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Unlocking the Power of Bottom of Funnel (BoFU) Marketing

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The bottom of the funnel is where the metaphorical bases are loaded. You have the potential to score big with a well-executed bottom-of-funnel (BOFU) marketing plan. But only 14% of marketers are making BOFU content, while 50% are making TOFU content. This means they miss a chance to convert their leads into sales. So in…

5 Creative Design Tips to Future-Proof Your Brand Marketing

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It’s not uncommon knowledge that when economic struggle hits, creative design is often the first on the chopping block. This article shares Ignite Visibility’s recipe for future-proofing your creative marketing deliverables. Creative services can take many behavioral shapes. At the most basic level, marketing teams will refresh their creative design out of a hygienic demand…

How to Increase ROI from Social Media Marketing

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In digital marketing, ROI is a big discussion. After all, why would a brand continue to put time and money toward a campaign if it isn’t achieving the ideal results? While it can be pretty easy to figure out your return on investment for things like email marketing, promotional codes, and sales, understanding your social…

Scroll-Stopping TikTok Trends to Expand Your Business Reach

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You need fun, high-quality content to build followers on tiktok —boring content won’t cut it. While building a brand profile can be tough, it’s not impossible. Some struggle to get an audience, but others build massive engagement and brand authority thanks to their creativity. You can earn that success too. All you need is consistency, quality…

Amazon FBA vs. FBM – Which is Right for Your Business?

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Amazon FBA vs. FBM is one of the hottest debates in ecommerce. Many sellers consider FBA to be the best thing that’s happened to their business. But others think it’s a ripoff and stick to FBM. This article settles the debate. You’ll learn about both options, their differences, and which is best for your venture….

Is Amazon FBA Worth It? Yes, Here’s Why

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Despite claims to the contrary, Fulfillment by Amazon (FBA) is as valuable as ever. Over half of Amazon sellers use FBA. They love offloading shipping to Amazon while keeping customers happier than ever. Still, many people try selling on FBA, lose money, and quit. But FBA isn’t the problem—it’s a lack of research before starting….

Creative Social Media Content Ideas to Increase Engagement

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Good content is crucial to successful social media marketing. It’s what drives engagement, likes, and shares, and puts you on track for great results with your campaigns. People want to see unique, high-quality content from brands. The best companies on social media understand this and regularly develop and push great content. Doing so grows their…

Why Your Business Needs Social Media Marketing

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I know. You hear this all the time. But the thought of adding one more thing to your plate is overwhelming, so you put it off. I’ve talked to countless business owners who are in the same boat. But all of them agree that adding or improving their social media marketing boosted their business’s digital…

Content Brief: The Complete Recipe For Killer Copy

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Warning: may cause an increase in writer efficiency and quality of work. Your site needs quality articles. And you want a quality writer to write ‘em.  You don’t, however, want to spend endless eyeball-glazing hours editing said articles.  Enter the content brief.  Assembled correctly, the content brief will provide clarity and direction for the writer….