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Ryan Cox

Ryan Cox is the Vice President of Paid Media at Ignite Visibility, where he has built an impressive 9-year tenure, progressing from Strategist to his current leadership role. Specializing in Local Paid Media, Ryan is known for his strategic insight into how all components of a client’s advertising campaign work together to achieve optimal results. He leads a large paid media team of strategists and managers, using the systems he developed. Ryan and his team have worked with a diverse range of franchise and multi location clients, from home services to QSR, financial institutions, and healthcare. He enjoys diving directly into accounts and “getting his hands dirty” alongside his team.

About Ryan Cox

Ryan Cox is the Vice President of Paid Media at Ignite Visibility, where he has built an impressive 9-year tenure, progressing from Strategist to his current leadership role. Specializing in Local Paid Media, Ryan is known for his strategic insight into how all components of a client’s advertising campaign work together to achieve optimal results. He leads a large paid media team of strategists and managers, using the systems he developed. Ryan and his team have worked with a diverse range of franchise and multi location clients, from home services to QSR, financial institutions, and healthcare. He enjoys diving directly into accounts and “getting his hands dirty” alongside his team.

Google Local Service Ads Solutions for Precise Audience Targeting

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Stuck waiting for a plumber from across town? Google Local Services Ads can help! They put your local business at the top of search results, allowing customers to call or message you directly. There are certain Google Local Service Ads updates today that will influence your campaigns, including the consolidation of “Google Guaranteed” and “Google…

8-Step Checklist for Conducting a Complete PPC Audit

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Have you had a PPC audit recently? If so, it’s incredibly important that it’s done correctly. After all, when it comes to PPC, it’s very easy to waste money. A PPC audit can help you determine how effective (or ineffective) your efforts are and identify opportunities to optimize your ad strategy. The key is to…

Google AI Max: Optimize Ad Targeting & Expand Your Reach

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In recent years, Google has been integrating AI into its many functions, including ads and organic search results, along with dynamic ads that help optimize targeting. With AI Max, Google has effectively blended AI and dynamic responsive ads with a suite of features to build even stronger connections with target audiences. In this blog, Ryan…

New Google Ads Insights Pages Takes the Guesswork Out of Search Trends

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I’m Ryan Cox, Director of Paid Media here at Ignite Visibility. Google just released a beta version of Google Ads Insights, and I’m ready to dig into how these search trend insights work so advertisers can better understand their data and improve their campaigns. Overview of the New Google Ads Insights Page Insights is the…