Are you ready for Google Discover? Google’s answer to social media feeds just got a major makeover, and it could have an impact on how people search. In this article, I’ll go over the in’s and out’s of Google Discover and how brands can optimize their content for the feed. The Origins of Google Discover:…
Google AdLingo: What Does It Mean For Marketers?
Heard the buzz about Google’s latest, AdLingo? If not, you’re in luck. I’m about to take you through a full rundown of what Google AdLingo is and what it means for marketers. Ever wish you could have a conversation with a Google ad? (Let’s be honest, probably not.) But whether you wanted it or not,…
How to Determine the Best Google Ads Bid Strategy For Your Business
Not sure how to pick the Google Ads bid strategy that’s right for you? In this article, Ignite Visibility’s Paid Media Strategist Christian Nicolini goes over a few tips to get you started. How Your Google Ads Bid Strategy and Budget Affects Your Ad Placement Before we jump into strategy, let’s take a look at…
The Rich Results Each Industry Should be Using in 2019
Have been using rich results? More specifically, have you been using the right rich results? In this article, I’ll break down which rich results you should be using and why. What are Rich Results? Rich results are enhanced results displayed in search engines. Enhanced with what? Well, that depends. Generally, they come with added visual appeal or…
What to Expect From Google AI: Neural Matching, Google Discover, and More
Google just turned 20, and it celebrated with a slew of new announcements. All of them had one thing in common: a clear emphasis on AI. Here’s a rundown of what you can expect – and how you can prepare – for Google AI. Google AI: Neural Matching Google recently announced they’ve started using a…
What The Google Pixel 3 Means For Marketing
Google recently wrapped up its latest “Made by Google” event, or as it’s come to be called, the Pixel 3 Event. In it, Google introduced a range of new products – and a clear focus on AI. Here are the most important announcements you may have missed. Google Pixel 3 and Pixel 3 XL The…
Dynamic Rendering And SEO: The Details You Need To Know
Earlier this month, Google released the much-awaited documentation on dynamic rendering. Here’s everything you need to know about what it is and why you should implement it. Dynamic rendering is important because web developers frequently turn to JavaScript frameworks like AngularJS to serve content. The problem is search engine bots often don’t “see” content the…
Does Google Cloud Matter For Marketing?
Curious about Google Cloud? The tech giant’s massive online infrastructure has a lot to offer businesses, and in this article I’ll go over some of the features marketers are most excited about. What is Google Cloud? As Wikipedia puts it, the Google Cloud is “a suite of cloud computing services that runs on the same…
What Are Google Actions (Plus Their Impact On Marketing)
Heard of Google Actions? They’re the latest technology in voice search and digital assistants, and are causing marketers everywhere to take notice. In this post, I’ll go over what Google Actions are and how they could impact digital marketing – and your brand. What Are Google Actions Google Actions are the apps of smart speakers….
Cross-Channel Marketing: 6 Ways to Connect Your Google and Facebook Audiences
I don’t have to tell you that marketing is a multi-channel affair, and it’s dominated by Google and Facebook. They’re each powerhouses in their own right. And while they may compete for internet users attention, they shouldn’t be competitors in your marketing strategy. In this article, I’ll give you a few tips on how to combine…
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