LIFECYCLE MARKETING AGENCY: HOLISTIC CUSTOMER JOURNEY TARGETING

Through the years since our inception, we’ve earned over 120 5-star reviews along with several industry awards, including the Clutch Global Business Service Excellence and Clutch Champion awards, along with Most Reviewed B2B Leader by The Manifest.

Our lifecycle marketing agency has a long history of proven success among our clients, with top clients such as Sharp Healthcare, Tony Robbins, Fix Auto USA, 5 Hour Energy, and many others. Read our case studies here.

To help our clients achieve long-term success with every strategy, we take a unique holistic approach to lifecycle marketing. This process entails everything from audience and data analysis and customer journey mapping to developing resonant messaging for all content, including emails, push notifications, and in-app messaging.

We want to ensure that our clients see the kind of return on investment they need to thrive in their industries. As such, we develop strategies that aim to significantly increase conversions and sales, customer loyalty, and overall engagement at every stage of the customer journey.

We make it easy to measure success through comprehensive and accessible reports. Based on your specific goals, we measure certain relevant key performance indicators (KPIs) to track success, working to optimize campaigns accordingly based on the results. In the process, we use the latest development in Google Analytics, GA4, to track all KPIs and maintain consistent reporting.

Transparency is also crucial to our services, as we work to maintain effective communications that give our clients a fundamental understanding of their campaigns’ progress. For instance, we’ll indicate where customers might be falling off in the customer journey and detail the steps we’ll take to ease these pain points and keep leads moving toward loyal customer status. 

We also understand how important it is for each of our clients’ campaigns to get the attention it needs to flourish. As such, we have a dedicated specialist for every client who can devote sufficient time and energy to each account, measuring success and detailing the steps to take for further optimization. 

At Ignite Visibility, we work to stay ahead of the latest trends in digital marketing, including lifecycle marketing. Doing so keeps us innovative and enables our teams to give our clients the best possible services available. You can see what kind of expertise backs our services by checking out our industry blog.

Lifecycle marketing involves looking at the entire process of turning audiences from leads to customers. It covers every aspect of the journey with custom messaging and materials that resonate most with audiences at various points of contact.

With the help of customer lifecycle marketing, you can connect with audiences at every stage of the customer journey, from the time they make initial contact to when they become loyal customers. As campaigns progress, you can identify bottlenecks in the journey and work to ease them for continually smoother journeys.

There is no clear answer here. Depending on the nature of your business and industry, along with your competitors’ efforts, it can take anywhere from weeks to months to see results as you continually optimize your campaigns.

We have worked with clients across a range of industries, including finance, insurance, healthcare, home services, and automotive sectors. We work to learn the ins and outs of each industry to provide the services our clients specifically need.

While you might believe you can track the customer journey and streamline it on your own, this process requires a lot of time and energy. The customer journey can become complex and needs proper segmentation and messaging to appeal to all audiences, which a lifecycle marketing agency can cover while you focus on growing your business.

Ignite Visibility knows there isn’t a cookie-cutter marketing solution in any case, which is why we work to provide entirely personalized solutions based on each client’s needs. You’ll benefit from a solution that truly works for you and you alone.

We use in-depth reporting through GA4 and other analytical tools to measure the success and progress of all campaigns. These tools allow us to track all relevant key performance indicators and provide you with detailed reports whose insights will help us perfect your strategy.

We keep all communications regularly open, with regular phone calls and other forms of communication based on our customers’ preferences. 

In addition, you can stay updated on your strategy on your own with convenient access to the Monday dashboard, which includes regularly updated reports.