Breaking Digital Marketing News
News 2/12/2024 to 2/16/2024
This week: Gemini is everywhere in Google’s products, TikTok offers a new integration, and a new report offers advice on the kind of content that LinkedIn rewards.
Here’s what happened this week in digital marketing.
1. Where Can You Find Gemini in Google’s Product Suite?
The answer is almost everywhere.
If you’re unfamiliar with Gemini, it’s Google’s AI model. It’s also the new name for Bard, which you may have read about recently.
The Big G brags that its “state of the art” AI even outperforms humans when it comes to processing info contained in text, audio, images, and video.
You’ll soon find Gemini features in Google Workspace. For example, Smart Compose in Gmail will help you write faster.
And in Google Cloud, you can use Gemini to auto-generate code and improve productivity.
More details coming next week.
2. Where Do Google Web Stories Appear in Search?
They do, however, appear in the carousel on Google Search. That was previously listed as a grid view in the docs.
Additionally, Google says: “Web Stories can appear as a single result on Google Search, which is available in all regions and languages where Google Search is available.”
Finally, Web Stories can also appear in the Discover feed.
3. How Is Meta’s AI-Based Ad Targeting System Working Out?
Meta recently hosted a roundtable discussion with C-suite execs to talk about AI strategy. The panel also included Jones Road Beauty CMO Cody Plofker to talk about his company’s experience with Meta ad tech.
Here are a few key takeaways:
- Meta’s AI content generation features show positive results in generating better performance for advertisers.
- 40% of the content that people see on Instagram is delivered via AI recommendations.
- Meta says that AI content recommendations delivered a 7% increase in time spent on Facebook and a 6% time increase spent on Instagram.
- Advertisers are seeing better results with the assistance of AI targeting tools, such as Advantage campaigns.
Meta also says that creative is the most important part of advertising. It impacts more than half of the ad auction decisions.
4. How Can You Get the Most out of LinkedIn in 2024?
A new report by Richard van der Blom shares insights on LinkedIn’s algorithm, ideas on how to increase reach, and “secret sauces” that lead to post perfection.
Here are a few key takeaways:
- Overperforming content includes polls, documents, and LinkedIn Videos.
- Underperforming content includes text alone, external links, articles, and reposted thoughts.
- It’s best to engage with your audience rather than “post & ghost.”
- If possible, respond to comments within the first hour.
- Gain attention by making use of tags.
- Keep content unlocked as gating slashes reach by 90%.
The report analyzes more than 1.5 million posts from over 34,000 profiles and more than 26,000 company pages.
5. What Did YouTube Copy From TikTok This Time?
Here’s how it works: as you scroll through Shorts, you’ll see previews of currently running live streams. And you can join any one of them by tapping “Watch Live.”
Only vertical streams are eligible to appear in the feed.
TikTok ran with this idea quite some time ago.
6. What’s the Latest TikTok Integration?
This past week, TikTok announced that its Creative Assistant is now part of Adobe Express.
The new integration will help you create, edit, and optimize videos.
"At TikTok, we are always finding innovative ways for brands, advertisers and creators to create engaging, fun and impactful content that resonates with the TikTok community,” says Sofia Hernandez, TikTok head of Global Marketing. “We're excited to integrate Creative Assistant within Adobe Express and help businesses seamlessly create TikTok-first campaigns within the platform they know and love. Having the ability to ideate, create and post all within Adobe Express further enables businesses of all sizes to create for TikTok at scale."
If you’re interested in using the Creative Assistant within Adobe Express, it’s offered as an add-on.
7. What’s the Latest With AI and Google Ads?
Looking for some automatically created assets (ACA) for your next Google Ads campaign?
If so, then you’re in luck. Google just announced that generative AI for ACA has fully rolled out in the U.S. and UK.
The AI generates assets based on your landing page, keywords, and any existing ads. That’s why it’s important to ensure that your site is up to date when you opt for ACA.
Finally, ACA is meant to complement, but not replace, your existing headlines and descriptions.
8. How Many Fake Reviews Did Google Smack Down Last Year?
About 170 million.
Google just announced that its new machine learning algorithm helped deep-six 45% more fake reviews in 2023 than the previous year.
The new algo looks for patterns that indicate suspicious behavior. For example, if the same reviewer leaves the same kind of review on multiple businesses or if a business receives a sudden deluge of 5-star praises.
Google also says it removed over 12 million fake business profiles and 14 million videos.
9. Was Your Site Affected by the Helpful Content Update?
You might think it was. But was it really?
“They're ranking in the top results,” he wrote. “There's no fundamental content issues. It's more that other things might have moved up even slightly.”
And if you’ve slipped a rank or two but still land on the top page, Sullivan has this advice: “People will naturally want to regain a higher ranking. That's totally understandable. But if you're ranking highly on the page, you probably don't have any fundamental issues to somehow ‘fix.’”
Now that Valentine’s Day is behind us, you should have time to take care of these action items:
- Check your rankings after the Helpful Content update, although you might not have anything to “fix,” you might get some SEO pointers from competitors who’ve suddenly outranked you.
- If you’re marketing with Google Ads, take advantage of ACA. It could turn out to be a huge time-saver.
- If you’re an Adobe Express user who’s marketing on TikTok, consider getting that Creative Assistant add-on.
- If you’re in the B2B space, take a look at that report about the type of content that LinkedIn lifts to the surface. Then, produce that type of content.
News 2/5/2024 to 2/9/2024
This week: Your Local Service Ads may be disappearing, Bard is now Gemini, and Core Web Vitals has a new metric.
Here’s what happened this week in digital marketing.
1. Your Ads May Be Invisible (And You May Not Know It)
Google is investigating a loophole that allows your competitors to manipulate the ad system behind the scenes.
What ads are being targeted?
Local Service Ads.
And this attack is ruining leads for businesses.
When more than one Local Service Ad is connected to a Google Business Page, the ads will become invisible. And this kills off all leads.
Competitors can intentionally create a new Local Service Ad and link it to your Google Business Profile page, without your knowledge.
2. Bard Is Now Gemini. Now What?
Yep. That's correct.
Google Bard is now Google Gemini. Same product, with a new name.
There will be a paid version, similar to ChatGPT-4 and it costs $19.99 a month.
Here's the latest updates:
- The paid version of Gemini, is called Gemini Advanced.
- Gemini is a new opt-in default assistant on Android and has been added to the iOS and Google App, stores.
- Gemini will replace Duet AI, bringing the Gemini model to Gmail, Docs, Sheets, Slides, Meet and other Google products.
Will it replace ChatGPT-4?
Stay tuned to find out.
3. Microsoft Advertisers Have New Ad Targeting Capabilities
Microsoft announced they are expanding enhanced conversions and ad targeting capabilities.
Advertisers should start using these tools to optimize their campaigns more effectively, resulting in improved performance and overall ROI.
Microsoft added in-market audiences that are based on company size and job titles.
This feature will help you target potential customers through their job titles and company.
It's available in the U.S. and Canada across display, native, and CTV.
4. Google's Pausing Third-Party Cookie Removal?
This week the UK's Competition and Markets Authority (CMA) raised concerns about Google's removal of third-party cookies.
Apparently, Google needs to do more in the wake of privacy concerns.
CMA published a report detailing the following concerns:
- Google may continue to benefit from user activity data while limiting competitors’ access to the same data.
- Google’s ability to control the inclusion of ad tech rivals on this list could advantage its ad tech services.
- Publishers and advertisers may be less able to effectively identify fraudulent activity.
This gives marketers more time with third-party cookies before they are phased out.
5. Yandex Is For Sale?
Yandex, a search engine, sold for $5.2 billion.
As part of its Russian assets, Yandex, N.V. has agreed to sell the Yandex search engine.
Rumors of the sale started back in November 2023, but it still needs approval from regulators and shareholders.
Yandex management told its Russian employees that the company would remain independent.
6. Microsoft Is Rolling Out Deep Search to More People
Deep Search is an optional AI feature within the Microsoft platform.
It's meant to help searchers find answers to complex queries and is rolling out to more people.
The "Deep Search" icon lives on the top right of the Bing search box after conducting a search. It's built on top of Bing's web index and ranking system, using GPT-4 to understand the query and produce an "ideal set of results."
Important factors in Deep Search rankings:
- How well the topic matches
- Whether it has an “appropriate level of detail”
- Whether the source is credible and trustworthy
- How popular the page is
7. Google Officially Retires Cache Link
Yep. Google is officially retiring cache link.
And it might add links to the Wayback Machine in place of the cache link.
A cache link gives you the option to click a button, so you can see the latest version of the webpage that Google was looking at.
While the cache is not a great use for debugging SEO issues, many SEOs use it.
8. What’s the Latest in Core Web Vitals?
It’s a new metric: Interaction to Next Paint (INP).
INP measures the time between user interaction and the changed pixels on the screen caused by the user interaction.
In other words, if you press a button and it takes the website .5 seconds to change the screen in response to you pressing the button, then the INP is .5 seconds or 500 milliseconds.
Google has been toying around with INP since the middle of 2022. It becomes official next month.
9. How Do You Check Advertising Analytics With Reddit?
This past week, Reddit announced its first Conversions API partner: Tealium.
You can use it to gain more insight into how your ads perform on the platform.
“Our Conversions API enables advertisers to directly connect their vetted and trusted partners with Reddit to seamlessly share conversion signals and data, while enhancing data efficiency and compliance through simplified measurement integrations,” Reddit said in a statement. “Aligning with Tealium, an industry-leading customer data platform, as our first Conversions API partner is the latest example of our commitment to empowering performance-focused advertisers with measurement solutions that drive business results.”
Reddit’s IPO will reportedly launch next month.
10. How Much Do Online Creators Earn Every Year?
According to new research from Kajabi, 96% of online creators make less than $100k per year.
Further, Kajabi also found that the folks who make under $100k are doing so from two income streams.
The people with five or more income streams earn $100-150k. And people with seven or more income streams earn over $150k.
Here are the top income streams in order:
- Digital products
- Platform payouts
- Physical products
- In-person consulting or coaching
- Online consulting or coaching
11. Is Threads Still a Thing?
It looks that way. According to Meta’s most recent quarterly report, Threads enjoys 130 million MAU.
That’s an increase of about 30 million users from Q3.
“Threads now has more people actively using it today than it did during its initial launch peak so that one’s I think on track to be a major success,” said Meta CEO Mark Zuckerberg.
By way of comparison, X has about 500 million MAU.
I hope you’ve got your shopping done for that Super Bowl party. Now you should have time to take care of these action items:
- Double-check your Local Service Ads. Be sure no one else has added any to your Google Business Profile.
- If you run ads on Reddit, check out that Conversions API. Use the analytics to fine-tune your campaigns.
- Make sure you get your websites ready for INP. You can already check that metric in Search Console.
News 1/26/2024 to 2/2/2024
This week: Reddit wants you to make people laugh, teens love TikTok, and we’ve got some Big Tech earnings.
Here’s what happened in digital marketing.
1. Is There an SEO Disadvantage to Having a Large Website?
According to Google’s John Mueller, it can take the Big G a longer amount of time to process URL changes on big sites.
This past week on Reddit, some enterprising SEO asked about a website with 10 languages and 20 culture codes. He had to go through the process of updating URLs and asked about the most helpful option.
Here’s how Mueller replied: “In general, changing URLs across a larger site will take time to be processed (which is why I like to recommend stable URLs… someone once said that cool URLs don’t change; I don’t think they meant SEO, but also for SEO). I don’t think either of these approaches would significantly change that.”
2. Want to Put a Few Laughs in Your Marketing?
TikTok is out with a blog post on why it’s important to be funny in marketing. And how to be good at it.
Here are a few key takeaways:
- Videos posted with hashtags #funny and #comedy have six trillion views
- “Funny” is the most-desired video category
- 30% of TikTok users say humor in content is a top motivating factor to make a purchase
- About 70% of users say “making people laugh” is the most enjoyable thing about watching TikTok ads
TikTok also says that you should use memes, remix popular trends, and take creative risks in your marketing.
3. Which Social Media App Is Hottest With Kids?
According to a new report by Qustodio, kids these days are spending almost two hours on TikTok every day.
And by “kids,” I mean users ages 4-18.
Specifically, they spent about 112 minutes a day on TikTok during 2023. That’s up from 107 minutes a day in 2022.
TikTok is, by far, the most popular social media app among that demographic.
Facebook takes second place. But the study doesn’t count Snapchat as social media, otherwise it would fall in line at second place.
Snapchat is considered “Communication” for the purposes of that research. Probably because the content is short-lived.
Qustodio also found that almost 20% of kids visited the OpenAI website last year.
4. How Much Is Reddit Worth?
Bloomberg just reported that Reddit’s IPO, possibly happening as early as March, will target a $5 billion valuation.
Previous reports indicated that Reddit wanted a price tag of $15 billion.
According to Bloomberg: “Reddit is weighing feedback from early meetings with potential investors in its initial public offering that it should consider a valuation of at least $5 billion, according to people familiar with the matter, even as it is estimated below that figure in the volatile market for shares of private companies.”
The company reportedly takes in $800 million in revenue annually.
5. Want an Early Preview of Super Bowl Ads?
If so, you can get a sneak preview at YouTube’s new AdBlitz hub.
Check it out to find ads before, during, and after the game.
It’s no surprise. YouTube’s share of Super Bowl ad viewership has increased steadily over the years.
“According to Comscore’s analysis, 88% of adults ages 18–49 saw a 2023 Super Bowl ad on YouTube, compared to the 68% who watched on linear TV,” YouTube said in a statement. “Connected TV, specifically, is increasingly emerging as a major player - Comscore also found that 29% of adults ages 18–34 who only saw a 2023 Super Bowl ad on YouTube, saw it on CTV.”
YouTube also sorted all Super Bowl ads into categories, such as “Dramatic Ads” and “Inspirational Ads.”
6. Need Help With Your Product Feed on Pinterest?
If so, take a look at Pinterest’s new product feed tips.
“Your product feed (also known as a data feed, data source or product catalogue) powers important lower funnel tools such as product Pins and shopping ads,” Pinterest said in a statement. “Its data informs how our system recommends your content across Pinterest and which people see your Pins. It also impacts how your brand appears on the platform, with important information such as product description and images on the actual Pins.”
Here are a few of the tips:
- Include metadata listings
- Use keywords in titles and descriptions
- Avoid targeting restrictions
Pinterest is closing in on 500 million users.
7. Or How About Some Tips for Advertising on Reddit?
Reddit is also offering marketing tips. But not just for e-tailers.
The new guide offers tips on how to strategize, create an ad, install the pixel, and target your audience.
According to Reddit:
- 90% of people trust Reddit for product and brand recommendations
- 69% of Redditors respect when brands make an effort to contribute on the platform
The guide also offers inspiration from previous small business campaigns.
8. Does HTML Structure Affect Page Rank?
Nope. That’s according to Google’s Gary Illyes.
In a recent Search Off The Record podcast, Illyes said this: “I know that some people like to think that HTML structure matters all so much for rankings, but in fact, it doesn't matter that much."
He went on to say that if every site had the same structure, it would make for “a very boring Internet.”
Illyes also said that it’s “great” to use headings, subheadings, and paragraphs. But, beyond those elements, it’s not necessary to think about how the page is structured.
9. How Much Revenue Did Google and Microsoft Take in Last Quarter?
Both Google and Microsoft released earnings this past week.
Google hit $86 billion in gross sales. That’s up 13% year-over-year.
Ad revenue came in at $65.52 billion, an increase of 11% YoY.
“We are pleased with the ongoing strength in Search and the growing contribution from YouTube and Cloud,” said Google CEO Sundar Pichai. “Each of these is already benefiting from our AI investments and innovation. As we enter the Gemini era, the best is yet to come.”
As for Microsoft, that company earned $62 billion in Q2 sales. That’s a YoY increase of 18%.
Search and news ad revenue (via Bing) increased 8%.
"We’ve moved from talking about AI to applying AI at scale," said CEO Satya Nadella. "By infusing AI across every layer of our tech stack, we’re winning new customers and helping drive new benefits and productivity gains across every sector.”
The Super Bowl isn’t this weekend so you’ve got plenty of time to complete these action items.
- Check out those guides for advertising on Reddit and Pinterest. Even if you don’t use those platforms in your marketing, you might find some good ideas.
- Take a look at the Super Bowl ads on YouTube to get inspiration for your own advertising.
- If you need to advertise to kids these days, consider doing so on TikTok. They love that app.
- And throw some laughs into your marketing. If you don’t have a good sense of humor, read that TikTok guide.
News 1/22/2024 - 1/26/2024
This week: Google's integrating Gemini into Google Ads, TikTok is offering new accessibility options, and LinkedIn is getting rid of lookalike audiences.
Here’s what happened this week in digital marketing.
1. Is AI the Future of Search Ads?
“Put Google AI to work with Search ads.”
That’s the headline in a new announcement on Google’s blog.
According to the announcement, Google will integrate Gemini into Google Ads.
If you’re unfamiliar with Gemini, Google advertises it as “our largest and most capable AI model.”
Google says that the new “conversational experience” in Ads will roll out to all English language advertisers in the U.S. and the UK in the coming weeks.
It’s billed to help you build better campaigns.
2. Google Is Testing "Nearby Events and Deals" As A Local Search Feature
Are you running a local business?
Google is testing a new feature called, “Nearby Events and Deals” to boost conversions through local searches on mobile devices.
The feature produces four tile search results with:
- Company Name
- Promotional Photo
- Review Rating
Click on the titles to see:
- Company Name
- Mapped Location
- Promo Image
- Informative Text
When Google answers a query, there is not a “show more” option, indicating the limits of this feature.
3. What Are the Best Ad Bidding Strategies on TikTok?
Among the tidbits of info that you’ll find in the guide:
- Start with upper funnel conversion events for each new ad group
- Create 3-5 ad groups for a single campaign
- Use TikTok Pixel and the Events API to enable integration between the TikTok platform and your systems
- Use a daily budget instead of a lifetime budget
- Set a daily budget to a minimum of 50x your target CPA for ad groups
The guide also says that advertisers who use a nurtured account strategy see a 70% reduction in CPA.
4. TikTok Announces New Accessibility Option
Speaking of TikTok, that company just announced a new accessibility option: a new text size.
That makes it easier for you to create content that’s easy to read for people who don’t see very well.
“TikTok just became even more accessible!” the company posted on X. “In an effort to ensure we're meeting our community's needs, we're launching new dynamic text size options. To learn more about this feature update, go to your display settings in the TikTok app!”
TikTok also recently turned on auto-captions by default so that people with hearing problems can read captions.
5. Is TikTok Going Long Form?
According to Matt Navarra, it looks like TikTok is testing 30-minute uploads.
That should keep them from going the way of Vine.
But it’s also not much of a surprise. TikTok has repeatedly increased the maximum video length over the years.
Eventually, it’s just going to be YouTube.
Just keep in mind: it looks like this is only a test at this time. There’s no announced time as to when TikTok will release 30-minute uploads.
6. Will You Miss Lookalike Ad Targeting on LinkedIn?
LinkedIn just announced that it’s removing lookalike audiences at the end of February.
Here’s what will happen:
- You won’t be able to create new lookalike audiences
- You won’t be able to edit existing lookalike audiences
- Existing lookalike audiences will become static (they won’t refresh)
LinkedIn recommends you use Predictive Audiences or Audience Expansion instead of lookalike audiences.
7. New LinkedIn Tool to Generate Leads
LinkedIn just announced a new tool to generate leads in the B2B space: sponsored posts.
Here’s how it works: when a company page posts an article, admins have the opportunity to promote it.
They can add a CTA button that reads: “Unlock Article.” Users who click that button will have to provide an email address to read the content.
Voila! A new lead for your email marketing list.
LinkedIn says the feature is only available for company pages at this time.
8. How Many SEOs Worry About the Impact of Google’s SGE?
According to a recent poll conducted by Aleyda Solis, more than 60% of SEOs worry about Google’s Search Generative Experience (SGE) impact.
Here’s the question: “If Google were to launch SGE as it's shown today, would you be worried about its impact?”
Sixty-two percent of respondents answered Yes to that question.
Only 27% answered No. And 11% weren’t sure how they felt.
Barry Schwartz conducted a similar poll on X and saw similar results.
9. Looking to Plan Ahead for Marketing on X in 2024?
If so, then you’ll love the new marketing calendar offered by X.
It’s packed with key dates for holidays, events, and celebrations.
You’ll also find that it’s easy to navigate. So you can jump right to key dates that are 3, 6, or 9 months out.
It even lets you filter by specific types of events (occasion, entertainment, sports, etc.).
Use it as a great way to plan for the new year.
Stop thinking about the playoffs long enough to take care of these action items:
- Take a look at that X marketing calendar. You might find it useful even if you don’t run ads on X.
- If you’re in the B2B space, think about how you can use LinkedIn-sponsored posts to generate more leads.
- And if you were using lookalike audiences on LinkedIn, decide how you’re going to move forward.
- Take a look at that TikTok guide on bidding strategies. You’ll likely find some great info for other platforms as well.
- Now that YouTube allows you to split-test your thumbnails, start doing that.
News 1/16/2024 - 1/19/2024
A lot’s happened in digital marketing this week - from a new WordPress plugin vulnerability affecting up to 2 million sites to new tool features and partnerships you’ll want to know about - let’s dive into the digital marketing news!
Here’s what happened this week in digital marketing.
1. ACF WordPress Vulnerability Affects up to 2 Million Sites
A new WordPress plugin security vulnerability may affect as many as 2 million sites.
The Advanced Custom Fields (ACF) plugin allows people with contributor-level access or higher to perform unauthorized functions. However, the software developer didn’t say exactly what kinds of threats exist.
Fortunately, there’s a fix. Just grab ACF 6.2.5 or later.
Unfortunately, that fix could introduce breaking changes. So you might need to get in touch with your software development team.
2. YouTube Rolls Out Shorts Editing Tool
Do you have a long-form YouTube video that you’d like to convert into a Short? If so, then I have some good news for you.
YouTube just announced that it’s got a new tool that can help you with that.
Just click on the Remix button on your video and select “Edit into a Short” from the context menu that appears.
You can also use that tool to transform the layout into the best format, such as “Square” or “Single.”
View the preview and upload the video as a Short. That’s it.
Right now, the tool is only available on iOS. But it’s coming to Android soon.
3. Study: Gen Zers Like TikTok As a Search Engine
According to a new study by Adobe, folks are gravitating to TikTok as a search engine.
The research says that 40% of consumers use TikTok to search for things they like or want.
That’s especially true with the kids these days. Among Gen Z, 64% use TikTok as a search tool.
And 49% of millennials do the same.
Almost 10% of Gen Zers prefer TikTok over more well-known search engines.
4. TikTok Publishes Valentine’s Day Marketing Guide
Better late than never, I supposed.
TikTok just published a Valentine’s Day marketing guide. If you want a copy of it, though, you’ll need to provide an email address.
Here are some key takeaways:
- Valentine’s Day 2023 saw 3.9 billion video views on the platform (an increase of 39% YoY)
- That was coupled with a 12.5% engagement rate
- Some of the most popular hashtags include #valentineschallenge, #valentinesdayideas, and #valentinescosplay
- More than half (51%) buy clothing for themselves on or around Valentine’s Day while just under half (46%) buy clothing for others
The guide also includes a listing of related events.
5. X Announces New Partnership With Shopify
According to Joe Benarroch, who heads up Business Operations at X, the new partnership will:
- Bring awareness to X via the Shopify sales channel
- Make it easy to upload whole product catalogs to X
- Help sellers get the most out of their ad spend
- Highlight the role X plays in the seller’s marketing stack
And Shopify president Harley Finkelstein says the new partnership will offer greater exposure for Shopify sellers.
6. Report: Non-Skippable Ads May Harm Engagement
According to a new report by TikTok, non-skippable ads can lower your engagement metrics.
In the survey, 74% of U.S. respondents said that they strongly or somewhat agree that having the ability to skip ads makes them more engaged in the experience.
TikTok showed similar stats in other countries, including Canada, the UK, Australia, France, and Denmark.
“Forced views don’t command engagement - in fact, they hinder it,” TikTok says.
The report also points out that fully skippable ads leave a more lasting impression when users choose to watch.
7. Microsoft Launches AI Tool for E-Sellers
Microsoft just announced a new tool for e-sellers: Retail Media Creative Studio.
Just feed that tool a product URL and it will create a banner ad. It uses AI to generate content.
The studio can also:
- Transform product images into lifestyle visuals
- Offer ad copy suggestions
- Edit images
Additionally, Microsoft’s tool will also respect your branding guidelines.
It’s slated for release sometime in the early part of 2024.
8. Google: Ignore Link Spam Pointing to Your Site
A Reddit user recently asked Google’s John Mueller about link spam pointing to a website.
“We have hundreds of thousands of backlinks from AI-generated blog posts hosted on different subdomains,” the user said. “These links point either to valid pages or non-existent 404 pages on our website. Should we disavow them?”
This isn’t new info. But it might be helpful to those of you who haven’t heard it before.
9. Study: Link Spam Deserves More Attention
Speaking of link spam, a new study from Leipzig University says that search engines need to pay more attention to link spam.
In other words: there’s still a whole lot of spammy content in the search results.
Here are a couple of key takeaways:
- Higher-ranked pages tend to show signs of lower text quality and include plenty of affiliate links
- Google’s spam-targeting updates work, but they’re short-lived
Good news for black hatters, I suppose.
When you’re done looking for cameos of Taylor Swift during the NFL playoffs, take care of these action items:
- If you’re still jumping through hoops to maintain your disavow file, don’t worry about it. Google says you can just ignore link spam.
- If you’re a Spotify merchant, think about how you can start using X to earn more revenue.
- If you’ve got a WordPress website with that ACF plugin, make sure you upgrade to the latest version. But be ready to make some software changes.
- Take a look at that TikTok Valentine’s Day marketing guide and see if you get any valuable info out of it.
- Start producing Shorts videos in a jiffy by using that new tool to transform your long-form videos to Shorts.
- Have a look at that new Microsoft AI tool and see what kinds of creatives to produce for your business.