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Expert Posts From Our Internet Marketing Company
Marketing 101: The 4 P’s of Marketing
The 4 P’s of Marketing are essential to your marketing strategy. They help you effectively reach your customers and secure conversions. Read more to understand what they are and how to incorporate them.
Differences in PR vs. Marketing Strategies and Responsibilities
PR and Marketing are often confused for each other. Professionals from both of these services agree that some of their goals overlap, but their day-to-day tasks differ. Learn about these services to find out which type of agency is best for your business.
How to Use Google Alerts to Find Marketing Opportunities
Marketing opportunities are easy to miss. If someone’s talking about you online, you need a way to capitalize on what they’re saying. That’s where Google Alerts come in. Use them to keep tabs on who’s mentioning you across the web. Here’s how to use it effectively.
How to Market an Event with Keith Cunningham
How do you grow an event to over 2 million? You utilize effective event marketing, of course. In this episode of Ignite Visibility University, John sits down with Keith Cunningham, marketing director for Pinnacle Global Network, to discuss the most effective tactics in event marketing.
Google Analytics Referral Traffic: Full Breakdown
Word of mouth isn’t the only way to get a great referral. In fact, you can get one right from Google. A referral happens any time one website refers traffic to another, and in this article, we’re breaking down how to find - and use - referral traffic.
Perceived Value: Why Charge More for Your Products?
Read this article to learn about perceived value pricing and strategies on how to charge more for your products. We also included examples for better visualization. Find out if the perceived value is right for your business.
Ecommerce Marketing Study of 1,000 Consumers Shows Drastic Shift
You cannot miss out on this! Ecommerce marketing study reveals some really surprising trends on how people are going to shop this holiday season. Download the full study to find out more.
Heat Up Your B2B Leads with CRM-Based Digital Marketing
Customer relationship management known as CRM can get your leads from cold to hot. Here is how to get started and develop a strong B2B digital marketing strategy.
Checklist: How to Audit Your Analytics and Ensure Data Integrity
Data drives nearly every critical process in your business. To ensure your digital marketing agency runs smoothly, you need to run analytics audits regularly. Here's your checklist of report types, metrics and tips to help you.
Omnichannel Marketing in 2020
Omnichannel marketing is a must-have these days in order to stay ahead of the competition. It’s a strategy to provide consistent, seamless user experience across all your business’s channels; these omnichannels could be social media platforms, apps, review sites, physical store locations or even featured snippets.
How to Improve First Contentful and Meaningful Paint
Most digital marketing agencies have developers in-house, but first contentful and meaningful paint is equally important for SEOs to understand, as it helps you understand the answer behind the question: "How is your website performing?"
Local Business Listings Explained
Gone are the days of the Yellow Pages and in its place, the necessity to be listed online with a local business listing. If your business cannot be found through local searches, it may as well cease to exist. In this article, I’ll explain everything you need to know about the different types of local listings, how Google determines their rank, the importance of Google My Business and more.
Omnichannel vs. Multichannel Marketing
Omnichannel and multichannel marketing are strategies that work within digital marketing as a whole. Though they are pretty similar, this article will show you what’s behind both strategies and examples of what they look like.
Are You Using These Top 5 Marketing Metrics?
Using the right metrics to measure your marketing KPIs significantly helps your business. Marketers need to stay on top of the ever-changing marketing options, tools and strategies to stay ahead of the competition. You need metrics that tell your business’s story and showcases your marketing efforts; without it, it is impossible to be a good marketer. Check out the 5 most important metrics here!
How to Maximize Sales with Video Account-Based Marketing feat. Oli Bridge
Is video part of your digital marketing strategy? We hope it is! In this interview, John Lincoln sats down with Oli Bridge, CMO at Bonjorno to discuss video marketing, custom funnel, and much more! Find out how you can find clever techniques for your business.
Everything You Need to Know About The Marketing Funnel
The marketing funnel is the blueprint of how a business should connect with their audience throughout the entire marketing cycle. There are many stages involved, and no “right” way to how they are approached, but making smart decisions in your marketing strategy as it relates to the marketing funnel can either make or break your business! I've explained it all for you here.
How to Make a Podcast: The Complete Beginner’s Guide
Podcasting has taken off as of late, and it’s proving to be a smart move for brands looking to forge a more personal connection with its audience. A successful podcast can help solidify your reputation as a though leader, connect with other influencers in your industry, and give yourself a one-on-one with your audience on a consistent basis. But how do you get it right? I’ll show you how in this guide.
An Introduction to Personal Branding
You’ve heard all about the importance of branding in marketing. But what about building a personal brand? For entrepreneurs and thought leaders, creating a strong personal brand is critical to gaining tractions and building a reputation for expertise in your industry. Learn all about how to build your own in this article.
How to Use Text Message Marketing Effectively
Text message marketing has emerged as one of the newest modes of communication on the marketing scene, but is it really the best way to reach your customers? It very well may be, but only if you go about it the right way. In this article, I’ll take you through the in’s and out’s of text message marketing and how to use it effectively.
Clickbait: Full Definition, Examples, and More
Clickbait has gained notoriety as a major misstep in marketing. But clickbait isn’t inherently bad and can be an incredible tactic when used correctly. Find out how to in this article.
And Introduction to Customer Journey Mapping
Have you heard of customer journey mapping? If not, listen up. Customer journey mapping is an invaluable tool of any digital marketing company, and helps us visualize the customer’s entire process, from general awareness to eventual conversion. In this post, I’ll cover customer journey mapping in full.
Are You Calculating Customer Lifetime Value?
Customer lifetime value is, quite simply, one of the most important metrics when it comes to marketing. It tells us how much revenue we can expect from each customer over time, and helps aid in big decisions like budget allocation and point out any flaws in our marketing mix. Read all about it in this article.
Make Your Website Talk with Speakable Markup
With the future of search pointing towards voice, you may be wondering how you can adapt your website to meet the upcoming voice demand. Good news: there’s an easy way to enable sections of your site to be spoken aloud to visitors. And it all starts with Speakable. Read all about it and how to implement it on your site in this article.
Marketing Automation Tools: My Top Picks For 2020
Automation is becoming the new norm in marketing. Are you taking advantage of it? Understandably, choosing the right platform can be a bit daunting; after all, as automation continue to become more widespread, more and more platforms are entering the game. In this article, I’m reviewing my top 15 picks for automation software in 2020.
The Quick and Easy Homepage Test
A good homepage is an understandably crucial part of increasing conversions. It’s often the first thing your customer’s see, and as we know, first impressions are everything. But a good interment marketing company knows that a good homepage goes beyond appearances – it needs to deliver just the right amount of information at just the right time to keep viewers engaged. In this article, I’ll take you through a super simple, 7-second homepage test.
Financial Services Marketing: Drive Major Results (Without Breaking the Rules)
Financial services and creative marketing don’t exactly go hand-in-hand. And as most digital marketing companies know, the finance industry comes with a specific set of rules that every institution must play by when it comes to acceptable marketing. But over the years, marketers have begun to use more creative means, mainly storytelling and personalization, to better connect with customers. In this article, we’ll go over a few actionable tips for better financial marketing.
How to Win More Patients Through Better Healthcare Marketing
Though you may not realize it, the healthcare industry requires a solid marketing strategy to truly take off. Often, a little help from the best internet marketing companies in the business can help a health and wellness business better forge a personal connection with their patients, giving them an edge up on the competition. That’s what we’re providing here: twenty-two proven strategies that will help your business win more patients.
How to Build a Business You Care About
Want to build a business based on your passion? It’s possible, and it’s exactly what we talk about in this week’s Ignite University Podcast. In it, I interview The Produce Mom’s Lori Taylor to find out how her passion led her to a successful business, how to align your personal goals with work, and how she’s successfully marketed here business to the masses.
Marketing Basics With Voice Search and Digital Assistants
It’s no secret that digital assistants are becoming a bigger and bigger part of our everyday lives. As they do, the way we search is changing. Instead of turning to our desktop, we’re turning to our digital assistants and searching via voice. From a marketing standpoint, that means we have to change the way we optimize our content. In this article, I’ll give you a basic rundown of how to optimize for voice search and digital assistants.
Little-Known Tips Only the Top Fitness Marketing Companies are Using
Wondering how to market your fitness company? It’s an increasingly crowded industry, and standing out is harder than ever. But don’t worry, we have everything you need to know in this article. In it, I’ll go over a few tips and tricks most internet marketing companies won’t tell you.
Increase Bookings With These Hotel Marketing Tips
If you’re in the hotel industry, you know that customers are spoiled to choice when it comes to selecting hotels in almost any destination. In such a competitive space, it’s important to have an internet marketing company that understands how specifically how hotel marketing works. Look no further than this guide, which goes over some of the absolute musts when it comes to marketing your hotel.
Want More Customers? Try These Proven Tricks
Successfully and continuously finding new customers is a universal must for any business. Most internet marketing companies will stick to the basics, but in this post I’m diving into a few tricks you may not have tried yet. Read on to find out how we continue to find new customers in an increasingly competitive market.
10 of the Best Marketing Innovations Online
Looking for new ways to spice up your marketing? Good You’ve come to the right place. In this article, I’m highlighting ten of my favorite innovations from some of the best brands online. The best part? You can steal them all for your own website, and you don’t even need to be an internet marketing company to do it.
Text Marketing: Which Platform is Right For You?
Text marketing, whether you’ve tried it or not, is quickly becoming big on the marketing scene. The best internet marketing companies know it’s one of the best ways to reach your audience, with an open rate that trumps even email marketing. As it becomes more prevalent, more platforms are popping up to help you automate the process. In this article I’ll review two: Skipio and Textiful.
How to Create an Industry Study
Industry studies deliver crucial information to businesses all over the globe – and the coolest apart about them? Any brand can create one, not just online marketing companies. This article walks you through my specific 7-step process for creating, analyzing, and promoting your own industry study.
Call-to-Action Examples that Will Boost Your Conversions
A strong call-to-action (CTA) can have a major impact on your conversion rate, and it’s incredibly important that you get them right. Everything from the text, color, placement, etc., can have an effect on how well it performs. In this post, we’ve rounded 18 examples of some of the best CTAs on the internet to give you a little inspiration for creating your own.
How to Hit Your Digital Marketing Goals in 2019
Want to hit your digital marketing goals in 2019? Then you need a solid plan. As one of the best digital marketing companies in the country, we know how important it is to plan and prepare for the year ahead. That’s why I developed this 5-step program, is proven to help businesses set and reach their goals. Read about it here.
Ultimate List of the Best Online Marketing Courses
I’ve learned a thing or two about internet marketing over the years. And I’m happy to share what I’ve learned with you – which is why I’ve created over 227 free online marketing courses designed for everyone from SEO novices to digital marketing wizards. I’ve picked 20 of my favorites here (but don’t forget to check out the rest!)
How to Use Google Trends to Improve Your Online Marketing
When it comes on to digital marketing, knowing what your users are searching for – and how popular specific search queries are – is pretty crucial information. Using Google Trends gives marketer access to search trends beyond what a keyword research tool can tell you, and the best online marketing companies use both. In this article, I’ll go over all the different ways you can use Google Trends in your marketing strategy.
An Insider’s Guide to User Behavior Metrics
If you want to move up in the SERP rankings, you need to be tracking your user behavior metrics. Most internet marketing companies are aware of these metrics and what they mean for the overall quality of your site, but not all of them will tell you what an impact they can have on how Google ranks your site. In this article, Ignite Visibility Digital Strategist Danny Conlon will go over the metrics to watch for and how to improve them to rank better.
Website Popups: Advanced Tactics That Bring More Leads
Website popups are one of the most effective ways to get more online leads. But to make the most of them, you need a clear strategy that details where and when those popups should appear, and where they should take users once engaged. Here are a few advanced strategies that even the best internet marketing companies aren’t telling you.
Why Google Beacon Matters to Marketers
Beacon technology has been around for a few years, but only a few marketers and internet marketing companies are taking advantage of it. Beacons use proximity marketing – the practice of targeting customers based on their exact location – to do things like offer coupons or advertise in-store events or products to people physically close to a given store. Google has their own take on the tech called Google Beacon. Learn how you can use it in this article.
The Digital Marketing Trends to Watch for in 2019
2018 was a big year for a digital marketing, and 2019’s shaping up to be even bigger. With tons of emerging trends – most of them centered around AI – marketers and internet marketing companies will need to be up-to-date on all the latest technologies, and how they can use them in their strategies going forward. I’ve put together all the new developments you need to know to be prepared for 2019.
Chatbot Examples: How Brands are Using Them
Interested in building a chatbot for your business? You should be! They’re quickly becoming one of the biggest trends in marketing. But if you’re not sure where to start, check out this article. I’ll go over some of the best examples of chatbots broken down by industry, and how you can get started building your own.
Google Pixel 3 Event: The Announcements You Need to Know
Google recently held it’s Made by Google, or Pixel 3 event. In it, Google introduces the long-awaited Pixel 3 along with other impressive devices like the Google Slate and Google Home Hub. These new devices will have an interesting effect on marketing and internet marketing companies – almost all of them come with AI baked in. Learn about all the new devices from Google and what they mean for marketers in this article.
How to Build Brand Trust
These days, building trust with your customers is more important than ever. Doing so, of course, is easier said than done. It requires a solid strategy and hard work from day one; but take it from this online marketing company, the payoff is well worth it. That’s why I’ve listed these seven strategies you can use to help build brand trust.
How to Perfect Your Next Product Launch
There’s little more exciting than a new product launch. But to make sure it’s getting the attention it deserves, you need a fully-formed launch strategy. Often, that includes the help of an internet marketing company. In this article, I’ll take you through the steps you need to stage a successful launch.
How to Improve Your Website With 4 Google Analytics Goals
Heard of Google Analytics Goals? If you haven’t, you’re missing out on a valuable opportunity to track and hit your website objectives. The four goals in this article are the ones only the best online marketing companies are using. Find out how and why to set them up here.
How to Choose the Right Webinar Platform
Digital marketing agencies are advising clients to start webinars as a way to promote their brands. That might be advice you should follow as well. Before you go down that road, though, you need to know how to find the right webinar platform. This article will help you do just that.
Which Video Marketing Tools Are the Best?
So you’ve decided to ramp up your marketing with video? That’s great, now you need to pick the right tools to help you deliver some amazing productions. Fortunately, there are plenty of choices on the market. This article will walk you through some of the best options.
Kick Up Your Conversion Rate With Social Proof
Any digital marketing company will tell you about the importance of “social proof.” It’s usually offered in the form of customer testimonials sprinkled on the homepage of a website. If your conversion rate is below the industry average, it might be time for some social proof. This article will show you how to use it to your advantage.
How to Produce a Webinar That Boosts Your Revenue
Are you considering the possibility of using a webinar to land more sales? Keep in mind: there’s a right way and a wrong way to make that happen. If you run a webinar the wrong way, you’ll just waste your valuable time. This article will show you how to do it the right way.
Signs You Need A Marketing Consultant
Not getting enough new opportunities? Not selling enough products? Those are two signs to start with, but there might be more. In this article, you will learn clear signs you need digital marketing help fast.
What No One Tells You About Online Lead Generation
Sure there are many online marketing company options that will do online lead generation for you, but are they telling you everything? In this article, you will learn what no one is telling you about online lead generation.
Set Up A B2B Lead Generation Campaign
Digital marketing companies often offer lead generation services, where they help you drive leads to you own website. In this article, we cover how the process works so you can be fully informed.
Start A Digital Marketing Strategy
Digital marketing strategy has really evolved into a science. With the increase in analytical abilities and targeting, the field has never been more exciting and dependent on knowledge, study and abilities. Learn how to set your own digital marketing strategy now.
Are Browser Based Push Notifications The Next Big Thing?
Internet marketing companies around the world are starting to test browser-based push notifications. Even big sites like Facebook are using this technology. But there are some things you need to know to get it right, otherwise, you could upset your customer.
How our Internet Marketing Company Can Blow Up Your Pinterest
Pinterest marketing can result in significant revenue for the right business, but there are some things you need to know. Learn how our digital marketing firm can take your Pinterest to the next level.
Learn How Googgle AMP Can Propel your Digital Marketing
When it comes to Internet marketing, every share counts. GaggleAMP can help you significantly increase your social media shares by leveraging peers.
Native Advertising, Why it is the Next Big Thing for Marketing
Native advertising is set to explode on the marketing scene over the next few years. Marketing agencies across the globe are helping client’s attract new customers with this inexpensive and effective new digital acquisition tool.
Defining a Brand Voice that Does your Marketing for You
Good Internet marketing firms know how to help their client’s develop a brand voice that attracts business. View case studies on successful brand voices and learn insight on this critical component of marketing.
Millennial Marketing, Research, Tips & Facts for Success
Millennials are the future targets for all marketing companies. They are loyal, young and critical to increasing revenue for your business. While this is true, Millennial’s do not respond to traditional marketing. Learn important facts and strategies for digital marketing that targets millennials.
