In 2026, the stakes of confusing marketing vs public relations have never been higher. Brands are no longer just fighting for eyeballs in an attention economy. Now, they’re fighting for trust. Some of that trust will be gained through great PR. Brands recognize this, which is probably why the global PR market hit over $105…
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About Theresa Bass
From Subject Line to CTA: Media Pitch Examples That Earn Coverage in a Crowded Inbox
The internet is absolutely drowning in AI-generated “slop.” Editors know it. Journalists know it. And audiences are starting to notice it, too. In an environment flooded with generic AI-generated content, the one thing AI simply cannot manufacture is a genuine, newsworthy story backed by real data and real people. In this blog, Theresa Bass, Sr….
How to Build Domain Authority & Dominate Rankings
When determining whether your website is likely to appear in search engine results pages (SERPs), one key measurement to look at is domain authority (DA). This third-party metric can help you gauge your website authority online and gauge the chances of maintaining a competitive edge on search engines. In this blog, Theresa Bass, Sr. Digital…
Avoid Hurting Your SEO Link Equity With UTM Parameters
Did you know that while a single URL tag can unlock a treasure trove of visitor insights, one misplaced UTM tag can wreak havoc on your site’s SEO strength? In this blog post, Senior Digital PR Strategist, Theresa Bass demystifies these tracking tags, revealing how they can turbocharge your campaign analytics and the pitfalls that…
Linkable Assets For Your Digital PR Campaigns
Certain types of content gain more links and shares than others. Yet, striking the golden balance between being link-worthy and shareable can feel like trying to lasso a unicorn while blindfolded. It’s time to pull off that blindfold. In this article, Theresa Bass, Digital PR Strategist, unmasks the content types that’ll have reputable sites linking…