Over the years, Google has released many core updates, the latest of which is the November Core Update, which finished rolling out on December 5. Like previous updates, this update comes with the purpose of improving Google search results, which can impact site rankings both immediately and over time. Danny Conlon, VP of Product and…
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Rich Results: Using Image Schema Markup to Get Attention on the SERP
What does your website’s schema markup look like? If you don’t know, you’re going to want to keep reading! In this blog, Ray Day, SEO Specialist, will explain why image schema markup is important, especially for Google Images and mobile users, and how the right strategy can increase your clicks and SERP ranking. If you’re…
Static vs. Dynamic Websites: Why it Matters & How to Choose Which Works for You
Wouldn’t it be nice if you could change your content to match each viewer’s interests? With dynamic SEO, you can! In this blog, Ray Day the SEO Strategist will explain the difference between a static vs dynamic website and how you can use it to your business’s advantage. What We’ll Cover: Static vs. Dynamic Websites:…
Website Migration Checklist for SEO: Migrations, Transfers, and Rebranding Successfully
When rebranding online, you may need to complete a website migration, which can be a time-consuming and potentially tedious process. In this blog post, Monique De Leon, Senior Digital Marketing Strategist, gives you some guidance on website migrations, transfers, and rebrands to help you succeed in your efforts. Let’s get into it! What You’ll Learn…
How to Post on Google: Using Google Posts to Amplify Your Reach
If you want to maximize your business’s visibility online, especially on Google, then you’ll benefit hugely from implementing Google Posts. These types of posts make it easy to share text and photos on Google using your Business Profile. In this blog post, Eric Solomon, Senior SEO Digital Strategist, will go over how to post on…
Google August 2024 Core Update: What Marketers Need to Know
With the release of Google’s latest core update, there are certain changes we’re seeing and others we can expect to see in the future. In this blog, CEO and SEO expert John Lincoln will cover the Google August 2024 core update and how it will impact search rankings What You’ll Learn What Is Google August…
Comprehensive Guide to Create Your Own SEO Audit
Just like you need regular health check-ups, your website needs them, too! If your website is losing traffic, dropping on the SERP, or just not performing well overall, an SEO audit should be in your future. In this blog, Senior Digital Marketing Strategist Monique De Leon, will explain why you need to perform regular SEO…
AI SEO: A Marketer’s Guide to Responsible Use
An effective SEO program is made up of many different strategies that can become time consuming. On top of that, algorithms and best practices constantly evolve, making it tough to stay ahead. But there’s a secret weapon—AI SEO. In this blog, Danny Conlon, Vice President of Product and Marketing at Ignite Visibility, lifts the lid…
Should You Use Nofollow, Sponsored, & UGC Links?
When was the last time you reviewed your site’s backlink profile? A diverse range of links is essential for improving your SEO performance, reducing the risk of penalties, enhancing your domain authority, and increasing referral traffic. In this blog, Ignite Visibility’s digital PR expert, Lauren Roberts, will shed some light on often overlooked links, including…
Drive Foot Traffic to Your Multi-Location Business With 5 Actionable Strategies
For companies with multiple locations, visibility in local search results matters. At least 21% of consumers use search daily to find local businesses. A multi-location SEO strategy is crucial for capitalizing on this trend. In this article, we will discuss the benefits of multi-location SEO and provide strategy tips. What You’ll Learn What is Multi-Location…