EMAIL MARKETING SERVICES TO NURTURE YOUR CUSTOMER RELATIONSHIPS

Our email marketing company has over 100+ 5-star reviews. Read them here. We’ve also earned acclaim for our services, including Best Digital Marketing Agency.

Email marketing is always evolving and is one of the oldest forms of digital marketing. Our team has over a decade of focusing solely on this channel, and our customers agree that we know how to boost performance. Explore email marketing case studies to learn how we’ve helped others.

When you work with us, we deliver turnkey solutions from strategy to optimization. Some email marketing companies only provide pieces of the workflow. The details in email marketing matter, and we offer these value-added services: campaign management, automation setup, list hygiene, advanced segmentation, and deliverability monitoring. Beyond that, we integrate with other channels like social media, search engine optimization, paid search and more.

We prioritize performance and ROI for our customers with customized strategies and transparency on results and how they lead to revenue. Your email marketing plans will support your specific objectives, giving you complete visibility into efforts versus vanity metrics.

Measuring email marketing informs strategy, and our reporting delivery to you is transparent, simple, and customized. You’ll be able to track KPIs and understand the impact of your communications and how they are creating leads, opportunities, and conversions.

Expect consistent communication from our team throughout the process. You’ll also always know the status of campaigns with access to our project management tool. We keep you connected with regular check-ins. You’ll also benefit from our low employee-to-client ratio. High-touch service is for every customer.

As an email marketing agency, we need to stay up to date about email marketing trends. You can find tons of resources and articles on this that address challenges, insights, and more. Everything that we learn flows back into our customers’ strategies.

We understand that email marketing is not a one-size-fits-all approach, and what worked yesterday may not be effective today. By continuously staying informed and adapting to the rapidly changing digital landscape, we ensure that we employ the most effective and innovative techniques to boost your open and click-through rates. You can trust us to be at the forefront of industry developments, enabling your business to stay competitive and achieve sustainable growth in the dynamic online environment.

IP addresses are the backbone of email senders’ reputations. Internet service providers judge IP address reputations to determine if your emails arrive in the inbox or if they will be diverted to a junk folder. Most large email providers manage the setup of your IP address and will host you on an IP with other senders who have similar engagement profiles. Your deliverability may be negatively impacted if another sender in your IP address pool blasts out to a purchased email list without prior opt-in consent. That’s why email providers monitor opt-out profiles carefully and also why larger businesses choose to select dedicated IP addresses even for different segments of email communication between prospects, transactional customers, and lapsed customers.

It is a common practice to warm up a new IP address by steadily throttling email sends that will distinguish you as a legitimate email sender. Steady increases in volume are better received than large mail list drops. As an email deliverability agent, we recommended 15% email list size increments. Rates of email bounce and spam reports should be monitored closely and strategically controlled.

Buying an email list comes with many risks and challenges. Even though it is technically legal per CAN-SPAM regulations to send emails to addresses in the United States without prior opt-in, the practice of sending such cold introduction emails will most likely get you restricted from major ESP providers.

Most email marketing agencies will achieve a better ROI through the site and social opt-in gateways where subscribers give the brand their consent to be contacted. Not only does this mean its less chance of your email being marked as spam, but it also means that the subscriber is actually interested in your content.

The worldwide number of email accounts has been growing steadily, and consumers have shown that they very rarely abandon accounts. Marketers are finding that they are 6 times more likely to get a click-through from an email campaign than a social media post. Transactional automated email campaigns typically have more than an 8 times increase in open rates and a 6-time increase in additional contributing revenue. Automated email messages average over 70% higher open rates and over 150% higher click through rates than batch email blast campaigns.

Ecommerce: Klaviyo

For retail and ecommerce businesses, personalized communication and customer engagement are key. Klaviyo offers robust features that allow you to create targeted email and SMS campaigns based on customer behavior, purchase history, and preferences. Its seamless integration with e-commerce platforms such as Shopify ensures that you can deliver tailored messages that drive conversions.

Small Business and Startups: Mailchimp

Small businesses and startups often need a user-friendly solution that provides both basic email marketing and automation capabilities. Mailchimp is renowned for its intuitive interface, making it an ideal choice for those who are new to email marketing. It offers a range of templates, automation tools, and analytics to help you grow your business efficiently.

Business to Business (B2B): HubSpot

For B2B companies that require true CRM capabilities alongside email marketing, HubSpot is a powerful option. Its integrated CRM and marketing tools enable you to nurture leads, track interactions, and personalize communications effectively. HubSpot empowers B2B businesses to build strong relationships and streamline their sales and marketing processes.

Enterprise: Salesforce Marketing Cloud and Bloomreach

Enterprise-level businesses demand sophisticated marketing solutions. Salesforce Marketing Cloud offers a comprehensive suite of tools for advanced campaign management, customer segmentation, and analytics. For a holistic approach that combines marketing and commerce, Bloomreach provides a seamless experience, enabling large-scale enterprises to deliver consistent, personalized messaging across channels.

Additional Platforms:

• Campaign Monitor: Known for its beautiful templates and advanced automation capabilities, Campaign Monitor is an excellent choice for businesses looking to create visually appealing campaigns and track engagement effectively.
• Constant Contact: With an array of customizable templates and user-friendly features, Constant Contact is well-suited for businesses that want to maintain a strong online presence and build lasting customer relationships.

Email marketing benchmarks or KPIs to follow include:

• Inbox placement rate
• Open rate
• Click rate
• Click-through rate
• Conversion Rate
• Bounce rate
• Spam report rate
• Unsubscribe rate
• Attributed channel revenue

When you work with Ignite Visibility, you’ll be working with a full service email marketing agency that will not only track these KPIs but also analyze them and use the data to improve your email marketing strategy.

The most effective email marketing strategy for 2024 is one that is customized to your brand’s specific needs and the preferences of your audience. After your initial consultation, your email marketing consultant will work to develop a customized email & SMS marketing strategy that will get you the ROI you’ve been looking for.

You’ll see an increase in your click rate when you produce content your audience wants to see and is relevant to them. Email automations, such as abandoned cart emails and welcome emails, also tend to see higher click through and conversion rates because they are going to audiences that have already shown interest in your product or service. Working with an email marketing agency will help you increase your click rate and deliver consistent content your audience will love.

The amount of marketing emails you send depends on a number of factors. You don’t want to overwhelm your audience but you don’t want them to feel abandoned either. An expert email marketing strategist will be able to help you develop a content strategy and schedule that will work best for you.

Email marketing is important because, unlike your social media platforms, you own your email and SMS list. Unless the users unsubscribe, you will always have a way to contact and connect with them. While social media marketing is great in its own right, at any moment, things could change, and you could lose that connection with your clientele.

When implemented correctly, email marketing is extremely effective. If you are not sure how to introduce email marketing to your content marketing strategy, reach out to schedule a free consultation call with an email marketing agency, such as Ignite Visibility.

Email marketing is one of the most widely used channels in digital marketing. By using email marketing, advertisers are able to reach their target audience directly. It’s a great way to nurture relationships with clients and prospective clients, welcome back old clients, introduce new products, or alert a list of customers to particular sales or events.

The average open rate for email marketing varies across industries, but according to Campaign Monitor, the average email open rate is 21.5%. Keep in mind that, thanks to the recent iOS update, open rates are no longer as reliable as they once were. If you need help to increase your open rate or want more information on which KPIs you should track instead, reach out to the email marketing team at Ignite to schedule a consultation today.

Arriving in your customers’ inboxes can sometimes be harder than it seems. To avoid ending up in the Spam folder or on a blocked list, work with an email deliverability agency that will monitor and identify issues before they cause problems with your sends.

Email marketing is incredibly successful for small businesses. It is a great way for entrepreneurs and other business owners to keep in touch with their customers, nurture relationships with past, current, and potential clients, and build brand awareness.

The email marketing team at Ignite Visibility works with a variety of email service providers, or ESPs. After we learn more about your brand and your goals, we can recommend a specific one that will fit your brand.

An email marketing agency will work with you to develop a strategy that will keep your customers excited about opening your emails. When you work with Ignite, we provide full-service strategic email and SMS management. This includes a full email program audit, a modular responsive email template, ongoing strategic management, copywriting and creative support, monthly and quarterly reporting, ongoing deliverability monitoring, and the deployment of email campaigns and SMS messages. The level of support is customized depending on your specific needs.

Since email marketing strategies are highly customized, the cost to hire an email marketing agency varies depending on the size of your business, your goals, and your needs. To get the most accurate information, reach out to us! We are happy to have a consultation to learn more about your business’s needs.

Email marketing is a long-term play in digital marketing. Realizing the results you’ve defined depends on many factors, including your industry, audience, buying cycle, competitors, and objectives. We develop strategies that align with your goals to accelerate results. There’s no specific timeframe. What matters is seeing progress on a regular basis, which comes from using consistent best practices.

Many companies do manage this internally if they have the resources. For leaner teams, hiring an agency makes sense, as we can devote the time and attention to it. Other marketing departments may have gaps in knowledge and use our services as an extension of their team. 

Typically, hiring an email marketing specialist is cost-prohibitive. For any size company that wants results in email marketing, working with us ensures that this tactic gets the expertise needed for success.

All our customer strategies are unique and customized. We don’t use templates. Instead, we listen to customers talk about their specific needs, challenges, gaps, and goals. Then, we devise plans that align with this.

Yes, our email marketing team has over a decade of experience with this tactic. We’ve supported thousands of companies in a variety of industries with email marketing services. Our solutions amplify customer engagement and drive revenue, ensuring you get the results you expect working with consultants.