What began as a meeting of a small group of SEO professionals at a pub eventually grew into the world’s largest search marketing event known as brightonSEO. Recently, brightonSEO hosted its first U.S. destination city event in San Diego, and it was a resounding success! brightonSEO founder Kelvin Newman took some time to chat…
How to Start and Market a Franchise with Lara Bruhn
Starting a franchise can be an excellent way to achieve your entrepreneurial dreams while having the support of your corporate headquarters. Just ask Lara Bruhn, co-owner of Mr. ElectricⓇ of San Antonio and Austin, Texas. I recently had the pleasure of connecting with Lara for the Ignite Visibility University Podcast. We chatted about her…
Enterprise SEO, Personalization and AI: How To Win in 2024 and Beyond (with Ron Weber)
In today’s insightful interview, we delve into the forward-thinking realms of AI, predictive analytics, content marketing, and the nuanced layers of search engine optimization—including a glance at enterprise SEO—that both our guest, Ron, and I hold close to our professional hearts. Stay tuned as we wrap up with actionable takeaways to equip you with…
An Interview with Casey Clark: Learning How to Scale a Business
There can be a lot of confusion when it comes to scaling a business versus growing one. In fact, most people think that scaling and growing are the same thing. But the truth is that learning how to scale a business is a lot different than learning how to scale one. Recently, on the…
Everything You Need to Know About How to Make a Podcast
Every year, more brands are discovering Podcasting’s ability to expand their reach. It’s a launchpad for building loyal fans, getting content ideas, and becoming a thought leader. So in this article, you’ll learn how to make a podcast for your business. You’ll learn what podcasts are, why you should make one, and how to do…
The Evolution of Marketing with Allison Siddons Walker
Jazzercise popped up in 1969 as a dance workout program. A lot has changed in the workout scene since then but one thing has remained strong: Jazzercise. I had the pleasure of chatting with Allison Siddons Walker, the Vice President of Global Marketing and PR for Jazzercise recently for the Ignite Visibility University Podcast….
A Marketing Consultant’s Advice on Data Visualization With Randy Jasinski
Working in ecommerce and looking for a way to improve your customer experience? Your answer is in your data. But knowing what data to capture, how to capture it, and how to analyze it is key. In this video, John sits down with Randy Jasinski of 5PConsulting. They talk about all things data reporting…
How to Become a Master Negotiator with Christine McKay
But it involves one critical, yet often overlooked skill—negotiation. In the latest installment of our Ignite Visibility University podcast, CEO John Lincoln chats with founder and CEO of Venn Negotiation, Christine McKay, as she shares her top tips on how to negotiate like a pro. What We’ll Cover: Christine McKay: Negotiator Extraordinaire How to…
Patti Newcomer-Small from FMG Suite on Leadership and Marketing Trends
March is International Women’s Month, a time to celebrate women’s achievements. In this podcast, John Lincoln is joined by Patti Newcomer-Small, who has held numerous leadership positions in various organizations in financial services and tech industries. What We’ll Cover: Patti Newcomer-Small’s Career and Current Role Leadership Insights for Professionals Advice on Customer Interactions How…
Michael Kelly of Investment Science on Stock Algorithms and Consulting Without Compromise
As founder of Investment Science, Michael Kelly is deep into investing and financial know-how. This is especially true when it comes to the data underneath it all. Here’s how Michael envisions the future of the industry, including what he thinks it takes to succeed professionally even amidst black swan events. How Investment Science Came to…