Ignite your Local
SEO Presence
At Ignite Visibility, our local search engine optimization package will get you on the
map. By having a high ranking listing in Google and other major search engines,
you can drastically increase the number of customers that come to your
brick and mortar store.
THE LEADER IN DIGITAL MARKETING
CREATIVE SOLUTIONS
They’ve taken strong ownership. Rather than being a contractor, they come to the table like they’re a part of our team.”
- Owner, Therapeutic Company
CUSTOM STRATEGIES
“The way they built our support team is as unique as our business. It’s like we all just fit together - and therefore get more accomplished in less time.”
- Director of Marketing, Jazzercise, Inc.
INDUSTRY-LEADING TEAMS
“Their experience speaks for itself. You can step back and trust that they’re performing.”
- Owner, Rocket Resume
Why Select Us Over Other Local SEO Companies
- Consistently named a top SEO company in the United States on all top industry lists
- Over 50 5 star reviews online
- No long term contracts, we earn our keep each month
- We teach search engine optimization and web analytics at UC San Diego (we will teach you)
- Over 150 clients such as Tony Robbins, 5 Hour Energy, The Knot World Wide, and Sharp Healthcare.
- We integrate SEO with social media, CRO, SEM, content marketing and public relations.
- Featured on the New York Times, Forbes, Search Engine Land, Entrepreneur, Inc.
- Expert and experienced staff. Over 85 full-time expert employees.
- Our CEO is one of the top SEO consultants in the field.
EARNED MEDIA
IGNITE VISIBILITY LOCAL SEO SERVICES
Local Profile Creation
Local Profile CreationIgnite Visibility’s SEO services offer a comprehensive approach to increasing your website rankings by optimizing on-page performance, backend issues, and developing an SEO-friendly content strategy that speaks to your ideal audience.
We’ll start by fixing the technical errors, ensuring crawlers can easily navigate through your website, so more people can find you. From there, we’ll perform a deep dive using a variety of tools to identify the best keywords in your niche, and help you implement them in a way that drives sales.
Build Citations and Links
Build Citations and LinksFor brick-and-mortars, increasing your search performance can dramatically increase the amount of foot traffic to your physical location. With our local business clients, our primary goal is getting them on the map so they can capture more high-intent customers performing “near me” searches.
We’ll first focus our efforts on optimizing your Google My Business profile and establishing consistency across all existing business listings. Once everything is set up correctly, we’ll focus on building citations and developing a review generation strategy for building credibility with customers.
Creation of HTML Page for Website
As your company expands into global markets, you’ll need to develop a strategy for connecting with local audiences in their native language. While you might be able to translate some SEO content, understanding the search intent of foreign language queries, or which terms users enter to find information is incredibly challenging.
Ignite Visibility specializes in multilingual and multiregional SEO strategies, allowing our clients to deliver engaging experiences regardless of location or language.
Link Building
Link BuildingFor brick-and-mortars, increasing your search performance can dramatically increase the amount of foot traffic to your physical location. With our local business clients, our primary goal is getting them on the map so they can capture more high-intent customers performing “near me” searches.
We’ll first focus our efforts on optimizing your Google My Business profile and establishing consistency across all existing business listings. Once everything is set up correctly, we’ll focus on building citations and developing a review generation strategy for building credibility with customers.
Content Creation
Content CreationFor organizations that could use some guidance, Ignite Visibility offers SEO consulting services designed to help clients develop, implement, and optimize an SEO strategy.
We’ll audit internal processes, offer recommendations and hands-on support, and provide documentation outlining everything from workflows to metrics to channel-specific strategies.
Review Generation and Reputation Management
Review Generation and Reputation ManagementOur e-commerce SEO services aim to help brands attract qualified customers and set the stage for increased conversions. We’ll address technical issues, optimize descriptions, and improve your internal linking structure to encourage browsing.
Additionally, we’ll apply structured markup to help search engines better understand your site, focus on building a memorable brand, and develop a review generation strategy to build consumer trust.
OUR LOCAL SEO MARKETING PROCESS
As a local SEO company in San Diego, Ignite Visibility will take the guesswork out of this intricate process. You can hold us accountable for your local SEO results and get back to running your business.
STEP 1
Creation of Core Local Profiles
STEP 2
Name, Address and Phone Number on Most Important Sites
STEP 3
Creation of HTML Page on Website
STEP 4
Continual Link Building and Fresh Content Creation
STEP 5
Advanced Local Optimization of Google My Business
STEP 6
Review Generation and Response Strategy
STEP 1
Creation of Core Local Profiles
The first step is to set up and or/claim core local profiles, including Google My Business, Yelp, Bing, and other niche sites.
STEP 2
Name, Address and Phone Number on Most Important Sites
Keeping your name, address, and phone number (NAP) consistent across all sites and listings is an important part of local SEO. Using sites like Yext, Moz Local, Uberall, or ChatMeter, we’ll make sure your NAP is listed and up-to-date.
STEP 3
Creation of HTML Page on Website
Next, we will create a full HTML local page on your website with full optimization of the title, h1 and h2 headers, copy, images, and map.
STEP 4
Continual Link Building and Fresh Content Creation
STEP 5
Advanced Local Optimization of Google My Business
Once we’ve claimed and established your core local profiles, we’ll work no advanced optimization of your Googe My Business page by adding services, images, videos, calls-to-action, pricing, and more.
STEP 6
Review Generation and Response Strategy
We’ll also ensure that you have a strategy to generate positive reviews and respond to incoming ones, as well as put a broader reputation management strategy in place to deal with any negative reviews.
FAQS
LEARN MORE ABOUT IGNITE VISIBILITY LOCAL SEO SERVICES
Local SEO operates on many of the same practices and principles as regular SEO, with an emphasis on local traffic and local features.
Local SEO is meant to capture local search intent, and local searches often include markers like “near me” or a specific location. Optimizing for local helps you rank for these type of location-specific searches.
Link-building for local SEO comes with some unique challenges, but it’s still an incredibly important part of your local strategy. By securing links both on and off-site you’ll strengthen the quality and authority of your link profile, which is used as a local ranking factor.
Ignite Visibility will work with you to form an effective link-building strategy, which often includes:
- Commenting and guest posting on local blogs, offering testimonials to other local businesses, and being an active member of local social media pages, as well as sites like NextDoor which focuses on connecting with your community
- Working to target local-friendly websites like Trip Advisor or Yelp to earn a trusted backlink, as well as local publications that might mention you in a review or a “things to do” post.
- Sharing your website’s links on social media to help draw visitors back to your website.
To optimize for local SEO, you’ll need to create content that’s specific to your location and your niche to attract local customers.
Like regular SEO, you’ll do this by targeting keywords. Unlike regular SEO, these keywords will often have local ties. Try to include local landmarks, destinations, and attractions within your content to capture those searching with local intent. Not only will you attract new customers and maintain existing ones, but each post you publish with local keywords will give your site another local page for Google to index.
In local SEO, your NAP refers to name, address, and location.
It’s very important that this information is up-to-date and consistent across all citations and search listings.
According to a recent Bright Local study, 64% of searchers have used Google My Business simply to find a business’ contact information, proving that a typo or an incomplete profile can mean missing out on sales.
On top of that, inconsistencies in your profile can mean that Google and search engines don’t know which information to trust, which could lead to inaccurate contact or other information displaying in the search engine results.
The good news is that regardless of the number of locations, the same local SEO principles still apply.
This means you’ll still need to optimize your GMB accounts, claim local citations, generate reviews, and produce local content.
Here’s where it gets a little tricky: you’ll need to produce that information for all locations. If you run a multi-location business, you should add and optimize local listings for each location, with a unique profile for each. This may seem like a lot of work, but creating individual profiles will eliminate any duplicate content issues. Each location will also need a strategy in place to generate and respond to reviews.
Depending on the size of your business and the number of locations, this can be a significant undertaking. Ignite Visibility can help you determine and execute a strategy to ensure each location thrives.
Getting ranked number one makes all the difference. The #1 result in Google’s organic search results has an average click-through rate (CTR) of 31.7%, and the #1 organic result is 10x more likely to receive a click compared to a page in #10 spot.
- 72% of searchers will select organic over a paid listing in the Google search engine results. (Moz)
- Organic CTR for positions 7-10 is almost the same. (Backlinko)
- The average cost of search engine optimization in the US is between 2,500 and 5,000 per month or per project.
- In most cases, search engine optimization beats PPC and social media marketing in lead generation.
- Organic search is responsible for 53% of all site traffic. (Search Engine Land)
- Google controls 88.6% of the search market. Bing controls 4.98%. (Statista)
- 93% of users do not scroll past the first page of search engine results. (Moz)
- 78% of consumers prefer to learn about a brand through articles rather than ads. (CoSchedule)
- 55% of marketers say blog content creation is their top inbound marketing priority. (CoSchedule)
- In a study conducted by Search Engine Journal in 2017, SEO leads had a 14.6% close rate (Search Engine Journal)
- Voice is expected to be a $40 billion channel by 2022. (Strategy Consultants)
- 76% of smart speaker users perform local voice searches at least weekly. (BrightLocal)
- Just 22.1% report that they generally read the featured snippet and consider their question answered without clicking the blue link. (Moz)
Expert Posts
WATCH 151 VIDEOS WHERE OUR SEO COMPANY DESCRIBES OUR STRATEGY
In these training videos, John Lincoln covers exciting topics in search. Watch these videos to learn and get a look at the thought leadership which has allowed us to be ranked as the best SEO company in the nation by Clutch.co. These videos are updated weekly, so make sure to subscribe.
Did You Know We Made “SEO: The Movie”
Insights from SEO Company Experts
Learn more about the best practices and strategies driving SEO performance in 2023. Check out these top-
performing articles for tips and tricks sourced from years on the job.
Ingite Visibility has published thier 2023 search engine optimization study, revealing the biggest investments marketers and agencies are planning to make. Read on to learn about the state of SEO and content marketing in 2023.
What is BARD? Exploring Google Bard: An AI Chatbot for Search
Google has developed an AI chatbot called Google Bard. Its goal is to serve as an augmentation to the search engine. While it's like ChatGPT, there are some critical distincitons between the two. Read on to find out what they are.
How to Rank 1st on Google - SEO for 2023
Our SEO experts know Google focuses on pushing high-quality content to the top of SERPs. Learn from the pros exactly how to rank #1 on Google in 2023.
The Newbies Guide to Robots.txt
Robots.txt is key in preventing search engine robots from crawling restricted areas of your site. Learn how to block urls with robots.txt.
Quality Over Quantity: The Word Count Debate for Content Length
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5 Fast Ways to Get Website Traffic Now
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Troubleshoot Your International SEO Targeting Errors
Targeting your customers doesn't have to be difficult. If you're experiencing any errors, check out this blog to help you debug international SEO targeting errors to help set yourself apart from the rest.
Do User Behavior Metrics Actually Affect SEO?
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Technical SEO 101: Common Reasons Why Your Site's Not Ranking
Technical SEO is all about how you built your website. It covers all of the behind-the-scenes aspects of search engine optimization such as crawling, indexing, site structure, migrations, page speeds, core web vitals, and more.Dive into this review to figure out what you might be doing wrong.
Schema SEO 101: Everything You Need to Know About Website Schema for SEO
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The Ultimate Guide to the 2021 Google Passage Ranking Update
The world of search engine optimization is always changing. As Google evolves and other tools are created, it’s hard to stay on top of the game. Dive into this piece by Jen Cornwell, Director of Digital Strategy, for everything you need to know about the Google Passage Ranking update.
Ultimate Guide to Auditing Your User Page Experience & SEO for Google (2023)
What does user experience in terms of a website really mean? In this blog, Director of Product Management, Danny Conlon, will walk you through the ins and outs of page experience and what that means for your website’s SEO.
15 Tactics to Become an SEO Expert: Advanced SEO Tactics
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20 SEO Chrome Extensions to Download Now
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7 Ways Your Digital PR and SEO Can Join Forces
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Drive Traffic to Your Site with These 11 SEO Content Creation Tools
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Gone Cookieless: Marketing in a World With No Third Party Cookies
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Google Page Experience Update: How to Audit Your Site
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A Guide to the Winning SEO Strategy for Ranking in Multiple Cities
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10 Most Common Web Design Mistakes to Avoid
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Q&A Schema: Optimize Your Site with the Right Questions
Find the best questions to answer, the ones that your target audience is constantly asking. Then, use Q&A Schema tp help you optimize your site and answer these questions clearly and consisely. Learn about some of the best SEO tools for optimizing your schema to rank higher in search engines.
SEO & User Experience: Why Both are Critical to Your Site’s Success
User experience, or UX, is becoming an increasingly important factor in how well a website ranks in the search engines. And though many people don’t realize it, UX and SEO go hand in hand. Read on to learn more about UX, how it influences SEO, and how you can better incorporate UX into your website.
How to Create Custom Product Snippets Using Meta Tags
Did you know you can now control how your products appear in the search results? Use meta tags to set your search snippets to appear just how you want them to. I’ll cover how to do it in this article.
Master SEO in 2023
As you likely know by now, SEO is constantly changing. Whether it’s due to Google algorithm updates or new trends, there’s always something new to try. In this article, I’m taking you through my top tips for ranking high in 2023.
Which is Better for SEO: WWW. vs. Non-WWW
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SEO for Google My Business: 5 Steps to Improve Your 2023 Rankings
Google My Business is a necessary source for your local SEO. Follow these 5 steps to understand the changes to Google My Business, and then shift your marketing strategy to improve your rankings!
How to Get More Out Of Your Link Building Strategy in 2023
As you probably know, SEO agencies are big on link building. And for good reason - a sold linking strategy can have a major impact on your rankings in the search engines. In this article, I’m covering eleven of my top strategies for building better links in the new year.
Learn Google Analytics 4 and How To Use It For SEO
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Why Our SEO Agency Recommends YouTube for 2023
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SEO Reporting The Right Way: SEO Reports Your Team Needs
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The On-Page Checklist to Help You Beat Your Competitors
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Rankings Dropping? Here’s How to Recover from a Google Algorithm Update
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History of Google Algorithm Updates - History Timeline for SEOs
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A new year means a new SEO strategy. In this comprehensive, hour-long webinar, I’m bringing in some of the best minds in marketing to help you plan your strategy for growth in 2023. We’ll cover the specific elements you need to focus on, as well as how to bring them all together to form one cohesive strategy.
What is Semantic Search & Does It Matter for SEO?
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These SEO Mistakes Could Deal Major Damage to Your Site
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Content is King: Myth or Truth?
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Are Podcasts the Future of Content Marketing & SEO?
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Are Multiple Sites Killing Your SEO?
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What is a Content Manager? Best Practices for Content Marketing
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Why Local Citation Building Matters & How It Adds Business Value
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Find New Profitable SEO Keywords In Under 2 Minutes
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The Best Rank Tracking Tools for YouTube Videos
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Domain Authority: What Is It and Is It Worth Focusing On?
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What are Sitelinks and How do You Change Them?
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The Best Guest Posting & Guest Blogging Sites for Marketers
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Google Click Through Rates by Ranking Position
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What is Alt Text? Image SEO & Why You Should Be Using It
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What Is Anchor Text and Why Does It Matter for SEO?
Anchor text is more than an afterthought, it’s an opportunity to improve SEO performance and internal linking, by offering more context to readers and crawlers alike. Check out this guide to learn about Ignite Visibility’s anchor text strategy.
Shocking New Study Reveals the True State of Search in 2020
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The Top Ten Keyword Research Tools on the Market
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The Google Helpful Content and It's Impact on Ranking in Google
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What is SEO? Your Guide for 2023
SEO has really evolved in the last few years. In this complete guide to SEO you'll learn the basics, why SEO matters, on-page vs off-page, the difference between black hat and white hat and much more. This fresh guide for 2023 is full of useful SEO tips. Check it out!
Create an Effective Content Brief Now
Steal the exact content brief we use to assign articles for a blog that sees 100k+ visitors/month. Straight from our SEO experts to your website.
Site Search Function Report
If you are not utilizing Google’s Site Search Function, chances are you’re missing an opportunity to understand your customers. Check out this blog for a walk through on how to turn on site search report in Google Analytics.
Everything is a User Experience
What is user experience? Put simply, a user's experience with a product or service. In this blog, you'll learn how UX appears offline.
Why Content Marketing Will Always Matter
Content is the backbone of all marketing. Without creative copy, you’ll never stand out in the ocean of digital marketing agencies. If you want to win your customers over with your marketing, learn why content marketing will always matter and why you should invest in it now.
Advanced SEO Tactics to Help You Rank Higher
Are you ready to become an SEO expert? In this blog you’ll learn the ins and outs of various advanced SEO tactics. Outshine your competitors by implementing these strategies for 2023!
Technical SEO 101: Find Out Why Your Site's Not Ranking
You’ve created great content and posted it, but you’re not seeing the results you anticipated. In this blog you’ll become a technical seo expert - learn why your site might not be ranking and how to fix it!
Why Most SEO Campaigns Fail
Do you work for an SEO agency? Whether the answer is yes or no, this blog reveals all the insights from an SEO expert himself, on SEO campaigns. Dive in and learn why most SEO campaigns fail and how you can fix them.
Content Marketing Trends to Know
Content trends come and go, so it’s important to take advantage of them when you can. Since content is the backbone for your SEO agency, follow this blog to launch your 2023 strategy!
SEO Copywriting: How to Do it Well
If you want to attract more visitors to your website, you should familiarize yourself with SEO copywriting. This guide will provide you with the ultimate SEO copywriting skills.
How Long Does SEO Really Take?
Wondering how long SEO actually takes? New marketers are taking on the task of beefing up their SEO strategies. Follow these steps to see faster SEO results!
Google Penalties Guide to Success: The Complete List of Penalties
Google is one of the largest search engines. However, it is hard to be #1 on the search engine results page if you don’t understand how ranking works. Check out this list of Google penalties put together by the top SEO agency to help you win.
Using Digital PR to Build Brand Awareness
Morgan Dixon, Director of PR, Lauren Roberts, Senior PR Manager, and Madison Hoffman, Digital PR Strategist, have cracked the code on how to use digital PR to get featured in some of the biggest publications on the internet.