Deciding where to host your company blog is a crucial decision. While you have a few options, Google reveals that your choice will impact your website’s overall SEO. In this blog, Jason Carleton, Sr. Director of SEO, breaks down the differences between subdomains and subdirectories, providing insights into when to use each and how they…
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How to Boost Your Click-Through Rate
A good click-through rate (CTR) is essential in moving people down the sales funnel toward a sale, as it indicates that people find your content engaging. Marketers and advertisers will benefit from knowing more about how to boost this metric to help maximize their ROI. While paid advertising is still a worthwhile strategy with may…