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Home // Archives for Ignite Visibility

Thought Leadership Strategy: How to Develop Thought Leaders in Your Company

By Ignite Visibility

When you think of Apple, who do you think of? Steve Jobs, right? When you think of Facebook, who do you think of? Mark Zuckerberg, right? That’s because these men didn’t just build businesses. They built sustainable brands by first branding themselves as thought leaders in their industry. Keep reading to find out why it is important to … [Read more...]

Diversity & Inclusion in The Workplace: How to Promote Corporate Culture

By Ignite Visibility

If you want to attract and maintain the best talent on the market, you need to create a diverse corporate culture that can embrace everyone. Encouraging employees to explore ideas from different views and allowing people to be themselves leads to higher levels of engagement and retention. Yet, a lot of corporate diversity programs fail. Why? … [Read more...]

How to Undo an Email in Gmail or Outlook 365 in a Few Seconds

By Ignite Visibility

In the span of a generation, sending and receiving information went from a gradual, ambiguous process to faster than we could have ever imagined.  Love it or loathe it, email communication has drastically revolutionized the way we interact with one another. While many could argue that email has fundamentally changed the workplace for the better, … [Read more...]

Ultimate Guide to Infographic Distribution

By Ignite Visibility

Ultimate Guide to Infographic Distribution What better way to learn about how to distribute an infographic than to look at an infographic itself! Enjoy! You’ve got a striking infographic design that’s ready to be shared on the internet. Infographics are a plum opportunity for a boost in exposure because they’re aesthetically appealing, fun to … [Read more...]

How to Achieve a Lasting Competitive Advantage

By Ignite Visibility

Differentiating yourself in a crowded marketplace is the ultimate goal of every business owner, but it’s not something that can be accomplished all at once and then left behind. Like many business processes, it’s an ever-evolving goal that has to be constantly reassessed to suit the current demands of the marketplace. That said, there are … [Read more...]

2015 Social Media Prediction for Taking on the New Year

By Ignite Visibility

Another year has zoomed around and 2014 is coming to a close! It has been a year filled with innovative and also tough changes for marketing content on social media. What does the future hold for the ever-important social media field? Here are some of my predictions for 2015:   Conversational Tone Sifting - It’s no secret people don’t like … [Read more...]

Ultimate Guide to Infographic Distribution

By Ignite Visibility

You’ve got a striking infographic design that’s ready to be shared on the internet. Infographics are a plum opportunity for a boost in exposure because they’re aesthetically appealing, fun to read and provide easily digestible information. However, it would be a waste of that infographic if you slap it on the website without promotion. What are the … [Read more...]

Facebook Bans Like Gate, What are the Alternatives?

By Ignite Visibility

On Nov. 15, 2014, the Facebook ‘Like Gate’ will be a thing of the past. Facebook quietly mentioned in its Platform Policy that pages can’t make it a requirement to Like a Page to have access to contest, downloadable ebooks and more. Like Gates usually required the aid of third party apps and were a popular and common method for growing the … [Read more...]

Mission Federal Credit Union – Social Media Campaign Case Study

By Ignite Visibility

Mission Fed is the largest, locally based financial institution exclusively serving San Diego County and is a part of a CO-OP network that offers its customers more than 30,000 fee-free ATMs nationwide.  All San Diegans are welcome. The Challenge The client, Mission Fed, wanted to do a small-scale Facebook focused campaign to grow their presence … [Read more...]

How Does Social Media Analytics Help your Business?

By Ignite Visibility

Social Media Analytics is essential for any business as it provides useful insights into your demographic, such as their interest, frequent interaction times and much more. It’s more than looking at Likes and Re-tweets, social media analytics gives you in-depth knowledge for future strategies and allows you to tailor your content to your … [Read more...]

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About // The Editor

John E Lincoln, CEO

John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and a 2017, 2018, 2019 and 2020 Inc. 5000 company. Lincoln is consistently named one of the top marketing experts in the industry. He has been recipient of the Search Engine Land "Search Marketer of the Year" award, named the #1 SEO consultant in the USA by Clutch.co, most admired CEO and 40 under 40. Lincoln has written two books (The Forecaster Method and Digital Influencer) and made two movies (SEO: The Movie and Social Media Marketing: The Movie) on digital marketing. He is a digital marketing strategy adviser to some of the biggest names in business. John Lincoln is the editor of the Ignite Visibility blog. While he is a major contributor, he does not write all of the articles.

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