What You’ll Learn Defining Keyword Cannibalization How to Tell If You’re Cannibalizing Your Keywords Strategies to Identify Keyword Cannibalization Simple Fixes if You’re Cannibalizing Your Keywords 3 Tips to Prevent Keyword Cannibalization FAQs What Is Keyword Cannibalization? First off, you might wonder, “What is keyword cannibalization, exactly?” To define this term, it occurs when more…
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What is Referral Traffic? How to Measure It in GA4
What You’ll Learn What is a Referral in Google Analytics 4? How Do I Find Referral Traffic For My Website? What To Look For In Referral Traffic Reports Why I’m Not Seeing Referral Traffic What Is a Referral in Google Analytics 4? A referral in Google Analytics 4 is the attributed traffic source when a…
What is Canonicalization? Using Canonical Tags to Improve SEO
What You’ll Learn What is Canonicalization? Reviewing Canonicalization Signals Do I Have Duplicate Content On My Site? Where? How to Implement Canonicalization Properly Common Mistakes with Canonicalization FAQs on Canonicalization What is Canonicalization? Canonicalization is an optimization technique used to prevent search engines from treating identical or very similar web pages as separate entities. This…
Rich In Results: Maximizing the Google Rich Results Test Tool
What You’ll Learn: What Are Rich Results? Schema vs. Structured Data vs. Rich Results All The Types of Rich Data Introducing: The Rich Results Test Tool Google Rich Results Test Tool FAQs What are Rich Results? If you’re new to SEO, you might not even know about rich results. They’re highlights of key information found…
Maintain Your SEO Rankings: 17 Strategies to Stay on Top
17 Strategies to Maintain Your SEO Rank: Optimize Title Tag and Meta Descriptions Establish Authority and Expertise Optimize for Featured Snippets Switch to HTTPS Include Internal Links Continue to Collect Backlinks Use Rank-Tracking Tools Use Google Analytics Intelligence Reports Watch Site Speed Increase Social Shares Make Your Site Mobile-Responsive Encourage User-Generated Content (UGC) Prepare For…
Multi-Location SEO: Reach New Customers & Boost Rankings
What You’ll Learn Benefits of Multi-Location SEO Local SEO For Multiple Locations City Pages Google Business Profile Web Citations Schema Markup Customer Reviews Benefits of Multi-Location SEO If you have multiple locations, you’re going to want to tweak your SEO strategy to match each individual location. This way, you’ll grab both general traffic and location-specific…
Technical SEO Audit for Pros: 37+ Factors Affecting Your Ranking
What is Technical SEO? Technical SEO is the way you’ve configured certain parts of your website so that it can be indexed for the web. It covers all of the nitty-gritty, behind-the-scenes aspects, such as crawling, indexing, site structure, migrations, page speeds, core web vitals, and more. If you’re at all concerned with how…
Boost Website Traffic with Long-Tail Keywords
What You’ll Learn What Are Long-Tail Keywords? Benefits of Long-Tail Keywords How Do Long-Tail Keywords Work? 5 Strategies to Help You Identify Valuable Long-Tail Keywords FAQs on Long-Tail Keywords What Are Long-Tail Keywords? Let’s begin with the basics. Long-tail keywords are highly specific search phrases that consist of three or more words. Unlike short keywords,…
What Is SERP Volatility and What to Do About It?
Sometimes, no matter how hard you work to rank for certain terms, you could see a sudden drop in rankings. Conversely, you might be surprised to find that keywords you struggled to target suddenly land you at the top of search results. These unexpected changes are the result of something called SERP volatility, which…
JSON-LD SEO: Why JSON-LD Schema Is Crucial for SEO
Confused about JSON-LD? You’re not alone. This little acronym plays a pretty major role in Google’s ability to index your content. In this article, I’ll explain JSON-LD SEO, why it’s important, and how you can use it. What Is JSON-LD Code? JSON-LD (JavaScript Object Notation for Linked Data) offers a simpler means to create machine-readable…