Contrary to popular belief, local citation building is not a magic trick that shoots you to the top of Google overnight. But when you approach them correctly, they are a foundational piece of how search engines verify your business is real, relevant, and trustworthy. In this blog, Keely McGroarty, SEO Strategist, breaks down what local…
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About Keely McGroarty
What Is JSON-LD & How Can It Help You Achieve Higher Rankings?
JSON-LD schema is now more crucial than it’s ever been. This little acronym plays a pretty major role in Google’s ability to index your content, and especially in 2026, as this is the language your website uses to communicate with AI engines, allowing you to appear in AI Overviews, AI Mode, and other generative engine…
Top 20 Local SEO Trends: How to Optimize for AI Results & More
In recent years, we’ve seen several crucial local SEO trends that are shaping how businesses rank in search results, from AI Overviews and zero-click search behavior to maps and Google Business Profile prioritization and stronger trust and review expectations. In this blog post, SEO Strategist, Keely McGroarty, will review the latest local SEO trends for…
Bounce Rate: What Causes It & How to Reduce It
Bounce rate remains a critical metric to reduce in marketing, but Google Analytics 4 (GA4) changed how bounce rate is defined. In this blog, Keely McGroarty, Sr. SEO Manager, will review what website bounce rate is, how to interpret this metric, and how to improve bounce rate for your site. What We’ll Cover: What is…