Not satisfied with lackluster returns on your Google Ads remarketing efforts? If so, then it might be time to take a look at some advanced remarketing strategies. Fortunately, there are plenty of options to choose from. Even better: your competitors probably don’t know about them. In this article, I’ll go over some of the most effective Google … [Read more...]
The Newbies Guide to Blocking Content with Robots.txt
Robots.txt, also known as the Robot Exclusion, is key in preventing search engine robots from crawling restricted areas of your site. In this article, I’ll go over the basics of how to block URLs in robots.txt. What We'll Cover: What a robtos.txt file is When you should use a robots.txt Getting started with robots.txt How to … [Read more...]
Cross-Channel Marketing: 6 Ways to Connect Your Google and Facebook Audiences
I don’t have to tell you that marketing is a multi-channel affair, nor do I need to tell you that Google and Facebook are the key players. Both tech giants are customer insight powerhouses, and while they may compete for their share of users’ attention, these two actually team up quite nicely when it comes to your marketing strategy. In this … [Read more...]
Analysis Of Google September 2019 Algorithm Update (What Changed?)
Notice anything different about your search rankings? You have Google to thank for that following the Google September 2019 algorithm update. The search giant recently announced the roll-out of yet another broad core algorithm update, and as usual, details are few and far between. Here’s what we know so far. Blog last updated 10-4-19. Most … [Read more...]
All The Different Types of Google Ads Extensions (And Why You Need Them)
If you’re a marketer, it’s probably safe to say you’re familiar with the benefits of Google Ads. But what about Google Ads extensions? This guide will walk you through all the different types of Google ad extensions, as well as why and how you should be using them to grow your business. What We'll Cover: What Google Ads Extensions are … [Read more...]
How Can You Use Pagespeed Tools to Bring More Visitors to Your Website?
These are some of the best pagespeed tools online! Go through this list, use these tools, and your site will be so fast it shock users. What We'll Cover: PageSpeed Insights Pingdom GTmetrix WebPageTest KeyCDN Varvy Pagespeed Optimization Uptrends dotcom-monitor Yellow Lab Tools Sucuri Load Time Tester Google … [Read more...]
The Big List of Google Penalties for SEO
Every business wants to achieve the highest possible listing on Google. But using questionable techniques to boost your rankings can often end up backfiring. Violating Google’s Webmaster guidelines will result in penalties that reduce your website’s rankings or completely remove it. To avoid spending time in the Google penalty box, steer clear of … [Read more...]
Voice Search 2019: All the Developments You Need to Know to Dominate Voice Results
Though it's not exactly new, voice search is still very much a novelty when it comes to marketing. But as it gains a firmer footing in consumers lives and makes it way into marketing strategies, it's important to keep on top of all the new developments and how they may affect your brand's approach to voice. In this article, I'll cover all the … [Read more...]
Guide To Google Data Studio Dashboards For SEO
Google Data Studio offers everything a marketer dreams of in an executive dashboard. But, you need to know how to use it. In this blog, I'll teach you how to create a Google Data Studio dashboard for marketing. What You'll Learn: What Google Data Studio dashboards are What you can do with Data Studio dashboards How to get started … [Read more...]
How is Bing SEO Different than Google SEO? (Updated 2019)
There's no denying that Google is top dog when it comes to search engines, but a little engine called Bing isn't so far behind. Which means if Bing SEO isn't part of your strategy, you're missing out on some serious search market share. In this article, I'll break down why Bing SEO is important, as well as go over the key differences between … [Read more...]
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