Google Local Services Ads (LSAs) connect local businesses directly with ready-to-buy customers via a pay-per-lead (PPL) model, charging only when a prospect contacts the business. Key changes to the platform include the consolidation of the “Google Guaranteed” and “Google Screened” trust badges into a unified “Google Verified” blue checkmark, and the discontinuation of the LSA mobile app in favor of the main Google Ads platform. Promoted directly on search results and Google Maps, LSAs are highly effective for home services, healthcare, legal, and real estate businesses. Integrating them with an active Google Business Profile is now mandatory to prevent fraud and drive local lead generation.
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Google AI Max: Optimize Ad Targeting & Expand Your Reach
In recent years, Google has been integrating AI into its many functions, including ads and organic search results, along with dynamic ads that help optimize targeting. With AI Max, Google has effectively blended AI and dynamic responsive ads with a suite of features to build even stronger connections with target audiences. In this blog, Ryan…
New Google Ads Insights Pages Takes the Guesswork Out of Search Trends
I’m Ryan Cox, Director of Paid Media here at Ignite Visibility. Google just released a beta version of Google Ads Insights, and I’m ready to dig into how these search trend insights work so advertisers can better understand their data and improve their campaigns. Overview of the New Google Ads Insights Page Insights is the…