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Keely McGroarty

Keely McGroarty is an experienced SEO strategist with over 17 years in digital marketing, specializing in both content and technical SEO for enterprise and boutique brands. At Ignite Visibility, she drives organic growth for clients through strategic local SEO management, landing page optimization, and client-facing deliverables. With a deep background in keyword research, content strategy, and technical SEO, Keely brings a results-driven approach to every project. Her expertise, combined with her ability to simplify complex SEO concepts, makes her a valuable and trustworthy contributor to the Ignite Visibility blog.

About Keely McGroarty

Keely McGroarty is an experienced SEO strategist with over 17 years in digital marketing, specializing in both content and technical SEO for enterprise and boutique brands. At Ignite Visibility, she drives organic growth for clients through strategic local SEO management, landing page optimization, and client-facing deliverables. With a deep background in keyword research, content strategy, and technical SEO, Keely brings a results-driven approach to every project. Her expertise, combined with her ability to simplify complex SEO concepts, makes her a valuable and trustworthy contributor to the Ignite Visibility blog.

Top 20 Local SEO Trends: How to Optimize for AI Results & More

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In recent years, we’ve seen several crucial local SEO trends that are shaping how businesses rank in search results, from AI Overviews and zero-click search behavior to maps and Google Business Profile prioritization and stronger trust and review expectations. In this blog post, SEO Strategist, Keely McGroarty, will review the latest local SEO trends for…

Bounce Rate: What Causes It & How to Reduce It

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Bounce rate remains a critical metric to reduce in marketing, but Google Analytics 4 (GA4) changed how bounce rate is defined. In this blog, Keely McGroarty, Sr. SEO Manager, will review what website bounce rate is, how to interpret this metric, and how to improve bounce rate for your site. What We’ll Cover: What is…