Most informational searches today are “zero-click” because of developments like AI Overviews (AIOs) and AI Mode, along with the development of other generative engines. In fact, close to 100% of keywords that trigger Overviews alone are informational, making it important to reach people at the top of the funnel with good AI SEO practices. In…
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Entity SEO: The Key to Appealing to Modern Search Engines
While SEO used to focus primarily on keyword targeting, today’s strategies are all about optimizing for concept- and relationship-centric searches. Specifically, this entails targeting Google entities to give search engines more context as to what your content is about to rank based on search intent. In this blog, Karen Devlin, VP of AI-SEO, will explore…
Top of Funnel Marketing Strategies That Yield Real Results
Before you can nurture leads and turn them into customers as they move down the marketing funnel, you must attract them at the beginning of the customer journey. At this point, the top of the funnel, your content should hook new potential customers, grabbing and holding their attention. In this blog post, Danny Conlon, Ignite…
How to Build Domain Authority & Dominate Rankings
When determining whether your website is likely to appear in search engine results pages (SERPs), one key measurement to look at is domain authority (DA). This third-party metric can help you gauge your website authority online and gauge the chances of maintaining a competitive edge on search engines. In this blog, Theresa Bass, Sr. Digital…
Image SEO in the Age of AI: Everything You Need to Know for 2026
Are you looking for an easy way to increase your online visibility? Optimize your images! Not only will this make your website more accessible, but only 26% of websites include alt text on their images, which means there is less competition and more chances to stand out. In this blog Monique De Leon, Associate Director…
What to Include in a Complete Technical SEO Audit
A technical SEO audit will reveal hidden roadblocks that might be hurting your rankings. Many websites neglect to even check for technical SEO issues, with only 54.6% of them meeting Core Web Vitals based on Google’s guidelines. In this blog, Seth Kluver, AVP SEO/GEO, will describe what technical SEO is and provide you with a…
Long-Tail Keyword Research: Optimize for Low-Volume, High-Intent Terms
In SEO, long-tail keywords are terms of three words or more that are more specific and intent-driven than their short-tail counterparts. When targeting keywords, long-tail terms are particularly important today because of their lower volume and less competitive nature, ability to enable more natural semantic keyword inclusion, and driving conversions. In this blog, Associate Director…
The Ultimate SEO Starter Guide for Marketers
Search engine optimization (SEO) is one of the most important aspects of any digital marketing strategy, but there is a lot that goes into it beyond optimizing content with keywords. A complete strategy involves a combination of tactics, from on-page optimization and user intent mapping to developing rich content and structuring content for AI search…
From Basic to Expert: Mastering Google Search Operators for Research and SEO
Google search operators are powerful commands that produce advanced search capabilities most people never use. These special symbols and text commands help you find exactly what you’re looking for in seconds instead of scrolling through pages of irrelevant results. In this blog, Ray Day, Sr. SEO Strategist, will teach you the most useful Google search…
What Is Google Lens Search & How Can You Optimize for It?
Since its launch in 2017, Google Lens has become one of the most convenient and popular ways to search on Google. Google Lens image search makes it easy to learn more about any topic by understanding users’ uploaded images, and it’s an effective means of bridging the gap between visual, text, and voice search. In…