If you’re looking for ways to expand your plumbing business, search engine optimization (SEO) remains one of the best tools to use.
Ignite Visibility provides reliable plumber SEO solutions with strategies that work specifically for this industry. Whether you want to target local terms such as “plumbing services in [your city]” or keywords that target your brand name, we’ll optimize your business website for real success.
Here, we’ll get into our plumbing SEO strategies and how they can benefit your business.
What You’ll Learn
- The Benefits of SEO for Plumbers
- Plumber SEO Strategies
- Keyword Content Ideas for Plumbing Companies
- When to Hire an Agency for Plumber SEO
The Benefits of SEO for Plumbers
If you’re wondering whether SEO is worth the investment, the following are some of the biggest benefits of SEO for plumbing businesses:
Attract Local Customers in a Pinch
One of the main advantages of plumber SEO is the ability to reach local customers immediately through effective local SEO. This benefit is essential as 46% of all Google searches are local, especially when searching for nearby home services like plumbing.
Build Credibility
With good plumbing SEO, you can climb to the top of search engine rankings and maximize your online visibility, which will lend more credibility to your business. Just consider the fact that 75% of people stop scrolling on the first page of search results, which shows how much potential customers trust the businesses on top.
Increased Call Volume
Relevant keywords can also lead people to your business details, including contact info such as each location’s phone number. People can then directly call your business, leading to a larger number of people reaching out to you right from Google.
Long-Term ROI
Once you get on top of search results, you’ll be able to sustain your efforts with cost-effective strategies. Through strong on-page, off-page, and technical SEO, you’ll be able to stay ahead of competitors and maximize your ROI. Supplementing these campaigns with other marketing strategies like pay-per-click (PPC) advertising, you can maximize coverage without breaking the bank.
Plumber SEO Strategies
To get the most from your plumbing SEO strategy, turn to Ignite Visibility for comprehensive solutions. Our plumber SEO services will cover every aspect to expand your reach and connect with local customers. Our plumbing SEO services incorporate the following elements into a complete strategy:
Site Audits
We start off with a site audit that looks at your current website to assess its SEO performance. What is it doing right, and what can we help improve? In answering these questions, we’ll work to identify any technical problems that could negatively impact SEO, from poor technical SEO to a clunky user experience.
In addition, we’ll look for certain keyword opportunities to help optimize your site further. We’ll also identify content gaps that we can fill with high-quality, optimized content to boost your rankings.
Keyword Research
The next phase entails in-depth keyword research. Keywords are a solid backbone in SEO for plumbing companies. The keywords you target might include everything from surface-level topics like “how to know when to hire a plumber” to more location-specific commercial keywords, such as “plumber near me.”
On-Page SEO
Another element of plumber SEO services involves optimizing on-page SEO. For example, you would want to optimize the following key components of your pages:
- Headers, including your title (H1) and subsequent headers (H2s, H3s, etc.)
- Metadata, which includes title tags and meta descriptions that appear in search results
- Images optimized with filenames, alt text, and captions with relevant keywords
- Content that includes natural instances of keywords throughout, along with informational text that visitors find helpful
Content Creation
We’ll create a wide range of content to cover all relevant industry topics. This content will include company and service pages along with blog posts that inform readers about certain topics at the beginning of the customer journey.
Link Building
To complement on-page SEO, we also use backlinking as part of our off-page SEO efforts. This process involves getting high-quality backlinks on other industry-related websites, including online publications covering plumbing or home service topics. A large network of good links will help you stay on Google’s good side.
Local SEO
Local SEO for plumbing businesses is also essential, as it helps target customers within your service areas. One critical component of local SEO is the development of a Google Business Profile with accurate, up-to-date business information. We also push for the development of customer reviews and build local citations.
Performance Tracking
To determine if our plumbing SEO services are successful, we continually monitor and track campaigns using various tools, such as Google Analytics 4 (GA4) and Google Search Console. These platforms help us measure everything from keyword rankings to traffic and conversions.
Keyword Content Ideas for Plumbing Companies
When optimizing SEO for plumbing companies, keyword research plays a big role in preparing your strategy. The types of keywords you target will vary based on intent throughout the customer journey.
Top of Funnel: Awareness
The awareness stage is when potential customers are simply looking for more information. Blog posts might cover topics like “signs of a leaking pipe,” “why is my sink not working,” or “when do I need a plumber.” At this stage, you would want to provide top-level information that might help convince people to hire a plumber to address certain issues.
Examples of keywords at the top of the funnel could include:
- Drain pipe leaking in wall
- Toilet leaking under floor
- When to hire a plumber
- Septic tank issue signs
Middle of Funnel: Consideration
At this point, potential customers would be considering hiring a plumber. Here, you might target audiences with in-depth customer testimonials, reviews on Google and other platforms, and case studies that demonstrate why your services are better than those of your competitors. Blog posts could also explain the benefits of hiring your plumbing services based on the specific pain points people experience.
Examples of keywords during this phase could include:
- Best plumbing companies near me
- Plumbing companies in [city]
- Comparison of plumbing companies
- [Company name] reviews
Bottom of Funnel: Decision
When people are ready to hire a plumber, they’ll enter keywords related directly to your services. You can reach people at the decision stage with service pages and lead gen pages with the goal of attracting new customers through compelling CTAs. Additionally, customer testimonials could continue to encourage people to reach out to you.
The following are some keywords you might target here:
- Plumbing service cost
- Plumbing service estimates
- Emergency plumbing services
- Hire a plumber
When to Hire an Agency for Plumber SEO
SEO for plumbing companies isn’t easy to do on your own, which is why you may benefit from hiring the right SEO company to develop a winning strategy.
Here are some of the main reasons for hiring a company to handle SEO in the plumbing industry:
- You Don’t Have Enough Time: If you’re focused on growing your plumbing business, you may not have enough time or resources to focus on SEO, which is where professional plumber SEO services can be helpful.
- Insufficient SEO Knowledge: Having experts with plenty of experience in SEO can make all the difference when optimizing your website. You’ll also save money and time on hiring an in-house SEO specialist.
- Slow Traffic Buildup: If you’re unhappy with the amount of traffic you’re getting to your site, plumbing SEO services can make all the difference.
- Tough Competition: Struggling to get ahead of competitors? SEO for plumbers from a reliable company can conduct an in-depth competitive analysis and help you dominate search engines.
- You Need a Complete Strategy: Get the help you need with a comprehensive strategy that covers all aspects of SEO for a holistic solution.
- You Want Faster Results: Experts can implement strong strategies that really get results in the time you need based on your goals.
- Your Budget Is Tight: You may not have the money to hire an in-house expert, in which case outsourcing to a company can save you money and maximize your ROI.
- Maximized Scalability: As your business grows, so must your SEO campaigns, which professionals can facilitate through scalable services.
- Staying Up to Date With the Latest Trends: The SEO landscape is always evolving, but you can stay ahead of the curve with a company that incorporates the latest SEO trends.
Succeed with Plumber SEO When You Work With Ignite Visibility
If you would like to get and stay ahead with SEO for plumbing businesses, Ignite Visibility is here for you as soon as you need us.
When you turn to us, you’ll get:
- Reliable plumber SEO that integrates the best target keywords
- High-quality, original content that implements all on-page SEO elements
- Technical SEO services that further keep you on top of search results
- Continuous monitoring and measurement to perfect your campaigns
- And more!
Reach out to our experts today to find out how we can take your SEO strategies to the next level.
