Hreflang. This strange-sounding word comes with some major international SEO benefits. In this article, I'll cover what a hreflang tag is, why you might need it, and how to correctly add hreflang tags to your site. What You'll Learn: What hreflang tags are How hreflang tags affect SEO When you should use hreflang tags How to … [Read more...]
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Marketers, get ready. The rise of the no-click search result is very real, and it could have a lasting effect on your SEO strategy. Here's everything we know about no-click searches and how you can optimize for these zero-click results. What You'll Learn: What no-click search results are (and why they matter to marketers) How to rank … [Read more...]
You are what you E-A-T in SEO? When it comes to Google and their ranking factors, that may very well be the case. In this article, we’ll take a deep dive into what E-A-T is, why it’s so important, and how to create E-A-T SEO proof content. Watch a Full Webinar on E-A-T or Read the Article Below! What You'll Learn: What is E-A-T? … [Read more...]
Do you have technical SEO questions? We have answers. Often overlooked for its flashier counterpart, on-page SEO, technical SEO is no less critical to a site’s success. Read through this list to find some of the most common technical SEO issues that are affecting your website’s SEO performance right now. What is Technical SEO? If you've … [Read more...]
It doesn’t take a law degree to see that the legal SEO game is quite competitive, with firms from all over duking it out in the SERPs in an effort to attract more clients in a saturated space. In this article, I’ll go through some best practices for cutting through the noise so you can get more clients on the books--and ideally, leaving glowing … [Read more...]
Have you used Google Trends? Even if you have, you may not be familiar with all the ways it can help your marketing - and trust me, it’s a lot. In this article, I’ll go over how to use Google Trends to improve your marketing strategy. What You'll Learn: What Google Trends is and what you can do with it How to use Google Trends for … [Read more...]
Images in the search results is a game-changer for SEO. They attract attention (and clicks), and with the introduction of schema markup and rich results, they're increasingly becoming a way to set your business apart and gain more search traffic. In this article, we’ll look into image schema markup—specifically, how you can use it to create rich … [Read more...]
If you don’t use a disavow file to block bad backlinks, your business could lose the good reputation you’ve built and your website could lose a lot of traffic. In this article, I’ll walk you through how to block link spam properly. It involves something called the disavow file. Watch the Video or Read the Full Article Below What You'll … [Read more...]
You’re a success story. You’ve achieved that coveted #1 spot in the Search Engine Results Pages (SERPs) for your targeted keyword. Now, you can just sit back, bask in your glory, and watch the money pour in, right? Wrong. The fact of the matter is that you have to work hard to maintain your prestigious ranking. In this article, I’ll show you … [Read more...]
Want to know how to do competitive keyword research in 2019? You've come to the right place. Today, I’m teaching you how to do effective keyword research online and how to strategically each keyword to a page. Watch the full videos now or read the article below. What You'll Learn: Keyword research: The relationship between … [Read more...]