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Jason Carleton

Jason Carleton is our Director of SEO. He’s been with Ignite since 2016, and in the marketing industry for over 12 years. Jason approaches client work with a close eye, driving lead engagement by integrating various digital marketing services. Throughout his career, Jason strives to create strategies that are innovative and impactful.

About Jason Carleton

Jason Carleton is our Director of SEO. He’s been with Ignite since 2016, and in the marketing industry for over 12 years. Jason approaches client work with a close eye, driving lead engagement by integrating various digital marketing services. Throughout his career, Jason strives to create strategies that are innovative and impactful.

Effective Ways to Boost Your Marketing Click-Through Rate in 2025

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Are your click-through rates (CTR’s) what they should be? How would you know? Especially if you’ve never asked the question, “What is a good click-through rate?” In this blog, Jason Carleton, Director of SEO, dives into all things CTR. Whether you’re working on SEO, paid media, email marketing or social media, understanding and optimizing your…

What are the SEO Impacts of a Subdomain vs Subdirectory?

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Deciding where to host your company blog is a crucial decision. While you have a few options, Google reveals that your choice will impact your website’s overall SEO. In this blog, Jason Carleton, Director of SEO, breaks down the differences between subdomains and subdirectories, providing insights into when to use each and how they can…