When you repurpose content with a purpose you can boost your SEO, extend your content’s lifespan, and drive 10x more ROI using the assets you already have. Repurposing content comes with myriad benefits: 65% of marketers state that it’s more affordable than creating new content, and another survey found that 54% of small businesses saved…
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The Skyscraper Method: How It Works and Why You Need It
If you’ve come across the phrase “skyscraper technique” in your research and want to learn how to execute it successfully, then you’ve come to the right place! The skyscraper technique can go a long way in helping you optimize content to surpass competitors’ rankings and dominate search. In this blog, Ignite Visibility’s SEO Project Manager,…
Use E-E-A-T to Climb to the Top of Search Engine Results
Ever wondered if your online presence is shaped by what you EEAT in SEO? Well, when it comes to Google and its ranking factors, that just might be the case. EEAT is an acronym that stands for “Experience, Expertise, Authority, and Trustworthiness,” and it’s Google’s guidelines to help prioritize which sites to rank and where…
When to Use 301 vs. 302 Redirects for Your Website
Search engines have a different approach to handling 302 redirects than the more common 301s. In this article, I’ll dig into 302 redirects and when to use them appropriately. We’ll discuss what 302 redirects are, why they’re used, and what happens when you apply them to permanent page moves. What You’ll Learn: What is 302…
Cracking the Code: The Only Mobile SEO Guide You Need
You’ve probably thought about your desktop SEO a lot. But have you given just as much thought to your mobile SEO? With more and more internet users connecting via mobile devices, mobile search engine optimization is critical in helping you connect with all audiences online. In this mobile SEO guide, SEO Strategist Ray Day will…
Everything You Need to Know About Google Rich Snippets
Want to boost your rankings on Google with the help of rich results? Google’s Rich Results Test tool and others can be the key. Rich results are essential to SEO, potentially outperforming conventional results as they attract around 58 clicks per 100 searches. In this blog post, Ray Day, SEO strategist, will go over which…
From Start to Success: How Long Does SEO Take to Boost Your Ranking?
SEO is a long game… but how long? Some experts say it’ll be 3-6 months before you start to see any results. Others say that significant results can take between 6-12 months. In this blog, John Lincoln, SEO expert, will cover the various factors that play a role in how long it takes to see…
HTML Sitemap vs XML Sitemap: Which is Better for Your Website
As an SEO manager, I’m often asked whether websites should use an HTML sitemap vs. XML sitemap. My answer is always the same – use both! In this post, Ray Day, SEO Strategist, will explain the key differences between an HTML sitemap vs. XML sitemap, when to use each, and strategies to leverage both for…
Avoid Hurting Your SEO Link Equity With UTM Parameters
Did you know that while a single URL tag can unlock a treasure trove of visitor insights, one misplaced UTM tag can wreak havoc on your site’s SEO strength? In this blog post, Senior Digital PR Strategist, Theresa Bass demystifies these tracking tags, revealing how they can turbocharge your campaign analytics and the pitfalls that…
A Complete Guide to H1 & H2 Headings for Websites
With the increasing popularity of modern SEO strategies like featured snippets and voice search, optimizing H1 and H2 tags has become more important than ever. The development of Google AI Overviews and other generative AI content also takes these headings and subheadings into account. In this blog, Monique De Leon, Associate Director of SEO, will go…