Google Search Console: Index Coverage Report Is Delayed

If it looks like pages aren’t getting indexed based on what you’re seeing in Google Search Console, it’s not just you. It’s everybody. Google now admits that it’s experiencing “longer than usual” delays in Search Console reporting about indexed pages. In this article, I’ll cover what we know about this latest bug from Alphabet, Inc. It’s Only … [Read more...]

Hey, don’t shoot the messenger here. But you don’t want to hear this. Google Ads will soon start hiding some of the search queries that people use to find your ads. In fact, Google will even hide some queries that generate clicks. I told you that you wouldn’t want to hear this. Let’s take a look at what we know about this change. A Quite … [Read more...]

Be warned: you’re going to lose form conversions if you’re still using the HTTP protocol instead of the secure HTTPS protocol. That’s because Chrome 86 will issue warnings to users if they’re filling out insecure forms. And those warnings will have an impact on whether or not the users complete the forms. Let’s take a deep dive into what we know … [Read more...]

If you’re big into content marketing, you’ll love this new tool from Google called Search Console Insights. However, it’s not available to everybody at this time. It’s in beta. In this article, I’ll cover what Google is saying about its new product. It Builds on Top of Search Console As the name implies, Search Console Insights builds on top … [Read more...]

It’s a limited launch. But it shows promise. Right now in India, Google search results include so-called 'People Cards'. They’re digital business cards. That’s right. Soon you too might be able to rank in Google search even if you’re not a celebrity. Here’s what we know about the new feature. Win Friends and Influence People Google introduced … [Read more...]

Just recently, Google announced new features for ads, including Google Ads Image Extensions and upgrades to visuals within display ads. In this article, I’ll cover the updates in detail. Google Image Extensions How would you like to show a picture alongside your search ad? Soon, you can do that. I say “soon,” because the Google Ads Image … [Read more...]

The first result in Google search has an average click-through rate of 28.5%. That’s according to a new study by Sistrix. After the first result, the average click-through rate almost gets cut in half, dropping to 15%. There’s quite a bit more to the study that you’ll appreciate if you’re serious about SEO — Let's dive in. The Importance of … [Read more...]

If you’re trying to optimize content so it ranks in Google Discover, you might want to spend that time doing something more productive. According to Google, you can’t do anything to appeal to Discover’s interest-matching algo. The company stated that in a recent help document. Follow along and I’ll explain more about what’s in that doc. What … [Read more...]