When connecting with potential customers online, search engine optimization (SEO) is one of the best ways to maximize your visibility.
SEO for landscapers can help you dominate competitors and attract more high-quality leads, but you need the right services. At Ignite Visibility, we offer SEO for companies across a range of industries, with strategies specially designed for landscaping SEO. Whether you want to rank for top-level terms like “best time of the year for landscaping” or location-specific keywords such as “landscapers in [your city],” we’ll help you get and stay on top.
Here, we’ll dive into SEO for landscapers and how you can benefit from the right solutions for your business.
Why You Need SEO for Your Landscaping Company
If you’re considering landscaping SEO for your business, the following are some of the main reasons to implement a strategy as soon as possible.
Increased Visibility Online
Highly optimized landscaping company websites will appear at the top of search engines. This level of visibility means you’ll attract more traffic, as the top three positions in Google search get 68.7% of clicks.
Improved Local SEO
Not only will you be able to get to the top of rankings on search engine results pages (SERPs) with good landscaper SEO, but you’ll also be able to target local audiences in your service area. 58% of businesses don’t optimize for local search, giving you a huge edge when you implement local SEO for landscapers.
A Competitive Advantage
Comprehensive landscaper SEO services from professionals can help you soar above competitors in organic search results, especially if you implement all aspects of SEO, from on-page elements to technical SEO.
Long-Term ROI
The right approach to SEO will also be more cost-effective and yield long-term results. Once you get on top of rankings, you’ll be more likely to stay on top, attracting more high-quality leads and increasing your ROI.
How Our Landscaping SEO Strategies Work
SEO for a landscaping company can make all the difference when trying to appeal to more online customers, but the key is finding the right services.
At Ignite Visibility, you can benefit from the following process with our fully tailored landscaper SEO services.
Site Audit
We start our services off with a site audit that looks into your existing landscaper SEO efforts. In the process, we’ll assess your current rankings and overall performance, which will help determine how to progress. Specifically, this audit will look for certain technical issues, content gaps, and keyword opportunities that could impact your campaigns.
Keyword Research
Another critical component of SEO for landscapers is keyword research, which involves identifying valuable search terms to target with content and linking strategies. This step will entail looking for location-specific keywords like “landscaping companies in [city]” along with service-focused terms such as “lawn care” and “weed control.”
On-Page SEO
Using those keywords we find and other SEO elements, we’ll optimize your pages to boost their rankings. In doing so, we’ll optimize items like:
- The main content on your pages
- Headers that break up your content, including titles (H1s)
- Meta title tags and descriptions that show up in search results
- Images with keyword-optimized alt text and filenames
Content Creation
The next step involves creating content to reach people at every stage of the buyer’s journey. For instance, we’ll develop blog posts covering top-level topics around certain landscaping services as well as service pages detailing your offerings, touching on various pain points that your business can alleviate.
Link Building
It’s also important to supplement on-page efforts with off-page SEO, including link building strategies that acquire links on authoritative sites across the web. These links will appear in local directories, review sites, and landscaping-related sites that can build your backlink network.
Local SEO
When optimizing your site, local SEO for landscapers is particularly important. To increase your visibility among local audiences, we’ll optimize your Google Business Profile, attract customer reviews, and build citations for local listings to attract more leads within your service area.
Performance Tracking
You won’t know how well your SEO is doing without tracking progress, which is why we utilize Google Analytics, Google Search Console, and other tools to help measure performance. We’ll look at various metrics and see if you’re meeting your goals, optimizing your campaigns accordingly for better results.
Keyword Content Ideas for Landscaping Companies
When researching various industry keywords to target, you must consider the intent behind each term. The intent will determine what type of content to produce, ensuring it reaches the right audiences along the customer journey.
Here are some content ideas to get you started based on each stage of the sales funnel.
Top of Funnel: Awareness
You’ll want to begin with top-level content that attracts people who aren’t yet in the market for services. People at this stage might be interested in certain landscaping topics, but they may want some DIY ideas or compelling reasons to hire a company like yours. Specifically, blog posts informing users will fit these keywords best.
Some examples of keywords to target here include:
- When to prune flowers
- Landscaping tips for summer
- Backyard landscaping ideas
- How to maintain my yard
Middle of Funnel: Consideration
As people move down the sales funnel, they’ll reach the consideration stage. At this point, people will consider landscaping services and companies, but you’ll need to let them know why your solutions are the best. Compelling case studies and customer testimonials are ideal at this level.
Consider the following middle-of-funnel terms as examples:
- Best landscapers in [city]
- Landscaping companies near me
- Best landscaping services in [city]
- Comparison of landscapers in [city]
Bottom of Funnel: Decision
Finally, people will reach the decision stage when they’re ready to request your services. Service and location pages can cover topics like “landscaping quotes” and branded keywords.
The following are some potential decision-stage terms to target:
- Landscaping service estimates
- Landscaping cost
- Hire a landscaper in [city]
- Lawn care service estimate
When to Get Professional Landscaper SEO Services
To achieve the best possible results with SEO for landscapers, it’s often best to work with a company like Ignite Visibility.
Here are some signs you might want to get professional landscaper SEO solutions for your business:
- You Can’t Devote Enough Time to SEO: If you don’t have the time to focus on and manage SEO, experts can fully develop and manage your campaigns, allowing you to spend more time on growing your landscaping business.
- Not Enough SEO Knowledge: You may lack the knowledge needed to fully excel with SEO, but professionals will know how to optimize everything from national to local SEO for landscapers.
- Slow Traffic Generation: A landscaping SEO company can give your strategy the facelift it needs to get you on top of search results for many terms, attracting more valuable traffic faster.
- Budgetary Constraints: Hiring in-house SEO experts can cost a lot of money and time, but you can bypass this process by outsourcing your SEO to professionals for a more cost-effective solution.
- You Need to Scale: As a leading landscaping SEO company, we also understand that our customers need room to grow. As such, we scale our services based on our customers’ growth and changing demands.
- Keeping Up With SEO Trends: The right company will incorporate the latest industry updates and trends to keep your strategies from falling behind.
Work With Ignite Visibility for Top-Tier SEO for Landscapers
SEO for a landscaping company can be invaluable, but you must do it right. With the help of a fully capable landscaping SEO company like Ignite Visibility, you’ll be able to take full advantage of these strategies to climb above competitors.
With our services behind your business, you get:
- In-depth keyword research to inform your campaigns
- High-quality content covering every stage of the customer journey
- Optimization for everything from national to local SEO
- Continual tracking with accurate metrics to measure performance
- And more!
Reach out to us today to learn more about what we can do for your business.
