Just as in any field, it’s always a good idea for digital marketers to mentor and exchange information with others in their industry. Doing so gives you an opportunity to discuss ideas, roadblocks, and solutions with fellow business leaders that don’t work in the same office as or face the same challenges as you. On this week’s Ignite Visibility … [Read more...]
How to Use Microsoft Advertising and LinkedIn Microsoft Ads in 2021
Microsoft Advertising helps companies reach their potential. Through cool tools like the Microsoft Audience Network (MSAN) and Microsoft Advertising LinkedIn integration, you can make 2021 your year of growth. A Word On Our Microsoft Advertising Experts Tess Milligan is a Senior Account Executive at Microsoft Advertising. Lance Wilson is a … [Read more...]
How to Grow an Event to Over 2 Million With Keith Cunningham
Events haven’t gone anywhere—they’ve just changed a little. And right now, a dedicated strategy for stirring up interest in your events is more critical than ever. As marketing director for Pinnacle Global Network, Keith Cunningham knows how to market an event—virtual or otherwise. Here's Keith's advice on how to put on a successful virtual … [Read more...]
Roland Frasier Shares How He Struck Gold With Virtual Events During a Pandemic
Having trouble coming up with a great marketing program during the pandemic? If so, then consider virtual events. In this installment of the Ignite Visibility University podcast, I sat down with serial entrepreneur Roland Frasier to learn the secrets behind the success of his e-classes and webinars. Here are a few highlights from the … [Read more...]
How to Differentiate Yourself in Marketing With Shilpi Sullivan
As VP of Marketing for EOS Fitness, Shilpi Sullivan knows a thing or two (or a thousand) about connecting an offering with the perfect target audience. Here's Shilpi's take on what her role is like and how she found her way to EOS Fitness. Shilpi Sullivan Working Her Way Up Shilpi is a badass marketing professional, but she wasn't always in … [Read more...]
Yelp Advertising with Jessica Carlin, Partner Sales Director at Yelp
In this installment of the Ignite Visibility University podcast, I sat down with Jessica Carlin, Partner Sales Director at Yelp to talk about how local businesses can use Yelp to land more sales. A Little Bit About Jessica Carlin Carlin started out at Yelp as a sales rep. She spent her days calling different businesses to help them get set up … [Read more...]
Are Podcasts the Future of Content Marketing & SEO?
As the demand for audio content grows, podcasts continue to skyrocket in popularity. As of December 2019, the total number of podcast episodes reached an all-time high of 30 million. Google trends also show that the number of searches for “podcast” has significantly increased over the past year compared to other terms like “blog” and “blogs.” And … [Read more...]
Options Trading (& How to Disrupt a Market) with Kirk Du Plessis
As founder and CEO of Option Alpha — an industry leader in options trading — Kirk Du Plessis sure knows a thing or two about a special kind of investing. At the same time, the success of his business proved he knows how to disrupt a market with vigor. Fortunately for us at Ignite Visibility University, Kirk takes us into the nitty gritty of … [Read more...]
Solange Jacobs Randolph Reveals Why A Communication Strategy Drives Marketing Success
In this installment of the Ignite Visibility University podcast, I sat down with Solange Jacobs Randolph, Senior Director of Marketing for FMG Suite, to talk about product marketing and product launches. Play The Podcast Now Solange Jacobs Randolph is a marketing expert with more than 20 years of product marketing and corporate … [Read more...]
How to Maximize Sales with Video Account-Based Marketing feat. Oli Bridge
If it’s not already, video should be an integral part of your digital marketing strategy. In this installment of the Ignite Visibility University podcast, I sat down with Oli Bridge, Chief Marketing Officer at Bonjoro, a UK-based online video platform, to discuss account-based video marketing, custom funnels, and much more! Here are some of the … [Read more...]
