Google Data Studio offers everything a marketer dreams of in an executive dashboard. But, you need to know how to use it. In this blog, I'll teach you how to create a Google Data Studio dashboard for marketing. What You'll Learn: What Google Data Studio dashboards are What you can do with Data Studio dashboards How to get started … [Read more...]
How is Bing SEO Different than Google SEO? (Updated 2019)
There's no denying that Google is top dog when it comes to search engines, but a little engine called Bing isn't so far behind. Which means if Bing SEO isn't part of your strategy, you're missing out on some serious search market share. In this article, I'll break down why Bing SEO is important, as well as go over the key differences between … [Read more...]
How to Create Remarketing Lists Using Google Analytics
Remarketing is a big deal for a good reason: it’s highly effective at increasing conversions. Combined with Google, it’s a tool to be reckoned with. In this article, I’ll walk you through remarketing with Google AdWords and how to create remarketing lists that get results. What You'll Learn: Introduction to creating remarketing lists … [Read more...]
78 SEO Tips From Google’s Quality Rater Guidelines
Google never been straightforward with its algorithms and how, exactly, it ranks content. One thing it is straightforward about? It's Quality Rater Guidelines. In this article, I'll go over 78 SEO tips that search marketers of all stripes need to know. Google's guidelines have been around for years at this point. But given all of the … [Read more...]
How to Use Google’s Updates and New Features to Build Traffic
Google's well-known for its seemingly constant updates and new features. In this article, I'm covering the latest features Google's unveiled, and how businesses can use them to improve their marketing strategies and build traffic. What You'll Learn: Search updates Google My Business updates: Claim your short URL Request a … [Read more...]
How Layered Audience Targeting in Google Ads Works
Are you layering your Google audience targeting? You should be. In this article, I’ll take you through the different audiences Google has to offer, and how you can use layered audience targeting to improve your ad campaign results. What You'll Learn: About advanced audience targeting Demographic audience targeting Why layering … [Read more...]
How Long Does SEO Take?
How long does it take to see SEO results? Why does SEO take so long? We'll tackle these questions and more in this article. Watch the video or read an article on the topic now! When it comes to SEO, everyone wants quick results. Many website owners have unrealistic expectations about SEO efforts, imagining instant results as soon … [Read more...]
How Much Does Google Advertising Cost?
How much does Google advertising cost? Truth is, it's complicated. There are no hard and fast numbers or easy answers here. But there is a system. In this article, I'll walk you through the process step-by-step. What You'll Learn: How to set a budget in Google Ads Google advertising costs by network How keywords affect … [Read more...]
Display Network Vs. Search Network: When to Use Which For the Best Results
PPC marketing on Google is one of the staples of modern marketing and it offers multiple ways to reach your audience through Google Display Network and Google Search Network But to advertise effectively, you have to know which network works best for your goals. In this article, you’ll learn the differences between the two and better understand … [Read more...]
YMYL Pages: What are YMYL Google SEO Pages?
In case you don’t have enough SEO-related acronyms to keep track of, here’s another one: YMYL. That stands for “Your Money or Your Life.” In this article, I’ll go over YMYL pages and explain how to rank for them. Before you read the article, you might want to learn about E-A-T which is a big part of Your Money Your Life. What Are YMYL … [Read more...]
