With the release of Google’s latest core update, there are certain changes we’re seeing and others we can expect to see in the future. In this blog, CEO and SEO expert John Lincoln will cover the Google August 2024 core update and how it will impact search rankings What You’ll Learn What Is Google August…
Google Site Reputation Abuse Policy Now in Effect: Warnings About Third-Party Content
Google has a new rule to scrutinize third-party content. When websites post third-party content to manipulate search engines and gain rankings, it’s not fair, and Google’s doing something about it with its new site reputation abuse policy. In this post, Danny Conlon, VP of Product and Marketing, will review the policy, its consequences, and why…
18 Google Ad Extensions to Transform Your Ad Performance (2024 Complete Guide)
If you’re a marketer, it’s probably safe to say you’re familiar with the benefits of Google Ads. But what about Google Ads extensions? In this blog, Meghan Parsons, VP of Paid Media here at Ignite Visibility, will give you some insights into Google ad extensions. I’ll walk you through the different types of ad extensions,…
What is the Google Display Network? 10 Strategies To Implement Now
Visual advertising is among the most effective, which is where the Google Display Network can help. In this complete guide to the Google Display Network, by our paid media expert Meghan Parsons, you’ll learn all about the Google ad network and how you can use it to your advantage. What You’ll Learn What is the…
How to Create Evergreen Content for SEO While Increasing Traffic
How are you creating content? Are you copying trends that die over time, or are you creating content on topics that will benefit your audience for years to come? In this blog, I’ll explain what evergreen content is and how you can use it to improve your overall SEO strategy. What You’ll Learn What is…
5 Tips For Niche Google Product SEO in 2024 (+ A Checklist)
If you are searching for anything product-related, you have probably seen Google’s recently updated search results. With options to filter by subcategories, stores that sell it, price, brand, and more, it’s an overwhelming experience. In this article, we will take a look at the search results, features, and more. Our goal? To determine how a…
Google Discover: What It Is and How To Optimize For It [8 Steps]
Imagine a social media feed tailored just for you but without a social platform. Meet Google Discover. What does this mean for your online presence, and more importantly, are you optimizing for it? What We’ll Cover: Google Discover’s Rebrand Improvements 8 Steps to Optimize for Google Discover FAQs: Google Discover Google Discover’s Rebrand Improvements Google…
Why Google’s “Circle to Search” Means You Need Better Multimedia SEO
I’m thrilled to dive into Google’s latest innovation, Circle to Search. This feature might change how brands interact with potential customers on search platforms. I mean, it completely changes how people search! Let’s explore what Circle to Search is, its implications for brands, and actionable strategies to harness its full potential. Understanding Circle to Search…
Mastering Layered Audience Targeting in Google Ads
What You’ll Learn: Advanced Google Audience Targeting Advanced Targeting Options How to Add an Audience to Your Campaign Start Layered Audience Targeting FAQs: Google Ads Targeting Advanced Google Audience Targeting Advanced Google audience targeting is a data-driven strategy that refines the reach of your ads by connecting them to the most relevant audience. This involves…
How to Secure Featured Snippets and Dominate Google Search Results
One of the best ways to get the word out about your brand is to land a search result in a featured snippet. In this article, we’ll go over how to find snippet opportunities. What We’ll Cover: What Is A Featured Snippet? Why Do Featured Snippets Matter? How to Review Your Current Snippets How to…