Can changing a website URL impact SEO performance? In short: Yes it can. Every indexed URL on your website carries some weight and every time you change a URL you either lose or dilute that value, depending on how well you prepare Google for the change. If you absolutely must change a URL, set up a…
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Welcome to the Ignite Visibility search engine optimization news section. This is your #1 spot to learn about SEO for your company. Ignite Visibility is an industry leading SEO company. Named #1 SEO company in California and a top 10 in the United States. Get all of the latest SEO news right here, right now.
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How to Use Google Trends in Your SEO Strategy for 2024
Have you used Google Trends before? Even if you have, you’re probably not familiar with all the ways it can help your marketing strategy. In this blog, our VP of Product and Marketing, Danny Conlon, will explain what it is, how it works, and practical tips on how to use Google Trends to meet your…
What is Schema Markup? Your Complete Guide to Using Schema Markup
Want more people to find you on search engines in rich snippets at the top of results? Schema markup can be the key to taking your SEO to the next level as you gain a competitive edge through good technical optimization. In this blog, Ray Day, our SEO Strategist, will walk you through what schema…
What are the SEO Impacts of a Subdomain vs Subdirectory?
Deciding where to host your company blog is a big deal. While you have a few options, Google reveals that your choice will impact your website’s overall SEO. In this blog, Director of SEO, Jason Carleton, will help you find out which one is the best choice for you! What You’ll Learn: What’s the…
The Ultimate Guide to Enterprise SEO: Best Practices, Examples & More
Search engine optimization (SEO) is crucial for any business looking to establish a strong online presence and drive organic traffic to their website. For large organizations, the stakes are even higher. In this guide, Senior SEO Strategist Eric Solomon will explore the world of enterprise SEO management, its unique challenges, best practices, and how it…
History of Google Algorithm Updates – Historical Timeline for SEOs
Google is consistently updating its algorithm to ensure it is serving up the best and most relevant pages for visitors. This page covers all of the Google algorithm updates for SEO that have occurred since 2012. The Ignite Visibility team updates this post any time an algorithm update it announced. The Google timeline history has…
How to Create Evergreen Content for SEO While Increasing Traffic
How are you creating content? Are you copying trends that die over time, or are you creating content on topics that will benefit your audience for years to come? In this blog, I’ll explain what evergreen content is and how you can use it to improve your overall SEO strategy. What You’ll Learn What is…
HTML Sitemap vs XML Sitemap: Which is Better for Your Website
As an SEO manager, I’m often asked whether websites should use an HTML sitemap vs. XML sitemap. My answer is always the same – use both! In this post, I’ll explain the key differences between an HTML sitemap vs. XML sitemap, when to use each, and strategies to leverage both for better website performance. What…
5 Tips For Niche Google Product SEO in 2024 (+ A Checklist)
If you are searching for anything product-related, you have probably seen Google’s recently updated search results. With options to filter by subcategories, stores that sell it, price, brand, and more, it’s an overwhelming experience. In this article, we will take a look at the search results, features, and more. Our goal? To determine how a…
62% of People Now Use ChatGPT or Google Gemini To Find A Product or Service, Why This Will Change Marketing
In the ever-evolving landscape of digital marketing, the emergence of new technologies and platforms impacts how companies strategize their online presence and customer engagement. This is about to happen again right now. Additional Reading On The Topic: A Perspective on Google Perspectives. How It Is Changing SEO Traditional Search Engine Traffic Is On The Decline…