I don’t have to tell you that marketing is a multi-channel affair, and it’s dominated by Google and Facebook. They’re each powerhouses in their own right. And while they may compete for internet users attention, they shouldn’t be competitors in your marketing strategy. In this article, I’ll give you a few tips on how to combine…
11 Advanced Conversion Tracking Tips To Help Get On Track
Having issues with conversion tracking? We have you covered. In this blog, Mezar Chakwa, Ignite Visibility Paid Media Manager and analytics expert, provides his best tips on how to effectively track your conversions in three major areas: Google Analytics, AdWords, and Tag Manager. What is Conversion Tracking? Conversion tracking is, essentially, just what it sounds…
Guide To Google Data Studio Dashboards For SEO
Google Data Studio offers everything a marketer dreams of in an executive dashboard. But, you need to know how to use it. In this blog, I’ll teach you how to create a Google Data Studio dashboard for marketing. What Are Google Data Studio Dashboards For Marketing? Google Data Studio is, essentially, a way to deliver…
Complete Guide To August 1st Google Medic Update
If you’re noticing something different in the search rankings, there’s good reason for it. Google recently confirmed its latest update, so get ready: it’s a big one. In this article, I’ll cover everything you need to know about the Google Medic algorithm update. What is the August 1st Google Medic Update? The first iteration of…
How To Use Google Analytics Benchmark Reports To Increase Sales
Launching a new campaign? Then you need to be looking at your Google analytics benchmark reports. In this article, I’ll go over what benchmark reports are and how they can help increase your sales for future campaigns. What is Benchmark Reporting? Benchmarking is the process of measuring the performance of a company’s products, services, and…
Google Responsive Search Ads (How To Use Them)
Google responsive search ads are very cool. If you rely on Google AdWords to promote your brand, then you should know about Google’s new responsive search ads. In this article, I’ll go over what you need to know about the new ads. As the name implies, they’re perfectly suitable for all devices. They’ll look great…
How Layered Audience Targeting in Google AdWords Works
Are you layering your audience targeting? You should be. In this article, I’ll take your through the different audiences Google has to offer, and how you can use layered audience targeting to improve your ad campaign results. Advanced Google Audience Targeting Before we get into how to combine your audiences, let’s lay a little groundwork….
Google Optimize Can Drastically Improve Your AdWords (Here Is How)
If you’re serious about running A/B tests on your Google AdWords campaigns, then you need to take a look at Google Optimize. Why? Because it integrates with both AdWords and Google Analytics. When you put those three tools together, you get a split-testing powerhouse. In this article, I’ll explain how to use Google Optimize to…
Display Network Vs. Search Network: When to Use Which For the Best Results
PPC marketing on Google is one of the staples of modern marketing. But Google isn’t so straightforward, and to advertise effectively, you have to know which network works best for your goals. In this article, I’ll go over the differences between Google’s Display and Search networks, and when you should use each. What is the…
8 Advanced Google AdWords Remarketing Strategies That Work
Not satisfied with lackluster returns on your Google AdWords remarketing efforts? If so, then it might be time to take a look at some advanced strategies. Fortunately, there are plenty of options to choose from. Even better: your competitors probably don’t know about them. In this article, we’ll go over some of the most effective…
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