Chances are, you’ve probably heard of the PESO model. Even though the PESO model originated from Public Relations, most industries have adapted it to help organize different forms of media to organize marketing efforts. In this blog, I’ll break down where the PESO model came from, what it is, why it’s important, some pros and…
Content Marketing ROI: How to Scale Your Content Strategy
Is there value in content marketing? Definitely. As long as you have a strategy in place that helps increase your bottom line. In this blog, I’ll explain how to scale your strategy using a tactical content marketing plan that improves your ROI. Content Marketing ROI: Why You Should Care Content marketing is expected to grow…
What is a Whitepaper?
When you hear the word “whitepaper” what do you think of? In politics, a whitepaper refers to a document that presents policy preferences before any official legislation is introduced. In the tech world, a whitepaper is often an authoritative report that explains the benefits of new technology. So, what are whitepapers in marketing and business?…
How to Create a Content Calendar
So, you’ve been asked to build and or manage a content calendar for your company’s website. While this seems like a daunting task, content calendars help keep you in check on your content strategy, as long as you don’t check out. Content calendars require consistent collaboration from everyone involved. They must be easy to read…
Straight from the Toolbox: Content Marketing Software
Google’s Helpful Content Guidelines state that the algorithm aims to reward content that is original, helpful, written by people, and written for people. So its clear quality content reigns supreme. But, let’s face it: not everyone is an amazing writer. In fact, most people don’t even consider themselves “good” writers. While it helps to have…
6 Tips for Retaining Your Gen-Z Employees
It’s 2022. Gen Z is officially making its way into the workforce. And Baby Boomers are on their way out. During a period coined as The Great Resignation, how are you attracting and keeping Gen Zs as your employees? A Gen Z POV to Employee Retention Hi, I’m Nicole, an avid coffee drinker, yoga lover,…
How to Find a Profitable Blog Niche
These days, blogs are a dime a dozen. So, how do you differentiate yourself in such a saturated market? Choosing the right blog niche is a key way to ensure you’re off to a strong start. What We’ll Cover: What is a Blog Niche? Choosing Your Perfect Blog Niche Brainstorming Tactics to Help You…