SEO is hard work. It takes a consistent effort to pay off. In fact, some SEO tasks are better suited for your monthly-to-do list, because the consistent application is the best way to reap the benefits.
Include these 14 monthly SEO tasks in your digital marketing plan, and you’ll be much more likely to see your SEO strategy succeed.
Here’s a glimpse at the tips we’ll cover in this daily SEO guide:
- Optimize Existing Content
- Evaluate the Quality of your Content
- Remove Low-Quality Content
- Keep Tabs on Your Rankings
- Analyze the Competition
- Stay in the know with News
- Check the Technical Aspects of SEO
- Make Important Link Updates
- Begin Optimizing for Voice Search
- Engage with Users
- Review Schema Opportunities
- Conduct New Keyword Research
- Analyze for Mobile Friendliness
- Review Featured Snippets
14 Monthly SEO Tasks
1. Optimize Existing Content
If you’ve been practicing content marketing for a while, your library of content may not 100% meet your latest (or highest) standards. After all, both SEO and your marketing quality are evolving with time.
Have content experts sift through old content and determine if it’s still suitable for publication, or if it could benefit from some tweaks. Once you decide that you want to refresh a piece of content, take a look at things like:
- Meta descriptions
- Focus keywords
- Media (such as video, animations, or images)
- Facts and statistics
- The content itself
Your old content may have titles, subheadings, and meta descriptions that don’t align well with today’s SEO best practices. The media you embedded in the content could be outdated, using an old YouTube video template or media that is no longer live. The blog could focus on a certain year that has since passed.
There are all kinds of ways content can become outdated. Optimizing content with the future in mind can help you rejuvenate its lifespan and capture new users or site visitors who may benefit from it.
2. Evaluate The Quality of Your Content
Who told you content quantity is top dog? It’s the quality of your content that reigns supreme.
Evaluating content quality is not as abstract as it sounds. What you’re looking for is rich content.
Rich content is robust. It contains multiple forms of media (e.g. text, video, and infographics). It provides tons of information that your audience can act on, much like service journalism but from a content marketing perspective.
If you want to produce high-quality content (and this should be everyone’s goal), you need to get familiar with EEAT – Experience, Expertise, Authoritativeness, and Trustworthiness. Aiming to produce content that hits these four quality pillars will not only be beneficial to your reader but it is also a huge part of Google’s algorithm.
The last thing Google wants to do is push misinformation or spam content. So when it’s crawling your page, it’s going to take your EEAT factors into consideration. To boost your EEAT score, produce quality content on a consistent basis.
The concept of EEAT comes directly from Google itself. In its Quality Rater Guidelines, it specifically notes how Raters are instructed to use EEAT when determining page quality. You can’t improve your SERP ranking without high page quality.
To keep it simple, develop a rubric that helps you and your team quickly separate rich content from low-quality content.
If you’re wondering what to do with that low-quality content, read on…
3. Remove Low-Quality Content
While optimizing old content should be part of your content plan, not all old content or pages are worth the time and effort it takes to refresh or optimize. You should have a system in place to determine which pages are so low quality that they should simply be removed from the archives altogether.
If you have a robust content strategy, this is an SEO task you can perform monthly. It constitutes two parts: analysis (to determine if an existing page or piece of content should actually be removed) and removal (well, that part’s obvious).
So how do you know which pages have a low enough quality that they should be removed? Focus on thin content. This just means it adds minimal value (if any) to the end-user. Much like you want to prioritize rich content, you want to eliminate thin content.
If it’s not suitable for content optimization and it can’t stay as is, remove it. There are a couple of ways to do this so you can let Google know you’re removing the page without messing up your SEO.
- Do a 301 redirect from the page to another URL.
- Add a noindex tag to the page.
- Canonicalize the page to another URL.
When you use these methods, make sure people cannot access the page from within your site, or else you might risk having a poor user experience.
4. Keep Tabs on Your Rankings
Your SEO ranking wins are worth celebrating, but it’s important to know that Google SERPs can change in two shakes of a lamb’s tail. New competition comes quickly, and you’ll want to stay privy to the shifts.
Because of this, add “check rankings” to your list of monthly SEO tasks. This will help keep your digital marketing plan dynamic so you can respond to the most recent needs.
To check your ranking for certain keywords, use tools like Google Search Console.
If you decide to use Google Search Console, head to “Performance” and scroll through the results to see which queries and keywords you show up for in search results.
Besides looking up your page performance, you can also find a myriad of other important information within the Google Search Console. Everything from Experience Reports and URL Inspection Tools to Sitemaps and Enhancement Reports can be generated using this free tool from Google.
All of the information that you find within the console can be used to help tweak your SEO efforts and increase your SERP ranking.
5. Competitor Analysis
How can you soar past your competition on the search results pages if you haven’t thoroughly analyzed your competitors’ approaches to content?
Analyzing your competition gives you a starting point to practice benchmark marketing. You’ll want to specifically practice competitive benchmarking, where you use your competition as a benchmark for your own unique SEO performance.
The most important part is to define 3–5 key performance indicators that you’ll determine results from. In the case of SEO tasks, you may want to include things like the number of keywords that a website is ranking for, how many number-one positions they have, and clicks.
Check out this video to learn how to use competitive analysis through benchmarking in your one-page marketing plan:
6. Stay Up to Date With Industry News
Did you know that Google Search Console updates its algorithm thousands of times per year? That’s multiple times per day.
Of course, most of those changes are small and don’t warrant a major press release. They’re labeled as “improvements” rather than total algorithmic overhauls. However, you’ll want to stay tuned for noteworthy changes.
The best way to know what is happening in the industry is to stay alert and make a conscious effort to consume the news. The best way to do this is to find a voice of authority that you trust to deliver up-to-date and correct information.
For example, I share digital marketing news of the week every Friday on my LinkedIn. I like to help keep my community in the know, especially with how fast digital marketing changes. Industry news can mean it’s time for you to switch up your one-page marketing plan or monthly SEO tasks.
7. Check on Technical SEO
Checking the technical aspects of SEO can be tedious, but adding it to your monthly SEO tasks actually makes the job way easier.
By breaking up the technical checks in your digital marketing plan with a monthly to-do method, you’ll be more thorough in your search. Plus, you’ll find technical issues sooner rather than finding them weeks after the issue took place.
When you’re performing these technical checks, watch things like:
- Crawl reports
- Duplicate content
- First input delay (FID), largest contentful paint (LCP) and cumulative layout shift (CLS), aka Google Core Web Vitals
- Broken internal and external links
- URL structures
- HTTPS site protocol
- XML sitemap and robots.txt file optimization
- Accuracy of schema markup or structured data
You can use tools directly from Google to help you with the technicalities (e.g. Search Console, PageSpeed Insights, Analytics and Mobile Friendly Testing Tool).
Third-party tools you may want to consider include Screaming Frog and SEMrush.
8. Make Important Link Updates
You’ve probably incorporated links to your own site and other reliable sources before now. But did you know that the hyperlinks within your content contribute to the “link juice” of your site?
Basically, the use of high-quality links throughout your content has the potential to give you a serious SEO boost.
Keeping tabs on these links is an important part of your SEO strategy. That’s because content creators (like you) change things up all the time. That can mean removing pages, changing URLs, or directing pages to other destinations. One thing you don’t want to do is send your readers to a broken, outdated link.
As you update your content, make sure that any linked material is relevant, current, and helpful to your reader.
9. Optimize for Voice Search
In today’s digital economy, users want shortcuts for finding the content they need. Voice search makes it easier and faster to ask a question and get an answer in seconds. Not surprisingly, 50% of the American population uses voice search daily and 71% of users prefer it to typing.
Want your content to stay at the top of SERPs? Optimize it for voice searches. This means creating content that answers real user questions quickly and clearly.
To better understand what users want to do, conduct a little keyword research using Answer the People, and see how your content holds up.
This is especially important if local SEO is your priority. A lot of people will search for things near them and, if you’re a brick-and-mortar depending on walk-in traffic, you would be a fool to ignore voice search optimization tactics.
10. Engage with Users
Creating a comprehensive SEO strategy means that you’re willing to stay involved in the process. Users (especially local customers) are just waiting for genuine marketing engagement.
For a local approach, you can take steps to hook local users. Be sure to claim your Google Business Profile and optimize your profile and reviews.
You can also look into paid options, such as Google Guaranteed, to see if it might be worth it to your business’s bottom line.
Another approach is staying active on your brand’s social media profiles. Whether you rely on the free opportunities these channels create or lean into the paid ads side, social media opens a lot of doors for brands. The engagement you’ll get through social media gives you a chance to link to your own content, get to know your audience and build a legit brand that reflects what they want to see.
11. Review Schema Opportunities
Another SEO tactic to try is optimizing your schema opportunities. Schema is essentially a roadmap to your website that you hand over to the search engines’ crawlers without making it obvious to your readers.
Schema, specifically Question & Answer Schema or FAQs, are incredibly helpful when it comes to crawlers determining what your site is about. If you take advantage of schema opportunities, you’re essentially helping the algorithm do its job. And if you can help influence it, why wouldn’t you?
12. Conduct New Keyword Research
What people are looking for is constantly changing and because of these trends, so are popular keywords.
Besides users consistently updating their preferences and search queries, your competition is also optimizing their content to outrank yours. This is why you might be number 1 on the SERP one day for a particular keyword but drop down to spot 3 or 4 a few days later.
To stay on top of this, make sure you refresh your keywords often. Don’t rely on popular keywords from a year ago. Conduct new research on a consistent basis so that you’ll always be able to have fresh and relevant content.
13. Analyze for Mobile Friendliness
People are accessing your site on their mobile devices and if your page isn’t ready for it, they’re going to click right off.
Not only does this affect your user experience, but it also affects Google’s crawlers’ experience. If the algorithm can tell that your site does not translate well to a mobile device, your ranking is going to take a totally avoidable hit.
A lot of sites that look great on a desktop don’t necessarily translate well to the mobile setting. The best way to avoid this happening to you is to analyze your site from both viewpoints.
Whenever you update your site, look at it from a desktop perspective and from a mobile device. Is the layout okay? Does your message come across the same? Do the buttons work? Is it easy to read? All of these things will affect your mobile friendliness.
14. Review Featured Snippets
Google’s Featured Snippets are another place that you can use to grab your audience’s attention.
The downside of Featured Snippets is that you can’t opt into them. Google chooses which site would make a good featured snippet.
The upside of this, though, is that you can get a little peek into what Google is looking for when looking at the Featured Snippets that come up for your preferred keywords. If your page wasn’t selected, look at the pages that were, take some notes on things they did, and then recreate it on your page, putting your own spin on it.
Bottom Line: This Is Just the Start of Your One-Page Marketing Plan
Monthly tasks are just a part of your digital marketing plan. It’s important to focus on the whole picture. Otherwise, you’ll fail to reach your goals. This means small tasks that can be performed monthly are just as important as major SEO overhauls.
Given that SEO evolves practically monthly, you can see why monthly SEO tasks fit in so well with your overall agenda.
Want to Get More Out of Your SEO Strategy?
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