A pillar page content strategy is a common and effective way to organize content around a topic and support topical coverage, and it comes with numerous benefits for SEO, including the ability to appear in AI-powered search results when combined with high-quality, helpful content. In this blog, Jason Carleton, Sr. Director of SEO, will discuss…
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About Jason Carleton
New Google AI Search & What It Means for Your Optimization Strategy
Google’s search box used to be a mere keyword input field, but that’s changing. Now, Google AI search has transformed the search bar into a more interactive platform. People can now use it to engage in conversation with a multimodal, AI-powered search function that synthesizes answers based on longer queries and uploaded context. It’s arguably…
What Is a Good Click-Through Rate And How Do You Actually Improve It?
Whether you’re a marketer, an advertiser, or just someone trying to squeeze a little bit more ROI out of your content campaigns, understanding how to improve your click-through rate can make a serious difference. Even though some reports claim that classic organic search has lost 11-23% of its click share since 2025, it still has…
Subdomain vs. Subdirectory: A Guide to Proper URL Structure
When deciding between subdomain vs. subdirectory formats for your URL structure, Google states that both can work. However, the right choice will depend on your website architecture, governance, and long-term SEO goals. In this blog, Jason Carleton, Sr. Director of SEO, breaks down the differences between subdomains and subdirectories, providing insights into when to use…