If you want to reach as many people as possible online with your roofing company, search engine optimization, or SEO, could give you the results you want with the right approach.
To fully benefit from roofing SEO, consider working with the experts at Ignite Visibility. We build SEO strategies for businesses across a range of industries, including roofing. We’ll help you target valuable keywords and create unique, helpful content to maximize your online reach.
Let’s dig into roofer SEO and how you can use it to gain more traffic and turn that traffic into leads.
What’s Covered:
- Why You Need SEO For Your Roofing Company
- What You’ll Get With Our Roofing SEO Strategies
- Keyword Content Ideas For Roofing Companies
- When You Should Hire A Roofer SEO Company
Why You Need SEO For Your Roofing Company
Not sure whether you’ll benefit from roofing SEO? Here are some of the biggest arguments for implementing these strategies for your business:
High-Quality Leads
With the right roofer SEO strategy backing your business, you can connect more easily with your target audiences. For instance, you can reach potential customers seeking specific roofing services like installation, repairs, or replacements.
According to recent statistics, 60% of marketers state that SEO and other inbound marketing efforts are among their best source of leads, with SEO leads having a close rate of 14.6%.
Local Reputation
With roofing SEO strategies, you can also build your local reputation among your target audience. People in your area will be more likely to find you online in top search results, leading them to trust you over other local competitors. Keep in mind that local searches comprise 46% of all Google searches, making these essential targets for your SEO efforts.
Insightful Analytics
Strong SEO for roofing companies will help you track top-performing keywords to drive more traffic to your website. By going after keywords with high search volume and low-hanging fruit with minimal competition, you can easily steal attention from competitors through search.
Traffic To Leads
Local SEO will help you turn traffic into actual leads by incorporating the right keywords into the right types of content at the right time in the customer journey. With a methodical approach and research into customer search intent, roofing SEO services will turn traffic into leads.
What You’ll Get With Our Roofing SEO Strategies
Want to get the best results from your SEO efforts? Ignite Visibility provides comprehensive roofing SEO services that can cover every aspect of these strategies.
When you work with us, here is what the process will look like:
Site Audit
To begin your roofing company SEO strategy, we conduct an in-depth site audit. This step helps us paint a complete picture of your website’s current SEO elements and general performance. We’ll use this audit to develop a strategy that improves upon weak areas while enhancing your strengths.
Keyword Research
A big part of SEO for roofing businesses will also involve keyword research. The right keywords will provide a foundation for SEO strategies, giving them a clear direction based on their popularity and intent. These keywords can include various service-based terms along with keywords targeting specific service areas. We’ll then work with you to implement these keywords effectively in your content.
On-Page SEO
The keywords we list will go into your website’s on-page SEO components, such as meta tags that appear in search results, headers in the body of your content and the content itself, and image filenames and alt text.
Content Creation
To appeal to users, we will develop compelling content that covers various topics with naturally incorporated keywords. This content will include blog posts covering basic roofing topics like “when to replace your home’s roof” to “best roofing companies in [city].” Without good content marketing, your SEO strategy won’t thrive.
Link Building
To supplement on-page efforts, you’ll want to integrate backlinks as part of your off-page SEO strategy. This step involves getting quality backlinks on other industry-related websites with authority, including local directories, review platforms, and roofing industry publications.
Local SEO
Local SEO for roofing is critical for reaching audiences in your target locations. In helping optimize for local search, we’ll optimize everything from your Google Business Profile to local citations, while helping attract reviews from satisfied customers to build your reputation.
Performance Tracking
We measure the success of our roofing SEO services using the right analytical tools to gauge performance. For example, we use Google Search Console and Google Analytics to measure metrics against your business goals, including traffic, conversion rates, impressions, and more.
Keyword Content Ideas For Roofing Companies
Finding the right keywords is one of the most important steps to guide your SEO strategy. User intent will play a big part in determining which keywords to target and when.
Top Of Funnel: Awareness
When optimizing for a roofing company, the first stage to optimize for is the awareness stage. Here, people will be seeking more information about certain roofing topics, unsure of whether to hire a roofer or which roofer to use.
Some of the keywords to target in blog posts at this phase might include:
- How to find where your roof is leaking
- Do i need to hire a roofer
- Signs of roof damage
- Signs of wind damage to roof
Middle Of Funnel: Consideration
When people get to this point in the customer journey, they’ll be considering hiring a roofer, but they may not be ready to settle on a specific company. They’ll want to do more research, which you can cater to through additional industry blog posts, service pages, and other content.
Keywords at this stage could include the following:
- Roofing contractors near me
- Roofing companies in [city]
- Best roofers in [city]
- What to look for when hiring a roofer
Bottom Of Funnel: Decision
Once people are ready to commit, they’ll enter more decision-level keywords. Here is where you’ll want people to land on your site and become leads through engaging calls to action (CTAs).
Here are some ideas for bottom-of-funnel keywords:
- Roof replacement estimate
- Roof inspection cost
- [Brand name] roofing company
- Roofing repair cost
When You Should Hire A Roofer SEO Company
Consider some of the main reasons for getting professional roofing SEO services:
- You Don’t Have Sufficient Time: As you focus on growing your roofing company, you may need some outside assistance with managing SEO on your roofing website. The right company will take over SEO management, freeing up time for you to spend on expansion and scaling.
- A Lack of Industry Knowledge: If you don’t have the kind of SEO knowledge needed to succeed, hiring a reputable SEO company can equip your business with that missing expertise.
- Website Traffic Comes Slowly: Dependable outsourced SEO for roofing companies will also provide you with solutions that can yield better results in a shorter amount of time, including increased website traffic through search.
- You Need a Complete Strategy: The right strategy will cover every element of SEO to get results, from on-page and off-page elements to technical SEO and content marketing.
- Faster Overall Results: Meet your goals far more quickly with the help of a complete SEO strategy for your company.
- Tight Budget Constraints for In-House SEO: Don’t have enough resources to hire an in-house SEO expert? You can save more money with outsourced services from the right roofer SEO company.
- You Need Room to Scale: Need to change your strategy as your business expands or demand changes? Not a problem. A dependable company will develop strategies that scale with your business.
- You Want to Stay Current With Good SEO: Experts will stay up-to-date with industry trends to keep your SEO efforts relevant and effective.
Build Your Roofing Company SEO Strategy With Ignite Visibility
To facilitate long-term success with roofing SEO, it’s best to work with experienced pros like the team at Ignite Visibility.
With our roofing SEO company backing your business, you’ll benefit from:
- In-depth keyword research to help plan your strategy
- High-quality content at all levels of the customer journey
- On-page, off-page, and technical SEO in a comprehensive strategy
- And more!
Get started on your next campaign with Ignite Visibility by reaching out to us today.
