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Karen Devlin

Karen Devlin is VP of AI-SEO at Ignite Visibility, where she leads the agency’s strategy at the intersection of classical SEO and emerging AI search.
Recently recognized as the 2026 Sandie Awards Trailblazer of the Year (presented by the San Diego AMA), Karen is a leading voice in helping brands adapt to the evolving search landscape.
With over 15 years of experience in search marketing, she has guided organizations through major shifts in digital discovery, from traditional SEO to the rise of large language models and generative search platforms. Her expertise in cross-functional leadership, data-driven strategy, and AI optimization makes her a trusted authority for marketers looking to succeed in the era of generative search.

About Karen Devlin

Karen Devlin is VP of AI-SEO at Ignite Visibility, where she leads the agency’s strategy at the intersection of classical SEO and emerging AI search.
Recently recognized as the 2026 Sandie Awards Trailblazer of the Year (presented by the San Diego AMA), Karen is a leading voice in helping brands adapt to the evolving search landscape.
With over 15 years of experience in search marketing, she has guided organizations through major shifts in digital discovery, from traditional SEO to the rise of large language models and generative search platforms. Her expertise in cross-functional leadership, data-driven strategy, and AI optimization makes her a trusted authority for marketers looking to succeed in the era of generative search.

A Complete Marketer’s Guide to Using Bing AI

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Marketers can find several uses for Bing AI today, as it now functions as a productivity tool, search interface, and AI visibility channel. As a result, knowing how to both use and optimize for Bing artificial intelligence can significantly boost your marketing efforts. In this guide, Karen Devlin, VP of AI SEO, will guide you…

Effective Strategies to Increase AI Visibility

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Most informational searches today are “zero-click” because of developments like AI Overviews (AIOs) and AI Mode, along with the development of other generative engines. In fact, close to 100% of keywords that trigger Overviews alone are informational, making it important to reach people at the top of the funnel with good AI SEO practices. In…

Entity SEO: The Key to Appealing to Modern Search Engines

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While SEO used to focus primarily on keyword targeting, today’s strategies are all about optimizing for concept- and relationship-centric searches. Specifically, this entails targeting Google entities to give search engines more context as to what your content is about to rank based on search intent. In this blog, Karen Devlin, VP of AI-SEO, will explore…