Google responsive search ads are very cool. If you rely on Google AdWords to promote your brand, then you should know about Google’s new responsive search ads. In this article, I’ll go over what you need to know about the new ads. As the name implies, they’re perfectly suitable for all devices. They’ll look great…
How Layered Audience Targeting in Google AdWords Works
Are you layering your audience targeting? You should be. In this article, I’ll take your through the different audiences Google has to offer, and how you can use layered audience targeting to improve your ad campaign results. Advanced Google Audience Targeting Before we get into how to combine your audiences, let’s lay a little groundwork….
Google Optimize Can Drastically Improve Your AdWords (Here Is How)
If you’re serious about running A/B tests on your Google AdWords campaigns, then you need to take a look at Google Optimize. Why? Because it integrates with both AdWords and Google Analytics. When you put those three tools together, you get a split-testing powerhouse. In this article, I’ll explain how to use Google Optimize to…
Display Network Vs. Search Network: When to Use Which For the Best Results
PPC marketing on Google is one of the staples of modern marketing. But Google isn’t so straightforward, and to advertise effectively, you have to know which network works best for your goals. In this article, I’ll go over the differences between Google’s Display and Search networks, and when you should use each. What is the…
8 Advanced Google AdWords Remarketing Strategies That Work
Not satisfied with lackluster returns on your Google AdWords remarketing efforts? If so, then it might be time to take a look at some advanced strategies. Fortunately, there are plenty of options to choose from. Even better: your competitors probably don’t know about them. In this article, we’ll go over some of the most effective…
Dwell Time: Why It May Matter More Than Ever For SEO
Familiar with dwell time? It’s a lesser-known metric that MIGHT (probably does – think RankBrain) have a big effect on your SEO. In this article, I’ll cover what it is, why it’s important, and how you can improve yours. What is Dwell Time? Dwell time is a concept first introduced in a Bing article back…
What Marketers Need to Know About GDPR Compliance
Do you know about GDPR compliance? Are you ready for it? Those are two very important questions that you should be able to answer if you’re doing any digital marketing to a European audience. That’s because GDPR goes into effect on May 25, 2018. Here’s what you need to know about it. Note: the new…
Google I/O Conference Highlights 2018 (What You Need To Know)
Google just wrapped up its biggest conference of the year, and it didn’t dissapoint. Here are the highlights you need to know. Gmail’s Smart Compose Can Autocomplete Emails For all those times you just can’t find the right words, Google’s got your back. One of the tech giant’s bigger announcements was a new updated to…
Bounce Rate: What Is It & How To Drastically Improve It
Have questions about bounce rate? We’ve got answers. A high bounce rate is one of the most common conversion killers, but it can be helped. In this article, I’ll cover everything from what bounce rate is and how it’s calculated to common causes and fixes for high ones. Watch A Video On Bounce Rate What…
A Simple Process To Find Featured Snippets Opportunities
One of the best ways to get the word out about your brand is to land a search result in a featured snippet. In this article, we’ll go over some ways that you can find featured snippets opportunities. If you’re unfamiliar with featured snippets (sometimes called “Rank 0”), they’re the enhanced search results that include…
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