Heard of Google Actions? They’re the latest technology in voice search and digital assistants, and are causing marketers everywhere to take notice. In this post, I’ll go over what Google Actions are and how they could impact digital marketing – and your brand. What You’ll Learn: What Google Actions are How they’re affecting marketing How…
Why Dialogflow is the Future of Marketing
The future of marketing isn’t about Instagram photos or perfectly placed PPC ads. It’s about conversation and connection. It’s about reaching your audience in a relevant way and offering them a seamless experience that requires little work on their end. How to do that? Through conversational marketing and Dialogflow. Dialogflow is a Google-owned AI platform…
Google Image Search Marketing Tips (Drive FLOODS Of Traffic)
You’ve already optimized your website for keywords used in a typical search query. But have you optimized it for Google image search? If not, then you could be missing out on a whole lotta traffic. In this article, I’ll go over why you should make Google image search optimization an important part of your SEO…
OK, Google: What Does Voice Search Really Mean for Marketing?
Voice search isn’t going anywhere. In fact, it’s only expanding – into our homes, cars, watches, and wearables. In this article, I’ll walk you through the impact voice search has on marketing, as well as break down the differences between the top virtual assistants and providers on the market. Watch the Video or Read the…
How To Get Traffic From Google Discover In 2019
Are you ready for Google Discover? Google’s answer to social media feeds just got a major makeover, and it could have an impact on how people search. In this article, I’ll go over the in’s and out’s of Google Discover and how brands can optimize their content for the feed. The Origins of Google Discover:…
Google AdLingo: What Does It Mean For Marketers?
Heard the buzz about Google’s latest, AdLingo? If not, you’re in luck. I’m about to take you through a full rundown of what Google AdLingo is and what it means for marketers. Ever wish you could have a conversation with a Google ad? (Let’s be honest, probably not.) But whether you wanted it or not,…
How to Determine the Best Google Ads Bid Strategy For Your Business
Not sure how to pick the Google Ads bid strategy that’s right for you? In this article, Ignite Visibility’s Paid Media Strategist Christian Nicolini goes over a few tips to get you started. How Your Google Ads Bid Strategy and Budget Affects Your Ad Placement Before we jump into strategy, let’s take a look at…
The Rich Results Each Industry Should be Using in 2019
Have been using rich results? More specifically, have you been using the right rich results? In this article, I’ll break down which rich results you should be using and why. What are Rich Results? Rich results are enhanced results displayed in search engines. Enhanced with what? Well, that depends. Generally, they come with added visual appeal or…
What to Expect From Google AI: Neural Matching, Google Discover, and More
Google just turned 20, and it celebrated with a slew of new announcements. All of them had one thing in common: a clear emphasis on AI. Here’s a rundown of what you can expect – and how you can prepare – for Google AI. Google AI: Neural Matching Google recently announced they’ve started using a…
What The Google Pixel 3 Means For Marketing
Google recently wrapped up its latest “Made by Google” event, or as it’s come to be called, the Pixel 3 Event. In it, Google introduced a range of new products – and a clear focus on AI. Here are the most important announcements you may have missed. Google Pixel 3 and Pixel 3 XL The…
