If you’ve ever found yourself reeling from the aftereffects of a Google update, you’re certainly not alone. Google algorithm updates often come without warning - and without any clear guidance on how to recover. In this article, I’ll go over how to handle a hit from Google and recover your standings in the SERPs. What We'll Cover: An … [Read more...]
How to Claim (And Use) Your Google Action in The Google Assistant Directory
Wondering how to claim your Google Action and use it to build your brand? You're in the right place. In this article, I'll walk you through how to claim your Action in the Google Directory, as well as give you some pointers on building and promoting the perfect Action for your brand. What We'll Cover: The importance of the Google … [Read more...]
November 2019 Google Update Confirmed
Google’s done it again. The search giant has rolled out yet another algorithm update, and marketers around the web are feeling its impact. Here’s what we know so far. Update: November 2019 Confirmed as Local Update The latest in the November 2019 saga is that it's officially been confirmed as a Google Local Update. This is the first time … [Read more...]
Bounce Rate: Tips & Tricks for Improving Your Numbers
While a high bounce rate is one of the most common conversion killers, the good news is that it can be reduced. In this article, I’ll cover everything from understanding bounce rate and how it’s calculated to common causes and tips for improvement. What We'll Cover: What it is How to find it What makes a good one Common causes of … [Read more...]
How to Use Google Responsive Search Ads to Double Your Ad Traffic
If you rely on Google Ads to promote your brand online, then you should know about Google’s responsive search ads. In this article, I’ll go over what you need to know about the responsive search ads and how you should be taking advantage of them. What We'll Cover: What RSAs are How automatic testing works RSAs best practices RSAs … [Read more...]
Dwell Time: Why It May Matter More Than Ever For SEO
Familiar with dwell time? It’s a lesser-known metric that MIGHT (probably does - think RankBrain) have a big effect on your SEO. In this article, I’ll cover what it is, why it’s important, and how you can improve yours. What We'll Cover: What is it? How it differes from bounce rate and time on page Is it a ranking factor? … [Read more...]
How to Use Google Keyword Planner to Improve Your Campaigns
It wasn't long ago that SEOs were getting familiar with Keyword Planner, which replaced the old AdWords Keyword Tool. Launched last year, Keyword Planner introduced several new features while bidding farewell to some old standbys. In this article, I'll take a look at how marketers can use the Keyword Planner to uncover new opportunities for PPC … [Read more...]
Google BERT Update, Full Report On Changes To SEO
Google BERT update and SEO. Google released what may be the biggest change to its search results in years, the Google BERT update. Here’s what we know so far and BERT. What We'll Cover Around BERT Update: What Google's BERT is How BERT affects RankBrain and natural language processing Examples of BERT search results How BERT … [Read more...]
How to Determine the Best Google Ads Bid Strategy For Your Business
Not sure how to pick the Google Ads bid strategy that’s right for you? In this article, Ignite Visibility’s Paid Media Strategist Christian Nicolini goes over a few tips to get you started. What We'll Cover: How bid strategy affects ad placement The differences between automatic and manual bidding How to choose a Google ads bid … [Read more...]
The Rich Results Each Industry Should be Using in 2019
Have been using rich results? More specifically, have you been using the right rich results? In this article, I'll break down which rich results you should be using and why. What are Rich Results? Rich results are enhanced results displayed in search engines. Enhanced with what? Well, that depends. Generally, they come with added … [Read more...]
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