Every year, more brands are discovering Podcasting’s ability to expand their reach. It’s a launchpad for building loyal fans, getting content ideas, and becoming a thought leader. So in this article, you’ll learn how to make a podcast for your business. You’ll learn what podcasts are, why you should make one, and how to do…
The Evolution of Marketing with Allison Siddons Walker
Jazzercise popped up in 1969 as a dance workout program. A lot has changed in the workout scene since then but one thing has remained strong: Jazzercise. I had the pleasure of chatting with Allison Siddons Walker, the Vice President of Global Marketing and PR for Jazzercise recently for the Ignite Visibility University Podcast….
A Marketing Consultant’s Advice on Data Visualization With Randy Jasinski
Working in ecommerce and looking for a way to improve your customer experience? Your answer is in your data. But knowing what data to capture, how to capture it, and how to analyze it is key. In this video, John sits down with Randy Jasinski of 5PConsulting. They talk about all things data reporting…
How to Become a Master Negotiator with Christine McKay
But it involves one critical, yet often overlooked skill—negotiation. In the latest installment of our Ignite Visibility University podcast, CEO John Lincoln chats with founder and CEO of Venn Negotiation, Christine McKay, as she shares her top tips on how to negotiate like a pro. What We’ll Cover: Christine McKay: Negotiator Extraordinaire How to…
Patti Newcomer-Small from FMG Suite on Leadership and Marketing Trends
March is International Women’s Month, a time to celebrate women’s achievements. In this podcast, John Lincoln is joined by Patti Newcomer-Small, who has held numerous leadership positions in various organizations in financial services and tech industries. What We’ll Cover: Patti Newcomer-Small’s Career and Current Role Leadership Insights for Professionals Advice on Customer Interactions How…
Michael Kelly of Investment Science on Stock Algorithms and Consulting Without Compromise
As founder of Investment Science, Michael Kelly is deep into investing and financial know-how. This is especially true when it comes to the data underneath it all. Here’s how Michael envisions the future of the industry, including what he thinks it takes to succeed professionally even amidst black swan events. How Investment Science Came to…
Sacha Nasan of Blindlee Explains Guerilla Marketing Tactics
Ask anyone and they’ll tell you that dating in the modern age can be a minefield. Dating app users typically cite frustrations such as talking to someone who drops off mid-conversation, moves too quickly or too slowly, or misrepresents themselves entirely. But perhaps the problem isn’t the people on the apps, but the way the…
Amazon Marketing Expert Tips to Elevate Your Brand
In May of 2020, we saw an exponential spike in ecommerce sales as COVID shut down many businesses. Online sales retailer Amazon benefitted as their third-quarter earnings tripled, despite the pandemic. Over the last year, we have learned ecommerce is not going anywhere. The good news is it’s never too late to learn how to…
Chris Kaiser Makes Marketing Simple with Click a Tree
Making a difference hasn’t always been easy, but one entrepreneur sought to change that. Chris Kaiser is a Frankfurt, Germany local who also happens to be CEO and founder of Click a Tree. He founded his B2B and B2C tree-planting company after witnessing firsthand the suffering that deforestation causes — and through simplified, holistic marketing,…
How to Increase Engagement Through Video With Hilary Kay
Just as in any field, it’s always a good idea for digital marketers to mentor and exchange information with others in their industry. Doing so gives you an opportunity to discuss ideas, roadblocks, and solutions with fellow business leaders that don’t work in the same office as or face the same challenges as you. On…