Marketers, get ready. The rise of the no-click search result is very real, and it could have a lasting effect on your SEO strategy. Here's everything we know about no-click searches and how you can optimize for these zero-click results. What You'll Learn: What no-click search results are (and why they matter to marketers) How to rank … [Read more...]
Is E-A-T The Most Important SEO Ranking Factor?
You are what you E-A-T in SEO? When it comes to Google and their ranking factors, that may very well be the case. In this article, we’ll take a deep dive into what E-A-T is, why it’s so important, and how to create E-A-T SEO proof content. Watch a Full Webinar on E-A-T or Read the Article Below! What You'll Learn: What is E-A-T? … [Read more...]
11 Google Display Network Tips (Number 1 & 5 Really Help)
Advertising on Google is arguably one of the most effective ways to market your business. And if you’re not using the Google Display Network, you’re missing out on a valuable way to expose your brand. Follow these 11 strategies to get started – and read to the end for a quick Google Display Network FAQ. What You'll Learn: What the Google … [Read more...]
How to Create a Favicon for Your Site (And Avoid Penalites in the SERPs)
As part of a recent redesign, Google’s mobile search results now show favicons alongside all organic results. But shortly after the redesign launched, Google began removing icons it found in violation of the search engines terms. In this article, we’ll dive into how to create a favicon without getting slapped with a Google penalty. What … [Read more...]
Why Speakable for Voice Search May be the Future of Marketing
Google's giving marketers a new markup tool to play with: Speakable for voice search. Here's a little more about Speakable: what it does, who it's for, and why I think it may be the future of marketing. What You'll Learn: What Speakable is Why Speakable matters to marketers Who can use Speakable How to get started with Speakable … [Read more...]
Dissecting The New Google Search Console (How An SEO Experts Needs To See It)
Google Search Console, formerly known as Google Webmaster Tools is a mainstay in any SEO pro's toolkit. And while the tool's been around for a while, it recently went through a major update, changing its entire interface and the reports it offers. In this article, I'll explain the benefits of Google Search Console, what's changing in the new … [Read more...]
How To Instantly Load Google AMP Pages From Your Own Domain
Google’s Accelerated Mobile Pages (AMP) have been speeding up the internet (and email, too) for a few years now. But recently, Google rolled a new way to connect your own domain to AMP results. In this article, we’ll explain what this means and how you can instantly load AMP from your own domain. What You'll Learn: What, exactly, AMP … [Read more...]
Google’s June 2019 Core Algorithm Update (Facts and How to Prepare)
Google recently announced its latest algorithm update - and it's a big one. Categorized as broad core, the search giant has coined this the June 2019 Core Update. Here’s what we know so far, and what you can do to prepare. What You'll Learn: What we know about the Google June 2019 Core Update so far What to expect from a broad core … [Read more...]
How To Get Into Google Local Service Listings (And Why it Matters)
Have you tried Google Local Services Ads? If you haven’t and you run a local service, you might want to give these ads serious consideration. In this post, I’ll give you the rundown on what Local Services Ads are and how they can benefit your local business. What You'll Learn: What Google Local Services ads are and how they appear in the … [Read more...]
Future Report: Google Assistant Ads are Coming. Are You Ready?
It’s no secret smart speakers are on the rise. An estimated 47.3 million people in the US alone have already invited Alexa and Google Assistant into their homes. Which means voice-based ads present a massive opportunity for marketers. Below, we’ll look more closely at Google Assistant Ads: where they are now, and where we think they're … [Read more...]
