Think email marketing’s outdated? Think again! Despite the evolution of digital assistants, video and chatbots, old reliable email marketing remains an essential tool for businesses, with a better ROI than almost any other marketing channel. But to get there, you need an effective email marketing strategy. Here’s how to build one in nine easy steps. …
How to Achieve a Lasting Competitive Advantage
Differentiating yourself in a crowded marketplace is the ultimate goal of every business owner, but it’s not something that can be accomplished all at once and then left behind. Like many business processes, it’s an ever-evolving goal that has to be constantly reassessed to suit the current demands of the marketplace. That said, there are…
2015 Social Media Prediction for Taking on the New Year
Another year has zoomed around and 2014 is coming to a close! It has been a year filled with innovative and also tough changes for marketing content on social media. What does the future hold for the ever-important social media field? Here are some of my predictions for 2015: Conversational Tone Sifting – It’s…
Ultimate Guide to Infographic Distribution
Ultimate Guide to Infographic Distribution You’ve got a striking infographic design that’s ready to be shared on the internet. Infographics are a plum opportunity for a boost in exposure because they’re aesthetically appealing, fun to read and provide easily digestible information. However, it would be a waste of that infographic if you slap it on…
Ultimate Guide to Infographic Distribution
You’ve got a striking infographic design that’s ready to be shared on the internet. Infographics are a plum opportunity for a boost in exposure because they’re aesthetically appealing, fun to read and provide easily digestible information. However, it would be a waste of that infographic if you slap it on the website without promotion. What…
Facebook Bans Like Gate, What are the Alternatives?
On Nov. 15, 2014, the Facebook ‘Like Gate’ will be a thing of the past. Facebook quietly mentioned in its Platform Policy that pages can’t make it a requirement to Like a Page to have access to contest, downloadable ebooks and more. Like Gates usually required the aid of third party apps and were a…
Mission Federal Credit Union – Social Media Campaign Case Study
Mission Fed is the largest, locally based financial institution exclusively serving San Diego County and is a part of a CO-OP network that offers its customers more than 30,000 fee-free ATMs nationwide. All San Diegans are welcome. The Challenge The client, Mission Fed, wanted to do a small-scale Facebook focused campaign to grow their presence…
How Does Social Media Analytics Help your Business?
Social Media Analytics is essential for any business as it provides useful insights into your demographic, such as their interest, frequent interaction times and much more. It’s more than looking at Likes and Re-tweets, social media analytics gives you in-depth knowledge for future strategies and allows you to tailor your content to your audience. I…
Case Study: Love is in the Hair Viral Campaign
Wigs by Patti’s Pearls is a boutique website geared towards women with cancer as well as the hair challenged. The Challenge The client wanted to bring more exposure to the e-commerce business and expand their brand. Additionally, the client wanted to recognize the beautiful women and raise awareness of hair loss and its affects. The…
How Social Media Ads Help Your Brand
Social media ads are a phenomenal method to grow your brand quickly and effectively. However, it is important to identify which social platform would yield the most return for your business. Facebook Facebook is my favorite platform for promoting your business, you can acquire new likes, promote post or direct traffic to your website…
