Sometimes, no matter how hard you work to rank for certain terms, you could see a sudden drop in rankings. Conversely, you might be surprised to find that keywords you struggled to target suddenly land you at the top of search results. These unexpected changes are the result of something called SERP volatility, which…
Subdomains or Subfolders? Which One Is More Important for SEO?
Deciding whether or not to integrate a company blog on your root website (a directory such as example.com/blog) or host on a subdomain (such as blog.example.com) is an important decision that shouldn’t be taken lightly. For years, we’ve heard the “subdomain versus integrated blog” debate (seriously, we have talked about it a lot), and although…
Bing Chat vs. Chat GPT vs. Google Bard: Which AI Chat is Best?
AI chatbots have quickly ascended to the forefront of customer service and marketing tools. In the vanguard of this revolution are three heavyweights: Bing Chat, ChatGPT, and Google Bard. This article will comprehensively compare Bing Chat vs. ChatGPT vs. Google Bard and try to determine which is best for digital marketing. Designed with an expansive…
Nurturing Brand Awareness: A Guide to Middle of Funnel Marketing
Your marketing strategy is only as good as its weakest link. But sadly, many marketers tend to overlook the importance of the middle of funnel (MoFu) in favor of more vigorous attention to the top and bottom of the funnel. It’s like building a house without a middle floor—the upper and lower floors may look…
Creating Brand Awareness: Top of Funnel Marketing Explained
Marketers throw the term “brand awareness” around a lot. But, unfortunately, it’s used in so many contexts it might be hard for you to understand what it means exactly. And, to some extent, it’s intuitive—it’s just creating awareness of your brand, right? Yes, to some extent, but also no. Brand awareness marketing and the larger…
Site Search Function and Report: How to Use Your Site’s Search Bar to Understand Your Audience
Sometimes, the best customer insights are right under your nose. I’m Danny Conlon, Director of Product Management at Ignite Visibility. I’m here to tell you about how the site search function and Google Analytics’ site search report can change the way you understand your audience. What can you get from digging into site search results? …
The Ultimate Guide to Auditing Your SEO and User Page Experience
You’ll Learn About: Checking Your Core Web Vitals to Improve Landing Page Experience Prioritizing Mobile-First User Experience Safe Browsing Through HTTPS What to Know About Intrusive Interstitials Going Above and Beyond for SEO and User Experience The term “page experience” has been a buzzword this past year. As Director of Product Management at Ignite…