You can put all of your effort into ranking your website on Google, only to see it drop at a moment’s notice. This drop in rankings can subsequently lead to lost visibility in search results and reduced clicks, leaving your site with a period of minimal traffic, conversions, and ROI before you suddenly reappear toward…
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From Crawling to Ranking: A Complete Breakdown of What SEO Is & How it Works
Your healthcare practice’s location on the SERP is more important than you realize. The top few positions will get the most clicks every single time. In this article, our experts will explain what SEO is, why it’s important, and how you can use it to improve your SERP ranking.
How Do Search Engines Work: What to Know to Optimize Your Site
Search engines remain an integral component of any marketing strategy, potentially driving the kind of traffic that other channels simply can’t. If you’re neglecting to optimize your content for Google and other platforms, you’re going to have a much harder time achieving your marketing goals, short- and long-term. Consider the impact Google has on your…
Subdomain vs. Subdirectory: A Guide to Proper URL Structure
When deciding between subdomain vs. subdirectory formats for your URL structure, Google states that both can work. However, the right choice will depend on your website architecture, governance, and long-term SEO goals. In this blog, Jason Carleton, Sr. Director of SEO, breaks down the differences between subdomains and subdirectories, providing insights into when to use…
Ask Maps: Learn the Latest in Google Maps Marketing
In recent years, we’ve seen several key changes to local marketing on Google, from Google Business Profile replacing Google My Business to the introduction of AI-powered Ask Maps. Today, businesses need locally optimized content that ranks for these features and answers key questions, leading to increased online visibility and trust among audiences. In this blog,…
Rank Higher on Google With These Winning Strategies
Want to increase your SERP ranking? Maybe hit that coveted first spot? This article will tell you how to improve your SEO strategy so that your healthcare practice starts hitting number 1.
Real Estate SEO Guide: Strategies, Keyword Ideas, and More
Real estate agents, brokerages, and other professionals need to optimize for local search engine optimization (SEO) to get ahead of competitors and connect with prospective buyers and sellers. According to a report from the National Association of Realtors (NAR), nearly half (46%) of homebuyers start their journeys online, often through a search on Google. Also,…
Effective Strategies to Increase AI Visibility
Most informational searches today are “zero-click” because of developments like AI Overviews (AIOs) and AI Mode, along with the development of other generative engines. In fact, close to 100% of keywords that trigger Overviews alone are informational, making it important to reach people at the top of the funnel with good AI SEO practices. In…
Entity SEO: The Key to Appealing to Modern Search Engines
While SEO used to focus primarily on keyword targeting, today’s strategies are all about optimizing for concept- and relationship-centric searches. Specifically, this entails targeting Google entities to give search engines more context as to what your content is about to rank based on search intent. In this blog, Karen Devlin, VP of AI-SEO, will explore…
Top of Funnel Marketing Strategies That Yield Real Results
Before you can nurture leads and turn them into customers as they move down the marketing funnel, you must attract them at the beginning of the customer journey. At this point, the top of the funnel, your content should hook new potential customers, grabbing and holding their attention. In this blog post, Danny Conlon, Ignite…