In this installment of the Ignite Visibility University podcast, I sat down with Jessica Carlin, Partner Sales Director at Yelp to talk about how local businesses can use Yelp to land more sales. A Little Bit About Jessica Carlin Carlin started out at Yelp as a sales rep. She spent her days calling different businesses to help them get set up … [Read more...]
Are Podcasts the Future of Content Marketing & SEO?
As the demand for audio content grows, podcasts continue to skyrocket in popularity. As of December 2019, the total number of podcast episodes reached an all-time high of 30 million. Google trends also show that the number of searches for “podcast” has significantly increased over the past year compared to other terms like “blog” and “blogs.” And … [Read more...]
Options Trading (& How to Disrupt a Market) with Kirk Du Plessis
As founder and CEO of Option Alpha — an industry leader in options trading — Kirk Du Plessis sure knows a thing or two about a special kind of investing. At the same time, the success of his business proved he knows how to disrupt a market with vigor. Fortunately for us at Ignite Visibility University, Kirk takes us into the nitty gritty of … [Read more...]
Solange Jacobs Randolph Reveals Why A Communication Strategy Drives Marketing Success
In this installment of the Ignite Visibility University podcast, I sat down with Solange Jacobs Randolph, Senior Director of Marketing for FMG Suite, to talk about product marketing and product launches. Play The Podcast Now Solange Jacobs Randolph is a marketing expert with more than 20 years of product marketing and corporate … [Read more...]
How to Maximize Sales with Video Account-Based Marketing feat. Oli Bridge
If it’s not already, video should be an integral part of your digital marketing strategy. In this installment of the Ignite Visibility University podcast, I sat down with Oli Bridge, Chief Marketing Officer at Bonjoro, a UK-based online video platform, to discuss account-based video marketing, custom funnels, and much more! Here are some of the … [Read more...]
Barry Schwartz Explains Preparing For Core Web Vitals
Google recently announced the new Core Web Vitals will soon become official ranking signals. While the changes won’t take effect until 2021, the fact that Google is giving us a six-month lead suggests these performance metrics are a big deal for SEO. I sat down with SEO expert, Barry Schwartz to talk vitals and what marketers can do to get … [Read more...]
Jonathan Pogact of Drip Explains Text Message Marketing
Should you be using text messages in your marketing strategy? I sat down with Jonathan Pogact, VP of Marketing at Drips to discuss the benefits and pitfalls of SMS marketing. Here are some of the highlights from our conversation. Listen to the Full Podcast: Jonathan started his career in direct marketing and has been running email … [Read more...]
How to Increase Conversions in 2020 with Keith Lovgren
I sat down with Keith Lovgren, Director of Conversion at Ignite Visibility to discuss CRO in 2020, best practices, and little-known benefits. From landing page best practices to CRO as a learning tool, here’s what Keith had to say about CRO in 2020. Listen to the Full Podcast: Listen on Spotify, Apple Podcasts, or Google Podcasts. Keith’s … [Read more...]
How to Make a Podcast: A Step By Step Guide
Want to know how to make a podcast? I'll show you how in this step-by-step guide. What You’ll Learn: The Rise of Podcasts What are Podcasts? Why You Should Integrate Podcasts to Your Content Strategy How to Optimize Your Podcasts for Search Engines How to find Podcast Guests How to Enable Schema and Google Actions How … [Read more...]
Million Dollar Media Planning With Jeff Fisher
Want to learn national media planning on the highest level? Then you need to pay attention to Jeff Fisher, one of the best in the business. In this episode of Ignite Visibility University, Jeff discusses how to spend millions of dollars in marketing efficiently, how and when to use celebrity endorsements, covers new methods of tracking, and much … [Read more...]
