Best Digital Marketing Agency
A Highly Awarded Internet Marketing Agency That Delivers
A Digital Marketing Agency that Gets Results
- Named #1 SEO company in the nation – Clutch.co
- Named #1 PPC company in the nation – 10BestPPCS.com
- Named top advertising agencies in San Diego – San Diego Business Journal
- We teach two courses at UCSD
- Integrated SEO, social media, paid media, conversion rate optimization and PR
- Focus on responsiveness, relationships and results
- 44 full-time employees, 150+ clients
- Fastest growing company in San Diego 2 years in a row and number 698 on Inc. 5000
- Our CEO is one of the top experts in the field
Ignite Visibility is a San Diego internet marketing company focused on driving leads and traffic to your website. Our digital marketing agency has provided Internet marketing services to some of the largest online businesses in the world. We have also been effective for medium business and on the local level. When you work with our Internet marketing company you’ll know you are working with an honest, proven firm focused on your success. Ignite Visibility teaches two courses at The University of California San Diego and has won awards in SEO, social media, conversion rate optimization and more. In addition, we are regular contributors to major publications such as Inc. Forbes, Entrepreneur, Search Engine Land and Marketing Land.. Contact us now or learn more about our services below.
Wikipedia defines Internet marketing as the marketing (generally promotion) of products or services over the Internet. Ignite Visibility redefines the Internet marketing agency model with innovative new services far removed from general.
Internet Marketing Services – A Digital Marketing Agency That Delivers
Ignite Visibility is different from other San Diego Internet marketing companies. Although we offer a wide range of services such as search engine optimization, social media marketing, pay per click management, online reputation management, conversion optimization, email marketing, website development and website design, our core strength is developing an Internet marketing strategy that is specific to your business and your industry. Our team has experience working with leading names in publishing, fashion, weddings, video games, auto, jewelry, telecom, solar, construction, real estate, legal, food and beverage, entertainment, motocross, auto and more. Lead by our President John E Lincoln, an industry veteran who has worked on over 400 digital marketing campaigns, our San Diego Internet marketing company can develop the perfect online marketing strategy for website.
Why use our Internet Marketing Company?
Over 32% of the worlds population or some 2,280,000,000 people use the Internet. More and more people get smart phones every day and online business is skyrocketing. Every business needs an Internet presence. Our San Diego Internet marketing company is lead by some of the smartest minds in the industry. Our success is your success and we are serious about helping you achieve your online vision. Unlike other San Diego Internet marketing companies, we always keep our client to project manager ratio low. With our dedication to service and ROI, we are an Internet marketing company you can trust. Learn more about our values and read our reviews.
Things to Keep in Mind About Digital Marketing Agencies
Whether you have a long-standing Internet presence or if you are just getting started, Ignite Visibility Internet marketing can jump in and help you improve. We are a leader in creating websites from the ground up that are both desktop and mobile friendly. Furthermore, if you are looking for a San Diego Internet marketing firm to assist your with a website migration while still maintaining your current Google rankings, we can assist with that as well. Now that you know a little about us, we recommend you view our core Internet marketing services, contact us or simply pick up the phone and give us a call. 619.752.1955
Top San Diego Internet Marketing Services
Please choose a Ignite Visibility Internet marketing service below. Please remember, Ignite will build a custom solution based on your goals. This is what sets us apart. We are looking for long-lasting relationships with positive results. Although we are based in San Diego, we serve over 40 clients across the United States.
Search Engine Optimization
Get your website ranked for targeted keywords in the worlds biggest search engines. Ignite Visibility has been named best SEO company in California and top 2 in the nation.
Social Media Marketing
Grow a community of loyal fans and followers to increase brand awareness, sales and marketing potential.
Create a viral buzz around your online brand with a strategic sweepstakes, photo contest, video contest, trivia contest, special deal offers and more.
Pay Per Click Management
Build a steady flow of leads or online sales with ROI based online advertising.
Online Reputation Management
Take back your online reputation by owning your branded search space and delivering the message you want consumers to hear.
Develop a website from scratch or build out that new functionality you have always wanted.
Reporting & Analytics
See how many people are coming to your site and turning into business with real time reporting and analytics.
Ignite Visibility is an industry leading Internet marketing company. We offer all the latest industry services. Please contact us today to discuss your unique project.
Stats for Internet Marketing San Diego in December 2017
- 57% of businesses have gotten a customer from their company blogging initiatives.
- Companies that blog get 55% more traffic to their websites.
- 70% of SMB now embrace social media marketing.
- 78% of Internet users conduct product research online.
- 71% of companies planned to increase their Internet marketing budgets this year, by an average of 27%.
- 67% of marketers are focused on increasing direct digital sales in 2015
- Internet advertising will make up 25% of the entire ad market in 2015
- Google + has 67% male users
- 89% of 18 to 29 year-olds are active on social media and 43% of adults over 65
- 62% of online business outsource their content marketing to an Internet marketing agency
Videos and Blogs from our Digital Marketing Agency
Signs You Need A Marketing Consultant
Not getting enough new opportunities? Not selling enough products? Those are two signs to start with, but there might be more. In this article, you will learn clear signs you need digital marketing help fast.
What No One Tells You About Online Lead Generation
Sure there are many digital marketing agencies that will do online lead generation for you, but are they telling you everything? In this article, you will learn what no one is telling you about online lead generation.
Set Up A B2B Lead Generation Campaign
Digital marketing agencies often offer lead generation services, where they help you drive leads to you own website. In this article, we cover how the process works so you can be fully informed.
Start A Digital Marketing Strategy
Digital marketing strategy has really evolved into a science. With the increase in analytical abilities and targeting, the field has never been more exciting and dependent on knowledge, study and abilities. Learn how to set your own digital marketing strategy now.
Are Browser Based Push Notifications The Next Big Thing?
Internet marketing companies around the world are starting to test browser based push notifications. Even big sites like Facebook are using this technology. But there are some things you need to know to get it right, otherwise, you could upset your customer.
How our Internet Marketing Company Can Blow Up Your Pinterest
Pinterest marketing can result in significant revenue for the right business, but there are some things you need to know. Learn how our digital marketing firm can take your Pinterest to the next level.
Learn How GaggleAMP Can Propel your Digital Marketing
When it comes to Internet marketing, every share counts. GaggleAMP can help you significantly increase your social media shares by leveraging peers.
Native Advertising, Why it is the Next Big Thing for Marketing
Native advertising is set to explode on the marketing scene over the next few years. Marketing agencies across the globe are helping client’s attract new customers with this inexpensive and effective new digital acquisition tool.
Defining a Brand Voice that Does your Marketing for You
Good Internet marketing firms know how to help their client’s develop a brand voice that attracts business. View case studies on successful brand voices and learn insight on this critical component of marketing.
Millennial Marketing, Research, Tips & Facts for Success
Millennials are the future targets for all marketing companies. They are loyal, young and critical to increasing revenue for your business. While this is true, Millennial’s do not respond to traditional marketing. Learn important facts and strategies for digital marketing that targets millennials.
We want to make this easy on you…
Looking for a digital marketing agency?
In this article, we’ll try to lighten your load a bit by going over 45 things to look for in a digital marketing agency. By the end, you will know exactly what to look for.
Looking for a digital marketing agency? If so, then you’re going to need to exercise some up-front due diligence as you evaluate competing companies.
That’s because your success online can (and probably will) depend on the team you select to handle your digital strategy.
Unfortunately, there’s a lot that you have to evaluate when considering a digital marketing company. So expect the process to take some time.
Hiring A Digital Marketing Agency? Watch A Video or Read The Full Article Below
Results – What Really Matters From A Digital Marketing Agency
The first thing you should look for is a company that gets results.
Take a look at the history of the agency’s work. Does it have a demonstrated track record of success? If so, put that candidate on the short list.
Take a look at some of our latest Case Studies.
How Do They Communicate?
Your digital marketing agency will be your partner. That means communication is essential.
During the interview process, pay close attention to how the rep from the company communicates with you. That will tell you a lot about the corporate culture and the kind of communication you can expect going forward. Do they have a project management system? How often do they update clients?
Also: ask to speak to the team members that you’ll be working with. Again, pay attention to their communication skills.
What The Digital Marketing Companies Experience
Sure, a company might have good results. But sometimes it’s because they just got lucky with a couple of easy projects.
If your online marketing project is complicated, then you’re going to need to see more than just positive results from small website. You’re going to want a company with experience, and people who are working on your account who also have experice.
Go carefully over the resumes of the people who will be involved with your digital strategy. Make sure that their professional experience lines up with your goals.
Get References For The Digital Marketing Agency
Always check references. Ditto.
You can expect that reps from the company you’re considering will happily toot their own horn. What’s more important than that, though, is that some of their own clients toot their horn as well.
Pro-tip: be sure to get a few references just in case one of them is a friend of the company’s owner.
What Does The Agency Specialize In?
If you’re looking for a particular type of digital marketing (for example, conversion rate optimization), then make sure you partner with a firm that specializes in it.
Keep in mind, though, some larger digital marketing companies have multiple specialists. There’s nothing wrong with hiring a “general” digital marketing firm that has a specialist on staff who suits your needs. Just make sure they have expertise in your area and it is not just contracted out.
How Does The Digital Agency Market Themselves?
How does the company you’re considering market its own brand? That will give you some idea about how the company will market yours.
It’s this simple: if the company isn’t any good at selling its own services, it isn’t going to be any good at marketing your business, either.
How Much Prestige Do They Have?
Does the company have some high-profile companies as clients? If so, that’s a good sign that it’s a business you can trust. For example, Tony Robbins is one of our large clients. We have done great work for his website for years and that lends credibility to our business.
Does The Digital Marketing Agency Rank In Google
An important part of digital marketing is SEO. Fortunately, you can get a quick read on how well the company you’re considering does with SEO by just using Google.
Start by Googling “SEO” and the name of the city where the company is located. The business name should show up on the first page of Google.
Also, Google keywords related to the company’s specialties (PPC, CRO, etc.). See how the company ranks for those terms.
If the company can’t rank its own website, it’s not likely that it can rank yours.
Are They Transparent?
When you’re evaluating different companies, their reps should be honest with you about what they can for your business and how they do their work.
If you hear a bunch of vague talk and platitudes during the interview process, then it’s likely you’re just getting a sales pitch and not anything specific.
Insist on details. If you don’t get them, look elsewhere.
What Tools Do They Use?
Every good digital marketing company uses a variety of tools to complete its objectives.
Ask the company rep about tools that the company uses. You should hear names like “SEMRush,” “Moz,” “Majestic,” “Screaming Frog,” and “BuzzSumo.”
If you don’t hear specific brand names in response to your question about tools, then it’s likely you’re talking to somebody who isn’t very experienced with digital marketing.
What Is The Value Of The Investment?
Prepare for some bad news: a good digital marketing company is going to cost you money.
A lot of money.
That’s the cost of doing business. Consider it an investment (because it is).
So if you hear a company rep go on and on about how his company’s SEO services are the cheapest in the business, then you probably need to move on.
You don’t want cheap. You want quality.
That’s why you should listen carefully for a sales rep to emphasize value over price. That’s a sign that you’re dealing with someone who understands the importance of outstanding service.
Chemistry, A BIG One
You might stumble across a great digital marketing agency that checks all the right boxes. Still, it might not be the right company for your business.
Why? Simply put, there might be a lack of chemistry between the principals of your business and the team members who are part of the agency.
Good chemistry is important. Make sure you partner with people that don’t rub you the wrong way.
How Does The Measurement System Work?
How does the company measure success? Does it align with how you measure success?
Here’s a simple interview question to ask a sales rep from a digital marketing company: “How will I know if your work is successful?”
The answer will tell you quite a bit about whether or not that company is right for you.
Tech-Savviness, A MUST
A good digital marketing company has geeks. That’s because geeks make a lot of great things happen in Internet marketing.
You’ll almost certainly need PHP and MySQL help if you’ve got a WordPress site.
Does The Digital Marketing Agency Have Questions For You?
Interviewing a digital marketing company shouldn’t be a one-way street. Whoever you talk to should be asking you questions as well.
If you find that the rep you’re speaking with has a noticeable lack of curiosity about your brand and your business model, you should move on.
Do You Trust Them?
You need to work with people you can trust. If you find that, at any moment, reps from the company you’re considering have misled you, it’s time to move on.
How Would They Promote You?
Social media marketing is an important part of digital marketing. Take a look at how the company you’re considering promotes its brand on social media. That will tell you a lot about how the company will market your brand.
Review All Case Studies
Go visit the company’s website. Does it have links to case studies?
If not, then the company isn’t doing a very good job of marketing itself.
Does The Digital Marketing Agency Have A Nice Site?
While we’re on the subject of the company’s website, take a look at its design. Is it professional? Is it easy to navigate?
Even better: look at the website on a smartphone and a tablet. Be sure to use both portrait and landscape orientation.
If the website doesn’t look great on all platforms, look for a different company.
How Is Their Page Speed?
Sticking with the subject of the company website, plug its URL into Google’s Page Speed Insights tool. Take note of the score you get back.
More importantly, take note of the color you get back. It should be green all around. This can be an indicator of what they would do for you.
Content Marketing Good?
Does the company do a great job at promoting its own brand with content marketing? Visit the blog section of the agency’s website and browse through the articles.
How Is Their Multimedia?
While you’re still on the company website, look for images and videos. If you see a well-designed site with lots of multimedia, that tells you that the company takes a comprehensive approach to online marketing. That’s a good thing.
Does The Digital Marketing Agency Have Clear Messaging?
What’s the “message” you get when you look at the company website? Does it complement with the message you hear when you talk to the sales rep?
Calls to Action Matter
Is the company website sprinkled with calls to action? Do the articles on the blog have clear calls to action?
Remember: you’re looking first and foremost for a company that markets itself. Companies that know marketing use calls to action.
Do They Do Email Marketing For Themselves?
Does the company run an email list? Is it prominently promoted on the company website?
If not, then that’s a sign the agency isn’t very good at digital marketing.
Blog Content Look Good?
Does the blog content look like it was written by a professional writer who’s knowledgeable about online marketing?
That’s going to be important if content marketing is part of your own digital marketing strategy.
Customer-Focus, A BIG One
Take a look at the overall tone of the company website. Is it more about the company’s clients or the company itself?
Look for a company that emphasizes what it can do for your business on its site.
Do They Understand Internal Linking?
The company website should practice internal linking. That’s a great SEO strategy for any business.
Contact Info Prominence
Have you ever visited a site and got frustrated because you couldn’t find contact info, such as a phone number?
If you have that problem on the website of a digital marketing company, go look for another company.
How Does The Google My Business Page Look?
Does the company have a Google My Business (GMB) page? That’s an important part of online marketing, especially for companies that specialize in Local SEO.
Social Proof Check Out?
Social proof is important from a digital marketing standpoint. Any company that doesn’t offer testimonials on its own homepage isn’t doing a very good job of advertising its brand.
Are They A White Hat Digital Marketing Agency?
You will likely do your brand more harm than good if you sign on with a blackhat agency. All you’ll get for your money is a bunch of linkspam and some trouble from Google.
Stick to a slower, but far more reliable, digital marketing strategy that’s going to get you ranked without falling out of favor with the search engines. Play by the rules and you’ll be rewarded for your efforts.
Familiar Territory Check
As a rule of thumb, it’s a great idea to sign on with a company that has experience with businesses in your industry.
If you’re running a local hardware store and the company you’re considering only has experience with optimizing for software-as-a-service sites, it’s probably a good idea to look for another agency.
Do They Offer A Content Management System?
Your website is probably going to use some kind of a content management system (CMS), such as WordPress. That’s why you should make sure that the company you’re considering has experience with what your software.
If you’re using WordPress, you’re probably going to have more trouble finding a company that doesn’t have experience with that CMS than one that does. It’s by far the most popular option out there.
On the other hand, if you’re using Drupal, you’ll need to make sure that your digital marketing agency knows how to work with it.
Does the Digital Marketing Agency Offer Automation?
Simply put, digital marketing is too labor-intensive to be handled only by humans. That’s why the company that you’re considering should have experience with marketing automation.
Talk to any reps you’re interviewing about their company’s approach to automation. Ask them how they use it and which tools they prefer to use.
Here’s another fun interview question to ask: once you’ve gone over your business model, ask the marketing company’s rep to explain your target market.
If the company has experience with a variety of industries, then a good sales rep shouldn’t have any problem giving you at least a broad overview of your target market. It’s okay if he or she doesn’t know all the details, though.
On the other hand, if the rep has problems even describing your target market, that should be a red flag.
Once your sales rep has explained your target market adequately, it’s time to probe a little deeper. Ask the rep about market segmentation.
You could very well give your business a competitive advantage with proper segmentation. That’s why you should pay careful attention to the answer you get.
Sales Funnel Of The Digital Marketing Company
The proverbial “sales funnel” doesn’t mean the exact same thing to everybody in marketing. However, the sales rep for any great digital marketing company should be able to explain the agency’s approach to a sales funnel.
Request The Internet Marketing Company Provide An Audit
One of the best ways to get an understanding of how a digital marketing company will perform is to request a complimentary audit. You’ll get back a report highlighting where your site could use some improvement.
Compare audit reports from competing companies and shortlist candidates with the best feedback.
Creativity – Important For All Digital Agencies
Digital marketing, in spite of its name, isn’t just a science. There’s an art to it as well.
That’s why you should consider the creativity of any digital marketing agency that you’re considering.
Take a look at some of the graphics that the company has produced. Pay attention to the videos that they agency has created as well.
Also, take a look at the work of the company’s copywriters. It’s likely that those copywriters will be writing ads for your site, so you want to be sure they know how to use words that sell.
Do They Offer Infographics?
Another great way for companies to promote their brand online is by creating and distributing infographics. Ask sales reps to share the URLs of infographics that their companies have created.
Also, check out how often those infographics have been shared on Pinterest. That’s an outstanding social media site for infographics.
PPC – A MUST
What’s the company’s history with pay-per-click (PPC) advertising? If that’s going to be an important part of your digital marketing strategy, you should align yourself with an agency that has a proven track record with online advertising.
Make sure you go beyond just looking at ads that the company has created, though. Be sure to ask about different ad networks and bidding strategies as well.
Ask About SEO
Ask about the company’s approach to search engine optimization (SEO). Specifically, ask about how the company prefers to move your company’s website up in the search engine results pages (SERPs).
Does the agency prefer to build a healthy backlink profile? What about guest-posting? Long-form content?
How Responsive Is The Digital Marketing Company
Make sure that you can talk directly with people who will become a part of your digital marketing team. All of those folks should be available by phone, email, and preferably Skype as well.
Last but certainly not least, ask about the kinds of reports you can expect to receive. What information will they contain? How often will you receive reports?
Be sure to look at reports the company has produced for other clients so you know to expect.
Next Steps For Selecting A Digital Marketing Agency
When it comes to selecting a digital marketing agency, there is a lot to know. But do not be intimidated. It is all about clearly understanding your goals first and then performing a series of interviews until you find the right partner. Most digital marketing companies do a decent job, as it is a competitive industry, but if you take the time you will find one that will perform the best for you. Keep these tips in mind during your search and feel free to reach out to us for more information.
Digital Marketing Agency FAQ
Why should I hire an internet marketing company?
While it is possible to create and implement your own digital marketing strategy, if you don’t have the necessary experience or resources to run it correctly you should invest in an agency that specializes in it. Some signs you may need to bring in the experts include:
- You’re unfamiliar terms like long tail keywords
- You’re unfamiliar with Google Analytics
- You don’t know the difference between SEO, SEM, and PPC, and how they all relate
- You’re not up to date on social media trends
- You’re unfamiliar with technical SEO
- You’ve never used AdWords, and are unfamiliar with PPC campaigns
- You don’t have a content marketing strategy
What are the benefits of hiring a digital marketing company?
There are many reasons for hiring a digital marketing company, but some of the most common include:
- Brings in necessary skills – a specialist is able to design a strategy that reaches your target market, and determine the best channels to do so
- Knowledge about the latest tools and trends – any digital marketing company worth its salt should be up to date on the latest marketing technologies and trends
- Generate new ideas – a little fresh blood is always good for creatives
- Stay competitive in your industry – it’s likely that your competitors are using cutting edge marketing tactics, so make sure you are too
Is hiring a digital marketing agency cost effective?
Yes. Over time, an outside agency will generally cost less than hiring an in-house person for the job. It eliminates the need for payroll taxes, benefits, health care costs, etc.
And when it comes to outbound marketing or PPC campaigns, it pays to have an expert on hand. They will be able to properly execute the campaigns and avoid any rookie mistakes that may cost you more money
Can I do it on my own?
While it is possible, the benefits of an experienced agency are undeniable. As listed above, there are many signs that you may need the help of an expert. If you decide to work on your own, start small. Take on one or two marketing channels at a time and focus on making them as successful as possible.
How is the success of a digital marketing agency measured?
A digital marketing company isn’t necessarily a cure-all for all your marketing needs. Marketing takes time – months, even years to see noticeable success. If a company offers you instant results, be very wary. Instead, a company should work with you to define and outline your goals, and be able to consistently show and report back on results – no matter how