Ever wondered if your online presence is shaped by what you EEAT in SEO? Well, when it comes to Google and its ranking factors, that just might be the case. In this blog, Monique De Leon, our Senior Digital Strategist will define what is EEAT, unravel its significance and discover how to craft content that’s…
Google Site Reputation Abuse Policy Now in Effect: Warnings About Third-Party Content
Google has a new rule to scrutinize third-party content. When websites post third-party content to manipulate search engines and gain rankings, it’s not fair, and Google’s doing something about it with its new site reputation abuse policy. In this post, Danny Conlon, VP of Product and Marketing, will review the policy, its consequences, and why…
18 Google Ad Extensions to Transform Your Ad Performance (2024 Complete Guide)
If you’re a marketer, it’s probably safe to say you’re familiar with the benefits of Google Ads. But what about Google Ads extensions? In this blog, Meghan Parsons, VP of Paid Media here at Ignite Visibility, will give you some insights into Google ad extensions. I’ll walk you through the different types of ad extensions,…
What is the Google Display Network? 10 Strategies To Implement Now
Visual advertising is among the most effective, which is where the Google Display Network can help. In this complete guide to the Google Display Network, by our paid media expert Meghan Parsons, you’ll learn all about the Google ad network and how you can use it to your advantage. What You’ll Learn What is the…
How to Create Evergreen Content for SEO While Increasing Traffic
How are you creating content? Are you copying trends that die over time, or are you creating content on topics that will benefit your audience for years to come? In this blog, I’ll explain what evergreen content is and how you can use it to improve your overall SEO strategy. What You’ll Learn What is…
5 Tips For Niche Google Product SEO in 2024 (+ A Checklist)
If you are searching for anything product-related, you have probably seen Google’s recently updated search results. With options to filter by subcategories, stores that sell it, price, brand, and more, it’s an overwhelming experience. In this article, we will take a look at the search results, features, and more. Our goal? To determine how a…
Google Discover: What It Is and How To Optimize For It [8 Steps]
Imagine a social media feed tailored just for you but without a social platform. Meet Google Discover. What does this mean for your online presence, and more importantly, are you optimizing for it? What We’ll Cover: Google Discover’s Rebrand Improvements 8 Steps to Optimize for Google Discover FAQs: Google Discover Google Discover’s Rebrand Improvements Google…
Why Google’s “Circle to Search” Means You Need Better Multimedia SEO
I’m thrilled to dive into Google’s latest innovation, Circle to Search. This feature might change how brands interact with potential customers on search platforms. I mean, it completely changes how people search! Let’s explore what Circle to Search is, its implications for brands, and actionable strategies to harness its full potential. Understanding Circle to…
Mastering Layered Audience Targeting in Google Ads
What You’ll Learn: Advanced Google Audience Targeting Advanced Targeting Options How to Add an Audience to Your Campaign Start Layered Audience Targeting FAQs: Google Ads Targeting Advanced Google Audience Targeting Advanced Google audience targeting is a data-driven strategy that refines the reach of your ads by connecting them to the most relevant audience. This involves…
How to Identify and Fix Google Penalties Quickly
What We’ll Cover: What is a Google Penalty? How to Identify a Manual Action List of Google Penalties What to Do If You Get Hit With a Google Penalty FAQs About Google Penalties What is a Google Penalty? The only true penalty, according to Google, is what’s known as a manual action. This means that…