly increasing in popularity because of convenience and efficiency. See a cool pair of sunglasses on an influencer and want to know where to buy them? All it takes is a quick visual search to get a list of shops. This is just one of many examples showing the ease of visual…
Brand Awareness Playbook: 6 Strategies to Increase Your Brand Awareness
Having a hard time getting people to recognize your brand? If demand for your brand is low, then you need to shift your marketing strategies to increase your brand awareness. In this blog, Danny Conlon, VP of Product and Marketing at Ignite Visibility, will provide six strategies for improving your brand awareness that will help…