Google is consistently updating its algorithm to ensure it is serving up the most relevant and secure pages for visitors. This page covers all of the Google algorithm updates for SEO that have occurred since 2012. The Ignite Visibility team updates this post on a weekly basis. The Google timeline history has been compiled…
The Newbies Guide to Block URLs with Robots.txt
Robots.txt, also known as the Robot Exclusion, is key in preventing search engine robots from crawling restricted areas of your site. In this article, I’ll go over the basics of how to block URLs in robots.txt. What We’ll Cover: What a robtos.txt file is Examples of how to use robots.txt When you should use it…
How to Build SEO Dashboard With Google Data Studio
Google Data Studio offers everything a marketer dreams of in an executive dashboard. But, you need to know how to use it. In this blog, I’ll teach you how to create a Google Data Studio dashboard for marketing. What You’ll Learn: What are Google Data Studio Dashboards? What Can You Do with Data Studio Dashboards?…
How to Use Google Search Console: A Manual For SEO Experts
Google Search Console, formerly known as Google Webmaster Tools is a mainstay in any SEO pro’s toolkit. And while the tool’s been around for a while, it recently went through a major update, changing its entire interface and the reports it offers. In this article, I’ll explain the benefits of Google Search Console, what’s changing…
How Long Does SEO Take?
How Long Does SEO Take, Really? For the sake of a concrete answer, I’ll say that you can start to see the effects of a fully fledged SEO strategy within 6 months. You may see results sooner than this (some website owners claim to see results in as little as two weeks), or the process…
What is Google Discover? 8 Ways to Optimize Your Content
What is Google Discover, and are you optimizing for it? Google’s answer to social media feeds just got a major makeover, and it could have an impact on how people search. Here’s what you need to know about Discover. What We’ll Cover: The Origins: Google Feed How Google Feed Became Google Discover Google Discover’s Rebrand…
Google Display Network Ads Tips and Strategies
Advertising on Google is arguably one of the most effective ways to market your business. And if you’re not using the Google Display Network, you’re missing out on a valuable way to expose your brand. The following strategies will get you started–and read to the end for a quick Google Display Network FAQ. What You’ll…
Site Search Function and Report: How to Use Your Site’s Search Bar to Understand Your Audience
Sometimes, the best customer insights are right under your nose. I’m Danny Conlon, Director of Product Management at Ignite Visibility. I’m here to tell you about how the site search function and Google Analytics’ site search report can change the way you understand your audience. What can you get from digging into site search results? …
Google Penalties Guide: Complete List of Google Penalties
Every business wants to achieve the highest possible listing on Google. But using questionable techniques to boost your rankings can often end up backfiring. Violating Google’s Webmaster guidelines will result in penalties that reduce your website’s rankings or completely remove it. To avoid spending time in the Google penalty box, steer clear of the following…
Google Algorithm Updates: 7 Steps on How to Recover
If you’ve ever found yourself reeling from the aftereffects of a Google algorithm update, you’re certainly not alone. Google algorithm updates often come without warning – and without any clear guidance on how to deal with it. In this article, I’ll go over the 7 steps for how to recover from a Google algorithm update….