News 9/25/2023 – 9/29/2023 This week: Google does an about-face on the power of backlinks, Microsoft says ad clicks are higher in Bing Chat than in search, and Getty has a new business partner. Here’s what happened this week in digital marketing. 1. Google: Links Not a Top-3 Ranking Factor About seven years ago, Google…
How to Improve Your Local SEO Strategy: Best Practices for 2024
What We’ll Cover: What is Local SEO & Why is it Important? Ranking Factors Who Needs Local SEO? How to Get Started and Optimize Your Listings What is Google’s Maps Pack? Optimize Your Local Google Listings What is Local SEO & Why Is It Important? These days, 46% of Google searches come from users searching…
What is Canonicalization? Using Canonical Tags to Improve SEO
What You’ll Learn What is Canonicalization? Reviewing Canonicalization Signals Do I Have Duplicate Content On My Site? Where? How to Implement Canonicalization Properly Common Mistakes with Canonicalization FAQs on Canonicalization What is Canonicalization? Canonicalization is an optimization technique used to prevent search engines from treating identical or very similar web pages as separate entities. This…
The 5 Sales Funnel Stages (Helpful Tools & Tactics)
What We’ll Cover: The Sales Funnel Stages What is a Sales Funnel? How to Create a Sales Funnel Properly Stage 1: Awareness Stage 2: Interest Stage 3: Evaluation Stage 4: Engagement Stage 5: Commitment/Purchase Re-engage Your Leads Important Marketing Metrics for Each Stage of the Sales Funnel FAQs: Sales Funnel Stages What is A Sales…
Rich In Results: Maximizing the Google Rich Results Test Tool
What You’ll Learn: What Are Rich Results? Schema vs. Structured Data vs. Rich Results All The Types of Rich Data Introducing: The Rich Results Test Tool Google Rich Results Test Tool FAQs What are Rich Results? If you’re new to SEO, you might not even know about rich results. They’re highlights of key information found…
Maintain Your SEO Rankings: 17 Strategies to Stay on Top
17 Strategies to Maintain Your SEO Rank: Optimize Title Tag and Meta Descriptions Establish Authority and Expertise Optimize for Featured Snippets Switch to HTTPS Include Internal Links Continue to Collect Backlinks Use Rank-Tracking Tools Use Google Analytics Intelligence Reports Watch Site Speed Increase Social Shares Make Your Site Mobile-Responsive Encourage User-Generated Content (UGC) Prepare For…
Multi-Location SEO: Reach New Customers & Boost Rankings
What You’ll Learn Benefits of Multi-Location SEO Local SEO For Multiple Locations City Pages Google Business Profile Web Citations Schema Markup Customer Reviews Benefits of Multi-Location SEO If you have multiple locations, you’re going to want to tweak your SEO strategy to match each individual location. This way, you’ll grab both general traffic and location-specific…
Boost Website Traffic with Long-Tail Keywords
What You’ll Learn What Are Long-Tail Keywords? Benefits of Long-Tail Keywords How Do Long-Tail Keywords Work? 5 Strategies to Help You Identify Valuable Long-Tail Keywords FAQs on Long-Tail Keywords What Are Long-Tail Keywords? Let’s begin with the basics. Long-tail keywords are highly specific search phrases that consist of three or more words. Unlike short keywords,…
What is Bounce Rate? What to Avoid and How to Improve It
What We’ll Cover: What is Bounce Rate? What is a Good Bounce Rate? Common Causes of High Bounce Rate How to Improve Your Bounce Rate Bounce Rate By The Numbers FAQs on Bounce Rate What is Bounce Rate? Essentially, it refers to the percentage of visitors who come to your site but leave without visiting…
A Marketer’s Guide: How to Make An Infographic (With Examples)
45% of marketers say infographics are their favorite media format. It’s a quick, digestible way to share information with any audience. Sadly, most companies think they’re hard to make, so they miss out on their benefits. In reality, making infographics is easier than ever—with no compromise on quality. In this guide, you’ll learn why infographics…