So, you’ve been asked to build and or manage a content calendar for your company’s website. While this seems like a daunting task, content calendars help keep you in check on your content strategy, as long as you don’t check out. Content calendars require consistent collaboration from everyone involved. They must be easy to read…

Google’s Helpful Content Guidelines state that the algorithm aims to reward content that is original, helpful, written by people, and written for people.  So its clear quality content reigns supreme.  But, let’s face it: not everyone is an amazing writer. In fact, most people don’t even consider themselves “good” writers.  While it helps to have…