If you’ve come across the phrase “skyscraper technique” in your research and want to learn how to execute it successfully, then you’ve come to the right place! The skyscraper technique can go a long way in helping you optimize content to surpass competitors’ rankings and dominate search. In this blog, Ignite Visibility’s SEO Project Manager,…
Get the Latest SEO News Right Here!
Welcome to the Ignite Visibility search engine optimization news section. This is your #1 spot to learn about SEO for your company. Ignite Visibility is an industry leading SEO company. Named #1 SEO company in California and a top 10 in the United States. Get all of the latest SEO news right here, right now.
If you are just learning about SEO for the first time. Here are some great resources for you.
- Watch SEO training videos on the Ignite Visibility YouTube channel
- Read our SEO starter guide
- Learn about the latest Google updates
- Learn about title tags for SEO
- Learn about meta descriptions
- Learn about sitemaps
- Learn about international SEO
Use E-E-A-T to Climb to the Top of Search Engine Results
Ever wondered if your online presence is shaped by what you EEAT in SEO? Well, when it comes to Google and its ranking factors, that just might be the case. EEAT is an acronym that stands for “Experience, Expertise, Authority, and Trustworthiness,” and it’s Google’s guidelines to help prioritize which sites to rank and where…
When to Use 301 vs. 302 Redirects for Your Website
Search engines have a different approach to handling 302 redirects than the more common 301s. In this article, I’ll dig into 302 redirects and when to use them appropriately. We’ll discuss what 302 redirects are, why they’re used, and what happens when you apply them to permanent page moves. What You’ll Learn: What is 302…
Everything You Need to Know About Google Rich Snippets
Want to boost your rankings on Google with the help of rich results? Google’s Rich Results Test tool and others can be the key. Rich results are essential to SEO, potentially outperforming conventional results as they attract around 58 clicks per 100 searches. In this blog post, Ray Day, SEO strategist, will go over which…
From Start to Success: How Long Does SEO Take to Boost Your Ranking?
It’s essential for auto companies to have a powerful SEO strategy in order to land at the top of the search engine results page. But how long does that really take? Our automotive digital marketing agency is here to break down the steps and speed up the process, helping you rank higher and increase your conversions.
HTML Sitemap vs XML Sitemap: Which is Better for Your Website
As an SEO manager, I’m often asked whether websites should use an HTML sitemap vs. XML sitemap. My answer is always the same – use both! In this post, Ray Day, SEO Strategist, will explain the key differences between an HTML sitemap vs. XML sitemap, when to use each, and strategies to leverage both for…
Avoid Hurting Your SEO Link Equity With UTM Parameters
Did you know that while a single URL tag can unlock a treasure trove of visitor insights, one misplaced UTM tag can wreak havoc on your site’s SEO strength? In this blog post, Senior Digital PR Strategist, Theresa Bass demystifies these tracking tags, revealing how they can turbocharge your campaign analytics and the pitfalls that…
A Complete Guide to H1 & H2 Headings for Websites
With the increasing popularity of modern SEO strategies like featured snippets and voice search, optimizing H1 and H2 tags has become more important than ever. The development of Google AI Overviews and other generative AI content also takes these headings and subheadings into account. In this blog, Monique De Leon, Associate Director of SEO, will go…
How to Use Google Trends To Boost Your SEO Strategy
Looking for ways to discover trending SEO keywords and topics in your industry? Google Trends can be one of the most effective tools to help you get ahead. In this blog, our VP of Product and Marketing, Danny Conlon, will explain how Google Trends works and cover practical tips on using this tool in your…
Top Monthly SEO Tasks to Help You Stay on Top of Search Results
SEO is hard work. It takes a consistent effort to pay off. Some SEO tasks are better suited for your monthly-to-do list because consistent application is the best way to reap the benefits. So, what are the essential monthly SEO tasks for content optimization? In this blog, our Senior SEO Strategist, Tanisha Mitchell, will go…