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Jesse Ness // ecwid.com
While it is possible to create and implement your own digital marketing strategy, if you don’t have the necessary experience or resources to run it correctly you should invest in an agency that specializes in it. Some signs you may need to bring in the experts include:
There are many reasons for hiring a digital marketing company, but some of the most common include:
Yes. Over time, an outside agency will generally cost less than hiring an in-house person for the job. It eliminates the need for payroll taxes, benefits, health care costs, etc.
And when it comes to outbound marketing or PPC campaigns, it pays to have an expert on hand. They will be able to properly execute the campaigns and avoid any rookie mistakes that may cost you more money.
A digital marketing company isn’t necessarily a cure-all for all your marketing needs. Marketing takes time – months, even years to see noticeable success. If a company offers you instant results, be very wary. Instead, a company should work with you to define and outline your goals, and be able to consistently show and report back on results.
Here are some signs that an Internet marketing company has a proven track record of success:
The answer to that question depends on the nature of your business.
If you’re running an e-commerce site, for example, you might be more interested in conversion rate optimization (CRO) than any other aspect of digital marketing.
On the other hand, if you’re running a professional services firm, you might opt for content marketing as your primary outreach strategy
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