Over my career, I’ve created over 200 online marketing courses.
All of them completely free and easy to access.
In this post, I’m listing my top 30 online marketing videos and including playlists to hundreds more at the bottom.
What We’ll Cover:
- Online marketing courses for beginners
- SEO online marketing courses
- PPC online marketing classes
- Social media online marketing classes
- Email marketing online marketing courses
- FAQ
Online Marketing Courses For Beginners
1. How to Start a Website – Beginner Tips to Launch and Market
This one goes out to all the true newbies in online marketing.
Because as we all know, to launch a successful marketing campaign, you need to have a website built and ready to support that campaign.
What it covers:
In this video, you’ll learn a few basic tips on how to set up and launch your own website. It also covers 10 important factors including the following:
- How to choose a good domain name
- Optimizing the site
- Setting up website tracking
- Launching social media profiles
- Setting up ads
- Etc.
2. What to Consider for your 2020 Marketing Plan
With all that constantly changes in the marketing world, you have to be able to stay up-to-date with not only your skill-set but in how you plan your marketing strategy.
There might even be marketing channels you have completely forgotten about and could be useful to your campaigns!
What it covers:
A good marketing strategy is innovative, and you can use these alternative marketing channels and tactics into your 2020 strategy:
- Television and radio is not dead!
- Billboard and paid sponsorships
- Influencer and celebrity marketing
- Programmatic and OTT
- Search Engine Optimization
3. How to Grow Your Business Online
The key to successful online marketing? Scaling it over time.
This video is all about just that: how to find and capitalize on what’s working best for your business and scalinge your efforts for better results in the future.
What it covers:
This one goes in-depth into some of my top ways for scaling and growing your business through online marketing. Look out for things like:
- How to find (and use) your source/medium report in Google Analytics
- How to use benchmark reports in Google Analytics
- Perform competitive analysis with tools in SimilarWeb
- Reverse engineering your competitor’s strategy
4. Get Fast Traffic To A New Website (That Is Profitable)
If you have recently created a new website, you may find yourself struggling to drive traffic to it. Not only do you want to increase your traffic volume, but you also want to generate revenue from those visitors. This video will teach you how to do that.
What it covers:
This online marketing course covers the things you should and shouldn’t do to generate traffic to your new website. Look for the following:
- Other tactics besides SEO
- Sponsored ads
- Boosting engagement
- Creating a community
- Sales funnels
- CPA framework
Online Marketing Courses: SEO
5. Is SEO Dead? My Take on The Question
There’s been a lot of talk about the death of SEO in online marketing.
Don’t listen.
The truth is, SEO isn’t going anywhere. And as long as there are websites trying to rank well in SERPs, there will be a need for it.
It is, however, changing.
What it covers:
This video covers the changing landscape of SEO in online marketing, including what’s affected the change and how you can prepare for it. Look for the following:
- Google’s changing role in SEO
- What other channels play a part in online marketing
- How to keep steady traffic
- New features like position 0, the Knowledge graph, etc.
- The future of SEO: voice search, digital assistants, etc.
6. 5 Powerful Secrets To Competitive Keyword Analysis In 2019 (Class 1 of 2)
Because of the ever-changing nature of SEO, many have questioned the longevity of one its most tried-and-true tactics: keywords.
But keywords aren’t going anywhere, and doing your proper research is still an integral part of creating sites and content that meet the needs of your audience – and rank higher in Google.
What it covers:
Though there are a lot of ways to do keyword research, this video covers my specific strategies for finding the keywords most likely to drive traffic to your site, including:
- The importance of market research and audience segmentation
- Identifying core terms to target
- How different types of websites align with different goals
- Etc.
7. How To Target 1,000+ New Converting Keywords In 5 Simple Steps (Class 2)
After you have discovered the best keywords for your online marketing business strategy, the next step is to properly implement them.
What it covers:
This online marketing course covers the 5 easy steps to targeting the right audience using optimized keywords. Look for the following:
- Titles
- Descriptions
- H1 and H2
- Copy
- Images
- Internal linking
8. How to Rank Longform Content and Make it Irresistibly Shareable
While the jury may still be out on what exactly constitutes Google’s complex algorithm, there are a few things we do know.
One of those things is that when it comes to ranking factors, content is huge. In fact, Google itself has confirmed that content is, in fact, one of the most important ranking factors.
What it covers:
This online marketing course covers Google’s preferred type of content – longform – and how you can create pieces that rank. Topics covered include:
- How long content should be
- The importance of subheadings
- How to increase readability of content
- How (and why) to use images in content
- How to optimize every piece of content – specifically, how and where to place keywords
9. How to Do Internal Linking Strategy
In terms of the most important ranking factors, linking comes in just behind content for successful online marketing.
But while backlinks usually get most of the glory, many tend to ignore the importance of a solid internal linking strategy.
What it covers:
This online marketing course covers the importance of internal linking and how to put together your own strategy. Look for topics like:
- How and why to hyperlink pages together
- How many links should be on a page
- How to use links at a category level and on each page
- The importance of tags and sitemaps
- Proper link ratio
- And more
10. A Simple Process to Find Featured Snippet Opportunities
In case you haven’t heard, there’s a new ranking position in town: position 0.
Called the Featured Snippet, these short snippets of text outrank organic traffic and appear above your traditional search results.
This means if you want to scale the SERPs, you need a strategy in place to find featured snippet opportunities with online marketing.
What it Covers:
As the name implies, this one takes you through the in’s and out’s of Featured Snippets, focusing specifically on:
- Finding where you rank currently
- Finding where your competitors rank
- Analyze the data to see what you (and/or your competitors) are doing to earn Featured Snippets
- How to find your quickest wins
- How to optimize your content for Featured Snippets
11. 5 Proven Steps To Hit Your Digital Marketing Goals In 2019
Online marketing doesn’t have to be as difficult as it seems. There are many things that you can do to reach your digital marketing goals without feeling overwhelmed or burnt out by the process.
What it covers:
In this online marketing course, you will learn the 5 best ways to reach your business goals through online marketing. Look for the following:
- Set a goal
- Have a strategy
- Key performance indicators
- Implement the strategy
- Have a timeline
12. 50+ SEO Tips From Google’s Search Quality Rater Guidelines In Under 10 Min
How does Google decide what is good content?
The search engine giant has a manual review team that sifts through all of the content and compares it to guidelines that determine if it’s high quality or not. This is called Google’s Search Quality Rater Guidelines, and there are a lot of them.
This video simplifies these rules so that you don’t have to spend hours going through the manual.
What it covers:
In this online marketing course, you will learn the top 50 SEO tips gathered from Google’s Search Quality Rater Guidelines. Look for the following:
- Mobile page speed
- Mobile friendliness
- Website readability
- Image quality
- Short URLs
- Internal linking
- Etc
13. How To Do SEO For E-Commerce Websites (And Consistently Grow)
SEO tactics for e-commerce websites is constantly changing. Marketers must stay on top of the current trends in order to rank high in SERPs and generate a profitable stream of traffic to the company’s website.
What it covers:
This online marketing course goes over the newest SEO techniques that you should be using to grow your revenue on your e-commerce website. Look for the following:
- Dynamic optimization
- Internal linking
- Technical issues
- Content creation
- Backlinking
- Etc.
14. Is E-A-T The Most Important SEO Factor?
E-A-T is used in Google’s Search Quality Rater Guidelines 160 times. That must mean that marketers should be paying attention to what it means and how they can incorporate it into their SEO practices.
What it covers:
This online marketing course explores the meaning behind the acronym and ways that you can use it for your own online marketing tactics. You will learn about the following:
- Expertise
- Authority
- Trustworthiness
15. Search Engine Optimization in 2019 – 5 Simple Steps To Get Started
If you are brand new to the world of SEO, it can be a daunting topic to address. While it may seem overwhelming at first, there are a few easy steps that you can do to optimize your SEO strategy for online marketing.
What it covers:
This video will leave you with a better understanding of how SEO works in 2019. Essentially, it is a basic overview of how to get started with SEO tactics. Look for the following:
Online Marketing Courses: PPC
16. How Google Advertising Really Works in 2019
Like SEO, PPC is a constantly changing field. And to take full advantage, marketers must be constantly in-tune and on top of any new features, targeting methods, audiences, etc.
What it Covers:
In this online marketing course, I’ll go over some of the key takeaways of online marketing from the Digital Breakfast event we hosted with Google and the major innovations introduced over the past year.
Tune in for topics like:
- The impact of video on PPC
- How to target customers at various parts in the customer journey
- New audience features
- Mobile advertising
17. How to STOP Competitors Using Your Brand Name (Google Ads)
If you have found that your competitors are bidding on your brand’s specific keywords, the first thing you will want to do is stop them.
This video will go over several ways to get your competitors to quit bidding on your keywords and making your advertising costs go up.
What it covers:
This online marketing course goes over how to protect your brand from the competition by getting them to stop using your keywords and taking up your online real estate. Look for the following:
- Why is this a problem?
- Business model in bidding
- Contacting competitors to stop
- Increasing your bids
18. What is Remarketing? Advanced Strategies to Drive More Revenue
If you’ve spent any time on the blog, you’ll know that here at Ignite, we’re huge fans of remarketing for online marketing.
Why? Simple. It works.
What it covers:
This online marketing course is a personal favorite of mine, covering what remarketing is and why it’s such a big deal in online advertising with topics like:
- How remarketing works
- Which channels to use for remarketing
- How to form a specific remarketing strategy for each ad
- What kind of messaging to use in remarketing ads
- And more
19. How to Use the Google Display Network (11 Simple Tips for Success)
As far as PPC is concerned, the often-overlooked Google Display Network can be a powerhouse when it comes to generating leads and traffic – as long as you know how to use it.
What it covers:
After watching this video, you’ll be set up for success on the Display Network, with insight into:
- Why advertisers should focus on the Display Network
- Different targeting abilities
- Why remarketing ads are so important on the Display Network
- How to use Similar Audiences
- And more tips for using the Display Network to your advantage
20. Cross-Channel Marketing Strategies for Paid Media that Work
The best PPC campaigns include more than one channel. In fact, going into 2020 cross-channel marketing will be more important than ever.
But to make it work for you, you need a strategy that uses each channel cohesively to compliment each other.
In this online marketing course, I’ll teach you how to do just that.
What it covers:
This course focuses specifically on two of the biggest channels: Google and Facebook.
In it, you’ll learn:
- How to align your strategy at different stages of the funnel
- How to use cross-channel marketing to reinforce your goals
- How to leverage data from Google on Facebook
- Remarketing on Google and Facebook
- And more
21. What are all the Different Ads Extensions? (Full Overview)
These days, your average Google Ads advertisements don’t cut it.
Instead, if you want to stand out, you need to use Google Ads extensions.
What it covers:
In this online marketing course, I’ll go over all the Google Ads extensions you need to know, as well as how to use the right ones at the right time. Look for:
- The difference between manual and automatic extensions
- What factors determine whether or not your extensions will show up
- How many extensions to use
- Overview of the different kinds of extensions
Online Marketing Classes: Social Media
22. Social Media Marketing: How to Get Started
If you’re new to social media marketing, this is the course for you.
What it covers:
This online marketing course is geared specifically to those just starting out with social media, which means you’ll get a full overview of topics like:
- Why social media is so important to online marketing
- How to find your demographic
- Ad targeting
- How to get started with social media marketing
- Important action items to help you get going
23. Facebook Marketing for Business
When it comes to social media, Facebook’s long reigned supreme.
It’s no different when it comes to online marketing for business. If you want to succeed online, a Facebook page is a must.
What it covers:
This video will give you a full rundown of how to use Facebook or business, including:
- Facebook pages for local and business organizations
- How to use Facebook Groups (this is big for 2019!)
- Facebook apps, fundraisers, etc.
- How to get started marketing on Facebook
24. Instagram Marketing: How to Get Started
Instagram is quickly becoming instrumental in online marketing, and as more and more people flock to the channel, marketers need to continuously develop social strategies that prioritize Instagram.
What it covers:
In this online marketing course, we’ll take a deep dive into Instagram marketing, covering topics like:
- How to choose content that fits your demographic
- Choosing a main theme for your account
- Engaging followers
- What KPIs (key performance indicators) you should be tracking
25. How to Do Instagram Marketing For B2B Companies
Speaking of Instagram, the channel isn’t just suited for fashion brands and ecommerce.
Though many B2Bs remain hesitant to engage on Instagram for online marketing purposes, they can actually find a surprising amount of success on the platform.
So if you want to succeed online, you need to be taking Instagram seriously.
What it covers:
B2Bs face a few unique challenges when it comes to establishing a presence on Instagram. This video will go over what those are and how to overcome them, covering topics like:
- How to promote your product or service
- How to establish your client portrait
- The importance of theme and free information
- Promotion strategies
- Content ideas
26. How to Use Stories in Your 2019 Digital Strategy
Stories are the latest and greatest in social media, and if you haven’t started using them yet, now’s your time.
Since Snapchat first premiered the format, it’s risen substantially in popularity (and channel distribution), and shows no signs of slowing down.
What it covers:
Across Facebook, Instagram, and even (soon to be) YouTube, Stories represent one of the best ways for your brand to connect with your target audience.
In this online marketing course, I’ll let you in on a few ways you can make Stories work for you, including:
- The main channels to focus on
- Advertising in Stories
- How to use Stories to promote content
- AMP Stories
- Creating a Stories-specific strategy
27. LinkedIn Advertising In 2019 (What Works)
In 2019, LinkedIn saw major growth in popularity for online marketing.
LinkedIn ads can utilize text, images, and video to get your company’s message across. However, you should keep in mind that this platform is best used by B2B companies.
What it covers:
This online marketing course covers how to maximize the potential of your LinkedIn ads. Look for the following:
Online Marketing Courses: Email Marketing
28. How to Start With Email Automation (Tips to Be Successful)
When it comes to email online marketing, automation is key.
Not only will it make your life a lot easier, but it ensures you’re sending timely, relevant emails to your subscribers.
But there’s a fine line between being a welcome addition to a user’s inbox or an annoyance. This video covers how to fall into the former category.
What it covers:
This online marketing course will help you get started with email automation the right way. Look for topics like:
- Defining the purpose of each email sequence
- What kind of content to include
- How to use email automation in your sales process
- Creating a series of goals for your email sequences
- Refining your strategy
29. Start a Drip Email Marketing Campaign For Your Business
This one’s a great accompaniment to the automation video above, and it dives even further into specific strategies to use when putting together a drip email campaign for online marketing purposes.
What it covers:
A drip email campaign is triggered by a certain action – whether it’s a subscription to your blog, a white paper download, a lead gen form submission, etc.
What happens after that action? Find out in this online marketing course. We’ll cover things like:
- Drip campaign examples
- Setting up automated sequences
- Campaigns for new clients
- Campaigns for abandoned carts
- Promotional emails
- Measuring the success of campaigns
30. Increase Online Lead Generation With Popups
If you want a bigger email list, you need a better way to capture emails.
That’s where a solid popup strategy comes in.
Though they’ve long gotten a bad wrap, popups are actually one of the most effective ways of capturing leads and their contact information for online marketing purposes.
What it covers:
This one covers a few of my insider tips and trick for creating popups that get leads. That includes:
- Why popups are so important
- Most effective ways to fire a popup (spoiler alert: nudge popups win!)
- Creating a dedicated landing page
- Creating popups dedicated to different website segments
- How to use popups in your automation sequence
Frequently Asked Questions:
1. How can you learn online marketing?
In order to build your profession of online marketing, there are 6 main skills that you should focus on learning:
- Search engine marketing (includes SEO and PPC)
- Content Marketing
- Inbound Marketing
- Social Media Marketing
- Email Marketing
- Digital Marketing Analytics Tools
You can learn these skills by taking free online marketing classes on YouTube, like mine, or through learning experience platforms like Lynda.com and Udemy.com. (FYI Lynda.com is now LinkedIn Learning). There are plenty of both free and paid options to learn by yourself, learn from a professional, or both!
2. What are the best free online marketing learning platforms?
Some great online learning resources to learn online marketing are:
- Coursera
- SEMRush
- Khan Academy
- Open Culture Online Courses
- Udemy
- SEMrush Academy
- edX
- Academic Earth
- Alison
3. What Certifications are best for online marketing?
To keep up to date with the ever-changing skills, tools and tactics of digital marketing, you should definitely utilize the opportunity to earn online course certifications, to prove your skills and keep sharp with your knowledge! Here are some great online marketing certifications you can earn online:
- Google Ads Certification
- Google Analytics Certification
- HubSpot Content Marketing Certification
- Hubspot Inbound Marketing Certification
- Hootsuite Social Media Marketing Certification
- Copyblogger Certified Content Marketer
- Content Marketing Institute Online Certification
- Facebook Ads Certification
- SEMRush SEO Toolkit Certification
Wrapping Up Online Marketing Courses
There’s a lot to learn about online marketing.
And while the videos above are a great place to start, check out the following YouTube playlists for even more videos geared at helping you make the most of your marketing.
Ignite Friday: Digital Marketing Each Week
