With the release of Google’s latest core update, there are certain changes we’re seeing and others we can expect to see in the future. In this blog, CEO and SEO expert John Lincoln will cover the Google August 2024 core update and how it will impact search rankings What You’ll Learn What Is Google August…
From Setup to Success: How to Create Your Google Business Profile
Think a Google Business Profile is just for brick-and-mortar businesses? Think again! Businesses across industries are expanding their reach and increasing organic traffic by optimizing their Google Business Profile. In this blog, Eric Solomon will explain how to set up your profile and optimize it to generate more organic traffic for your business. What You’ll…
EEAT: Google’s Guidelines & Simple Strategies to Improve Your SEO
Ever wondered if your online presence is shaped by what you EEAT in SEO? Well, when it comes to Google and its ranking factors, that just might be the case. In this blog, Monique De Leon, our Senior Digital Strategist will define what is EEAT, unravel its significance and discover how to craft content that’s…
Google Site Reputation Abuse Policy Now in Effect: Warnings About Third-Party Content
Google has a new rule to scrutinize third-party content. When websites post third-party content to manipulate search engines and gain rankings, it’s not fair, and Google’s doing something about it with its new site reputation abuse policy. In this post, Danny Conlon, VP of Product and Marketing, will review the policy, its consequences, and why…
How Long Does SEO Take? When Will I See Results?
You’ve probably heard the phrase “SEO is a long game” but just how long does it take when it comes to healthcare digital marketing? In this article, our experts will explain exactly what goes into SEO and how long it will take before you start to see results.
18 Google Ad Extensions to Transform Your Ad Performance (2024 Complete Guide)
If you’re a marketer, it’s probably safe to say you’re familiar with the benefits of Google Ads. But what about Google Ads extensions? In this blog, Meghan Parsons, VP of Paid Media here at Ignite Visibility, will give you some insights into Google ad extensions. I’ll walk you through the different types of ad extensions,…
History of Google Algorithm Updates – Historical Timeline for SEOs
Google is consistently updating its algorithm to ensure it is serving up the best and most relevant pages for visitors. This page covers all of the Google algorithm updates for SEO that have occurred since 2012. The Ignite Visibility team updates this post any time an algorithm update it announced. The Google timeline history has…
What is the Google Display Network? 10 Strategies To Implement Now
Visual advertising is among the most effective, which is where the Google Display Network can help. In this complete guide to the Google Display Network, by our paid media expert Meghan Parsons, you’ll learn all about the Google ad network and how you can use it to your advantage. What You’ll Learn What is the…
How to Use Google Responsive Search Ads to Boost Your Conversions
Responsive search ads can do a lot to boost your ad traffic, but how do they work, and how can you get the most from them? In this article, our Director of Paid Media Eric Bodziony, will explain what you need to know about responsive search ads and how you can take advantage of them. What…
How to Create Evergreen Content for SEO While Increasing Traffic
How are you creating content? Are you copying trends that die over time, or are you creating content on topics that will benefit your audience for years to come? In this blog, I’ll explain what evergreen content is and how you can use it to improve your overall SEO strategy. What You’ll Learn What is…