You’ve probably thought about your desktop SEO a lot. But have you given just as much thought to your mobile SEO? With more and more internet users connecting via mobile devices, mobile search engine optimization is critical in helping you connect with all audiences online. In this mobile SEO guide, SEO Strategist Ray Day will…
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Everything You Need to Know About Google Rich Snippets
Want to boost your rankings on Google with the help of rich results? Google’s Rich Results Test tool and others can be the key. Rich results are essential to SEO, potentially outperforming conventional results as they attract around 58 clicks per 100 searches. In this blog post, Ray Day, SEO strategist, will go over which…
From Start to Success: How Long Does SEO Take to Boost Your Ranking?
SEO is a long game… but how long? Some experts say it’ll be 3-6 months before you start to see any results. Others say that significant results can take between 6-12 months. In this blog, John Lincoln, SEO expert, will cover the various factors that play a role in how long it takes to see…
HTML Sitemap vs XML Sitemap: Which is Better for Your Website
As an SEO manager, I’m often asked whether websites should use an HTML sitemap vs. XML sitemap. My answer is always the same – use both! In this post, Ray Day, SEO Strategist, will explain the key differences between an HTML sitemap vs. XML sitemap, when to use each, and strategies to leverage both for…
Avoid Hurting Your SEO Link Equity With UTM Parameters
Did you know that while a single URL tag can unlock a treasure trove of visitor insights, one misplaced UTM tag can wreak havoc on your site’s SEO strength? In this blog post, Senior Digital PR Strategist, Theresa Bass demystifies these tracking tags, revealing how they can turbocharge your campaign analytics and the pitfalls that…
A Complete Guide to H1 & H2 Headings for Websites
With the increasing popularity of modern SEO strategies like featured snippets and voice search, optimizing H1 and H2 tags has become more important than ever. The development of Google AI Overviews and other generative AI content also takes these headings and subheadings into account. In this blog, Monique De Leon, Associate Director of SEO, will go…
How to Use Google Trends To Boost Your SEO Strategy
Looking for ways to discover trending SEO keywords and topics in your industry? Google Trends can be one of the most effective tools to help you get ahead. In this blog, our VP of Product and Marketing, Danny Conlon, will explain how Google Trends works and cover practical tips on using this tool in your…
Top Monthly SEO Tasks to Help You Stay on Top of Search Results
SEO is hard work. It takes a consistent effort to pay off. Some SEO tasks are better suited for your monthly-to-do list because consistent application is the best way to reap the benefits. So, what are the essential monthly SEO tasks for content optimization? In this blog, our Senior SEO Strategist, Tanisha Mitchell, will go…
How to Use Share of Search to Your Advantage for SEO
Is search traffic for your industry rising or dropping? How can you tell? How will that affect your overall marketing strategy? In this blog Senior SEO Digital Strategist, Eric Solomon, will cover different ways you can measure market demand to determine whether search traffic is going up or down based on search volume. What We’ll Cover:…
The Best Enterprise SEO Management Tools & Platforms
Search engine optimization is often challenging, but it doesn’t have to be with the right strategy and the right tools. The best enterprise SEO tools and services can give your business what it needs to flourish in rankings, but it’s important to know which to use and how to implement them. In this blog, Ignite…