Search engine optimization (SEO) is crucial for any business looking to establish a strong online presence and drive organic traffic to their website. For large organizations, the stakes are even higher. Enterprise SEO needs to account for as many as millions of URLs, multiple stakeholders, slow dev queues, technical debt, content governance, international SEO, AI…
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About Eric Solomon
Google Penalties: What to Watch for & How to Avoid Them
While “Google penalties” can happen, it’s important to remember that not every traffic drop is a Google penalty. In fact, according to Google reports, less than 1% of indexed sites actually receive manual penalties. Automated penalties can happen with algorithm updates, but they can result from multiple causes, from failure to adhere to Google guidelines…
How Do Search Engines Work: What to Know to Optimize Your Site
Search engines remain an integral component of any marketing strategy, potentially driving the kind of traffic that other channels simply can’t. If you’re neglecting to optimize your content for Google and other platforms, you’re going to have a much harder time achieving your marketing goals, short- and long-term. Consider the impact Google has on your…
The Science of SEO Power Words: Boost Your Click-Through Rate and Rankings
Search engine optimization (SEO) might entail a lot of technical elements, but another effective tool that can enhance your content consists of SEO power words. These words are emotionally resonant terms that can help with SEO while appealing to your audience’s emotions. Using power words for SEO the right way will ultimately help boost rankings…
How to Do Keyword Research: A Complete Guide
A strong keyword strategy is the guiding force behind any SEO success. While there are many other elements to consider, your SEO keyword strategy will help you identify the most and least competitive search queries to target in your content. In this blog, Ignite Visibility’s Sr. SEO Digital Strategist, Eric Solomon, will take you through…
How to Rank for “Near Me” Keywords With Local SEO
When it comes to increasing your local exposure, you need to focus on creating the perfect local SEO strategy. In this article, our experts will explain how local SEO is different from any other type and give you tips on how to create the perfect strategy for your healthcare business.
Google Business Profile: How to Build & Optimize the Perfect Page
Think a Google Business Profile is just for brick-and-mortar businesses? Think again! Businesses across industries are expanding their reach and increasing organic traffic by optimizing their Google Business Profile (GBP). In this blog, Sr. SEO Digital Strategist. Eric Solomon will explain how to set up your profile and optimize it to generate more organic traffic…
What Is Topical Authority & Why Do You Need It?
When developing your website’s SEO, topical authority is an essential factor in helping you climb to the top of search engines while building trust among your audiences. You might be familiar with this concept if you’re digging into SEO as you learn the techniques to get ahead of competitors. In this blog, Sr. SEO Digital…
How to Use Share of Search to Your Advantage for SEO
Is search traffic for your industry rising or dropping? How can you tell? How will that affect your overall marketing strategy? In this blog Senior SEO Digital Strategist, Eric Solomon, will cover different ways you can measure market demand to determine whether search traffic is going up or down based on search volume. What We’ll Cover:…
The Best Enterprise SEO Management Tools & Platforms
Search engine optimization is often challenging, but it doesn’t have to be with the right strategy and the right tools. The best enterprise SEO tools and services can give your business what it needs to flourish in rankings, but it’s important to know which to use and how to implement them. In this blog, Ignite…