Most informational searches today are “zero-click” because of developments like AI Overviews (AIOs) and AI Mode, along with the development of other generative engines. In fact, close to 100% of keywords that trigger Overviews alone are informational, making it important to reach people at the top of the funnel with good AI SEO practices. In…
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About Karen Devlin
Entity SEO: The Key to Appealing to Modern Search Engines
While SEO used to focus primarily on keyword targeting, today’s strategies are all about optimizing for concept- and relationship-centric searches. Specifically, this entails targeting Google entities to give search engines more context as to what your content is about to rank based on search intent. In this blog, Karen Devlin, VP of AI-SEO, will explore…
From Invisible to Indispensable: Dominating AI Search with Answer Engine Optimization
Noticing less traffic than usual? It’s time to look at your answer engine optimization. In this blog, Karen Devlin, VP of AI SEO, will cover what is happening with AEO vs SEO, how it’s affecting your organic web traffic, and what you can do to reclaim the traffic you’ve lost. What You’ll Learn: Why Traffic…
From Ideas to Impact: Bing AI for Modern Marketers
As artificial intelligence (AI) continues to develop, new tools have come along to bring it to the public. One of these revolutionary tools is Bing AI, which can help you easily create text, images, and videos to assist with content creation. In this guide, Karen Devlin, VP of GEO & SEO, will guide you through…