There’s no denying that Google is the top dog when it comes to search engines, but Bing isn’t so far behind. This means if Bing SEO isn’t part of your strategy, you’re missing out on some serious search market share. If the thought of learning how to optimize your search results ranking on a whole…
Google EEAT: Guidelines and Strategies
Ever wondered if your online presence is shaped by what you EEAT in SEO? Well, when it comes to Google and its ranking factors, that just might be the case. Let’s define what is EEAT, unravel its significance and discover how to craft content that’s SEO-proof with a touch of EEAT magic. Ready to…
What Is YMYL Content? How to Optimize Your Content to Meet Google’s Guidelines
In case you don’t have enough SEO-related acronyms to keep track of, here’s one more: YMYL. That stands for “Your Money or Your Life.” In this article, I’ll go over what you need to know about YMYL pages and how to rank for them. What We’ll Cover: What is YMYL? How Does Google Rank YMYL…
Mastering Layered Audience Targeting in Google Ads
What You’ll Learn: Advanced Google Audience Targeting Advanced Targeting Options How to Add an Audience to Your Campaign Start Layered Audience Targeting FAQs: Google Ads Targeting Advanced Google Audience Targeting Advanced Google audience targeting is a data-driven strategy that refines the reach of your ads by connecting them to the most relevant audience. This involves…
Guide to Google Penalties: How To Identify & Solve
What We’ll Cover: What is a Google Penalty? How to Identify a Manual Action List of Google Penalties What to Do If You Get Hit With a Google Penalty FAQs About Google Penalties What is a Google Penalty? The only true penalty, according to Google, is what’s known as a manual action. This means that…
What is Referral Traffic? How to Measure It in GA4
What You’ll Learn What is a Referral in Google Analytics 4? How Do I Find Referral Traffic For My Website? What To Look For In Referral Traffic Reports Why I’m Not Seeing Referral Traffic What Is a Referral in Google Analytics 4? A referral in Google Analytics 4 is the attributed traffic source when a…
What is Bounce Rate? What to Avoid and How to Improve It
What We’ll Cover: What is Bounce Rate? What is a Good Bounce Rate? Common Causes of High Bounce Rate How to Improve Your Bounce Rate Bounce Rate By The Numbers FAQs on Bounce Rate What is Bounce Rate? Essentially, it refers to the percentage of visitors who come to your site but leave without visiting…
Featured Snippet Opportunities: How to Grab That Coveted Spot
One of the best ways to get the word out about your brand is to land a search result in a featured snippet. In this article, we’ll go over how to find snippet opportunities. What We’ll Cover: What Is A Featured Snippet? Why Do Featured Snippets Matter? How to Review Your Current Snippets How to…
The Newbies Guide to Block URLs with Robots.txt
Robots.txt, also known as the Robot Exclusion, is key in preventing search engine robots from crawling restricted areas of your site. In this article, I’ll go over the basics of how to block URLs in robots.txt. What We’ll Cover: What a robtos.txt file is Examples of how to use robots.txt When you should use it…
How Long Does SEO Take? When Will I See Results?
How Long Does SEO Take, Really? For the sake of a concrete answer, I’ll say that you can start to see the effects of a fully fledged SEO strategy within 6 months. You may see results sooner than this (some website owners claim to see results in as little as two weeks), or the process…