Every business wants to achieve the highest possible listing on Google. But using questionable techniques to boost your rankings can often end up backfiring. Violating Google’s Webmaster guidelines will result in penalties that reduce your website’s rankings or completely remove it. To avoid spending time in the Google penalty box, steer clear of the following…
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Complete On-Page SEO Checklist
SEO is a different beast than it was back in the early 2000’s. You need a strategy that accounts for that. In this article, I’ll walk you through a complete on-page SEO checklist. The On-Page SEO Checklist: Research what’s ranking in the SERPS Keyword research Use short, descriptive URLs Use clean title tags How to…
15 Ways to Repurpose Your Star Content and Gain SEO Value
You don’t have to create content from scratch every single time. Instead, repurpose it. Repurposing content means changing existing content to fit a new audience or purpose. Knowing how and when to do it will make it easier and faster to publish new content for your audience. Why Should You Repurpose Content? Putting out the…
Off-Page SEO: The Ultimate Guide
The old adage “if you build it, they will come” doesn’t exactly apply to websites. Because no matter how much time you spend optimizing your website, it won’t be successful unless you give people a way to find it. Luckily, we’ve put together an off-page SEO guide that covers all the latest tips, techniques, and…
What is a Meta Title? How to Write Clickable Titles to Drive Traffic
In order for search engines like Google to know which sites are worth indexing, they use algorithms to weed out content that is not credible or unique. Google does this by crawling a site’s metadata. This data tells search engines what information is on each page so it knows how to index them. In this…
How to Use the Skyscraper Technique to Generate Quality Backlinks
If you’re finding it increasingly difficult to capture the attention of your target audience, you’re not alone. In today’s online landscape, the competition is heating up, leading many content marketers to explore new ways of optimizing their content for passage ranking. If you’ve come across the phrase “skyscraper technique” in your research and want to…
Everything You Need to Know About Google’s SEO Title Tags Update
Last month, Google officially announced one of the biggest SEO changes for website owners and content creators. Google’s announcement highlights changes to how an SEO title tag is generated when users enter new searches on Google. This change has implications for SEO optimization and the creation of webpage titles. In this post, we’ll take…
2021 Guide to the Best WordPress SEO Plugins
Whether you have a niche blog or a budding e-commerce site, good SEO is a must. Running a successful WordPress website can be an intimidating process that most would rather leave to the experts. Fortunately, there are plenty of simple SEO plugin options to give you the edge over your competitors, even if you’re not…
How to Get Easy Google Traffic With Almost No Effort
If you want to be successful in the digital space, you need a plan to get noticed and grab traffic from Google. In this article, I’ll go over 4 tried-and-true strategies that will boost your views and get your website some easy Google traffic. 1. Google Trends to Increase Google Traffic Being on the…
Google My Business: How to Create High Ranking, Eye-Catching Google Posts
As a leader in the industry, Google is constantly evolving. One of those evolutions included introducing a new feature a few years ago called Google Posts. However, even as businesses are becoming more aware of their digital presence and how critical it is to have local visibility, many digital marketers still aren’t aware of how…