Want to generate more high-quality leads for your real estate company? With search engine optimization (SEO) you can take your business to the next level and beat your competition.
At Ignite Visibility, we specialize in digital marketing for all types of industries, with the ability to provide SEO services tailored for real estate companies. We can help you rank for terms like “best real estate agency in [your city]” and various branded keywords, helping you achieve real growth with highly effective strategies.
In this article, you’ll learn more about our unique approach to real estate SEO, with some helpful tips and strategies that can get you started.
What We’ll Cover
- Why You Need SEO For Your Real Estate Business
- Local Real Estate SEO Strategies
- Keyword Content Ideas for Real Estate Companies
- When to Hire an Agency For Real Estate SEO
Why You Need SEO for Your Real Estate Business
Not sure whether an SEO strategy is worth it? Here are some of the main advantages of SEO for real estate companies when done right:
Increased Property Value
If you have multiple properties available for sale or rent, higher search engine rankings will help ensure people see those properties when they search online. In turn, you’ll attract more high-quality potential buyers and renters.
Highly-Targeted Local SEO
Local SEO for real estate will further increase visibility for your business and individual properties, targeting audiences seeking properties in specific locations. By going after keywords like “homes for sale in [city],” you’ll be able to connect more directly with target communities.
Keep in mind that 46% of Google searches are local, showing that nearly half of people have local search intent when looking for products and services online.
A Clear Competitive Advantage
When you implement an SEO real estate strategy, you’ll be able to dominate competitors in search engines that aren’t taking the same approach. Through keyword targeting, technical SEO, and other elements, you can easily outrank top competitors in your area by ensuring people see your listings and website first.
Maximizing visibility online with SEO is particularly essential, as 75% of users never scroll beyond the first page of search results. In other words, if you can get on top, you’ll soar above your competitors.
Long-Term ROI
Effective real estate SEO is also cost-effective, helping you achieve high rankings in search without relying on pay-per-click campaigns alone. With a strong strategy in place, you’ll establish a solid foothold in rankings, ensuring your positions last for long-term results, which translates to lower overall marketing costs.
Local Real Estate SEO Strategies
Prioritize local SEO – You’ll want to reach people near your agency and who are looking for properties in specific locations.
As a leading real estate SEO company, we can help you achieve top rankings and establish your agency as an online industry leader. To give you a better idea of what you can achieve with Ignite Visibility, the following are some of the key elements of our real estate SEO services:
Site Audits
To kick off our real estate SEO services, we take a look at your existing website and its current status. This audit will identify various technical issues impacting your website’s performance, such as poor site structure or inadequate technical SEO. We’ll also look for lucrative keyword opportunities and gaps in your content that could become the focus of a comprehensive strategy.
Keyword Research
Once we’ve conducted a site audit, we’ll begin researching real estate SEO keywords that can help optimize your site. Keywords in this industry should be service-based and location-specific, targeting the kinds of services you offer along with the areas you serve, including the locations of your offices and various properties.
Content Creation
The first step will involve creating high-quality content that covers real estate services and properties. This content will also integrate target keywords while addressing pain points, from educational blog posts to service pages.
On-Page SEO
You’ll also want to focus on on-page SEO elements when optimizing. These components could include:
- Meta tags, including titles and descriptions that people see in Google search results
- Headers that break up your content, including your main title and subheadings
- Content rich with naturally incorporated keywords and helpful, engaging information
- Images that connect with top real estate SEO keywords
Link Building
This element is a key off-page component of SEO for real estate agents. Link building will entail acquiring links on other authoritative industry websites, such as reputable publications, local directories, review platforms, and news sites. The more high-quality backlinks you have leading back to your site, the more this will signal to Google that your site is worth ranking.
Local SEO
In optimizing local SEO for real estate companies, we’ll also optimize other aspects to connect with local audiences. For example, we’ll help you obtain more reviews from satisfied buyers or renters, build local citations for your offices, and optimize your Google Business Profile.
Performance Tracking
To gauge your SEO campaign’s performance, we also use analytical tools that provide in-depth insights. These tools include Google Analytics 4 (GA4) and Google Search Console, which can indicate rankings, traffic, and more.
Keyword Content Ideas for Real Estate Companies
To get the most from your strategy, you need to target the right real estate SEO keywords at various stages of the buyer’s journey. Here is where search intent is key, as you’ll want to connect with different audiences with different types of content.
Top of Funnel: Awareness
At the top of the funnel, i.e., the awareness stage, you’ll focus on answering questions that educate potential buyers, renters, and sellers.
For example, you might target audiences at this stage with informative blog posts covering a range of real estate-related topics, such as “what to look for when buying a new home.” Your focus will be on educating people who likely have a lot of questions before entering the market.
Here are some top-of-funnel keywords to consider targeting:
- What to look for in a new home
- How to find a good real estate agent
- Tips for selling a home
- What mortgage can I afford
Middle of Funnel: Consideration
At the middle of the funnel, people will be considering buying, renting, or selling a property or seeking a real estate agent.
During this stage, you can target keywords like:
- Real estate agent services
- Real estate agent reviews
- Best realtors in [city]
Blog posts could go over your services and the benefits of using your company over competitors.
Bottom of Funnel: Decision
When people reach the bottom of the funnel, they’ll be ready to make a decision.
Here, you can target terms such as:
- Real estate agent near me
- New homes in [city]
- Apartments for rent in [city]
Here is where property listings will help you connect with audiences.
When to Hire an Agency for Real Estate SEO
Whether you need SEO for real estate investors or agents, having professional real estate SEO services can make all the difference when developing your strategy.
Let’s look at some compelling reasons to hire a real estate SEO company to meet your business’s unique needs:
- A Lack of Time: When running a real estate business, you may not have enough time to focus on your SEO campaign, in which case a company providing SEO for real estate agents or investors could give you the solution you need.
- Limited SEO Knowledge: Need the help of a professional to lend their SEO knowledge to your strategy? Experts can fill those knowledge gaps to help you get the best results.
- Slow Website Traffic Growth: Even if you’re working diligently to build your SEO campaigns, you may not be getting the kind of traffic you hoped. A good agency will be able to help you succeed by drawing more traffic to your site.
- Stiff Competition: If your area is highly competitive, reliable SEO for real estate businesses will help you stand apart and climb above your competitors.
- The Need for a Comprehensive Strategy: An agency can also cover all the bases for your strategy, from on-page and off-page SEO to content marketing and technical SEO.
- The Desire for Faster Results: Professionals will be able to help you achieve faster results and ensure they meet your business goals and objectives.
- Budget Constraints: Hiring an in-house SEO specialist can be expensive (and time-consuming), making an agency potentially more affordable in the long run.
- Scaling Your Business: A specialized SEO agency will help you adjust your campaigns as your business expands, helping you reach more people.
- Keeping Up With SEO Trends: Staying on top of the SEO industry will help you stay ahead of competitors. Experts stay updated with the latest trends and integrate them into your campaigns.
Get the Most From Real Estate SEO With Ignite Visibility
Want to reap the full benefits of SEO for real estate businesses? Ignite Visibility’s reliable real estate SEO services can help you succeed in your industry with a comprehensive strategy.
With our experts behind your business, you can:
- Identify and target the best keywords
- Develop strong local SEO campaigns
- Cover every aspect of on-page and off-page SEO
- Create and curate high-quality content that covers every stage of the buyer’s journey
- And more!
Get in touch with our real estate SEO company to discuss your needs and get started with a strategy today.
