You’ve probably thought about your desktop SEO a lot. But have you given just as much thought to your mobile SEO? With more and more internet users connecting via mobile devices, mobile search engine optimization is critical in helping you connect with all audiences online. The fact is that Google uses the mobile version of…
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About Keely McGroarty
Stop Guessing and Start Building: A Practical Guide to Local Citations
Contrary to popular belief, local citation building is not a magic trick that shoots you to the top of Google overnight. But when you approach them correctly, they are a foundational piece of how search engines verify your business is real, relevant, and trustworthy. In this blog, Keely McGroarty, SEO Strategist, breaks down what local…
What Is JSON-LD & How Can It Help You Achieve Higher Rankings?
JSON-LD schema is now more crucial than it’s ever been. This little acronym plays a pretty major role in Google’s ability to index your content, and especially in 2026, as this is the language your website uses to communicate with AI engines, allowing you to appear in AI Overviews, AI Mode, and other generative engine…
Top 20 Local SEO Trends: How to Optimize for AI Results & More
Twenty local SEO trends shaping 2026, led by AI Overviews, Google Business Profile optimization, and reviews. For HVAC brands it details GBP as the “center of gravity,” unique pages for every service area, mobile “Call Now” design, and voice queries like “HVAC technician near me.”
Bounce Rate: What Causes It & How to Reduce It
Bounce rate remains a critical metric to reduce in marketing, but Google Analytics 4 (GA4) changed how bounce rate is defined. In this blog, Keely McGroarty, Sr. SEO Manager, will review what website bounce rate is, how to interpret this metric, and how to improve bounce rate for your site. What We’ll Cover: What is…