Want to take control of how search engines crawl your site? With ‘robots.txt disallow,’ you’re in charge of what stays private. As VP of SEO, Jen Cornwell, emphasizes, mastering this file is key to ensuring your site gets indexed just the way you want it. If you’re new to this or need a refresher, let’s…
7 Common Google Analytics Issues & Workarounds
Google Analytics (GA) is among the most important tools for data-driven decision-making. The platform allows for even more effective analytics and reporting since its transition from Universal Analytics (UA) to Google Analytics 4 (GA4). However, there are certain Google Analytics issues that can hinder your ability to properly use this tool, such as various internal…
Boost Your SEO With Social Media Links on Your Google Business Profile
To help you get the most from your social media marketing efforts, it’s best to include social media links in the right places, from your website to your Google Business Profile. In this blog post Katya Shakarian, Social Media Manager at Ignite Visibility, will cover how to add social media links to a Google Business…
Google Business Profiles: Everything You Need to Know
Think a Google Business Profile is just for brick-and-mortar businesses? Think again! Businesses across industries are expanding their reach and increasing organic traffic by optimizing their Google Business Profile (GBP). In this blog, Sr. SEO Digital Strategist. Eric Solomon will explain how to set up your profile and optimize it to generate more organic traffic…
The Importance of Referral Traffic in Campaign Performance Measurement
You know you’ve made it when your business starts bringing in unsolicited referral traffic. In this blog, Tyler Kollenborn, VP of Data, Analytics, and insights, will explain what it is, how to get it, and how to track it so that you can find long-term success. What You’ll Learn What is a Referral in Google…
History of Google Algorithm Updates – Historical Timeline for SEOs
Google is consistently updating its algorithm to ensure it is serving up the best and most relevant pages for visitors. This page covers all of the Google algorithm updates for SEO that have occurred since 2012. The Ignite Visibility team updates this post any time an algorithm update it announced. The Google timeline history has…
YMYL Pages: Your Comprehensive Guide to This Critical SEO Tactic
In case you don’t have enough SEO-related acronyms to keep track of, here’s one more: YMYL. That stands for “Your Money or Your Life.” In this article, Monique De Leon, our Senior Digital Strategist, will go over what you need to know about YMYL pages and how to rank for them. What We’ll Cover: What…
What Does Google’s November Core Update Mean for 2024 and Beyond?
Over the years, Google has released many core updates, the latest of which is the November Core Update, which finished rolling out on December 5. Like previous updates, this update comes with the purpose of improving Google search results, which can impact site rankings both immediately and over time. Danny Conlon, VP of Product and…
Everything You Need to Know About Google’s AI Overviews
Google announced at their I/O developer conference earlier this year, that they will be rolling out new AI products and functions to their suite. This included the rollout of Google’s AI Overviews in search, which users are already seeing for a handful of queries. In this blog post, Danny Conlon, VP of Product and Marketing,…
Bing vs Google SEO Comparison: Which Should You Pick for 2024?
In 2024, SEO requires optimization for both Google and Bing, as each platform offers unique advantages with their AI-powered search technologies like Google Bard and Bing ChatGPT. In this blog, Senior Director of SEO, Seth Kluver, explores the key differences and how to leverage both search engines for maximum visibility. What You’ll Learn: Bing vs…