If your Amazon business relies on advertising, you might struggle to stay profitable. 59% of Amazon sellers worry about soaring advertising costs. Organic reach with search engine optimization (SEO) is the most reliable way to build sustainable sales on Amazon. This guide explains what Amazon SEO is, how it works, and how to use it….
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How to Optimize Your Site with Q&A Schema
You may already know the benefits of Q&A schema, as well as how to implement them. (And if you don’t, you can learn all about it on our blog: How to Use Q&A and FAQ Schema Markup.) But what about optimizing your questions and answers? Here are some tools and tactics for discovering the right…
How to Use Google Search Console: A Manual For SEO Experts
Google Search Console, formerly known as Google Webmaster Tools is a mainstay in any SEO pro’s toolkit. And while the tool’s been around for a while, it recently went through a major update, changing its entire interface and the reports it offers. In this article, I’ll explain the benefits of Google Search Console, what’s changing…
User Behavior Metrics: How They Impact SEO
Want the key to ranking higher on Google? It’s in your user behavior metrics! Let’s look at what your user behavior metrics are, how you can analyze them, and how you can use the data to improve your ranking. What You’ll Learn What Are User Behavior Metrics? Click-Through Rate Time On Page Bounce Rate What…
Don’t Let Your SEO Campaign Fail, Fix It With These Steps
You know that feeling you get when you spend a ton of time on an SEO campaign only to have it not produce the results you expected — or any results at all? You were sure this campaign was going to provide unmatched traffic. Instead, it completely failed. What happened? I’ve been in the…
The Ultimate Guide to SEO Copywriting
The marketing sphere is constantly evolving, but if there’s an adage that rings endlessly true, it’s that content is king. Content marketing has transformed the ways in which businesses engage with consumers. From magazine features and television advertisements to social media memes and beyond, the written word has always been instrumental in enticing curious readers…
Complete On-Page SEO Checklist
SEO is a different beast than it was back in the early 2000’s. You need a strategy that accounts for that. In this article, I’ll walk you through a complete on-page SEO checklist. The On-Page SEO Checklist: Research what’s ranking in the SERPS Keyword research Use short, descriptive URLs Use clean title tags How to…
What is a Meta Title? How to Write Clickable Titles to Drive Traffic
In order for search engines like Google to know which sites are worth indexing, they use algorithms to weed out content that is not credible or unique. Google does this by crawling a site’s metadata. This data tells search engines what information is on each page so it knows how to index them. In this…
How to Use the Skyscraper Technique to Generate Quality Backlinks
If you’re finding it increasingly difficult to capture the attention of your target audience, you’re not alone. In today’s online landscape, the competition is heating up, leading many content marketers to explore new ways of optimizing their content for passage ranking. If you’ve come across the phrase “skyscraper technique” in your research and want to…
Everything You Need to Know About Google’s SEO Title Tags Update
Last month, Google officially announced one of the biggest SEO changes for website owners and content creators. Google’s announcement highlights changes to how an SEO title tag is generated when users enter new searches on Google. This change has implications for SEO optimization and the creation of webpage titles. In this post, we’ll take…