Every website has a gatekeeper, and for most sites, it’s a tiny file called robots.txt. This file tells search engine crawlers which pages they’re welcome to visit, and which ones to skip. But it’s worth knowing upfront that robots.txt is a request, not a lock. As Seth Kluver, AVP AI SEO, puts it, robots.txt is…
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From Crawling to Ranking: A Complete Breakdown of What SEO Is & How it Works
Your healthcare practice’s location on the SERP is more important than you realize. The top few positions will get the most clicks every single time. In this article, our experts will explain what SEO is, why it’s important, and how you can use it to improve your SERP ranking.
Rank Higher on Google With These Winning Strategies
Want to increase your SERP ranking? Maybe hit that coveted first spot? This article will tell you how to improve your SEO strategy so that your healthcare practice starts hitting number 1.
What to Include in a Complete Technical SEO Audit
A technical SEO audit will reveal hidden roadblocks that might be hurting your rankings. Many websites neglect to even check for technical SEO issues, with only 54.6% of them meeting Core Web Vitals based on Google’s guidelines. In this blog, Seth Kluver, AVP SEO/GEO, will describe what technical SEO is and provide you with a…
How to Build the Perfect SEO Report for Your Campaigns
As we wrap up 2025 and head into 2026, the importance of delivering clear and impactful reports to clients in the ever-evolving world of SEO has never been more critical. With the growing complexity of SEO strategies and tools, clients need transparency and actionable insights to understand how your efforts are driving results. From quarterly…
What Is Programmatic SEO & How to Scale It Effectively
Are you looking for a way to scale your website’s SEO content on a large level? That’s where programmatic SEO comes in. What You’ll Learn Programmatic SEO vs. Traditional SEO Programmatic SEO: Pros vs. Cons 3 Core Elements of Programmatic SEO Develop a Programmatic SEO Strategy Programmatic SEO Tools Examples of Programmatic SEO In Action …
Search Intent for SEO: Crucial to Dominating Google
In 2019, Google introduced something called Bidirectional Encoder Representations from Transformers, or BERT. It’s a natural-language processing tool, and it helps the search engine answer questions more like, well, a human. Since the BERT algorithm update, Google has gotten a lot better at figuring out search intent. Here’s all you need to know about search…