But it involves one critical, yet often overlooked skill—negotiation. In the latest installment of our Ignite Visibility University podcast, CEO John Lincoln chats with founder and CEO of Venn Negotiation, Christine McKay, as she shares her top tips on how to negotiate like a pro. What We’ll Cover: Christine McKay: Negotiator … [Read more...]
Patti Newcomer-Small from FMG Suite on Leadership and Marketing Trends
March is International Women’s Month, a time to celebrate women’s achievements. In this podcast, John Lincoln is joined by Patti Newcomer-Small, who has held numerous leadership positions in various organizations in financial services and tech industries. What We’ll Cover: Patti Newcomer-Small’s Career and Current Role … [Read more...]
Michael Kelly of Investment Science on Stock Algorithms and Consulting Without Compromise
As founder of Investment Science, Michael Kelly is deep into investing and financial know-how. This is especially true when it comes to the data underneath it all. Here's how Michael envisions the future of the industry, including what he thinks it takes to succeed professionally even amidst black swan events. How Investment Science Came to … [Read more...]
Sacha Nasan of Blindlee Explains Guerilla Marketing Tactics
Ask anyone and they’ll tell you that dating in the modern age can be a minefield. Dating app users typically cite frustrations such as talking to someone who drops off mid-conversation, moves too quickly or too slowly, or misrepresents themselves entirely. But perhaps the problem isn’t the people on the apps, but the way the app in question is … [Read more...]
Amazon Marketing Expert Tips to Elevate Your Brand
In May of 2020, we saw an exponential spike in ecommerce sales as COVID shut down many businesses. Online sales retailer Amazon benefitted as their third-quarter earnings tripled, despite the pandemic. Over the last year, we have learned ecommerce is not going anywhere. The good news is it's never too late to learn how to utilize the tools … [Read more...]
Chris Kaiser Makes Marketing Simple with Click a Tree
Making a difference hasn't always been easy, but one entrepreneur sought to change that. Chris Kaiser is a Frankfurt, Germany local who also happens to be CEO and founder of Click a Tree. He founded his B2B and B2C tree-planting company after witnessing firsthand the suffering that deforestation causes — and through simplified, holistic … [Read more...]
How to Increase Engagement Through Video With Hilary Kay
Just as in any field, it’s always a good idea for digital marketers to mentor and exchange information with others in their industry. Doing so gives you an opportunity to discuss ideas, roadblocks, and solutions with fellow business leaders that don’t work in the same office as or face the same challenges as you. On this week’s Ignite Visibility … [Read more...]
How to Use Microsoft Advertising and LinkedIn Microsoft Ads in 2021
Microsoft Advertising helps companies reach their potential. Through cool tools like the Microsoft Audience Network (MSAN) and Microsoft Advertising LinkedIn integration, you can make 2021 your year of growth. A Word On Our Microsoft Advertising Experts Tess Milligan is a Senior Account Executive at Microsoft Advertising. Lance Wilson is a … [Read more...]
How to Grow an Event to Over 2 Million With Keith Cunningham
Events haven’t gone anywhere—they’ve just changed a little. And right now, a dedicated strategy for stirring up interest in your events is more critical than ever. As marketing director for Pinnacle Global Network, Keith Cunningham knows how to market an event—virtual or otherwise. Here's Keith's advice on how to put on a successful virtual … [Read more...]
Roland Frasier Shares How He Struck Gold With Virtual Events During a Pandemic
Having trouble coming up with a great marketing program during the pandemic? If so, then consider virtual events. In this installment of the Ignite Visibility University podcast, I sat down with serial entrepreneur Roland Frasier to learn the secrets behind the success of his e-classes and webinars. Here are a few highlights from the … [Read more...]
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