Have been using rich results? More specifically, have you been using the right rich results? In this article, I’ll break down which rich results you should be using and why. What are Rich Results? Rich results are enhanced results displayed in search engines. Enhanced with what? Well, that depends. Generally, they come with added visual appeal or…
What to Expect From Google AI: Neural Matching, Google Discover, and More
Google just turned 20, and it celebrated with a slew of new announcements. All of them had one thing in common: a clear emphasis on AI. Here’s a rundown of what you can expect – and how you can prepare – for Google AI. Google AI: Neural Matching Google recently announced they’ve started using a…
What The Google Pixel 3 Means For Marketing
Google recently wrapped up its latest “Made by Google” event, or as it’s come to be called, the Pixel 3 Event. In it, Google introduced a range of new products – and a clear focus on AI. Here are the most important announcements you may have missed. Google Pixel 3 and Pixel 3 XL The…
Dynamic Rendering And SEO: The Details You Need To Know
Earlier this month, Google released the much-awaited documentation on dynamic rendering. Here’s everything you need to know about what it is and why you should implement it. Dynamic rendering is important because web developers frequently turn to JavaScript frameworks like AngularJS to serve content. The problem is search engine bots often don’t “see” content the…
Does Google Cloud Matter For Marketing?
Curious about Google Cloud? The tech giant’s massive online infrastructure has a lot to offer businesses, and in this article I’ll go over some of the features marketers are most excited about. What is Google Cloud? As Wikipedia puts it, the Google Cloud is “a suite of cloud computing services that runs on the same…
Cross-Channel Marketing: 6 Ways to Connect Your Google and Facebook Audiences
I don’t have to tell you that marketing is a multi-channel affair, and it’s dominated by Google and Facebook. They’re each powerhouses in their own right. And while they may compete for internet users attention, they shouldn’t be competitors in your marketing strategy. In this article, I’ll give you a few tips on how to combine…
11 Advanced Conversion Tracking Tips To Help Get On Track
Having issues with conversion tracking? We have you covered. In this blog, Mezar Chakwa, Ignite Visibility Paid Media Manager and analytics expert, provides his best tips on how to effectively track your conversions in three major areas: Google Analytics, AdWords, and Tag Manager. What is Conversion Tracking? Conversion tracking is, essentially, just what it sounds…
Guide To Google Data Studio Dashboards For SEO
Google Data Studio offers everything a marketer dreams of in an executive dashboard. But, you need to know how to use it. In this blog, I’ll teach you how to create a Google Data Studio dashboard for marketing. What Are Google Data Studio Dashboards For Marketing? Google Data Studio is, essentially, a way to deliver…
Complete Guide To August 1st Google Medic Update
If you’re noticing something different in the search rankings, there’s good reason for it. Google recently confirmed its latest update, so get ready: it’s a big one. In this article, I’ll cover everything you need to know about the Google Medic algorithm update. What is the August 1st Google Medic Update? The first iteration of…
How To Use Google Analytics Benchmark Reports To Increase Sales
Launching a new campaign? Then you need to be looking at your Google analytics benchmark reports. In this article, I’ll go over what benchmark reports are and how they can help increase your sales for future campaigns. What is Benchmark Reporting? Benchmarking is the process of measuring the performance of a company’s products, services, and…
