This page covers all of the Google algorithm updates for SEO that have occurred since 2012. The Ignite Visibility team keeps this updated on a weekly basis. This information has been compiled based on Ignite Visibility insight, as well as announcements from Google, articles from Search Engine Land, Search Engine Roundtable, MOZ, and Search Engine … [Read more...]
Display Network Vs. Search Network: When to Use Which For the Best Results
Running ads on Google is one of the staples of modern marketing, and offers multiple ways to reach your audience through the Display and Search networks But to advertise effectively, you have to know which network works best for your goals. In this article, you’ll learn the differences between the two and gain a better understand when to use … [Read more...]
Why Speakable for Voice Search May be the Future of Marketing
Google's giving marketers a new markup tool to play with: Speakable for voice search. Here's a little more about Speakable: what it does, who it's for, and why I think it may be the future of marketing. What You'll Learn: What Speakable is Why Speakable matters to marketers Who can use Speakable How to get started with … [Read more...]
What Are YMYL Pages?
In case you don’t have enough SEO-related acronyms to keep track of, here’s one more: YMYL. That stands for “Your Money or Your Life.” In this article, I’ll go over what you need to know about YMYLpages and how to rank for them. What We'll Cover: What's considered YMYL How the Google Medic update affected sites labeled YMYL How … [Read more...]
What is Google Discover?
Are you ready for Google Discover? Google’s answer to social media feeds just got a major makeover, and it could have an impact on how people search. Here's what you need to know about Discover. What We'll Cover: The origins of Discover: Google Feed What Google Discover is and how it differs from the Feed New name New look … [Read more...]
How to Optimize For Google Discover in 2020
Google Discover may be one of the search giant's newer features, but it relies on many of the time-tested optimization methods marketers have been using for years. Read on to find out what they are. What We'll Cover: Optimizing for Google Discover: Create a Google My Business account Use semantics to organize your content … [Read more...]
How to Recover From a Google Update
If you’ve ever found yourself reeling from the aftereffects of a Google update, you’re certainly not alone. Google algorithm updates often come without warning - and without any clear guidance on how to recover. In this article, I’ll go over how to handle a hit from Google and recover your standings in the SERPs. What We'll Cover: An … [Read more...]
How to Claim (And Use) Your Google Action in The Google Assistant Directory
Wondering how to claim your Google Action and use it to build your brand? You're in the right place. In this article, I'll walk you through how to claim your Action in the Google Directory, as well as give you some pointers on building and promoting the perfect Action for your brand. What We'll Cover: The importance of the Google … [Read more...]
November 2019 Google Update Confirmed
Google’s done it again. The search giant has rolled out yet another algorithm update, and marketers around the web are feeling its impact. Here’s what we know so far. Update: November 2019 Confirmed as Local Update The latest in the November 2019 saga is that it's officially been confirmed as a Google Local Update. This is the first time … [Read more...]
Bounce Rate: Tips & Tricks for Improving Your Numbers
Have questions about bounce rate? We have answers. While a high bounce rate is one of the most common conversion killers, the good news is that it can be reduced. In this article, I’ll cover everything from understanding bounce rate and how it’s calculated to common causes and tips for bounce rate improvement. What We'll Cover: What … [Read more...]
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