A recent study shows 77% of marketers saw an increase in engagement through email marketing between 2021 and 2022! Brands and businesses all over the world are leaning toward email marketing to reach consumers more directly. But just because open rates are going up, that doesn’t mean the worst email marketing mistakes aren’t still happening….
Author John Lincoln
About the Editor: John Lincoln (MBA) is CEO of Ignite Visibility (a 2017, 2018, 2019 and 2020 Inc. 5000 company) a highly sought-after digital marketing strategist, industry speaker and winner of the coveted Search Engine Land "Search Marketer of the Year" award. With 16+ years of demanding experience, Lincoln has worked with over 1,000 online businesses including amazing clients such as Office Depot, Tony Robbins, Morgan Stanley, Fox, USA Today, COX and The Knot World Wide. Set up an appointment now or learn more about John Lincoln
Breaking Digital Marketing News (Updated Every Friday)
Digital Marketing News 3/20/2023 – 3/24/2023 This week: yet another Google update, Twitter will open-source its feed algorithm, and negative keywords can bring visitors to your site. Here’s what happened this week in digital marketing. 1. LinkedIn Rolls out AI-Generated Profile Summaries Yes, AI is back in the news. This time it’s on LinkedIn. And…
How to Start with Performance Max Campaigns
Navigating the competitive world of B2B marketing requires constant adaptation and leveraging cutting-edge tools. Google Performance Max, a new ad campaign solution, has emerged as a game-changer for businesses looking to optimize their marketing efforts. So in this article, we’ll dissect Performance Max, and uncover the secret sauce that enables it to extend your reach…
First Party Data Audiences: The Digital Marketing Guide
Successful marketing is data-driven. It relies on a constant stream of fresh, reliable data to guide its every decision. And no data is more relevant to your success than first-party audience data. In this article, you’ll learn what first-party audience data is, how it’s collected, and why it is your key to successful marketing. What…
The Ultimate Guide to Email Marketing Strategy
Email marketing remains a cornerstone of effective B2B communication in today’s ever-evolving digital landscape. With an ROI of $36 for every $1 spent, you can’t afford to overlook it. But conquering the inbox requires more than just a catchy subject line and a fancy template. It calls for a deep understanding of your audience, a…
SEO Study Reveals the Biggest Investments for 2023
With the digital marketing arena changing so frequently, knowing where to invest your budget and which areas you could skip can be hard. We recently surveyed over 120 marketing professionals who work with the biggest brands in the country on their present SEO and content marketing strategies to get invaluable insight into what is working,…
Unlocking the Power of Bottom of Funnel (BoFU) Marketing
The bottom of the funnel is where the metaphorical bases are loaded. You have the potential to score big with a well-executed bottom-of-funnel (BOFU) marketing plan. But only 14% of marketers are making BOFU content, while 50% are making TOFU content. This means they miss a chance to convert their leads into sales. So in…
What is BARD? Exploring Google Bard: An AI Chatbot for Search
Google has developed an AI chatbot called Google Bard. Its goal is to serve as an augmentation to the Google Search engine. While it’s like ChatGPT, there are some critical distinctions between the two applications. This article will delve into these differences and discuss when Google Bard might become more widely available. What is Google…
14 Biggest Paid Media Trends to Watch in 2023
The strategies we use for paid media will continue to change as technology advances. Paid media will probably become even more automated in the coming years, with better targeting and deeper integration with new and emerging channels. Here are some trends to watch: 1. Measurement Over time, the customer journey will become more complex. As…
Webinar Best Practices: How to Host a Successful Webinar in 2023
Webinars are an excellent way to promote yourself, your business, and your products. However, most marketers get caught up in the details—they don’t know how to properly promote their webinars or follow up after the webinar to turn viewers into customers. So in this guide, we’ll cover everything you need to know about webinars, from…