Have questions about bounce rate? We have answers. While a high bounce rate is one of the most common conversion killers, the good news is that it can be reduced. In this article, I’ll cover everything from understanding bounce rate and how it’s calculated to common causes and tips for bounce rate improvement. What We'll Cover: What … [Read more...]
How to Use Google Responsive Search Ads to Double Your Ad Traffic
If you rely on Google Ads to promote your brand online, then you should know about Google’s responsive search ads. In this article, I’ll go over what you need to know about the responsive search ads and how you should be taking advantage of them. What We'll Cover: What responsive search ads are How automatic testing works Responsive … [Read more...]
Dwell Time: Why It May Matter More Than Ever For SEO
Familiar with dwell time? It’s a lesser-known metric that MIGHT (probably does - think RankBrain) have a big effect on your SEO. In this article, I’ll cover what it is, why it’s important, and how you can improve yours. What We'll Cover: What dwell time is Dwell time vs. bounce rate and time on page Is dwell time a ranking … [Read more...]
How to Use Google Keyword Planner to Improve Your Campaigns
It wasn't long ago that SEOs were getting familiar with Keyword Planner, which replaced the old AdWords Keyword Tool. Launched last year, Keyword Planner introduced several new features while bidding farewell to some old standbys. In this article, I'll take a look at how marketers can use the Keyword Planner to uncover new opportunities for PPC … [Read more...]
Google BERT Update, Full Report On Changes To SEO
Google BERT update and SEO. Google released what may be the biggest change to its search results in years, the Google BERT update. Here’s what we know so far and BERT. What We'll Cover Around BERT Update: What Google's BERT is How BERT affects RankBrain and natural language processing Examples of BERT search results How BERT … [Read more...]
How to Determine the Best Google Ads Bid Strategy For Your Business
Not sure how to pick the Google Ads bid strategy that’s right for you? In this article, Ignite Visibility’s Paid Media Strategist Christian Nicolini goes over a few tips to get you started. What We'll Cover: How bid strategy affects ad placement The differences between automatic and manual bidding How to choose a Google ads bid … [Read more...]
How Does Google Life Events Targeting Work?
Google Ads offers a number of targeting strategies to help you reach people in your market. One of the most overlooked options is life event targeting. With Google Ads life events targeting, you can run ads to people who are going through major changes in their lives, such as moving or getting married. In this article, we’ll go over how you can … [Read more...]
How To Find Featured Snippet Opportunities (A Complete Guide)
One of the best ways to get the word out about your brand is to land a search result in a featured snippet. In this article, we’ll go over how to find featured snippets opportunities. What We'll Cover: Why featured snippets matter How to check your current featured snippets How to find your competitors snippets Double down on … [Read more...]
8 Advanced Google AdWords Remarketing Strategies That Work
Not satisfied with lackluster returns on your Google Ads remarketing efforts? If so, then it might be time to take a look at some advanced remarketing strategies. Fortunately, there are plenty of options to choose from. Even better: your competitors probably don’t know about them. In this article, I’ll go over some of the most effective Google … [Read more...]
The Newbies Guide to Blocking Content with Robots.txt
Robots.txt, also known as the Robot Exclusion, is key in preventing search engine robots from crawling restricted areas of your site. In this article, I’ll go over the basics of how to block URLs in robots.txt. What We'll Cover: What a robtos.txt file is When you should use a robots.txt Getting started with robots.txt How to … [Read more...]
