I'm Ryan Cox, Director of Paid Media here at Ignite Visibility. Google just released a beta version of Google Ads Insights, and I'm ready to dig into how these search trend insights work so advertisers can better understand their data and improve their campaigns. Overview of the New Google Ads Insights Page Insights is the latest in a long … [Read more...]
What is Referral Traffic in Google Analytics?
You know that word-of-mouth referrals are worth their weight in gold when it comes to sales and conversions. But did you know that a referral can come from Google, as well? And it can work like magic. A referral in Google Analytics happens when one website refers traffic to you—resulting in a new user clicking through to your website. … [Read more...]
Google Dec 2020 Core Update Rolling Out
In case you missed the news, the rollout of the new update started at 1PM on December 3rd. Here’s the announcement from Google: Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the December 2020 Core Update. Our guidance about such updates remains as we’ve covered before. As you can see … [Read more...]
Google Search Console: Index Coverage Report Is Delayed
If it looks like pages aren’t getting indexed based on what you’re seeing in Google Search Console, it’s not just you. It’s everybody. Google now admits that it’s experiencing “longer than usual” delays in Search Console reporting about indexed pages. In this article, I’ll cover what we know about this latest bug from Alphabet, Inc. It’s Only … [Read more...]
What? Google Ads Will Start Hiding Some Search Query Data
Hey, don’t shoot the messenger here. But you don’t want to hear this. Google Ads will soon start hiding some of the search queries that people use to find your ads. In fact, Google will even hide some queries that generate clicks. I told you that you wouldn’t want to hear this. Let’s take a look at what we know about this change. A Quite … [Read more...]
How Google Chrome 86 Will Decrease Form Conversions
Be warned: you’re going to lose form conversions if you’re still using the HTTP protocol instead of the secure HTTPS protocol. That’s because Chrome 86 will issue warnings to users if they’re filling out insecure forms. And those warnings will have an impact on whether or not the users complete the forms. Let’s take a deep dive into what we know … [Read more...]
Google Search Console Insights: Content Marketers Get Ready
If you’re big into content marketing, you’ll love this new tool from Google called Search Console Insights. However, it’s not available to everybody at this time. It’s in beta. In this article, I’ll cover what Google is saying about its new product. It Builds on Top of Search Console As the name implies, Search Console Insights builds on top … [Read more...]
Google People Cards: Prepare to Add Yourself in Search Results!
It’s a limited launch. But it shows promise. Right now in India, Google search results include so-called 'People Cards'. They’re digital business cards. That’s right. Soon you too might be able to rank in Google search even if you’re not a celebrity. Here’s what we know about the new feature. Win Friends and Influence People Google introduced … [Read more...]
Google’s New Ad Features: What Are They & How to Use Them
Just recently, Google announced new features for ads, including Google Ads Image Extensions and upgrades to visuals within display ads. In this article, I’ll cover the updates in detail. Google Image Extensions How would you like to show a picture alongside your search ad? Soon, you can do that. I say “soon,” because the Google Ads Image … [Read more...]
New Results on Average CTR in Google Search Could Change Your SEO
The first result in Google search has an average click-through rate of 28.5%. That’s according to a new study by Sistrix. After the first result, the average click-through rate almost gets cut in half, dropping to 15%. There’s quite a bit more to the study that you’ll appreciate if you’re serious about SEO — Let's dive in. The Importance of … [Read more...]
