In 2024, SEO requires optimization for both Google and Bing, as each platform offers unique advantages with their AI-powered search technologies like Google Bard and Bing ChatGPT. In this blog, Senior Director of SEO, Seth Kluver, explores the key differences and how to leverage both search engines for maximum visibility. What You’ll Learn: Bing vs…
Guide To Google Lens Search & Its Impact on Your Marketing Program
Since its launch in 2017, Google Lens has become one of the most convenient and popular ways to search on Google. Google Lens image search makes it easy to learn more about any topic by understanding users’ uploaded images, and it’s an effective means of bridging the gap between visual, text, and voice search. In…
Capitalize on Local Traffic with Google Local Services Ads
Stuck waiting for a plumber from across town? Google Local Services Ads can help! They put your local business at the top of search results, allowing customers to call or message you directly. In this blog, our VP of Paid Media, Ryan Cox, breaks down everything you need to know about Local Service Ads to…
What is Referral Traffic in Google Analytics 4?
You know you’ve made it when your business starts bringing in unsolicited referral traffic. In this blog, Tyler Kollenborn, VP of Data, Analytics, and insights, will explain what it is, how to get it, and how to track it so that you can find long-term success. What You’ll Learn What is a Referral in Google…
First Party Data Audiences: The Digital Marketing Guide
First party data is crucial for marketing as it can help you learn about your audiences and hone your targeting, helping you reach the right people at the right time. In this blog post, Tyler Kollenborn, Ignite Visibility’s VP of Data, Analytics, & Insights, will explore first-party data and how you can use it to…
What is Pay-Per-Click Advertising? A How-To Guide for PPC in 2024
When used the right way, pay-per-click (PPC) campaigns will help you maximize your reach and connect with your target audiences. The key is knowing how to approach these campaigns to get the best results. In this blog, Ignite Visibility’s SVP of Paid Media, Meghan Parsons, will guide you through the ins and outs of pay-per-click advertising…
How to Post on Google: Using Google Posts to Amplify Your Reach
If you want to maximize your business’s visibility online, especially on Google, then you’ll benefit hugely from implementing Google Posts. These types of posts make it easy to share text and photos on Google using your Business Profile. In this blog post, Eric Solomon, Senior SEO Digital Strategist, will go over how to post on…
Guide to Robots.txt Disallow: How to Block Content for Beginners
Want to take control of how search engines crawl your site? With ‘robots.txt disallow,’ you’re in charge of what stays private. As VP of SEO, Jen Cornwell, emphasizes, mastering this file is key to ensuring your site gets indexed just the way you want it. If you’re new to this or need a refresher, let’s…
SEO for Pest Control Companies: How to Rank Higher in Local Searches
Search engine optimization, or SEO, is essential for pest control companies if they want to get ahead of competitors and attract valuable customers. At Ignite Visibility, we offer pest control SEO services that can help your company climb to the top of search engine rankings. With our services behind your business, you can rank for many…
Google August 2024 Core Update: What Marketers Need to Know
With the release of Google’s latest core update, there are certain changes we’re seeing and others we can expect to see in the future. In this blog, CEO and SEO expert John Lincoln will cover the Google August 2024 core update and how it will impact search rankings What You’ll Learn What Is Google August…